Ultimate Guide [100+ Hashtags for 2023]

A hashtag is a mixture of letters, numbers, and/or emoji preceded by the # image (e.g., #NoFilter). Instagram hashtags are used to categorize or label content material and make it extra discoverable.

These are the most well-liked Instagram hashtags as of the writing of this text. However keep in mind: the most well-liked Instagram hashtags will not be essentially the best.

A lot of posts might imply plenty of folks comply with that hashtag, however it additionally means there’s a ton of content material on it and your posts would possibly get misplaced. Think about using a mixture of widespread and area of interest hashtags to achieve completely different audiences, from broad to particular.

1. #love (2.1B)
2. #instagood (1.6B)
3. #trend (1.1B)
4. #photooftheday (1B)
5. #images (1B)
6. #artwork (1B)
7. #lovely (816M)
8. #nature (771M)
9. #picoftheday (714M)
10. #pleased (693M)
11. #comply with (687M)
12. #journey (685M)
13. #cute (660M)
14. #model (634M)
15. #instadaily (627M)
16. #tbt (581M)
17. #followme (553M)
18. #summer time (539M)
19. #magnificence (522M)
20. #health (514M)
21. #like4like (514M)
22. #meals (502M)
23. #instalike (493M)
24. #picture (482M)
25. #selfie (450M)
26. #mates (436M)
27. #music (434M)
28. #smile (432M)
29. #household (432M)
30. life (431M)
31. #enjoyable (430M)
32. #lady (424M)
33. #likeforlikes (385M)
34. #motivation (344M)
35. #life-style (338M)
36. #likeforlike (327M)
37. #sundown (320M)
38. #wonderful (286M)
39. #nofilter (284M)
40. #instamood (276M)
41. #solar (269M)
42. #follow4follow (250M)
43. #inspiration (235M)
44. #followforfollow (211M)
45. #instapic (205M)
46. #bestoftheday (200M)
47. #cool (165M)
48. #swag (144M)
49. #evening (144M)
50. #happybirthday (121M)

1. #smallbusiness (118M)
2. #enterprise (107M)
3. #entrepreneur (97M
4. #socialmedia (35M)
5. #digitalmarketing (28M)
6. #gross sales (20M)
7. #tech (19M)
8. #management (18M)
9. #innovation (13M)
10. #networking (12M)
11. #search engine optimization (9.1M)
12. #contentmarketing (7.3M)
13. #marketingstrategy (6.9M)
14. #businesstips (5.8M)
15. #startups (5.4M)
16. #productiveness (3.9M)
17. #technique (3.8M)
18. #b2b (2.9M)
19. #consulting (2.9M)
20. #office (2.3M)
21. #professionaldevelopment (1.3M)
22. #leadgeneration (940K)
23. #b2bmarketing (575K)
24. #saas (516K)
25. #thoughtleadership (194K)

1. #trend (1B)
2. #magnificence (522M)
3. #health (514M)
4. #discover (468M)
5. #life-style (338M)
6. #foodporn (296M)
7. #foodie (238M)
8. #instafood (234M)
9. #instafashion (182M)
10. #travelgram (171M)
11. #procuring (153M)
12. #homedecor (138M)
13. #fashionista (134M)
14. #instatravel (124M)
15. #sale (95M)
16. #shoplocal (81M)
17. #summervibes (58M)
18. #instabeauty (26M)
19. #styleinspo (24M)
20. #low cost (13M)
21. #instashop (10M)
22. #healthAndwellness (8M)
23. #instasale (1.7M)
24. #productreview (1.2M)
25. #b2c (387K)

1. #love (2.1B)
2. #instagood (1.6B)
3. #instagram (1B)
4. #comply with (687M)
5. #instadaily (627M)
6. #instalike (493M)
7. #like (356M)
8. #explorepage (324M)
9. #followforfollowback (284M)
10. #instamood (276M)
11. #insta (206M)
12. #fyp (182M)
13. #instafashion (182M)
14. #each day (168M)
15. #like4likes (142M)
16. #instalove (135M)
17. #instaphoto (121M)
18. #likeforlikes (112M)
19. #instacool (108M)
20. #followers (104M)
21. #comedy (79.5)
22. #like4follow (73.1M)
23. #follow4followback (67.5M)
24. #likeme (42.7)
25. #likesforlikes (11M)

