It’s the query that launched a thousand sleepless nights: “How usually ought to I put up on social media?”
After all, like something price figuring out, there’s no easy reply to this query. Social media platforms are constantly updating their algorithms, including new options, and altering the principles of engagement. What labored final yr might not work this yr, and what works at the moment may develop into out of date tomorrow.
We dug into the analysis and grilled our social media workforce, and a few outdoors consultants, for insights to find the perfect variety of occasions a day (or week) to put up for every platform. Right here’s a fast abstract of what we discovered, however learn on for extra in-depth particulars:
- Instagram: Submit between 3 and 5 occasions per week.
- Instagram Tales: Submit 2 occasions per day.
- Twitter: Submit between 2 and three occasions per day.
- Fb: Submit between 1 to 2 occasions per day.
- LinkedIn: Submit between 1 to 2 occasions per day.
- TikTok: Submit between 3 and 5 occasions per week.
- Pinterest: Submit a minimum of 1 time per week.
- Google My Enterprise: Submit a minimum of 1 time per week.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Post 3-5 times per week on Instagram.
Our experts recommend creating at minimum, three posts per week on Instagram. Ideally, these are mixed media posts (carousels, reels, static posts, etc.) Using different social media content types is especially important if you post more than three times per week.
Instagram Stories can be used more frequently, though Instagram’s own Adam Mosseri recommends 2 Stories per day.
Posting frequently on Instagram increases your chances of showing up in the Explore feed, being featured on another account, or appearing in the top search results for keywords you commonly use. Posting regularly is also a great way to test out what resonates with your audience.
If you think that an algorithmically controlled timeline means post-timing doesn’t matter, think again. Our experiments have proven that post timing does have an impact on Instagram engagement.
Key Instagram statistics to bear in mind when posting:
Submit 3-5 occasions per week. Or, as a lot as you may.
Whereas TikTok truly recommends posting 1-4 times per day, that is probably not practical for everybody. In the event you’re simply getting began, 3-5 occasions per week is a superb place to start out.
In keeping with Hootsuite’s personal Brayden Cohen, Supervisor of Social Media, “TikTok is the place to check content material and see what sticks or flops.”
The TikTok algorithm is tricky, however the extra you put up regularly, the extra possible you’re to get in entrance of a bigger viewers and see what works effectively. Intention to put up 3-5 occasions per week so that you simply’re constantly staying in entrance of your followers. With every put up, monitor the video views, engagement, and period of time a viewer spends watching your video to get a greater thought of how efficient it’s.
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Utilizing hashtags on every put up may also assist your content material get found by potential prospects. Make sure you analyze the efficiency of every put up and refine your posting technique based mostly on what resonates finest along with your viewers.
As effectively, timing issues on TikTok. Faucet into the best times to post on TikTok to make sure your content material reaches essentially the most customers.
Key TikTok statistics to bear in mind when posting:
Submit 1-2 occasions per day on Fb.
Organic reach is down everywhere, however Fb appears to be the toughest hit. At present, the common Fb web page put up engagement fee sits around 0.07%. These numbers aren’t anticipated to perk up anytime quickly.
Our consultants advocate posting 1-2 occasions per day on Fb. This could allow you to keep current within the minds of your viewers, however not go as far as to overwhelm their feeds.
“Every day posting will develop followers 4x sooner than posting lower than as soon as every week. Is smart: extra visibility,” says Brayden Cohen, Supervisor, Social Advertising and marketing at Hootsuite.
To maintain that common content material coming, it’s a good suggestion to create a content calendar to remain organized. Check out our free content calendar template, or mess around with scheduling instruments like Hootsuite.
Key Fb statistics to bear in mind when posting:
Submit 2-3 occasions per day on Twitter.
Issues transfer quick on Twitter. This news-centric platform means Tweets have a brief lifespan. So, you’ll have to put up a little bit extra usually than you do on different channels.
Brayden says, “That is in all probability the one channel I might say that amount over high quality issues.” The extra you put up, the extra possible you’re to point out up within the consistently rising feed.
There are many energy customers on the market. Some accounts are posting 50 or 100 occasions a day. In the event you’ve received the time, we’re actually not going to cease you. However, to maintain your model’s presence lively and engaged on Twitter, you actually don’t have to drop every thing and decide to a full-time gig Tweeting.
In truth, for the overall @Hootsuite channel (the place the viewers is followers, prospects, and prospects), the Hootsuite workforce posts 2-3 occasions per day.
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— Hootsuite 🦉 (@hootsuite) February 14, 2023
Do not forget that, nonetheless continuously you’re posting, the very best observe is to comply with the rule of thirds:
- ⅓ of tweets promote your enterprise
- ⅓ share private tales
- ⅓ are informative insights from consultants or influencers
Take into accout, partaking along with your viewers or different neighborhood companions is a giant play with posting frequency too!
