Commercial
Do your advertisements really feel misplaced within the noise of normal social media platforms? Conventional platforms like Fb, Instagram, and Twitter have turn into more durable to make use of.
Their algorithms change each few weeks. Advert prices maintain going up and eat into your earnings.
Customers are uninterested in seeing too many advertisements and ignore them extra usually. Reaching individuals who truly have interaction together with your content material has turn into an actual problem.
That is the place Telegram is available in—a messaging app that’s altering how promoting works.
It isn’t simply one other social platform. It’s a rising community of extremely engaged communities the place your advertisements can truly stand out and work nicely.
Right here’s the excellent news: You may entry this pool of engaged customers in a number of methods. A number of promoting platforms are prepared that will help you attain these audiences.
This information is ideal whether or not you’re an skilled media purchaser trying to discover new visitors sources, otherwise you’re new to promoting and wish to discover recent alternatives.
We’ll present you the very best Telegram promoting platforms and weigh in on the very best causes to make use of them.
Why Promote on Telegram?
Earlier than we discover the platforms and techniques, let’s clarify why Telegram needs to be a part of your promoting plan.
Telegram is completely different from typical social media platforms. It’s a messaging app that focuses on privateness and has turn into a powerful pressure for neighborhood engagement.
The platform has over one billion monthly active users and provides hundreds of thousands extra every month. This makes it one of many fastest-growing platforms for digital promoting.
The true energy isn’t simply in these massive numbers. It’s in how customers truly use the platform.
Fb and Instagram customers casually scroll by means of their feeds with out a lot focus.
Telegram customers do one thing completely different. They actively be a part of channels and teams based mostly on their particular pursuits.
These communities cowl matters like Crypto, Gaming, Finance, Relationship, or specialised hobbies. Every neighborhood is targeted and extremely engaged.
This implies your advertisements attain individuals who already care about matters associated to what you’re promoting.
Advantages of Telegram Promoting
Right here’s what makes Telegram promoting notably enticing:
👉Can Promote Verticals which can be Restricted Elsewhere:
It’s one of many few locations the place you may promote verticals similar to Crypto, Gambling, Casinos, and even Adult (Relationship and Nutra).
And you are able to do so with out worry of getting your account banned!
👉Increased Engagement Charges:
Telegram’s notification-based system means customers see your advertisements instantly.
Channel subscribers actively test for updates, which results in click-through charges that always outperform conventional social media promoting.
👉Much less Advert Fatigue:
Since Telegram promoting continues to be comparatively new in comparison with giants like Fb and Google, customers haven’t developed the identical “banner blindness” they’ve on different platforms.
Your advertisements stand out as an alternative of mixing into the noise.
👉International Attain with Area of interest Focusing on:
From Tier 1 international locations just like the US and UK to high-growth markets in Asia, Latin America, and the Center East, Telegram’s consumer base spans the globe.
But you may exactly goal particular communities and pursuits.
👉Value-Efficient Visitors:
With decrease competitors comes decrease prices. Advertisers who strive it report attaining higher ROI on Telegram.
That is in comparison with saturated platforms the place you’re continuously bidding in opposition to 1000’s of opponents for a similar viewers.
👉Privateness-Aware Viewers:
Telegram customers worth privateness and safety, which frequently correlates with increased buying energy and tech-savviness.
These are splendid traits for a lot of affiliate verticals.
👉Much less Competitors:
Since not lots of people know tips on how to promote in Telegram (aside from the costly Telegram Advertisements choice), you may you’ll want to have much less opponents.
They don’t have this useful listing we made right here, so you’ll want to make full use of this!
The underside line? Telegram provides a uncommon mixture of scale, engagement, and untapped potential that’s exhausting to seek out immediately.
Methods to Get Your Advertisements on Telegram
You already perceive why Telegram deserves a spot in your promoting funds. Now let’s have a look at the sensible aspect: how do you truly put your advertisements in entrance of these billion customers?
Telegram provides three distinct promoting paths. Every one has distinctive advantages and works greatest for various conditions.
Choice 1: Telegram’s Constructed-In Advert System
Telegram runs its personal advert platform the place you may place sponsored messages in public channels.
Your advertisements will present up between common posts, however solely in channels which have greater than 1,000 followers.
There’s one main restriction: your advertisements’ outgoing hyperlink can solely be in direction of different Telegram channels, bots, or apps.
You can not ship folks to exterior web sites.
This makes the official system excellent for rising your Telegram presence, selling Telegram bots, or directing customers to Telegram-based functions.
Choice 2: Direct Offers with Channel House owners
That is the traditional strategy to Telegram promoting. You contact channel house owners straight and pay them to put up your content material.
It really works like influencer advertising however focuses on Telegram channels.
You discover channel admins (or use platforms that assist join you), agree on a worth, and so they share your advert with their followers.