1. #canine (363M)
2. #dogsofinstagram (303M)
3. #canines (164M)
4. #instadog (114M)
5. #doglover (93.7M)
6. #dogoftheday (82.M)
7. #ilovemydog (49.6M)
8. #rescuedog (26.2M)
9. #doglove (23.4M)
10. #dogphotography (19.2M)
11. #dogmom (17.5M)
12. #dogmodel (10.5M)
13. #Dogsitting (10.1M)
14. #Dogofinstagram (9.7M)
15. #dogtraining (8.4M)
16. #doglife (6.1M)
17. #Doggrooming (6.1M)
18. #Doginstagram (4.1M)
19. #doginfluencer (1.9M)
20. #dogboarding (1.7M)
21. #dogsmile (1.7M)
22. #Dogselfie (1.7M)
23. #dogpics (1M)
24. #doggram (1.5M)
25. #Dogadventures (1.3M)

1. #health (514M)
2. #health club (250M)
3. #exercise (214M)
4. #well being (162M)
5. #fitnessmotivation (137M)
6. #bodybuilding (132M)
7. #wholesome (119M)
8. #yoga (116M)
9. #working (88.3M)
10. #physique (63.3M)
11. #run (59.9M)
12. #fitnessmodel (59.4M)
13. #gymmotivation (54.7M)
14. #cardio (51M)
15. #fitnessaddict (45.5M)
16. #fitnessjourney (38.4M)
17. #getfit (35.3M)
18. #fitmom (29.1M)
19. #workoutmotivation (24.8M)
20. #gymrat (22M)
21. #fitnesslifestyle (17.4M)
22. #yogainspiration (16.7M)
23. #sweat (16.1M)
24. #strengthtraining (12.3M)
25. #gymgirl (10.5M)

1. #artwork (1B)
2. #images (1B)
3. #artist (310M)
4. #drawing (283M)
5. #paintings (193M)
6. #digitalart (135M)
7. #artistsoninstagram (110M)
8. #draw (104M)
9. #instaart (92.8M)
10. #artoftheday (76.5M)
11. #contemporaryart (66.6M)
12. #paint (54.5)
13. #abstractart (46.8M)
14. #artgallery (43.6M)
15. #creative (28.3M)
16. #artofinstagram (22.9M)
17. #artcollector (16.9M)
18. #modernart (15M)
19. #tattooart (14M)
20. #urbanart (14M)
21. #picsart (14M)
22. #artists (13M)
23. #artlover (11.1M)
24. #artdaily (6.7M)
25. #artjournal (5M)

For finest outcomes, restrict your self to three to five hashtags per Instagram publish (or Story, or Reel).

There are actually no guidelines about what an Instagram hashtag will be, however you may loosely kind hashtags into considered one of these 10 classes:

These are primary key phrases to explain your services or products, like #purse or #divebar

These get slightly extra particular, exhibiting the place you slot in the context of your business, like #travelblogger or #foodblogger

Communities exist on Instagram, and these hashtags make it easier to discover and be part of them. Suppose #gardenersofinstagram or #craftersofinstgram

These can discuss with actual holidays or seasons, like #summerdays, or they can be utilized for all these Nationwide [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday

Even for those who geo-tag your Instagram publish, it could actually nonetheless be a good suggestion to incorporate a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats

Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts.

These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Basically, they’re phrases people use on Instagram to connect to existing communities in a slightly insider way, like #amwriting or #shewhowanders

Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.

These hashtags can include emojis on their own, like #😎, or words or phrases with emojis attached, like #sunglasses😎.

Sure, hashtags work on Instagram.

Add hashtags to your Instagram content material simply as you’ll different textual content content material.

To cover a hashtag on an Instagram publish or Reel, simply add it as a remark as an alternative of a caption.

You may also wish to write the caption, hit the return button a number of instances, and including a caption a couple of traces down. That approach, the hashtags will likely be hidden except a viewer expands the caption.

Not like Twitter, Instagram doesn’t publicize an inventory of trending hashtags. (Why you so shy, Insta?!)

Nonetheless, for those who seek for a hashtag on Instagram, you’ll see what number of posts use that hashtag. You’ll additionally see an inventory of different widespread Instagram hashtags utilizing comparable phrases, with publish counts included too.

