Are you bored with spending numerous hours making a social media technique for what you are promoting? Have you ever ever questioned what would occur should you let AI take the wheel and plan every thing for you? Would your outcomes enhance, or decline? Would your viewers find it irresistible, or stroll away?
To check if AI is admittedly prepared to exchange social media entrepreneurs and strategists, I made a decision to carry out an experiment. I needed to see what would occur if I requested AI (particularly ChatGPT) to create a technique, schedule, and duplicate for my social media advertising efforts.
Right here’s what I discovered.
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Before diving into the experiment, let’s clarify our hypothesis. Based on previous experiences with AI-generated content, I anticipated that the entirely AI-created social strategy wouldn’t carry out in addition to one created by a human.
Why? As a result of AI lacks the flexibility to really perceive the intricacies of my model, which is essential in creating efficient social media methods.
However in fact, I used to be open to being confirmed flawed. Hey, perhaps AI has gotten so advanced that it might create a social technique that will outperform my very own. Would I fortunately take again the hours I spend agonizing over social media plans? Completely.
Methodology
To check this idea, I used ChatGPT, a neural network-based AI platform that generates human-like textual content, to create a social media technique for my LinkedIn profile. I solely selected one social profile as a result of that’s my most lively channel, and I needed to have clear knowledge to check with my regular social media efforts.
The instruments I used on this experiment are:
- ChatGPT’s GPT-4 mannequin
- Hootsuite for scheduling and superior analytics
- LinkedIn for easy analytics
The method I used is as follows:
- Ask ChatGPT to recommend a social media technique for my enterprise.
- Ask ChatGPT to recommend a week-long posting schedule primarily based on that technique.
- Ask ChatGPT to jot down posts and recommend photos for me to execute the schedule.
- Evaluate one week of outcomes to my business-as-usual (BAU) social media efforts, which might be primarily based on a human-created technique and duplicate.
Right here’s the way it all shook out.
Step 1: Prompting
My first step was to enter a immediate into ChatGPT, asking it to “act like a social media strategist” and create a LinkedIn technique for my enterprise.
See my preliminary immediate under.
ChatGPT got here again with a easy however, to my eyes, efficient technique. Thus far, so good.
From right here, I requested it to create a posting schedule.
Okay, not dangerous.
Subsequent, I asked the AI to write posts for every of the times and recommend photos to go together with them.
That is the place issues began to get a bit of sticky. The posts it urged had been obscure and by no means tailor-made to my model. Honest sufficient, perhaps I hadn’t given it sufficient info.
So, I requested it to construct on its output and gave it some examples of my current work.
Right here’s what it got here up with subsequent.
Not too dangerous. Not one thing I’d write myself. However, a step ahead a minimum of.
Step 2: Enhancing
Subsequent step was modifying. I spotted I undoubtedly wanted to revise a couple of posts because the AI had spit out a whole lot of obscure, empty concepts. I did this by asking ChatGPT to refine its outcomes.
Right here’s what the revision of the Tuesday publish seemed like.
“📊 Knowledge exhibits that AI is reworking content material creation. 70% of companies now use AI for producing content material. Dive into the numbers. #AIandWriting #ContentCreationStats”
Errrrr… what? This was incorrect. A fast Google confirmed that nearer to 34% of all companies use AI for content material technology. I requested it to revise once more (truly, three instances) till I acquired an correct publish. Ugh.
As soon as I had the copy down, I seen the publish specified utilizing an infographic picture.
I used Jasper.AI to generate this. My immediate was:
“Make an infographic with this statistic associated to AI and content material creation: Knowledge reveals that AI is reshaping content material creation, with 34% of firms now utilizing AI for content material technology.”
Right here’s the consequence.
Out of these choices, I selected this picture.
Just a few of the opposite posts took a whole lot of backwards and forwards between me and ChatGPT. Whereas this was an experiment, I needed to defend my model. Inaccuracies, obscure posts, and utilizing the flawed tone weren’t going to fly right here.
In the end, I spent three hours going backwards and forwards with the AI to refine these posts. That’s typically so long as it takes me to jot down them myself.
Step 3: Scheduling
Now, I used to be able to schedule these posts. Utilizing Hootsuite, I scheduled the posts to exit over one week.
Fortunately, this half was simple, because of Hootsuite’s user-friendly platform. This took me all of quarter-hour. Listed here are the ultimate posts drafted in Hootsuite Planner.
Step 4: Analyze
Listed here are my content material analytics for the week previous to the AI-generated posts.
Okay, nothing loopy, however I did have some interplay.
Listed here are my content material analytics for the week of the AI-generated posts.
Crickets.
Let’s check out customer analytics. That is earlier than AI. Not too dangerous.
That is after AI.
Once more, crickets.
Right here’s my follower analytics prior:
And after.
You get the drift.
Outcomes
TL;DR
- The AI-generated social media technique and posts didn’t carry out in addition to my regular efforts.
- It took the identical period of time, even barely longer, to create an AI-generated plan.
- Inaccuracies and obscure posts needed to be revised a number of instances. Even then, the standard of the copy was lower than my common requirements.
- Customer engagement and web site clicks decreased throughout the week of the AI-generated posts.
- AI will be helpful for producing concepts and inspiration, however it’s not prepared to completely exchange human-created social media methods.
| Metric | With AI | With out AI |
|---|---|---|
| Impressions | 1 | 203 |
| Guests | 0 | 26 |
| Followers | 0 | 1 |
| Time Spent | 3.15 hrs | 3hrs |
As anticipated, the AI-generated posts didn’t carry out in addition to my common social media efforts. In reality, they fell flat by way of engagement and general attain.
Whereas I used to be in a position to schedule them rapidly utilizing Hootsuite’s platform, it took a substantial period of time to refine the copy and guarantee it aligned with my model.
But, even then, the posts simply weren’t as much as snuff with my common requirements. They learn like AI copy, and didn’t have the depth, element, and uniqueness that will make them participating.
Once I noticed the posts pop up on my feed, I scrolled proper by. And I’m certain my followers did, too. It was simply too tough to present the AI the data wanted to jot down like I’d write, and I believe that the standard of the posts actually affected efficiency.
What do the outcomes imply?
In conclusion, it’s protected to say that my AI-generated posts flopped. They obtained zero engagement and had no influence on my customer or observe visitors.
Right here’s a bit of breakdown of the AI social media technique outcomes.
1. Obscure and unfocused posts
The ChatGPT-generated posts had been typically too basic and not tailor-made to my enterprise or model. This resulted in an absence of engagement from my viewers, as they probably didn’t resonate with the content material.
2. Inaccuracies
As proven within the instance above, the AI couldn’t all the time present correct info or statistics. This required a number of revisions and back-and-forth, in the end losing time and probably damaging my model’s credibility.
3. Lacks human contact
These outcomes recommend that whereas AI could have made nice strides in producing human-like textual content, it nonetheless lacks the flexibility to really perceive the nuances of what you are promoting or model. This may end up in AI-generated content material that feels robotic and impersonal, in the end turning off potential prospects.
4. Time-consuming
Even with the heavy editorial oversight I gave these posts, the outcomes had been nonetheless underwhelming for me, and never one thing I’d personally create, or wish to symbolize my model.
AI continues to be helpful for producing concepts, discovering inspiration, and even generating specific captions. However, it’s not but prepared to completely exchange human-created social media methods. As proven on this experiment, it required a big quantity of effort and time to refine the AI-generated posts and make them appropriate for my model. This might probably outweigh any time-saving advantages.
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