One thing like what the channel house owners of TONRocket Neighborhood are doing as shownin the picture beneath:
The method is straightforward, versatile, and offers you full management over your message.
The largest profit? You may embrace hyperlinks to exterior web sites and create any message you need.
The draw back? The whole lot is handbook. You need to discover channels, negotiate costs, and handle every relationship individually.
Some companies (which we’ll embrace within the listing beneath) make this simpler by creating marketplaces the place you may browse channels and e-book promoting spots.
Choice 3: Mini Apps and Bots Promoting
That is the place Telegram promoting will get thrilling. Many of the new developments are occurring right here.
Telegram Mini Apps are interactive internet packages that work inside Telegram itself.
Consider them as mini web sites or video games that customers can entry with out leaving the app.
They’re constructed utilizing JavaScript, which implies builders can create virtually something. From easy clicker video games to advanced instruments and calculators, you guess there’s a Mini App for that.
For customers, these apps are enjoyable and helpful. They could play a sport to earn digital cash, use a health tracker, or check out a brand new crypto software.
For advertisers, Mini Apps create the right surroundings to point out advertisements to engaged, lively customers.
Right here’s an instance, Telegram’s very personal mini app known as Durger King (@DurgerKingBot):
Sorts of Mini Apps Advert Codecs
When somebody opens a Mini App on Telegram, they’re already in an interactive mode.
They’re tapping, swiping, taking part in—not simply passively scrolling. That is when your advert seems.
Completely different advert networks supply completely different codecs for Mini Apps. The most typical ones embrace:
👉Push-style advertisements or In-App banners seem like common push notifications however seem contained in the Mini App.
They’ve an icon, a brief title, and an outline. Customers can faucet to go to your hyperlink.
👉Interstitial banners are full-screen photographs that pop up between actions within the app.
For instance, when a consumer completes a degree in a sport, your advert would possibly seem earlier than the subsequent degree begins.
👉Interstitial movies work the identical manner however use video as an alternative of static photographs.
They’re full-screen, often 15-30 seconds lengthy, and customers can skip after just a few seconds.
👉Rewarded movies give customers one thing in return for watching.
Possibly they get further lives in a sport, bonus cash, or unlock a particular function. This format sometimes will get increased engagement as a result of customers select to observe.
👉Rewarded advertisements or posts are just like rewarded movies, besides you solely see a static advert.
👉Embedded banners sit in a set spot inside the app interface. They don’t cowl the content material however keep seen whereas customers work together with the app.
👉Interactive or playable advertisements let customers truly strive a demo model of your sport or app earlier than clicking by means of to the total model.
👉Native advertisements in Bots are often textual content blocks that present up when utilizing TG Bots.
👉Activity is one other native promoting block however is proven within the job listing. It seems as a part of the mini app’s job system, making it really feel pure to customers.
Extra codecs are being made as we communicate.
Why Mini Apps Advertisements Carry out Effectively
- Customers on Mini Apps are already engaged. They selected to open the app and are actively utilizing it. This implies they’re extra more likely to discover and work together with advertisements in comparison with somebody mindlessly scrolling by means of a social feed.
- The focusing on is extra exact.
- Many Mini Apps give attention to particular pursuits. Assume Crypto, iGaming (Playing and On line casino), On-line Video games, Health, Finance. If you promote in these apps, you’re reaching individuals who already care about matters associated to your provides.
- Enables you to goal audiences with increased spending energy. This consists of focusing on customers with constructive Telegram Pockets balances, or those that are Premium subscribers.
- Mini Apps combine with the TON blockchain (Telegram’s crypto ecosystem), which opens up distinctive focusing on choices.
The Technical Benefit
- Mini Apps advertisements can hyperlink to any exterior web site: In contrast to official Telegram Advertisements that solely allow you to hyperlink to Telegram channels or bots, you may ship customers exterior of Telegram’s surroundings. That is large. You may ship customers on to your touchdown web page, affiliate supply, or e-commerce retailer. No restrictions.
- They work on any gadget: You may present advertisements to iOS, Android, desktop customers. You don’t want separate campaigns for various working techniques.
- You get full management over the place you ship your visitors, as they bypass Telegram’s official promoting restrictions. This makes Mini Apps advertisements excellent for affiliate marketing online, e-commerce, lead era, and any marketing campaign the place it’s essential monitor conversions by yourself touchdown pages.
Lots of the promoting platforms we’ll cowl subsequent specialise in Mini Apps, supplying you with entry to hundreds of thousands of lively customers in these extremely partaking environments.
Finest Telegram Mini App and Bot Advertisements Platforms
Now for the second you’ve been ready for—the precise platforms the place you should buy Telegram mini apps and bot advertisements.
We’ve completed the analysis and compiled this listing that will help you discover the fitting match in your campaigns.
We’ll discuss the kind of advertisements these platforms/networks help, their key options, high verticals, and different obligatory particulars.