To seek for a hashtag on desktop, enter the hashtag together with the # image into the search field. On cellular, enter your search time period within the search field, then faucet Tags.

For those who’re listening to your Instagram feed, you’ll be taught to rapidly spot trending hashtags as they emerge. Don’t be too fast to leap on a development, although. Solely publish utilizing a trending hashtag if it actually is sensible for your online business, and for the particular content material in your publish.

Making a hashtag on Instagram couldn’t be simpler: simply sort the hashtag image (#) adopted by a phrase. Achieved! You’ve simply invented a hashtag (and made us extremely proud within the course of).

Whilst you can’t block hashtags which might be posted by accounts you comply with, you can create a block to stop sure hashtags from showing in your instructed content material.

1. Go to your profile, faucet the three-horizontal-line menu button on the highest proper.
2. Faucet “settings,” then “instructed content material”.
3. Faucet “particular phrases and phrases,” after which add the hashtag or key phrases you’d like to cover.

Yep, you may add numbers to hashtags on Instagram… emojis, too! #prettycool2023🤯

The web is stuffed with Instagram hashtag mills, however the fact is, you’ll get the best outcomes for those who do the legwork your self. And meaning…

Clearly you don’t wish to be a copycat. However there’s at all times tons to be taught from watching others in your business. What’s working for them? What group teams would possibly they be tapping into with their tag technique? What hashtags are they utilizing that you just positively wish to keep away from?

If you pop a phrase into the Instagram search device, you’ll see a bunch of associated search phrases pop up as ideas. These are sometimes related phrases that may rating you a good wider (or extra area of interest!) attain.

For example, you would possibly know instinctively to label your crochet sample publish with #crochet, however Instagram additionally suggests the labels #crochetaddict, #crochetlove, and #crochetersofinstagram — particular, community-oriented hashtags which have tens of millions of posts every.

On Instagram, anybody can create a completely distinctive hashtag to advertise a marketing campaign or your model as an entire. In different phrases: the very best hashtag to your model was within you all alongside!

Okay, earlier, we have been dunking on hashtag mills, it’s true… however this one is completely different.

Hootsuite’s AI know-how analyzes each your caption and the photographs you’ve uploaded to counsel probably the most related tags. These are going to be a unique-to-you mixture of tags, and one which you should use proper in Hootsuite Composer.

Pop your hashtags on the finish of your caption (and even publish them in a remark!) as an alternative of incorporating them into the textual content. Utilizing hashtags in the midst of your captions or feedback would possibly make your content material much less accessible to folks utilizing text-to-speech readers.

Select hashtags that may appeal to high quality followers, not simply a big amount of followers. Simply because a hashtag like #followme has tens of millions of posts doesn’t imply that it’s going to tug within the sort of audience you really need — you would possibly discover your follower rely soar with bots and spammers, which might be a turn-off for actual potential prospects.

It may be tempting to easily copy and paste the identical lengthy listing of hashtags on each publish, however don’t do it.

As a result of hashtags are typically made up of a number of phrases working collectively (#hereisanexample), misunderstandings can typically occur. Proofread any new hashtags with a unclean thoughts to ensure you catch any unintended swears.

For those who’re utilizing slang or an acronym, it’s sensible to do a fast search to ensure you’re not by accident posting one thing offensive, too. Possibly at your retailer, “B.D.E.” means “Large Offers On a regular basis!” however the web may need one other thought all collectively.

For those who discover your hashtags are distracting out of your unimaginable caption, you may at all times tuck them away out of sight. You are able to do this by both putting them a number of traces beneath the caption (which can preserve them hidden except somebody clicks “see extra”) or pop them right into a separate remark.

As an alternative of choosing 5 hashtags which might be variations on a theme (#canines, #puppies, #doggos, #goodboys, #furryfriends), attempt to hit completely different sorts of search phrases with every of your tags.

For example, possibly one hashtag is expounded to your location (#boston) whereas one other makes an attempt to attach with group (#dogmoms) and one other promotes your branded contest (#staceyssummerdogfashioncontest).

Some hashtags—like #nudity or #youngmodel—get used inappropriately so incessantly by customers that Instagram mainly hides them away.