30+ Twitter Tools (or X Tools) for Marketing Pros

Perhaps you see your self as a proud minimalist within the Twitter advertising and marketing world. However the reality is, a model can’t attain its full potential on Twitter’s native shopper alone. You want Twitter instruments.

Should you actually wish to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party instruments isn’t simply beneficial… it’s important.

There’s a complete spectrum of Twitter instruments on the market (lots of them free!) simply ready that can assist you reach your social media goals.

Hootsuite Analytics

Should you’re already right here having a blast on the Hootsuite Weblog then you definately in all probability are already conversant in the super-cool options of our in-house analytics instrument, however could we brag for a second in any case?

Hootsuite Analytics is a social media analytics instrument that permits you to simply observe the efficiency of your Twitter channel (and all of your different social accounts, too!) so you may replicate what works and get extra engagement. Hootsuite Analytics additionally makes it straightforward to create customized studies to showcase your outcomes to your boss and share insights along with your workforce.

Observe metrics like attain, engagement price, impressions, likes, performs, shares, clicks, and saves so you may shortly measure your progress towards your objectives in real-time. You may even arrange customized boards that provide you with an outline of your most necessary metrics at a look over a choose time period.

With Hootsuite Analytics, you may as well discover out when your viewers is on-line, get customized suggestions on your greatest instances to publish for every of your accounts, and entry trade benchmarks.

Professional tip: Hootsuite Analytics is on the market to Professional and Crew plan customers and meets the wants of most small social media groups. Enterprise Plan customers and above have entry to extra customized analytics options, together with Insights by Brandwatch and Hootsuite Affect.

#1 Analytics Tool for Growth

Beautiful reports. Clear data. Actionable insights to help you grow faster.

Start free 30-day trial

Brandwatch

Brandwatch is a digital client intelligence platform that offers historic and real-time knowledge related to you and your model.

It analyzes photos to acknowledge figures that you simply may care about and may examine the pursuits of various teams in your viewers.

Brandwatch begins at $1,000 per 30 days, and it’s supreme for people who’re all concerning the numbers—it’s very data-heavy, versus visible.

Hootsuite presents a free Brandwatch integration for all Enterprise and Business plan users referred to as Insights. It’s a key characteristic for patrons who’re severe about social listening.

Twitter instruments for aggressive evaluation

Statsocial

Statsocial empowers advertising and marketing initiatives by offering a wealth of data: you’ll get complete market knowledge sourced from a database of 300 million (!) people.

By means of Statsocial, you’ll simply establish influential figures inside your trade and achieve insights into your viewers’s pursuits. Statsocial additionally lets you particularly goal people by means of surveys, letting you collect helpful suggestions and tailor your strategy accordingly.

Professional tip: Statsocial is free through Hootsuite.

Supply: Statsocial

Hootsuite Industry Benchmarking tool

Not everybody is aware of this, however with Hootsuite Analytics, you may simply perform a little social media benchmarking. Learn how others in your trade are doing on social and examine your outcomes with only a few clicks.

Simply check in to your Hootsuite dashboard and head to Analytics, after which scroll to Benchmarking and click on Business. From right here, decide the trade that greatest describes your small business and see how your outcomes examine to common efficiency stats inside your trade.

You may arrange customized timeframes and search for benchmarks for metrics like viewers progress price, engagement price, profile impressions, and extra. Plus, if it’s worthwhile to current your outcomes to your workforce, boss, or different stakeholders, you may simply obtain your comparability report as a PDF file.

Twitter instruments for figuring out leads

Leadsift

LeadSift is a strong instrument that locates potential leads on Twitter and categorizes their intent, whether or not that’s “buy,” “churn,” or “search help.”

This app diligently scans hundreds of thousands of conversations to establish each direct and oblique leads, assigning them a lead score on your comfort. Swiftly filtering by means of this wealth of information makes it fast and simple to pinpoint sizzling leads and successfully interact with customers.

A Leadsift Hootsuite integration is on the market free for Enterprise customers (it’s just $7.99 for everyone else).

Adobe Marketo

Marketo is technically a advertising and marketing automation platform, however the place it actually excels is in lead administration. The instruments listed below are triggered by buyer occasions to show mentions into motion. It’ll additionally provide you with real-time behavioral and demographic knowledge that can assist you predict a lead’s subsequent transfer.

