You Need These Roles on Your Social Media Team [Skills + Salaries]

There are countless benefits to using social media for business. However social success is much more complicated than posting often on Fb and Instagram. If you wish to reap the rewards that social media advertising and marketing can supply what you are promoting, you want an all-star social media crew.

If you happen to’re new to hiring social media managers, it’s possible you’ll not know what to search for, who to rent, and learn how to onboard your crew for achievement. However we might help!

On this article, we’ll cowl the fundamental roles that each high-performing social media crew wants, the common salaries for these roles, and go over a step-by-step information for constructing your dream crew.

Let’s get began.

Are you paid enough?

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Get the report

The parts of a high-performing social media crew [roles and salaries]

To maximise the efficiency of your social media crew, their output, and your model’s total probability at success, there are a number of main roles you’ll wish to think about hiring for.

Social media supervisor

The social media supervisor is the core of your social media crew. And when you can solely rent a single crew member, let or not it’s this individual.

A social media manager is the generalist place—they know the ins and outs of every social media platform, the sorts of content material to create, learn how to construct a technique, learn how to create content material, and different fundamental abilities for working a model’s social media.

Right here’s a pattern record of duties from a job posting for a social media supervisor:

If you happen to’re constructing a bigger social media crew, the social media supervisor would be the individual calling the photographs. They’ll create the social technique and work with the remainder of the crew to make sure it’s correctly applied.

Expertise:

• Social media platforms
• Technique improvement
• Technique implementation
• Content material planning
• Content material creation
• Copywriting/copyediting
• Social monitoring
• Social listening
• Social media analytics
• Social media reporting
• Communication
• Administration

In line with Hootsuite’s personal Eileen Kwok, different must-have abilities/traits embrace “curiosity, tenacity, and creativity.”

“Being a social media supervisor may be an amazing job,” she continues. “That’s why those which can be naturally interested by all issues social, have the will to all the time study and enhance, and most significantly place creativity on the forefront of their values will succeed within the position.”

Instruments wanted:

• Social media administration instruments (like *ahem* Hootsuite 😉 )
• Challenge administration instruments (like Monday, Wrike, or Asana)
• Collaboration instruments (like Slack or Groups)
• Brainstorming/whiteboarding instruments (Miro, Lucidchart, and extra)
• Content material creation instruments (Canva, Adobe Inventive Suite, Grammarly, and extra)

Stories to: Advertising and marketing Director or CMO

Common wage: $70,287

Content material creator

A content creator focuses solely on digital content material creation for a model’s social media platforms.

The content material created can embrace fast graphics, captions, movies, skits, pictures, and another content material your model desires to publish on social media.

Listed below are a couple of of the duties listed for a content material creator position with a information group:

This position is nearly like a jack of all trades, relying on the sorts of content material an organization wants.

The content material creator could focus particularly on pictures or TikTok creation, for instance, whereas different members of the social media crew could be chargeable for the overarching content material technique.

Expertise:

• Trendspotting
• Graphic design
• Videography
• Images
• Copywriting/modifying
• Communication

Instruments wanted:

• Graphic design instruments (like Canva, Adobe Inventive Suite, and extra)
• Video modifying instruments (like iMovie, CapCut, or Remaining Minimize Professional)
• Picture modifying instruments (Snapseed, VSCO, Lightroom, and extra)

Stories to: Social Media Supervisor

Common wage: $61,988

A group supervisor is chargeable for partaking and interacting with clients and followers immediately on social media.

These duties can vary from managing customer service on social media to constructing a separate group particularly for patrons.

For instance, some group managers assist interact with Slack communities or Facebook Groups to construct an engaged group of consumers and followers.

Different group managers deal with the model’s social inbox, chargeable for fast responses to all model mentions and messages.

This job posting for a group supervisor position focuses on constructing relationships utilizing social:

Expertise:

• Social media platforms
• Group platforms
• Customer support
• Group constructing
• Public relations
• Relationship constructing
• Communication

Instruments wanted:

• Social media administration instruments (like Hootsuite)
• Social media monitoring instruments (Hootsuite, Mentionlytics, and others)

Stories to: Social Media Supervisor

Common wage: $61,242

Paid social media specialist

A paid social media specialist will get into the nitty-gritty along with your model’s social media advertisements. This individual ought to know all (or most) social advertisements dashboards just like the again of their palms. Their job contains advert technique, concentrating on and creation, in addition to reporting and evaluation.

A paid social media specialist has a extra analytical position and is far totally different out of your normal social media supervisor or content material creator.

The duties for a paid social position differ accordingly:

If you happen to can afford to rent two crew members, think about hiring a social media supervisor to deal with your natural social media and a paid social media specialist to handle your social media advertising.