Let’s dive in.
1. PropellerAds
PropellerAds entered the Telegram promoting area in November 2024 and shortly made an impact with impressive results.
This established advert community (working since 2013) brings its experience in efficiency advertising to Telegram Mini Apps.
Their exams present 10 to twenty instances increased CTR and 10% to 30% higher conversion charges in comparison with conventional show advertisements.
With 100 million every day impressions from Telegram Mini Apps, PropellerAds provides critical scale for advertisers trying to faucet into this recent visitors supply.
Read our PropellerAds review here.
Telegram Advert Varieties Supported
👉Telegram Mini Apps Advertisements
Telegram Mini Apps Advert Codecs
PropellerAds provides the next:
- Banner Advertisements
- Interstitial Advertisements
What makes this distinctive is how advertisements are triggered. As an alternative of random interruptions, advertisements seem by means of three predictable mechanisms:
- Activity mechanics: Customers full particular actions inside the Mini App
- Reward techniques: Customers know they’ll see an advert in alternate for in-app rewards
- Native clicks: Advertisements seem when customers work together with designated areas
This predictable, non-disruptive strategy results in the format’s excessive engagement charges.
Customers aren’t caught off-guard—they perceive when and why advertisements seem, creating a greater expertise for everybody.
Key Options
AI-Powered Auto Creatives is considered one of PropellerAds’ greatest options. The platform makes use of machine studying to robotically create and take a look at advert creatives based mostly in your touchdown web page.
This quickens your testing section and helps you discover profitable mixtures quicker—particularly helpful in the event you’re new to Telegram advertisements or have to launch shortly.
CPA Purpose optimization enables you to set your goal value per conversion, and the platform’s algorithms robotically choose the very best placements to hit that purpose.
You inform the system what you wish to pay per conversion, and it handles the optimization for you.
The Multiformat Marketing campaign function enables you to robotically run a companion OnClick (popunder or tabunder) marketing campaign focusing on Telegram’s built-in browser alongside your Mini Apps marketing campaign.
It’s a wise technique to take a look at quicker and attain extra customers with out creating separate campaigns from scratch. You’ll nonetheless have the choice to separate the budgets, although.
Retargeting capabilities allow you to re-engage customers who noticed your Telegram Mini Apps advertisements by exhibiting them popunder or push advertisements on different websites. This may be completed by accumulating an viewers, serving to you get extra ROI throughout the entire funnel.
The platform connects with main monitoring instruments. It additionally provides you detailed analytics, together with fraud detection and visitors high quality scoring, so you understand you’re reaching actual, engaged customers.
Its high international locations based mostly on visitors quantity are as follows:
Focusing on Choices
- Geographic: International protection with a lot of stock in Europe, CIS international locations, India, and Africa
- Platform & System: Cell and desktop focusing on
- OS & Browser: Working system and browser choice
- Browser Language: Language-based focusing on
- Connection Kind: WiFi vs cellular information
- Zone Administration: Embrace or exclude particular visitors sources
- Pursuits & Behaviors: Viewers focusing on based mostly on how customers have interaction
Finest Performing Verticals
Based mostly on platform information and the character of Telegram Mini Apps visitors:
- iGaming & Playing (relaxed moderation)
- Telegram Mini Apps & Channels (develop your individual app or channel)
- Finance & Crypto (crypto-friendly insurance policies)
- Gaming & Cell Apps
- Media & Content material
Pricing & Funds
PropellerAds provides three pricing fashions for Telegram Mini Apps advertisements:
- SmartCPC: An automatic bidding system that adjusts your cost-per-click in real-time that will help you win cheaper clicks. Set your most CPC, and let the algorithm deal with bid changes based mostly on CTR and competitors ranges. Finest for advertisers who need automated optimization with out handbook bid administration.
- CPA Purpose: A totally automated mannequin the place you outline your goal acquisition value (like signups, purchases, or downloads). The platform then finds and prioritizes visitors sources that ship conversions at or beneath your goal CPA. That is the go-to alternative for efficiency entrepreneurs who want predictable conversion prices and robust ROI management.
- CPC: Conventional handbook bidding the place you set a set cost-per-click and modify as wanted.
Minimal deposit: $100
No obligatory every day funds minimums, however in the event you set a funds beneath $30, there’s a likelihood your marketing campaign will go over funds.
Cost Strategies
- Bank cards (Visa, Mastercard)
- PayPal
- Wire switch
- Cryptocurrency choices accessible
PropellerAds Execs and Cons
| Execs | Cons |
| ✅ AI-powered auto inventive era | ❌ No breakdown of impressions by placement sort |
| ✅ CPA Purpose bidding retains prices predictable | ❌ Restricted to simply banner and interstitial advertisements in the intervening time |
| ✅ Retargeting throughout a number of channels | |
| ✅ 10-30% CTR with pre-engaged audiences | |
| ✅ Crypto-friendly moderation | |
| ✅ Low $100 minimal deposit | |
| ✅ 100M every day impressions accessible |
2. OnClickA
OnClickA is making waves in Telegram Mini Apps promoting with a recent, user-friendly strategy. They began providing TG Mini Apps in August 2024.