Key Twitter statistics to bear in mind when posting:
Submit 1-2 occasions per day on LinkedIn.
LinkedIn itself says corporations that put up weekly see a 2x life in content engagement. Additionally they advocate posting a minimum of as soon as a day, even on weekends. Oh, and so they say scheduling your posts with [amazing] companions like Hootsuite is the best way to go. Hey, that’s not a promo, it’s actually in their documentation. You possibly can’t argue the info!
Take into accout, LinkedIn content material can stay in consumer feeds for a protracted, very long time. It’s because when somebody engages along with your put up, it is going to start to point out up of their connections’ information feeds. Moreover, customers can filter the feed by “prime” and “current” content material, which might improve the longevity of your posts in the event that they go viral.
High quality over amount issues right here, so it’s necessary to craft fascinating, partaking content material that’s well timed and related. Proper now, LinkedIn feed filters are altering and also you’ll quickly be capable to filter your feed for matters like “video-specific content material.”
Hootsuite’s LinkedIn account tends to fall on the more-frequent finish of the posting spectrum. We usually put up 2-3 occasions per day, and generally as much as 5 relying on campaigns and occasions.
Don’t overlook: Hootsuite Analytics can assist guarantee your posting technique is aligned along with your engagement objectives.
Key LinkedIn statistics to bear in mind when posting:
Submit a minimum of 1 time per week on Pinterest.
According to Pinterest, “High quality and relevance matter greater than frequency on Pinterest. So when you can decide the very best schedule for you, posting on a weekly foundation is an effective rule of thumb.”
In contrast to platforms like Instagram and TikTok, virality isn’t the purpose on Pinterest.
Content material on Pinterest has a protracted shelf life. One put up might be seen and shared for weeks and even months after it’s been posted. That’s why creating content material with excessive engagement and relevance is extra necessary than going viral.
To optimize your posts, ensure to comply with the inventive finest practices reminiscent of:
Relying in your objectives, it’s possible you’ll wish to put up a number of occasions every week. How continuously you put up will rely on the kind of content material you’re sharing and the dimensions of your viewers. Your Pin stats is a superb place to assessment Pin efficiency and see how your viewers is interacting with sure content material varieties.
Hootsuite Analytics and Impression may also assist draw strains between how Pinterest content material is affecting internet visitors, or how an uptick in followers interprets to views on different platforms.
Key Pinterest statistics to bear in mind when posting:
Submit a minimum of 1 time per week on Google My Enterprise.
Google My Enterprise posts may not be the very first thing that involves thoughts when you consider social media for business. However, this platform might be surprisingly efficient at serving to your native website positioning and boosting buyer engagement.
Google My Enterprise posts used to expire after 7 days. However, in 2021, Google modified this function and also you’ll now see the final 10 printed posts. Google does word that posts are archived after 6 months except in any other case specified.
Posts on Google My Enterprise must be extremely well timed. Typically, your viewers is searching for one thing they’ll do, see, or eat, proper now. So, posts ought to concentrate on present gives or occasions.
The best frequency for posts is dependent upon the kind of put up, however usually, it’s beneficial to put up a minimum of as soon as per week. You can even break up your posts into completely different occasions of day and days of the week based mostly on when your audience is on-line.
Present gives, photos of your enterprise location or area, and new product bulletins are inclined to do effectively on this platform.
Key Google My Enterprise statistics to bear in mind when posting:
Figuring out the very best posting frequency for social media requires some trial and error. What’s good for some manufacturers might not work for others.
Enterprise groups will be capable to put up extra continuously than particular person entrepreneurs. As effectively, particular person traits like viewers measurement, neighborhood loyalty, geographic location, and content material sort can drastically impression the efficiency of your posts.
Brayden Cohen says, “To see what’s finest for you, strive testing completely different posts at completely different occasions and completely different portions to see what drives the very best efficiency on your content material and channel. Proceed to check, be taught, and pivot.”
All the time bear in mind: the standard of content material issues greater than frequency. Whereas posting extra content material might assist to some extent, the extra related and helpful your content material is to the viewers, the higher your social channels will carry out.
Hootsuite helps you to schedule social media posts upfront, so you may put up with the appropriate frequency on each channel. With Hootsuite Planner, you may create a put up calendar that clearly exhibits when to put up and what content material to share. Within the Composer, you too can arrange bulk scheduling for posts. This lets you rapidly and simply schedule a number of posts directly.
Get began with our complete guide to scheduling your social media posts.
Use Hootsuite to schedule and publish your entire social media posts at the very best occasions, interact along with your followers, and monitor the success of your efforts. Join a free trial at the moment.
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