Supply: Marketo

Marketo coordinates e mail, social, paid media and extra into one central hub, and helpfully integrates with Hootsuite. By way of Hootsuite, you may enrich your leads with social exercise, and drive leads by means of the funnel sooner by manually sending their social interactions along with your model to Marketo.

Twitter instruments for mentions and monitoring

Mentionlytics

Mentionlytics is retaining a watch out on your model, scanning the net and all social for mentions of your model, with assist for monitoring key phrases in all languages.

Sentiment evaluation options will assist detect emotion and preserve you within the loop about whether or not you’re the speak of the city—for higher or for worse. Filter by supply, sentiment, nation, key phrase, and extra… and discover your prime influencers within the course of.

Conveniently, Mentionlytics integrates directly with your Hootsuite dashboard, too, for freeeee!

Nexalogy

Nexalogy is a complete social media monitoring and discovery platform designed to enhance your marketing strategy. By harnessing knowledge from numerous social media channels, the software program gives helpful insights that may inform your decision-making course of.

One key Nexalogy characteristic? Its skill to extract informative summaries from photos encompassing objects, meals, occasions, and folks. The platform additionally presents an interactive timeline that lets you visualize the height exercise durations of customers. (This characteristic proves notably helpful for figuring out crises in each political and enterprise contexts, permitting you to catch a social media scandal earlier than it goes too far.)

Supply: Nexalogy

Cloohawk

Cloohawk serves as your devoted Twitter watchdog, offering helpful options for enhancing engagement and fostering progress. It additionally acts as your private Tweet physician (dogtor?!), diagnosing any points and prescribing efficient cures to enhance your Twitter presence.

The “hacks” advised by Cloohawk may embody utilizing acceptable hashtags, sharing trending tales, or reposting your personal earlier posts. By implementing these suggestions, you may optimize your Twitter efficiency and obtain your required objectives.

Bonus: Cloohawk’s bot will auto-retweet something deemed related to your model.

Hootsuite presents a free Cloohawk integration for all users.

Fedica

Previously often called Tweetsmap, this can be a nice visible instrument that can assist you perceive precisely what your Twitter viewers is speaking about, segmented by location or demographics.

Supply: Fedica

You may as well curate and analyze any Twitter lists or customers and analysis trending subjects across the globe. (And you will get a free Hootsuite integration that works proper in your dashboard!)

Twitter instruments for social listening

Hootsuite Streams

Need to keep watch over your rivals, keep engaged with related on-line conversations, and shield your model’s status on Twitter? Hootsuite Streams may also help you do all that — and extra.

Hootsuite Streams is a social listening and monitoring instrument for Twitter and your different social accounts. It lets you create customized feeds with Tweets related to your small business. You may filter posts by account, key phrase, hashtags, and even location.

Arrange a stream that aggregates your greatest competitor’s posts and one which follows a hashtag that’s trending in your trade. Streams show posts together with public feedback and reactions, serving to you effortlessly sustain with necessary conversations taking place in your trade.

Hootsuite Streams may show you how to spot potential model crises early and shield your on-line status. By retaining observe of brand name mentions, you may higher perceive your model sentiment, simply accumulate helpful suggestions, and step in earlier than conversations get heated.

Talkwalker

Talkwalker could have the world’s largest social knowledge library, and guarantees that can assist you “revenue from the formidable potential of real-time client knowledge.” Whoa.

Arrange an account (it also integrates with Hootsuite for free) and let the Talkwalker robots cope with maintaining with all of your Twitter mentions and trade conversations. You may as well use Talkwalker to watch media conversations about rivals (each owned and earned).

Supply: Talkwalker

Tag, assign, and reply to mentions that Talkwalker pulls up, whether or not they’re years previous or taking place in real-time. Superior analytics report on potential attain, sentiment tone, emotion, and quantity of engagement.

Twitter instruments for timing

Hootsuite Post Scheduler

Whereas our article concerning the best times to post on social media is a good start line for timing your Twitter posts, Hootsuite’s Finest Time to Publish characteristic (discovered underneath Analytics) offers you an much more particular, customized suggestion.

These suggestions are based mostly in your previous efficiency and tailor-made to your distinctive viewers and their exercise patterns on Twitter. The Finest Time to Publish instrument additionally breaks down totally different advised instances for particular objectives — are you making an attempt to drive site visitors, or construct consciousness?