Expertise:

• Social media advertisements
• Social media analytics
• Funds administration
• Advert concentrating on
• Media shopping for
• Copywriting/copyediting
• Inventive technique
• Advert optimization

Instruments wanted:

• Native advert administration instruments
• Social media promoting instruments (like Hootsuite)
• Social advert analytics instruments (native platform instruments or all-in-one options like Hootsuite)

Stories to: Social Media Supervisor/Advertising and marketing Director/CMO

Common wage: $50,237

Social information analyst

A social information analyst analyzes efficiency and habits throughout your model’s social accounts and campaigns and interprets their insights into significant enterprise selections.

An analyst is chargeable for constructing experiences and monitoring the general numbers that mirror your model’s social media efficiency. Information and spreadsheets are the bread and butter of this position.

Whereas social media managers also needs to be capable of perceive and interpret fundamental social media analytics, a social information analyst can take this additional, remodeling uncooked information to clarify why a shift has occurred or a development must be pursued.

Job postings for analyst roles are inclined to focus far more on uncovering insights and reporting on information:

Hiring a social analyst to handle the information frees up your social media managers and content material creators to concentrate on marketing campaign ideation, viewers engagement, buyer care, and extra.

Expertise:

• Structured Question Language (SQL)
• Python
• Drawback-solving
• Crucial pondering
• Information evaluation and visualization
• Dashboard and report constructing
• Communication

Instruments wanted:

• Social media analytics instruments (like native platform instruments or Hootsuite)
• Information visualization software program (like Tableau, Looker Studio, or Google Charts)
• Spreadsheet instruments (Microsoft Excel, Google Sheets, and extra)

Stories to: Social Media Supervisor

Common wage: $57,352

Graphic designer

A graphic designer handles the extra in-depth social media graphics. These can embrace marketing campaign graphics, infographics, and e mail advertising and marketing visible property.

This individual focuses particularly on high-quality, skilled graphics. Whereas a content material creator would possibly use Canva or Visme, a talented graphic designer possible favors instruments like Adobe.

This position could appear to be a luxurious for a social media crew, however it may be extraordinarily necessary for visible companies. Your graphic designer works alongside your content material creator, paid advertisements specialist, and social media supervisor to make sure your model’s model is cohesive throughout each touchpoint.

Many graphic designers don’t focus solely on social media. As a substitute, they’ll cowl a variety of design requests:

Expertise:

• Design ideas
• Typography
• Branding
• UX and UI design
• Creativity
• Communication

Instruments wanted:

• Skilled design software program (like Photoshop, Sketch, Illustrator, or After Results)

Stories to: Social Media Supervisor/Paid Advertisements Specialist

Common wage: $49,746

Influencer marketer

An influencer marketer oversees your model’s influencer partnerships and campaigns. This individual manages every part from researching the correct influencers and reaching out to creating and managing the marketing campaign.

Whereas a social media supervisor for a small crew may deal with some influencer advertising and marketing partnerships, having a devoted influencer supervisor position is necessary in case your model desires to capitalize on influencer relationships.

Influencer advertising and marketing requires a reasonably numerous skillset, because you’re typically accountable for all features of influencer campaigns. As this pattern job description exhibits, collaboration is a high-priority ability for an influencer marketer:

Expertise:

• Outreach
• Creativity
• Communication
• Technique constructing
• Crucial pondering
• Relationship constructing
• Marketing campaign planning and efficiency monitoring
• Challenge administration

Instruments wanted:

• Influencer advertising and marketing platforms and outreach software program (Upfluence, Mavrck, CreatorIQ, and extra)
• Social media analytics instruments (like Hootsuite)

Stories to: Social Media Supervisor/Advertising and marketing Director/CMO

Common wage: $78,056

Are you paid enough?

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Get the report

Find out how to construct your individual social media crew in 5 steps

Now that you understand the principle parts of a stellar social media crew, it’s time to start out fascinated by constructing the crew of your organization’s goals. Comply with these 5 steps to get began.

1. Assessment your present standing

Earlier than you make any massive adjustments, have a look at your organization’s present method to social media.

Do you will have anybody working in your social media accounts? Are they doing so along with their main position, or is social media their principal duty? Do you will have accounts on the social platforms that take advantage of sense to your viewers? Are there any networks you need to pay extra consideration to or deprioritize sooner or later?

You additionally want to have a look at your funds. In an ideal world, each firm would have a number of folks in every of the roles we talked about.

However that comes with an enormous value that not each enterprise pays. So what sort of funds do it’s important to rent? And what number of roles are non-negotiable to your dream crew?

As soon as you understand the place you’re ranging from, you’ll have a greater concept of the gaps you should fill.

2. Resolve in your social media targets

The subsequent step is to resolve your social media goals. Figuring out your targets might help you identify which roles are a precedence to fill.

