You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs one more platform to study.
This text will train you all about what the app is, if it’s price investing any time into, and how one can begin utilizing it for enterprise.
Let’s get began.
What is Lemon8?
Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app.
Designed to be a life-style app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.
Widespread classes on Lemon8 embody:
- Trend
- Make-up
- Skincare
- Journey
- Well being & wellness
- Health
- Meals
This implies Lemon8 could possibly be a go-to spot for visible manufacturers in these industries.
However is it right here to remain?
Whereas Lemon8 had a particularly profitable begin, its momentum has slowed. In its first few months, Lemon8 was probably the most downloaded life-style apps in the US, generating 4.1 million users in only a few months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.
Lately, it seems to be like that exercise has dropped off. Information exhibits that the app’s daily active users have nearly halved, going from almost 12,000 to only over 6,000 in mere months.
Regardless, it seems to be like Lemon8 initially gained reputation with lots of TikTok’s creators — a younger consumer base consisting principally of Gen Zers.
And since it may be sensible for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to take into account including Lemon8 to their social media strategy.
How will you use Lemon8 for enterprise?
For those who’re seeking to get forward of the curve, it’s a good suggestion to begin contemplating if Lemon8 is true for what you are promoting and find out how to use it strategically. Listed here are a number of ideas based mostly on well-liked content material we’re seeing that may give you a head begin in your Lemon8 advertising and marketing technique.
Create photograph carousels
A photograph carousel — similar to on different platforms — is a publish that features a number of swipeable photographs. Right here’s an instance of what this seems to be like on Lemon8:
Picture carousels are probably the most well-liked publish varieties on Lemon8, so if you wish to see success on the platform, it ought to be one of many key parts of your technique.
Give you a subject to your photograph carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and photographs of every dish.
Different choices embody:
- Weekly outfit inspiration
- Nail artwork
- New product releases
- Prime 5-10 listicles
- Life hacks
- Skincare/magnificence ideas
- Exercise routines
Since Lemon8 is so closely lifestyle-focused, you’ll wish to point out your model/merchandise in a manner that looks like life recommendation over a promotion.
Reap the benefits of Lemon8’s enhancing instruments
Make your cowl photograph stand out. This is without doubt one of the greatest methods to seize consideration and get customers to click on in your publish to view extra. This Lemon8 post shares a number of nice ideas for enhancing your cowl photographs.
However let’s have a look at a number of well-designed examples that may enable you catch your viewers’s eyes.
Several types of textual content, shapes, arrows, and doodles may help draw consideration to components of your cowl photograph and create a design that stands out. There are even templates that can assist you discover a place to begin to your cowl photograph design.
Plus, just like TikTok, utilizing Lemon8’s built-in enhancing instruments doubtless makes the algorithm wish to enhance your content material. It makes your content material appear native, prefer it belongs on the platform.
Enhancing instruments obtainable on the platform embody:
- Templates
- Picture retouching
- Product tagging
- Textual content overlays
- Stickers
- Cutout software
Be relatable
Develop a relatable voice to your Lemon8 posts. You’ll see plenty of emojis, creators calling one another “girlies,” exclamation marks, and extra.
Create a persona that wishes to see others succeed, supporting the individuals in your target market and serving to them discover higher options—ideally, by way of what you are promoting and services or products.
Mix your Instagram and Pinterest methods
Lemon8 is actually a mix of Instagram and Pinterest. Suppose Instagram’s photograph carousels and captions with Pinterest’s content material.
Mix these two methods — or on the very least, the technique you employ for Instagram content material creation and your Pinterest technique for content material calendar — to create the right content material for Lemon8.
Use partaking captions
From what we are able to see presently, there’s no character restrict on Lemon8’s captions — however it seems to be like round 150 phrases appears to be the beneficial quantity. Which implies you’ve gotten a very good little bit of area to additional increase on the content material you’re sharing.
Right here’s a terrific instance of a Lemon8 caption used nicely:
The publish consists of photos on how the creator makes use of Notion, and the caption additional explains each. It’s virtually like a micro-blog — one other wonderful means to consider your Lemon8 technique.
You should definitely benefit from the area you’ve gotten in your Lemon8 captions. Use them to essentially let your voice present, clarify what your followers are seeing in every picture, and extra.
Lemon8 even affords a “caption concepts” popup that can assist you get began together with your first few posts.
The right way to begin utilizing Lemon8
Prepared to begin utilizing Lemon8 for what you are promoting? Observe together with our five-step information to create your account, construct out your technique, and begin partaking.
1. Create an account
Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.
Professional tip: Strive to verify your username matches your model title and your username/deal with in your different social media accounts.
When you’ve accomplished that step, you’ll be prompted to pick out your pursuits from an inventory just like the one beneath:
You should definitely select pursuits which might be essentially the most intently associated to what you are promoting. That may enable you discover creators inside your area of interest to comply with and work together with.
2. Optimize your profile
Subsequent, you’ll wish to optimize your profile the identical manner you do on each social media platform you create an account on.
This implies:
- Once more, guarantee your username/deal with matches your model and different social accounts.
- Create a bio that clearly and concisely states what your model does — you solely have 80 characters.
- Add your brand as your profile photograph.
- Join your different social media accounts—you may add data to your TikTok, Instagram, Twitter, YouTube and web site to your Lemon8 profile.
3. Observe related accounts
After you’ve chosen your prime pursuits, begin shopping by way of the “For You” feed to see what’s on the market. For those who come throughout posts which might be related to what you are promoting, make sure you give the creator a comply with.
There are two foremost feeds: “For You” and “Following.” Which means that in case you construct up your following checklist sufficient, you’ll have the ability to discover inspiration and interact with all the customers underneath that particular feed.
Plus, the extra individuals you comply with once you first create your account, the extra doubtless it’s that folks enthusiastic about your merchandise will uncover your account and begin following you.
4. Create your first Lemon8 publish
Shortly after you create your account and comply with a very good little bit of customers, you wish to begin creating content material in order that they have a motive to comply with you again. Create your first Lemon8 publish by pinpointing your subject, creating imagery, enhancing them utilizing Lemon8’s instruments, and making a useful caption.
5. Interact with different customers
Lastly, begin recurrently partaking with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and comply with posts by customers which might be just like your target market. Put aside time all through the day — every single day, particularly when you’re initially constructing your account — to open the app once more and interact with as many customers as you may.
Regularly requested questions on Lemon8
How is Lemon8 totally different from TikTok?
Lemon8 is owned by the identical firm as TikTok, however has a unique purpose. It’s extra photo-heavy than video content material, aimed toward being a life-style app that’s just like Instagram and Pinterest. Lemon8 customers usually share photograph carousels with posts surrounding life-style subjects like meals, health, and trend.
What’s Lemon8 used for?
Lemon8 is used for sharing life-style content material. Pictures and movies that showcase find out how to do issues like prepare dinner recipes, model houses and outfits, create DIY initiatives, and extra.
How will you achieve success on Lemon8?
To see success on Lemon8, select a distinct segment, create partaking and useful content material, work together with different customers, and benefit from the Lemon8 enhancing instruments.
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