This lets you match each bit of content material to particular enterprise objectives and optimize your posting schedule for max effectiveness. (And rating massive factors along with your boss. Simply saying.)

Start a free Hootsuite trial

Twitter instruments for Twitter chats

Hootsuite Inbox

With Hootsuite Inbox, you may bridge the hole between social media engagement and customer support — and handle all your Twitter messages in a single place.

From personal messages to mentions to emoji reactions, the all-in-one workspace makes it straightforward to trace the historical past of any particular person’s interactions along with your model on social media, add notes to prospects’ profiles, deal with messages as a workforce, or automate message routing.

Hootsuite Composer

With Hootsuite Composer, you may create and schedule all your Tweets in a single place, with entry to useful content material creation instruments within the course of — as an illustration, a built-in Grammerly Professional app for participating, typo-free captions or the Canva integration that offers you speedy entry to publish templates and superior enhancing instruments.

As soon as your posts are scheduled, you may evaluate and edit them from a single calendar view that offers you a chicken’s eye view of your content material plan.

Twitter instruments for photos

Canva

It’s no secret that Canva is a design-savvy social media supervisor’s BFF. This user-friendly graphic design instrument has fully reworked the best way many people create content material, which is exactly why we’ve completely built-in Canva into the Hootsuite dashboard. (Consider it or not, Canva templates are seamlessly constructed proper into Hootsuite Composer).

Make a Meme

Certain, Make a Meme could not provide the polished {and professional} look of Canva… however there’s a particular nook of the web that adores the haphazard fashion of early aughts meme tradition (lolcat is again, y’all). And Make a Meme permits you to slap collectively memes at a pace that may sustain with the whiplash-inducing tempo of contemporary Twitter (even for those who haven’t studied up on our guide to creating visual content for social).

Picmonkey

In case your main purpose is to edit your current photos for social media, Picmonkey is right here. Owned by Shutterstock, PM presents a large assortment of inventory images that you need to use to reinforce your grid or encourage your campaigns.

Importantly, Picmonkey gives a variety of templates for logos, banners, and thumbnails, which could be tremendous useful for those who’re streamlining content material creation throughout all channels. And with useful options like a background remover, snagging product photographs on your model turns into a breeze.

Adobe Premiere Rush

For years, Adobe has been dominating the visible content material enhancing area (“Photoshop” has turn into a verb for a purpose). Amongst its newest choices is Adobe Premiere Rush, a video enhancing software program designed to cater to the wants of content material creators.

With easy options and a user-friendly interface, Rush has turn into a favourite for vloggers and entrepreneurs who aren’t aiming to supply prolonged movies. Because the title suggests, pace takes priority over element — from capturing footage to enhancing and sharing, Rush lets you swiftly rework your masterpiece.

Rush’s cell compatibility provides one other layer of comfort, incomes it numerous bonus factors amongst creators preferring working from their smartphones.

Adobe Creative Cloud Express

Designing fascinating and compelling posts, movies, and tales is a breeze with Adobe Categorical’s collection of social-friendly templates.

It’s no secret that beautiful visuals are essential to any efficient Twitter technique in 2023, and this app stands out as one of many most interesting choices accessible for enhancing pictures and movies.

Supply: Adobe Inventive Cloud Categorical

This social media tool has tons of free inventory photos, templates, and results.

The fundamental plan is free. Premium (which incorporates extra photos, branding choices, hundreds of thousands of inventory photos, and 100GB of space for storing) is about $10 month-to-month.

(Don’t neglect to take a look at our checklist of the best stock photo sites, too.)

Twitter instruments to search out influencers

Upfluence

Seek for the suitable companion on your subsequent massive marketing campaign with Upfluence’s highly effective search instrument. Whether or not you’re on the hunt for micro-influences or celebrities or trade thought-leaders, Upfluence helps you discover and examine Twitter creators at scale. Vet creators by reviewing engagement charges, viewers sizes, demographics, and extra.

And you guessed it: there’s a Hootsuite integration for Upfluence, too. Use the app to effortlessly distribute influencer content material out of your Upfluence account to Hootsuite.

Klear

Klear’s influencer advertising and marketing platform presents a free Twitter influencer search — discover by your trade (sports activities? Vogue? science?) after which use Klear to construct and measure your influencer packages and campaigns.

Twitter instruments for trending subjects

Google Trends

It’s proper within the title, actually: Google Tendencies provides you entry to the most recent traits throughout Google Search, Google Information, and YouTube.