This platform provides you full management over your campaigns with simple setup and sensible focusing on choices that make it easier to attain precisely who you want.
OnClickA connects you with lively customers who’re already engaged in video games, instruments, and companies inside Telegram.
Read our OnClickA review here.
Telegram Advert Varieties Supported
👉 Telegram Mini Apps Advertisements
Telegram Mini Apps Advert Codecs
OnClickA provides three essential advert codecs for Telegram Mini Apps:
- Rewarded Movies and Posts: 2 million every day impressions
- Interstitial Advertisements: 500,000 every day impressions
- Banner Advertisements:
- 300×250: 1.2 million every day impressions
- 300×100 sizes: 15,000 every day impressions
What units OnClickA aside is the management they offer you.
You determine how usually advertisements seem, what triggers them, and what rewards customers get. This retains the expertise balanced and user-friendly.
Key Options
Self-Serve Platform means you may arrange and handle the whole lot your self. No want to attend for account managers or approval processes. The whole lot occurs in your dashboard, at your individual tempo.
Superior Macro Monitoring enables you to add dynamic tokens to your advert hyperlinks. These tokens robotically seize information like click on ID, consumer nation, gadget sort, and price per click on.
You get detailed insights with out further setup, serving to you perceive precisely the place your visitors comes from.
Energetic Pockets and Premium Person Focusing on is a novel function that permits you to goal Telegram customers who actively use their wallets for transactions and who pays for Premium Telegram subscription.
You may even slender it right down to customers with account balances, supplying you with entry to folks able to spend cash.
The platform has robust connections with premium Mini Apps, so your advertisements present up in high quality placements the place customers are already engaged. One instance is Hamster Fightclub.
Focusing on Choices
- Geographic: Nation, metropolis, and area focusing on
- System & OS: Cell and desktop choices
- Language: Goal customers by their language settings
- IP Location and Connection Varieties
- Pockets Exercise: Energetic pockets customers or customers with constructive balances
- Premium Customers
- Customized Triggers: Set when and the way advertisements seem within the app expertise
- Sources: RON or Premium
- Spots (supply names that may be obtained out of your account supervisor)
Finest Performing Verticals
OnClickA works nicely throughout a number of verticals:
- Web3 & Crypto (notably robust attributable to pockets focusing on)
- Gaming & Cell Apps
- E-commerce
- Finance & Buying and selling
- Utilities & Instruments
- Content material Merchandise
Pricing & Funds
OnClickA makes use of versatile pricing fashions:
- CPM
- CPM Purpose: You set a goal value per thousand impressions, and the system optimizes to hit that CPM
- CPC
- CPC Purpose: You set a goal value per click on (e.g., $0.05), and the system adjusts bids throughout placements to attain that common CPC
- CPA: Unlocks after spending $500 on CPC Purpose or CPM Purpose campaigns with a minimum of 30 conversions tracked.
Minimal bid: $0.0001
The platform supplies weekly up to date pricing suggestions based mostly on current public sale outcomes.
You may test their Visitors Chart (which is repeatedly up to date) for information on quantity and pricing tendencies.
They recommend setting bid variation between 10-20% of beneficial bid for optimum supply.
Minimal deposit: $75
Cost Strategies
- Bank cards
- Bitcoin
- Capitalist
- Capitalist USDT
- Good Cash
- Coinbase
- Paxum (minimal $300)
OnClickA Execs and Cons
| Execs | Cons |
| ✅ Self-serve platform to arrange and handle campaigns independently | ❌ Restricted optimization choices |
| ✅ Superior macro monitoring for detailed efficiency insights | ❌ CPA pricing requires $500 spend and 30 conversions to unlock |
| ✅ Energetic pockets focusing on – attain customers able to spend cash | ❌ Minimal visitors information for handbook number of premium sources. Ask your supervisor for correct visitors data. |
| ✅ Versatile pricing fashions (CPC, CPM, CPC Purpose, CPA) | |
| ✅ Very low minimal bid ($0.0001) for testing | |
| ✅ A number of cost choices together with crypto (USDT) |
3. HilltopAds
HilltopAds is a London-based advert community working since 2013, bringing established visitors experience to Telegram promoting.
The platform entered Telegram in March 2025 by means of a DirectLink monetization system the place publishers manually share advert hyperlinks by means of their Telegram channels and bots.
With 155+ international locations lined and rising Telegram stock, HilltopAds connects advertisers to engaged audiences throughout mainstream and area of interest classes by means of acquainted popunder codecs.
Read our HilltopAds review here.
