Fb Messenger advertising and marketing generally is a highly effective a part of your digital technique. Consider it as a direct line to your prospects the place you’ll be able to inform them how superior you might be and what ache factors you’ll be able to resolve for them.
Under, we’ll clarify the right way to use Fb Messenger for advertising and marketing. We’ll additionally discover the very best Fb Messenger advertising and marketing methods for 2023.
So, whether or not you’re simply getting began with Fb Messenger or searching for new methods to enhance your technique, this one’s for you!
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What is Facebook Messenger marketing?
Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. It is the act of businesses sending messages directly to users’ Facebook inboxes with the intent of nurturing leads, raising awareness about your business, or making sales.
Facebook Marketing allows businesses like yours to build personal relationships with customers. And it will better target your marketing efforts. You can use Messenger marketing to send updates, special offers, and product information. But one of its biggest advantages lies in building relationships with consumers.
What is the benefit of marketing on Facebook Messenger?
Facebook Messenger is an incredibly popular app (the second most popular iOS app of all time, simply behind Fb itself). Android customers alone have downloaded it greater than 1 billion occasions. Which means there are a billion potential customers so that you can market to.
Additionally, Fb Messenger advertising and marketing permits your small business to ship one-on-one messages or messages to teams. This makes it an environment friendly but private platform for constructing relationships with potential prospects and offering them with updates about your services or products. The intimate one-on-one nature can really feel such as you’re messaging a pal as a substitute of a faceless company.
And this could be the very best half: Fb Messenger advertising and marketing will be automated. With the precise automation software program, you’ll be able to have all of the mundane, repetitive duties completed for you. We now have included just a few fascinating Messenger chatbot advertising and marketing examples on the finish of the article.
The 5 high Fb Messenger advertising and marketing methods
There are numerous methods you should utilize Messenger advertising and marketing to your benefit. To get you began in your journey, we’ve queued up just a few of the highest Fb advertising and marketing methods.
Listed here are 5 Fb Messenger advertising and marketing methods you’ll be able to strive at this time.
1. Use an FAQ chatbot to have interaction with prospects 24/7
Facebook Messenger chatbots are a strong software for partaking with prospects 24/7.
When automated, Fb Messenger chatbots tackle the position of a human agent. They supply immediate responses to frequent questions and points. This fashion, your prospects don’t have to attend for solutions to their questions. It improves your response charges and, by default, your customer experience.
If you automate your FAQs, you’re additionally saving your buyer assist group from having to do the work. Fixed, repetitive solutions can put on an individual down. Don’t have them doing mundane work a robotic can maintain!
You can too use Fb Messenger chatbots to ship automated advertising and marketing messages, equivalent to new product bulletins or particular provides you already know your viewers will probably be keen on. This enables your small business to achieve a wider viewers along with your advertising and marketing campaigns.
And as if all that isn’t sufficient, Fb Messenger chatbots additionally provide the advantage of monitoring buyer engagement and exercise 24/7. This information can be utilized to enhance customer support additional or tailor advertising and marketing messages to particular demographics.
2. Ship content material to your viewers one-to-one
As talked about above, Fb Messenger advertising and marketing is a good way to ship content material to your viewers one-to-one.
You should utilize Messenger to ship customized messages to your subscribers. This ensures that they see the content material that you simply’re sharing. It feels extra intentional than simply noticing an commercial in your Fb feed.
Moreover, Fb Messenger means that you can phase your viewers as a way to ship totally different messages to totally different teams of individuals. This ensures that you simply’re solely sending related data to those that are keen on it.
3. Present a personalised procuring expertise to drive gross sales
Your model can present a personalised procuring expertise to your prospects by way of Fb Messenger. And you’ll be able to automate the method with chatbots.
Chatbots are an environment friendly method to offer that private contact and use AI and machine studying to offer your buyer a tailor-made expertise.
For instance, a chatbot can advocate merchandise primarily based on the consumer’s previous buy historical past or shopping habits. It will probably additionally reply product availability, transport occasions, and return coverage questions.
Chatbots can even accumulate consumer suggestions and handle any considerations in real-time. By offering a personalised procuring expertise through Fb Messenger, manufacturers can enhance gross sales and construct loyalty amongst their buyer base.
4. Join and interact throughout a Fb Stay occasion
Facebook Live events provide the alternative to work together along with your followers and followers in real-time. And Messenger supplies an prompt strategy to join with them.
Fb Stay has a feedback part the place you’ll be able to reply any questions that your viewers throws at you. However for those who see requests or feedback that might profit from a extra customized reply, shoot that individual a message through Messenger.
Let’s say they requested when a brand new product will drop. You’ll be able to ship them a follow-up afterward and ask in the event that they wish to be one of many first folks to know when it does.
Then, if they are saying sure, you’ll be able to ask them for his or her e mail and signal them up on your listing. Your Stay remark part simply gave you the proper in to a dialog that may result in a lead.
5. Strive Fb Messenger adverts
Since Fb mixed with Instagram, Messenger ads appear among the many finest locations for manufacturers and digital entrepreneurs to place their cash behind.
Fb Messenger adverts enable manufacturers to begin a dialog with potential prospects. This might help to construct relationships and create loyalty amongst prospects.
Plus, you’ll be able to goal your adverts to folks already utilizing Messenger and keen on your providing! This may maximize your possibilities of being seen.