That is invaluable for understanding what persons are looking for and what captures their curiosity when it comes to studying and viewing, enabling you to create Twitter content material that aligns along with your viewers’s current pursuits.

On the Google Tendencies homepage, you’ll uncover a compilation of clustered subjects that persons are actively looking for. Discover this real-time knowledge to generate recent content material concepts. Or, straight enter search phrases related to your model into the instrument, permitting you to delve deeper and collect particular insights.

Trendspottr

What’s sizzling? What’s not? Trendspottr is aware of. The platform’s AI know-how curates trending content material throughout tons of of various industries and subjects. This can be a nice one for B2B manufacturers, however anybody can profit from a little bit market intelligence, no?

Twitter instruments for following/unfollowing

Audisense Connect

Audisense guarantees to show Twitter into your private buyer relationship administration instrument, with know-how that lets you discover particular customers that suit your desired demographic. You’ll additionally have the ability to mass unfollow unhelpful or spammy accounts.

Circleboom

Circleboom’s Twitter administration instrument is tremendous intuitive. Entry insights about your followers and follower monitoring, and use Circleboom’s suite to search out spammers, fakes, and inactive accounts. Good search instruments make it straightforward to search out new customers to develop your community.

Twitter instruments for content material creation

Hootsuite’s Hashtag Generator

You recognize that hashtags assist the Twitter algorithms floor your content material to the suitable individuals. However developing with the suitable hashtags for each single publish is a variety of work.

Enter: Hootsuite’s hashtag generator. Everytime you’re making a publish in Composer, Hootsuite’s AI know-how will advocate a customized set of hashtags based mostly in your draft — the instrument analyzes each your caption and the photographs you’ve uploaded to counsel essentially the most related tags.

Psst: Clean up in your non-AI hashtag technique with our guide to everything you need to know about hashtags in 2023.

Start a free Hootsuite trial

Hootsuite’s Template Library

Operating low on concepts on what to publish? Head to your Hootsuite dashboard and use one of many 70+ simply customizable social publish templates to fill the gaps in your Twitter content material calendar.

The template library is on the market to all Hootsuite customers and options particular publish concepts, from viewers Q&As and product critiques all the best way to Y2K throwbacks, Twitter contests, and secret hack reveals.

Be taught extra about using social media post templates in Composer.

Autopublisher

With this platform, you’ll effortlessly automate the publication of RSS feeds to your social media accounts. For example, you could have the choice to configure it to robotically share your weblog posts on Twitter as quickly as they’re revealed in your weblog. This streamlined course of ensures that your content material reaches your viewers ASAP as quickly as you could have a brand new masterpiece on the market on the earth. (It’s about $7 a month however free with Hootsuite’s Enterprise plan.)

Grammarly

Grammarly is an important instrument that each copywriter and content material creator on the market ought to have of their arsenal — the form of hero that involves the rescue when the right placement of “i” earlier than “e” turns into a blurry reminiscence.

Grammarly seamlessly integrates with platforms like Google Docs and Gmail to robotically checks your grammar and spelling. (And for those who go for the premium model, you’ll unlock further advantages reminiscent of passive voice warnings, tone checking and options, and plagiarism detection.)

Very cool information: you may even use Grammarly proper in your Hootsuite dashboard, even for those who don’t have a Grammarly account but.

Simply log into Hootsuite and navigate to Composer to start out composing your publish. As you write, Grammarly will detect anyplace there is perhaps room for enchancment after which counsel new phrases, phrases, or punctuation to swimsuit. It may possibly even analyze your writing fashion and tone in actual time, providing one-click edits you can implement immediately.

OwlyWriter AI

Do you know that Hootsuite comes with OwlyWriter AI, a built-in artistic AI instrument that saves social media execs hours of labor?

You should utilize OwlyWriter to put in writing a brand new social media caption in a particular tone based mostly on a immediate, generate publish concepts, or repurpose your top-performing posts.

Should you’re undecided what to publish, click on on “Get Impressed.” Then, kind within the basic, high-level matter you wish to tackle and click on “Get Concepts.” OwlyWriter will generate an inventory of publish concepts associated to the subject.

Save time by utilizing Hootsuite to handle your Twitter presence alongside your different social channels. You may run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Strive it without spending a dime in the present day.

Get Started