For instance, say you wish to go viral on TikTok and acquire an enormous following. You would possibly wish to focus your hiring efforts on a content material creator with short-form video expertise.

If you wish to enhance your attain and gross sales, you would possibly wish to rent a paid advertisements specialist earlier than anybody else.

“Set your expectations and get actually clear on what you’re searching for,” Kwok says.

“Social media managers are sometimes requested to cowl all kinds of duties, however you need to keep away from searching for a one-size-fits-all unicorn. As a substitute, get clear on the targets you wish to obtain and work backwards.”

“Jot down your record of priorities and be aware of what’s achievable from one individual or a crew.”

Some targets you would possibly select to concentrate on embrace:

• Elevated model consciousness
• Improved model status
• Greater net visitors
• Elevated gross sales
• Improved buyer expertise

Figuring out your targets helps you identify which roles so as to add onto your social media crew.

3. Resolve what number of crew members you want

Say you at the moment have one social media supervisor however wish to enhance your funding in social and take your on-line presence to the subsequent stage. In that case, you would possibly want to rent three extra folks: a content material creator, group supervisor, and paid advertisements specialist.

Alternatively, you might need your fundamental roles lined, however you wish to permit your crew to specialize and hone their strengths in a specific space. If that’s the case, you most likely wish to rent extra folks for extra specialised roles.

No matter your scenario, when deciding what number of new crew members you should rent, hold your funds and targets high of thoughts.

If you wish to enhance your model’s status and enhance gross sales, these duties fall below two totally different roles (extra on that under).

If in case you have $200,000 to spare in your advertising and marketing funds, you may rent for 2 (perhaps even three) roles. Comply with the subsequent step to resolve which roles to start out hiring for.

4. Choose the roles you should fill

You’ve discovered your present social media protection, selected a funds you’re snug with, pinpointed the targets you need your social media crew to realize, and discovered how many individuals you may afford to rent.

It’s time to align all these issues with the talents and roles your crew must take your model to the subsequent stage on social media.

Let’s have a look at the record of targets we gave for example within the final part. Now, let’s align these with the social media abilities wanted to realize them:

Now, let’s have a look at the roles that may match every of those abilities:

You possibly can then prioritize the order you rent in or the roles you select to fill primarily based on the social media targets (and funds) you’ve already outlined.

5. Deliver your new social media superstars on board

Prepared to rent? Create your job advertisements, publish them on-line, and look forward to the purposes to roll in. As soon as that occurs, you can begin vetting, interviewing, and hiring your brand-new social media crew.

To be sure you’re bringing on the correct folks, take note of:

• Expertise talked about of their resume
• Platforms they’ve expertise with
• Industries they’ve labored in
• Particular roles they’ve accomplished earlier than

Ensure that these particulars help the targets you wish to obtain. Then, attain out for an interview to get a greater really feel for the candidate.

At this stage, think about having every candidate do some form of paid take a look at, like making a micro-strategy to your model or creating some social media content material. Work samples might help you gauge a candidate’s abilities and decide whether or not they’re proper to your firm.

Hootsuite’s Trish Riswick has one other option to gauge a candidate’s expertise. She says, “After we’re hiring for a brand new position, the very first thing I have a look at is previous expertise. In the event that they’ve labored as a social media supervisor for an additional model, it’s actually good to see what they have been doing at these firms.”

“Then,” she continues, “I’ll have a look at these firm pages to see how this individual influenced the corporate they have been with. It’s an amazing alternative to see their abilities in motion, appearing as a portfolio of what they’re able to and what they’ll deliver to the desk.”

Lastly, it’s time to rent and onboard your new crew. Be sure you create a model information to your present social media tips—however when you’re nonetheless new, let the rent know there’s wiggle room for change. Introduce them to any present crew members and allow them to know what you wish to accomplish.

You probably did it! Time to sit down again, concentrate on working what you are promoting, and let your social media crew work their magic.

Regularly requested questions on social media groups

What’s a social media crew?

A social media crew is a gaggle of staff that works on constructing and sustaining a model’s social media presence. This crew might include a single individual or be a wide-ranging crew with a number of social media managers, creators, and analysts.

How a lot does it value to rent a social media crew?

Prices for hiring a social media crew differ primarily based in your firm’s wants. A full-scale crew of seven+ members might find yourself with an annual overhead of almost (or greater than) $500,000. However you may all the time construct a smaller crew and even rent a freelance social media manager or company for a decrease value relying in your funds and wishes.

Do you have to rent a social media supervisor?

Quick reply: Sure.

Lengthy reply: Operating a enterprise takes a variety of time and vitality. Don’t attempt to do all of it by managing your individual social media profiles too. A talented social media crew might help your model see success on social media.

Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra — all from one easy dashboard. Attempt it free at this time.

Get Started