There are 4 sorts of Messenger adverts you should utilize:
- Click on to Messenger adverts: A basic, commonplace advert that features a call-to-action (CTA) button. Set your CTA to “Ship Message,” and also you’ll have a simple method on your shopper to begin a dialog with you.
- Sponsored messages: Do you have already got conversations with customers occurring on Messenger? Then strive sponsored messages. These allow you to retarget present prospects with adverts like promotions and offers.
- Messenger Tales adverts: Reap the benefits of the recognition of Messenger Tales. Your advert will probably be sandwiched between natural Tales by your customers’ followers for a pure segue.
- Messenger inbox adverts: These Messenger inbox adverts will present up within the chat tab inside the Messenger app.
6. Assist your followers discover content material
You don’t at all times should be pushing your content material onto your followers. For those who give them the choice to seek for content material utilizing your Messenger chatbot, you’ll be able to assist them pull content material themselves.
This fashion, they’ll simply discover the knowledge or content material they’re searching for with out feeling like they’re being bombarded with adverts or promotions. Plus, it’s a good way to maintain them engaged along with your model.
Artistic Fb Messenger advertising and marketing examples
You’re in all probability able to get began implementing Messenger advertising and marketing methods instantly! However earlier than you do, take a look at this roundup of inventive Fb Messenger advertising and marketing examples.
DeSerres, an artwork provide retailer, noticed a large spike in gross sales throughout the pandemic lockdowns. It comes as no shock as folks have been searching for new pandemic-friendly hobbies.
With the inflow of on-line orders got here a surge in buyer assist requests. DeSerres chose Heyday, a Facebook messenger chatbot, to assist with communication.
Inside mere weeks of implementing Heyday on all buyer touchpoints, together with Fb Messenger, the AI dealt with hundreds of buyer inquiries. This freed up their inside group to do extra complicated work. We’re prepared to guess the interior group’s job satisfaction skyrocketed, too. Think about having the burden of responding to hundreds of messages taken off your plate!
Groupe Dynamite, a Canadian-owned world trend retailer, operates over 300 shops throughout Canada and the US.
They, like so many others, noticed the untapped potential of social commerce. Groupe Dynamite needed to attach with customers throughout the 2020 pandemic.
However they wanted assist putting the precise tone and bettering their buyer expertise. They turned to Heyday to help connect with consumers throughout social media and chat apps.
Fb Messenger is a favourite amongst Groupe Dynamite’s viewers. By implementing Heyday, the corporate was capable of give prospects a method of partaking over their favourite channel. Heyday additionally helped to enhance effectivity amongst its gross sales and assist employees.
Heyday and Group Dynamite collaborated to create a bilingual French-English resolution. This made it attainable for all prospects to talk to the corporate within the language they most popular.
In addition they constructed product search into the chatbot. This made it so simple as attainable for patrons to seek out the merchandise they love inside the chat window.
Expedia created a Fb Messenger chatbot the place customers can seek for resorts. It should show the highest 5 choices primarily based on the place and if you journey.
You’ll want to offer particulars about your journey dates with Expedia, however many purchasers say it’s value it. That is a kind of handy instruments that prevent time scrolling by way of pages of outcomes.
Supply: Expedia on Messenger
The World Well being Group (WHO)
Throughout the 2020 pandemic, organizations like WHO needed to struggle towards a lethal virus but additionally the unfold of misinformation about COVID-19. To fight this, they turned to a Fb Messenger chatbot.
With the potential to achieve billions of individuals as a simple strategy to unfold data, a Fb Messenger chatbot was a simple win throughout a darkish time. The service offered the most recent information and knowledge on COVID-19.
It included particulars on signs and the right way to shield your self and the folks round you. It additionally offered the most recent scenario studies and numbers in real-time.
WHO additionally collaborated with the College of Cambridge and the UK Cupboard Workplace on an answer that gamifies myth-busting! They created a sport known as GO VIRAL! that helps folks to identify misinformation about COVID-19. You’ll be able to entry the sport through their Fb Messenger chatbot.
Supply: WHO on Messenger
ATTITUDE is a beloved Canadian model that creates pure private care and family merchandise. They’re 100% vegan, cruelty-free, and made with out artificial components. Their on-line gross sales exploded throughout the pandemic.
As such, ATTITUDE wanted to develop its buyer assist system. With excessive requests on channels like Fb Messenger in any respect hours of the day, they needed to make use of automated chat with conversational AI.
Heyday and ATTITUDE created a customized AI-powered chatbot. It automated solutions to FAQs round order monitoring, product questions, and different easy queries. The chatbot supplies customized product suggestions, prospects with in-stock notifications, and extra.
ATTITUDE couldn’t be happier with the outcomes. Myriam Chiheb, ATTITUDE’s ecommerce supervisor, loves that they’ll handle buyer communications at scale and on funds.
“We would have liked one thing that allowed us to speak spontaneously with prospects, to answer their questions extra shortly,” stated Myriam. “Emails are a bit ‘colder’ than chat; chat is extra like a dialog, which is admittedly what we have been searching for.”
Have interaction with customers on social media and switch buyer conversations into gross sales with Heyday, our devoted conversational AI chatbot for social commerce retailers. Ship 5-star buyer experiences — at scale.
Flip customer support conversations into gross sales with Heyday. Enhance response occasions and promote extra merchandise. See it in motion.