Telegram Advert Varieties Supported
👉 Telegram Channel Advertisements
👉 Telegram Bot Advertisements
Telegram Advert Codecs
HilltopAds makes use of DirectLink monetization, the place Telegram channel house owners and bot operators manually share advertiser hyperlinks with their audiences:
- Channel DirectLinks: Publishers put up hyperlinks straight of their channel content material
- Bot DirectLinks: Telegram bots share advertiser hyperlinks throughout consumer interactions
The DirectLink strategy means advertisements seem at pure consumer motion factors (clicking shared hyperlinks), creating much less intrusive experiences in comparison with compelled interruptions.
Key Options
Telegram-Particular Person Focusing on (launched March 2025) enables you to particularly bid on Telegram visitors reasonably than broader social media sources.
This focusing on ensures your funds focuses completely on Telegram audiences. It may be completed by selecting Telegram underneath the Cell Utility filter when making a marketing campaign.
It might not be instantly accessible to everybody upon signing up as an advertiser. Nonetheless, merely reaching out to your account supervisor can remedy the problem.
DirectLink Writer Community accepts publishers of all sizes—from small channels with just a few thousand members to main publishers with hundreds of thousands of followers.
This creates various stock throughout niches and viewers sizes.
Popunder Format Experience applies HilltopAds’ confirmed popunder expertise to Telegram visitors.
The format works nicely for Telegram’s consumer conduct patterns, showing after customers click on shared hyperlinks reasonably than interrupting lively shopping.
Private Account Supervisor Help helps optimize campaigns and supplies niche-specific advert customization.
Managers help with focusing on technique and efficiency enchancment.
Geographic Power in Tier 2 and Tier 3 markets, together with India, Nigeria, and South America, aligns nicely with Telegram’s high-growth areas.
Focusing on Choices
- Telegram-specific focusing on underneath Cell Functions
- Geographic
- System & OS
- Browser & Language
- Area of interest classes: Mainstream and Non-Mainstream verticals
- Supply optimization: Embrace/exclude particular visitors sources
Finest Performing Verticals
- Gaming and iGaming provides
- Cell app installs
- E-commerce and retail
- Finance and crypto provides
- Leisure and media
- Sweepstakes and rewards
- Relationship (grownup class accessible)
Pricing & Funds
Pricing mannequin:
Minimal deposit: $100
Minimal every day funds: $20
Get $150 Bonus with this HilltopAds Coupon
Cost Strategies
- Visa/Mastercard Bank cards
- WebMoney
- Paxum
- Bitcoin
- Capitalist
- USDT
- Union Pay (by request)
- Paypal (by request)
- Wire Switch (minimal 500 Euro)
HilltopAds Execs and Cons
| Execs | Cons |
| ✅ 12+ years of advert community expertise (since 2013) | ❌ No Mini Apps promoting help |
| ✅ Sturdy efficiency in Tier 2/3 markets | ❌ Restricted to directlink format solely |
| ✅ Private account supervisor help accessible | ❌ No official Telegram Advertisements help |
| ✅ Mainstream and grownup verticals accepted | ❌ Comparatively new to Telegram (March 2025 launch) |
| ✅ 155+ international locations protection | ❌ Restricted info on visitors quantity per nation |
4. RichAds
RichAds stands out as one of many first non-Telegram-exclusive advert networks to launch promoting in Telegram Mini Apps.
Since 2018, they’ve been a trusted identify in affiliate marketing online, and their move into Telegram advertising brings that very same high quality and experience to this new visitors supply.
With 10 million every day Telegram advert impressions throughout 220+ international locations, RichAds provides you entry to recent, engaged audiences in standard clicker video games and informal apps.
Read our full RichAds review here.
Telegram Advert Varieties Supported:
👉Telegram Mini Apps Advertisements
Telegram Mini Apps Advert Codecs
RichAds provides 5 completely different Mini Apps advert codecs, supplying you with loads of choices to check what works greatest in your promoting campaigns:
Playable advertisements are RichAds’ latest format and so they’re notably thrilling for gaming and app provides.
Customers can faucet, swipe, and work together with the advert itself, letting them use the product firsthand.
This “strive before you purchase” strategy works extremely nicely for iGaming slots, cellular video games, and any gamified merchandise.
The engagement charges are sometimes increased as a result of customers who click on by means of have already proven real curiosity by taking part in the demo.
Key Options
RichAds was among the many first to acknowledge the potential of Mini Apps promoting.
They began working straight with 150+ mini app and bot house owners in September 2024. This provides them unique entry to high-quality visitors sources.
The platform provides affiliate-friendly moderation.
In contrast to the strict official Telegram platform, RichAds accepts verticals like Playing, Betting, Finance, Nutra, and extra.
Moderation is quick, with campaigns launching inside 20 minutes.
Private account managers can be found while you deposit $500 or extra.
