Alex Cooper is aware of very nicely what a bumpy street the entrepreneurial life presents.
After a number of giant bumps, he discovered success with an affiliate marketing online web site that he created in public and finally offered for $70k.
He additionally has a well-liked YouTube channel WP Eagle, the place he shares the secrets and techniques to affiliate marketing online, WordPress, and content material creation, and rather more. In truth, all of the movies of him creating the positioning he offered, and the story behind his journey, might be discovered on his YouTube channel.
Alex is especially artistic and likes to suppose outdoors the field in the case of producing content material and getting e-mail subscribers. He’s continually testing, experimenting, and sharing his findings on his channel.
Preserve studying to search out out about:
- Which of his tasks failed
- How he bought into YouTube
- His ideas on AI
- The place his earnings comes from
- His advertising methods
- The opposite tasks he is engaged on
- How he builds hyperlinks
- His content material creation course of
- His intelligent technique for rising his e-mail listing
- His favourite assets and instruments
- The largest problem he is confronted
- His most vital accomplishment
- His fundamental mistake
- His recommendation for different entrepreneurs
Meet Alex Cooper
My identify is Alex and I’m from England however at present dwelling in Spain. I began working for myself round 20 years in the past.
My first firm was a Wifi set up firm that I finally offered for not very a lot cash. My second firm was a profitable web advertising company. It grew to a superb measurement. We had been a number one Google companion and I bought to go to occasions at Google in Mountain View.
Finally, I offered my share within the firm and that cash gave me the time and freedom to start out my subsequent undertaking: producing content material for web sites and YouTube on my channel, WP Eagle.
Why He Created WP Eagle
I’ve at all times wished to do YouTube. I used to observe YouTubers so much and was at all times in awe of their life-style. I used to be utilizing WordPress so much on the time and I like it, so it made sense to me to create content material about it.
I began doing easy tutorials on how you can create websites with WordPress and it grew from there. I now have 63,000 subscribers.
My content material has advanced a bit as I now create content material on different WordPress-related issues like area of interest web sites, creating content material, and utilizing AI.
I attempt to publish a video each week and do a dwell stream each week. My channel at present has 971 movies.
How A lot Cash Alex is Making
I earn round $7,000 to $8,000 a month. My earnings comes from many various streams, together with AdSense for YouTube and affiliate commissions from software program and providers I’ve made content material on previously.
I additionally promote my very own WordPress Theme, Popcorn Theme, designed for area of interest web sites and affiliate entrepreneurs. (And there is a new review of the Popcorn theme that you do not wish to miss!)
December 2022 regarded like this:
Popcorn Gross sales: $6,031 (I share this 3 methods so it’s $2,010)
Jasper affiliate: $3,244.50
Ezoic affiliate: $1,117.29
Amazon Affiliate: $390.34
Plus there are a load of different smaller affiliate programs I’m in, one other few hundred in complete.
I used to work about 20 hours every week on my enterprise, however not too long ago some stuff has modified in my life and I’m doing not less than double that.
His High Advertising Methods
I don’t actually market myself! Horrible proper? I simply attempt to make good content material and share it on social media and through my e-mail listing. For my content material websites, search engine optimization is my fundamental type of promotion.
I believe the key to good content material is ensuring it delivers the knowledge the reader is on the lookout for shortly and concisely. This implies reducing out any “fluff” or “filler” from the articles, utilizing good formatting like bullet factors, and writing in an easy-to-understand method.
The entire content material on this web site has been created with the help of AI and it’s truly doing very well:
Greatest Corn Pepper was a web site I created for a tutorial and it’s doing nicely too, however has been drifting sideways not too long ago with out rising:
Key phrase Analysis and Hyperlink Constructing
As for hyperlink constructing, it’s undoubtedly vital. I outsource the method to a buddy of mine who takes the time to search out extremely related websites for my niches. He then reaches out and sometimes is ready to get a hyperlink to my area of interest at a reasonably affordable worth, between $100 – $300 per hyperlink.
His Content material Creation Course of
My course of has been to make use of a crew of writers. I give them some prompts on article construction and, after all, the key phrases they should write about they usually do the remainder.
I discovered the writers utilizing ProBlogger. I made a video on the method. I don’t actually do any writing myself, solely the odd 1 or 2 articles. The three-4 articles are revealed every week by my VA.
Truthfully, I like all of them. Koala is my favourite for the time being because it has options that assist you to create content material actually shortly, like with the ability to publish from it straight to WordPress.
My new undertaking, Can You Wash It, has been put along with short-form AI-only content material, and it’s doing very well!
Right here’s the Google search console for that web site:
His E mail Record
I’ve been rising my e-mail listing by giving stuff away, like full web sites! In truth, I simply ran a giveaway in March.
This works very well for me by way of getting new subscribers. The shape for these sorts of giveaways at all times has a excessive conversion price.
Alex’s Favourite Sources
I really like the guide Wealthy Dad, Poor Dad. It actually teaches you about creating wealth. I additionally love Area of interest web site girl on Twitter, Matt Giovanisci on YouTube, and Miles Beckler.
His High 3 Instruments
Nicely, after all, my necessities are my MacbookPro, my iPhone, and a good web connection!
When it comes to software program instruments, proper now the three most helpful instruments for me are:
- Canva, as a result of it’s so good for graphics, and so forth.
- ChatGPT, which is nice for thus many issues, and
- Descript, which is such a quick video editor!
His Largest Problem
My largest problem could be Inspiration and motivation. This may be notably troublesome if different elements of your life are inflicting points, resembling household. It’s very straightforward to get caught procrastinating or engaged on small elements of your small business that don’t truly make a distinction.
His Most Essential Accomplishment
Constructing an internet site in public and promoting it was an amazing accomplishment for me because it proved to the world that I might do it and that it may be completed. It additionally elevated my credibility as an educator on YouTube.
What He Needs He Knew When He Began
I want I knew that all the pieces takes longer than you suppose and that endurance is the important thing to most issues in enterprise. Preserve going, preserve working, and day-after-day you’re taking steps towards your desires.
His Largest Mistake
That must have been taking funding into my firm. Once I had an company in London we took investments and it destroyed the corporate.
They modified all the pieces about us that made us profitable. I ended up promoting my shares and leaving. After 6 months, the profitable firm I had based was bankrupt.
Though it appeared unhealthy on the time, and it was, it led me to do what I do now, so truly perhaps it was the very best factor I’ve ever completed…
His Recommendation for Different Entrepreneurs
Be constant. Present up day-after-day. Be affected person.
Those that fail normally simply stop when it will get a bit exhausting, and it’ll get exhausting generally.