TikTok has 1 billion month-to-month energetic customers. It’s the place to see and be seen, which suggests ample alternative for companies to interact with audiences in a complete new method by tapping into trending subjects and hashtag challenges, experimenting with TikTok live streams, and creating compelling content material with dynamic editing tools and trending sounds.
Learn on to discover ways to use TikTok for enterprise — from organising an account from scratch to measuring your success.
(To be clear, this text is about utilizing TikTok to market your corporation in natural and paid methods and never completely concerning the “TikTok for Enterprise” platform. Should you’re searching for intel on TikTok for Business specifically, head here!)
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Should you’ve already bought a private TikTok account, it’s straightforward to change over to a Enterprise Account: simply skip proper to step 3.
A enterprise account on TikTok is free. TikTok’s enterprise accounts provide you with entry to insights about your video efficiency and followers and assist you to entry Enterprise Suite instruments like promoting, auto-messaging, and extra. You’ll even be restricted to the music you should utilize, nevertheless it’s truly an excellent factor: TikTok prevents companies from utilizing copyrighted music, so that you don’t by accident set an advert to Harry Kinds’ newest bop.
1. Obtain and open the TikTok app.
2. Create a brand new private account. You need to use your e-mail or log in together with your Google, Twitter, or Fb account.
3. Faucet Profile within the decrease proper nook, then hit the menu icon (three horizontal traces) within the high proper nook.
4. Faucet Settings and Privateness.
5. Faucet Account.
6. Faucet Change to Enterprise Account.
7. Now, decide the class that greatest describes your model and faucet Subsequent.
8. Add an e-mail deal with to your profile.
And that’s it! Congrats in your new TikTok Enterprise Account!
Even should you’re a whiz at Instagram or Facebook marketing, it’s essential to do not forget that TikTok is its personal lovely, chaotic beast that requires a selected sport plan. And building that game plan begins with gathering data.
Earlier than you construct a TikTok technique, you could get to know the platform in and out. Get acquainted with TikTok: spend time searching by way of the movies on the For You page. Mess around with the editing features, filters, and effects. Spend a number of hours dropping your self within the infinite variations of regardless of the newest dance craze is.
The TikTok algorithm is consistently evolving, however you’ve gotta begin someplace. Learn up on how TikTok ranks and distributes videos and simply what trending movies have in widespread.
This fast video about TikTok hashtag technique goes to be useful viewing, too:
TikTokers communicate a unique language—one which’s continuously evolving. Phrases and emojis have completely different meanings. (e.g., 💀=😂). Making an attempt too onerous to emulate this digital slang reeks of “howdy, fellow youngsters” vitality (and might not be a match in your particular model voice!), however understanding widespread phrases, tropes, and utilization might help you keep away from wanting too out of contact.
For starters, study how certain emojis are used on TikTok.
At this level, TikTok stars have parlayed their fame into not simply profitable sponsorships but in addition reality shows, film roles, and enterprise ventures. These are the characters round which the TikTok world revolves, however your business or area of interest doubtless has its personal energy gamers. Preserve your eye on these rising stars… like Sengalese-Italian content material creator Khaby Lame, along with his 153 million followers.
Earlier than you dive into making your first video, know your viewers. Whereas TikTok is extraordinarily well-liked with youngsters and Gen Z, a variety of demographics have fallen in love with the app.
The place does your goal market overlap with TikTok customers? Or is there a brand new or sudden viewers to achieve right here? When you’ve bought an excellent grasp on who you’re speaking to, the content material planning can start.
Is your corporation nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not together with your shared audiences.
TikTok influencers or creators might fall into the class of “competitors” right here on the app, too, so don’t rule them out as sources of inspiration or data, both.
When you’ve compiled all this intel, it’s time to set some targets. Your TikTok technique ought to set up what you hope to attain on the platform.
A very good place to begin is with your corporation goals: how can TikTok show you how to accomplish them? Attempt making use of the SMART framework to make sure your targets are particular, measurable, attainable, related, and well timed.
Free TikTok case study
See how a local candy company used Hootsuite to gain 16,000 TikTok followers and increase online sales by 750%.
There’s definitely one thing particular a couple of spur-of-the-moment when inspiration strikes put up (particularly on fast-paced TikTok), however plotting out content material prematurely is often a good suggestion for a busy social media advertising professional.