They supply free creatives, whitelists for particular geos and verticals, and hands-on marketing campaign optimization (by request).
If you happen to deposit $3,000 with them, you’ll get the choice for full marketing campaign administration.
The platform integrates with all main trackers and supplies detailed real-time analytics by supply, geo, and format.
Focusing on Choices
- Geographic: 220+ international locations, areas, cities
- System & OS: Desktop, cellular, Android, iOS with model focusing on
- Browser & Language: A number of browser and language choices
- Premium customers: Goal Telegram Premium subscribers
- Pockets steadiness: Goal customers with constructive TON pockets steadiness
- Motivated vs Non-motivated: Select between customers who get rewards for watching advertisements or natural visitors
- Frequency capping: Management how usually customers see your advertisements
Finest Performing Verticals
In line with RichAds’ month-to-month efficiency studies, high verticals for Telegram Advertisements embrace:
- Finance
- E-commerce
- Schooling (programs and on-line schooling)
- Apps & Gaming
- SaaS merchandise
Pricing & Funds
Pricing varies by format:
- Push-style: CPC beginning at $0.015 (beneficial $0.02)
- Interstitial banner: CPM beginning at $1.50
- Interstitial video: CPM beginning at $3
- Embedded banner: CPM beginning at $0.40
- Playable advertisements: CPM pricing (contact for charges)
Take advantage of our RichAds Promo Code: 10% Bonus Balance!
Minimal deposit: $150
Advisable every day funds: $30
Cost Strategies
- Wire switch
- Financial institution card
- Capitalist
- Payoneer
- Different cost strategies (ask managers)
RichAds Execs and Cons
| PROS | CONS |
| ✅10 million every day Telegram advert impressions throughout 220+ international locations | ❌ Some codecs have restricted every day impressions |
| ✅5 completely different Mini Apps advert codecs to check and optimize | ❌ Names of channels and bots promoting on should not revealed in stats |
| ✅Direct partnerships with 150+ mini app and bot house owners | |
| ✅ Accepts restricted verticals (Playing, Betting, Finance, Nutra) | |
| ✅Gives focusing on choices not accessible in Telegram Advertisements itself and even in comparison with different networks/platforms | |
| ✅Whitelisting bots or channels is feasible. Nonetheless, this have to be acquired by request from account supervisor |
5. ExoClick
ExoClick launched Telegram Mini Apps promoting in February 2025, bringing its large advert community infrastructure to Telegram’s ecosystem.
The platform supplies advertisers with each scale and complex focusing on for Mini Apps campaigns.
With 2.5 million every day impressions particularly from Telegram Mini Apps, ExoClick provides stable quantity for advertisers trying to faucet into this recent visitors supply.
The platform serves over 500 million Mini App interactions month-to-month, with explicit power in markets the place Telegram has excessive penetration:
- Russia (51% of residents)
- India (45% of inhabitants)
- Tier 3 markets like Nigeria and South America
Read our Exoclick review here.
Telegram Advert Varieties Supported
👉 Telegram Mini Apps Advertisements
Telegram Mini Apps Advert Codecs
- Banner Advertisements: Commonplace banner sizes, together with 300×250 and 300×100 placements
- Video Advertisements
Key Options
Particular App Focusing on by means of the ExoClick market enables you to select which Telegram Mini Apps present your advertisements.
Some apps are revealed and selectable (similar to TimeFarm app and Area-Journey app), whereas others stay nameless within the market.
This provides you management over placement high quality and relevance.
Visitors High quality Verification and fraud prevention mechanisms make sure you’re getting actual customers from respectable Mini Apps, defending your advert spend.
Superior Marketing campaign Controls that embrace frequency capping and every day funds distribution choices (fast supply or distributed all through the day).
It additionally provides bidder automation to optimize bids per advert zone.
Focusing on Choices
- Platform and System
- Geo: 155 international locations with robust stock in Europe, CIS, India, and Africa
- OS and browser choice
- Language
- Mini App Class: Gaming, finance, e-commerce, loyalty, leisure
- Particular Apps: Choose revealed apps like TimeFarm and Area-Journey
- Whitelisting/Blacklisting: Embrace or exclude particular visitors sources
- Frequency Capping: Management how usually customers see your advertisements
Finest Performing Verticals
- Gaming and iGaming provides
- E-commerce and procuring campaigns
- Finance and crypto promotions
- Relationship and social (grownup accessible)
- Leisure and media
- Cell app installs
- Sweepstakes and rewards
Pricing & Funds
Pricing fashions:
- CPC
- CPM
- Good CPM
- Good Bid (Goal CPA/ROAS)
Minimal advertiser deposit: $200 USD
Funds flexibility: No strict every day minimums
Cost Strategies
For Advertisers:
- Credit score/debit playing cards (Mastercard, Visa, American Specific)
- Financial institution switch
- Cryptocurrencies (Crypton and others)
Exoclick Execs and Cons
| Execs | Cons |
| ✅ Particular app focusing on – select which Mini Apps present your advertisements | ❌ Decrease every day impressions (2.5M) in comparison with different Telegram networks |
| ✅ A number of pricing fashions (CPC, CPM, Good CPM, Good Bid) for optimization flexibility | ❌ Not all apps are revealed. Some stay nameless in market |
| ✅ Good Bid with Goal CPA/ROAS for automated optimization | ❌ Increased minimal deposit ($200) than some opponents |
| ✅ Superior marketing campaign controls (frequency capping, funds distribution, bidder automation) |
Different Platforms for Telegram Promoting
1. Telegram Advertisements (Official Platform)
Straight to the supply, Telegram’s official promoting platform enables you to place sponsored messages straight in public channels with over 1,000 subscribers.
That is, in fact, the one with essentially the most attain.
Telegram Advert Varieties Supported:
👉Official Telegram Advertisements (Direct to channel)
How It Works
The platform is straightforward. You create text-based sponsored messages (as much as 160 characters) that seem between posts in public channels.
Your advert blends naturally into the channel’s content material movement, making it much less intrusive than conventional banner advertisements.
Pricing and Funds
The official platform operates on a CPM (value per thousand impressions) mannequin.
The minimal CPM is 0.1 TON (Toncoin), which equals roughly $0.50 per 1,000 impressions.
Your precise CPM can fluctuate based mostly on channel recognition and competitors.
One large draw back is that the entry value is steep.
Textual content-only advertisements require a minimal spend of $2,000. If you wish to embrace pictures and movies, you’ll want a Enterprise Promoting account, and the minimal spend jumps to $10,000 to $30,000.
These costs fluctuate by location.
These quantities are a lot decrease than the earlier $2 million requirement, however they nonetheless block out most small advertisers.
That is precisely why many individuals use advert networks (firms that act as go-betweens) as an alternative. Previously, these networks have been the one choice for smaller budgets.
Now you may work straight with Telegram you probably have sufficient cash. Nonetheless, the official platform nonetheless prices an excessive amount of for many affiliate entrepreneurs and small companies.
Focusing on Choices
Telegram’s official platform retains focusing on easy and privacy-focused:
- Channel choice: Select particular channels the place your advertisements seem
- Subject/curiosity focusing on: Goal channels by class
- Frequency capping: Management how usually the identical consumer sees your advert (1-4 instances every day)
- Day parting: Schedule when your advertisements run
What’s lacking?
Geographic focusing on, demographic information, gadget focusing on, or OS filtering.
Telegram doesn’t accumulate consumer information, so focusing on is predicated fully on channel choice and context.
Finest Performing Verticals
The official platform works nicely for:
- Telegram channel progress
- Bot promotion
- Telegram mini app consumer acquisition
- Crypto and blockchain initiatives (given TON integration)
- Neighborhood constructing
Cost Methodology: TON (Toncoin) cryptocurrency solely
Moderation: Advertisements are reviewed earlier than going dwell. The method can take just a few hours to a couple days relying in your content material.
Nonetheless, there are cases when some advertisers expertise evaluation instances of as much as 30 days.
The official Telegram Advertisements platform provides direct entry to large attain and pure advert placement.
Nonetheless, the lack to hyperlink to exterior web sites makes it much less sensible for affiliate entrepreneurs and efficiency advertisers.
For these wants, Telegram Mini Apps promoting by means of specialised advert networks (which we’ll cowl subsequent) supplies extra flexibility and higher conversion monitoring capabilities.
Direct Telegram Advertisements Execs and Cons
| PROS | CONS |
| ✅Huge attain: Direct entry to all public channels with 1,000+ subscribers | ❌ Excessive entry boundaries: $2,000 minimal spend for textual content advertisements, $10,000-$30,000 for Enterprise accounts with media |
| ✅Easy platform: Straightforward to make use of and perceive | ❌ Restricted focusing on: No geographic, demographic, gadget, or OS focusing on choices |
| ✅Frequency management: Can cap how usually customers see your advert (1-4 instances every day) | ❌ No exterior linking: Can’t hyperlink to exterior web sites, limiting affiliate marketing online potential |
| ✅Inexpensive CPM: Beginning at ~$0.50 per 1,000 impressions | ❌ Cost limitations: Solely accepts TON cryptocurrency |
| ✅Works nicely for particular verticals: Telegram progress, bots, mini apps, crypto initiatives, neighborhood constructing | ❌ Evaluate delays: Moderation can take hours to days, generally as much as 30 days |
| ❌Restricted advert varieties: Solely helps official Telegram advertisements, not native advertisements or mini app advertisements |
2. Collaborator
Collaborator.professional is a Telegram channel promoting market connecting advertisers with 33,000+ vetted channels for native placements.
The platform acts as a guarantor between advertisers and channel house owners, making certain each events fulfill their obligations and defending transactions.