A social media content calendar ensures you don’t miss essential dates and permits you adequate time for inventive manufacturing. A social media scheduler like Hootsuite may even show you how to pre-load essential content material so it goes up on TikTok on the optimum time. (Extra on that later!)
Search for alternatives to capitalize on holidays or occasions or develop themes or collection that may information your creativity. Creating content material pillars—subjects or themes—might help focus your brainstorming and ensure your posts align together with your total model targets.
That being mentioned, traits come and go quick on TikTok. What’s cool at some point is cheugy the following, so it’s essential to additionally plan for the unplannable. Once you see a development that’s an excellent match in your model on TikTok, bounce on it and by no means look again.
For manufacturers with restricted assets, TikTok provides a really low barrier to entry. You don’t must spend money on a video manufacturing staff or tools to make a splash right here — actually, creating polished content material may very well harm your success on the platform.
In keeping with a 2021 research by Advertising and marketing Science, 65% of TikTok customers agree that professional-looking movies from manufacturers really feel misplaced or odd on TikTok.
In fact, having clear audio and respectable lighting makes a video extra pleasant for the viewer, however utilizing your cellphone in a brilliant and quiet area will do the trick simply positive and match with the genuine TikTok aesthetic. Even Taylor Swift shoots her TikToks fast-’n’-loose… and also you know she’s bought entry to audio tools.
You’ve solely bought a number of traces and one alternative to share a hyperlink, however your TikTok profile is principally your digital storefront, so do it up proper.
Be certain that your profile photograph appears to be like good and represents your model. Ideally, it ought to join your TikTok account visually to your different digital platforms, utilizing the identical emblem or colours to make it clear that is a part of the identical household as your web site, Instagram, and Fb.
With solely 80 characters to work with, your TikTok bio wants to chop to the chase and embrace a CTA. Use an emoji if it’s applicable in your model voice: it will probably add persona and save on the character rely. Win-win.
Listed here are 130 TikTok bio ideas to inspire.
Ought to it direct customers to your ecommerce web site, a selected touchdown web page, your different social accounts, or a present weblog put up? That every one will depend on your strategic targets.
Verified TikTok accounts profit from elevated publicity and a specific amount of cred. A verification badge is principally a stamp of approval from the TikTok overlords, one that may assist give your model an aura of authority and ensure its authenticity.
You don’t should be tremendous well-known to get one, and many companies (even paint companies) have them. You possibly can request to be verified by way of the Settings and Privateness menu, however many sources consider there are different actions you possibly can take to hurry up the method and earn that lovely blue examine.
Learn extra about how to get verified on TikTok here, or watch the video recap (you’re busy, we get it!):
There’s no secret recipe for making a profitable TikTok video, however there are some good guidelines of thumb to comply with.
It could appear apparent, however the higher your sound and video high quality, the extra pleasant your content material will probably be to look at. That doesn’t imply you could spend money on expensive tools, as talked about above, however be aware about filming in well-lit areas the place the audio goes to be clear… like at a vacation gentle show, as an illustration.
If clear audio is not possible, add a trending observe to your video as a substitute of the unique sound. Here’s how to find business-friendly sounds to use on your TikTok.
Whether or not it’s a health video or a cooking demo, audiences have a tendency to love a little bit little bit of schooling of their TikTok feed. Create movies that showcase your experience or reveal some behind-the-scenes intel to maintain them watching.
Johnny Ok’s Portray is sharing his #protip when reducing in tight edges. Share your professional tip within the feedback! #benjaminmoore #paint #painttok #cuttingin #paintingcontractor #experttips #protip
Check out the Duets function to interact with different movies or fee an influencer for a partnership.
Like going dwell on any social media channel, doing a livestream on TikTok is an opportunity to attach in actual time together with your viewers. Followers can interact with you within the second, asking questions or sharing suggestions: it’s spontaneous and genuine, and downright thrilling (to not point out an effective way to drive social commerce.)
Something might occur while you’re broadcasting live… for higher or for worse. Attempt sharing a dwell tutorial, placing on a efficiency, or broadcasting a dialog or interview. No matter you’re placing out into the world, it’s a hyper-engaging technique to highlight your model’s voice and values.