With 75% of offers closing inside 48 hours, Collaborator supplies quick execution in comparison with conventional channel outreach, the place negotiations can drag on for weeks.
Telegram Advert Varieties Supported:
👉 Telegram Channel Collaboration Advertisements / Native Advertisements
Telegram Channel Advert Codecs
- Textual content posts: Native textual content content material in channel feeds
- Banner advertisements: Picture-based placements inside channel content material
- Video content material: Video placements for storytelling and demonstrations
- GIF commercials: Movement graphics for visible engagement
- Native content material integration: Seamlessly built-in sponsored content material
- Sponsored posts: Model-aligned promotional codecs
Key Options
Channel High quality Management by means of handbook moderation ensures all channels endure verification earlier than catalog inclusion. This vetting course of, mixed with buyer opinions and rankings from actual customers, helps advertisers keep away from fraudulent or bot-filled channels.
Deal Assure Safety with Collaborator performing as middleman. The platform ensures all events fulfill obligations and resolves disputes, defending advertiser investments all through the marketing campaign lifecycle.
Detailed Analytics at each catalog and particular person channel ranges. Advertisers consider important metrics: area of interest, subscriber rely, put up attain, engagement charges, every day attain, posts per day, quotation index, and language. This transparency helps choose channels based mostly on precise efficiency reasonably than self-importance metrics.
Actual-Time Notifications by means of Telegram bot maintain advertisers knowledgeable about deal progress, approval standing, and completion confirmations all through the marketing campaign course of.
Superior Filtering with 40+ parameters lets advertisers drill right down to extremely particular focusing on standards throughout the 33,000+ channel catalog.
Google Analytics & GSC Integration exhibits actual information, offering transparency and belief in channel metrics. Ahrefs metrics are built-in for backlink evaluation and placement choice.
Focusing on & Choice
- Selection of Telegram channels (33,000+ verified)
- Area of interest and matter filtering (40+ parameters)
- Geographic and language focusing on
- Subscriber rely ranges
- Engagement fee filtering
- Submit attain metrics
- Quotation index (affect measurement)
- Posting frequency evaluation
- Buyer evaluation and score system
Finest Performing Use Circumstances
- Model consciousness campaigns in area of interest communities
- Product launches to particular demographics
- Native enterprise promoting (regional channels)
- Influencer advertising by means of channel partnerships
- Native content material promotion
- Neighborhood constructing and viewers progress
Pricing & Funds
Fee construction: 10% deposit charge
No standardized CPM—pricing varies by channel based mostly on:
- Subscriber rely and precise attain
- Engagement charges and high quality
- Area of interest competitiveness
- Content material format (textual content, banner, video)
Advertisers negotiate pricing straight with channel house owners by means of the platform. All transactions are assured by {the marketplace}.
Cost Strategies
- Safe in-platform cost system
- SEPA financial institution switch
- USDT cryptocurrency
- PayPal (accessible upon request)
- Straightforward withdrawal to most popular accounts
- All transactions assured by market
Help: 9 AM – 9 PM every day with human brokers
Collaborator Execs and Cons
| Execs | Cons |
| ✅ 33,000+ manually verified channels | ❌ Excessive fee charges (10% deposit) |
| ✅ Deal assure safety with dispute decision | ❌ Cost processing delays reported by some advertisers |
| ✅ 75% of offers shut inside 48 hours | ❌ Handbook negotiation course of (not automated like programmatic) |
| ✅ Detailed analytics with Google Analytics/GSC integration | ❌ Buyer help response instances could be sluggish (10+ hours) |
| ✅ 40+ filtering parameters for exact focusing on | ❌ No real-time bidding or marketing campaign optimization instruments |
| ✅ Actual consumer opinions and rankings for channels | ❌ Market mannequin means inconsistent channel availability |
| ✅ Actual-time Telegram bot notifications | |
| ✅ Clear pricing (no hidden markups) | |
| ✅ Ahrefs metrics built-in for backlink evaluation |
The place Do We Go From Right here?
Telegram promoting in 2025 and past presents an enormous alternative for advertisers trying to faucet right into a extremely engaged viewers by means of progressive advert codecs.
Whereas official Telegram Advertisements prohibit you to in-platform hyperlinks solely, Telegram Mini App advertisements, bot advertisements, and native textual content or banner chats in a channel break by means of this limitation.
These help you promote exterior provides, drive visitors to your touchdown pages, and monitor conversions similar to every other visitors supply.
Begin with platforms like RichAds or PropellerAds if you’d like various advert codecs and testing flexibility, or discover area of interest options like Adsgram for gaming-focused campaigns.
The bottom line is to check, optimize, and scale based mostly on what converts greatest in your particular vertical.
It’s one of many latest visitors sources immediately, so leap now earlier than the remainder of the media shopping for crowd saturates the area!
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