Right here’s our step-by-step guide to going live on TikTok.
TikTok hashtags will assist your content material get found through search and assist the TikTok algorithm determine what sort of subjects you’re protecting.
Study extra about one of the best TikTok hashtags to make use of to develop your attain and consider counts.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Hashtags, as mentioned above, are a vital part of getting your content discovered. But TikTok has leveled up its keyword and caption search ability in recent months (no wonder that Gen Z uses TikTok as a search engine more frequently than Google!).
Savvy manufacturers can make the most of TikTok’s rising search functionality by making use of good old style search engine marketing guidelines to recover from to the For You Web page. Do your key phrase analysis, suppose strategically about how your audience would use search, and share your TikTok in a microblog that can be jam-packed together with your candy, candy key phrases.
To get your content material in entrance of individuals, it doesn’t simply should be good: it has to go up on the proper time.
In fact, the “proper time” varies by viewers and day of the week, and the way the celebrities are aligned, however broadly talking, you’ll see optimistic outcomes should you put up on Thursday at 7 p.m. (Take a look at our full clarification of the best time to post on TikTok for the total knowledge breakdown.)
However what occurs should you’re busy on Thursdays at 7 p.m.? That’s the place a scheduling software steps in to avoid wasting the day.
You possibly can schedule your TikToks proper within the TikTok app… nonetheless, the platform has a number of limitations. You possibly can solely schedule as much as 10 days prematurely, and solely on a desktop pc. What should you’re on trip with out your desk?!
Fortunately, Hootsuite provides workarounds to each of these points. With Hootsuite, you possibly can schedule your TikToks weeks and months prematurely, in your pc or in your cellphone. Plus, after you’ve used it a number of instances, Hootsuite will robotically calculate one of the best instances to put up in your distinctive viewers.
Take a look at our detailed walk-through of the right way to schedule a TikTok put up:
First off: Don’t purchase followers! We tried, and it’s a very bad idea! Cease it! Put that bank card down.
In the end, creating nice content material (see above!) is the #1 technique to get these candy, candy views and follows. To maintain these followers and engaged as soon as they’re on board, the identical guidelines of thumb apply as to some other social media platform:
- Check out interactive dwell streams.
- Experiment with polls and questions.
- Reply to feedback and questions.
- Remark and like content material on different TikTok accounts.
- Follow social listening to ensure you’re on high of trending subjects in your TikTok group.
When you’ve been taking part in round with TikTok for some time, it’s essential to look objectively at how issues are going. How are your attain and engagement metrics doing? Are these tutorial movies truly hitting? Who’s truly watching and following your content material?
Analytics take the guesswork out of content material technique: they show what’s working — and what’s not. TikTok’s in-platform analytics software can present you some actually attention-grabbing metrics to assist inform your subsequent steps.
Some scorching numbers for you: TikTok advertisements can now attain an estimated grownup (18+) viewers of 825 million folks worldwide.
Promoting isn’t a match for everybody’s social technique, but when paid attain is one thing you’re all in favour of, take a look at our guide to TikTok ads here.
And should you’re advertising to a youthful viewers, particularly girls, you’ve bought much more of a purpose to get in there — 36% of TikTok customers are aged 18 to 24, and ladies in that age group make up virtually 20% of TikTok’s advertising audience.
TikTok’s industrial affect is large. TikTok reviews that 67% of users have been impressed to buy by the app, whereas 66% say that TikTok helped them resolve what to purchase. And if that’s not sufficient to persuade you, there’s at all times the #tiktokmademebuyit hashtag.
On TikTok, you possibly can promote your posts (spend some cash to spice up content material you’ve made) or discover creators to accomplice with through TikTok’s Branded Content material portal.
These are simply the extra natural advert choices. There are additionally conventional advert placement codecs accessible through the TikTok advert supervisor: place your advertisements in-stream, on the For You Web page, spend money on a paid branded hashtag problem, and extra. Discover extra particulars about all of your choices right here, in our ultimate guide to TikTok ads.
Okay, there you will have it: TikTok for Enterprise 101! Get your account up and operating and begin exploring all of the alternatives this wild and great platform has to supply and discover the remainder of our expert TikTok guides to deepen your information even additional.
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