Are you contemplating a career in social media? Figuring out the typical social media supervisor wage will help you establish if that is the suitable job for you.
Social entrepreneurs are extremely wanted in at the moment’s digital age, and social media advertising salaries fluctuate relying on expertise, location, and trade.
On this article, we’ll discover common salaries for social media managers worldwide to offer you an thought of what it’s best to cost in your work.
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How much do social media managers make in 2023? Since the industry is still relatively new, salaries for social media professionals have yet to be standardized.
In some companies, social media marketers are treated like interns. In others, they are essential members of the C-Suite.
In general, though, according to PayScale and Glassdoor, social media manager salaries average around $50K per year. Here’s a quick breakdown of social media management salaries in Canada, the USA, Europe, and the United Kingdom.
Average social media manager salary in Canada
Data from Glassdoor finds the typical wage for a social media supervisor is $53,759 per yr in Canada.
Supply: Glassdoor
Payscale exhibits the typical social media supervisor’s wage is round $48,946 annually in Canada.
Supply: Payscale
On the excessive finish, some roles boast as much as $85,500 per yr on Glassdoor and $64,000 on Payscale. A few of these roles embody money bonuses of $9,000-$11,00. On the low finish, social media supervisor salaries sit round $42,000 per yr on Glassdoor and Payscale, respectively.
Supply: Glassdoor
Payscale additionally finds that social media advertising supervisor salaries in Canada are larger in massive cities like Toronto, Montreal, and Calgary. Surprisingly, social media managers in Vancouver earn round 3% lower than the nationwide common.
Supply: Payscale
Common social media supervisor wage in US
According to Glassdoor, the typical social media supervisor wage in america is $57,852 per yr.
Supply: Glassdoor
Payscale found a similar average for social media managers within the US, at round $54,755 yearly.
Supply: Payscale
Whereas Glassdoor discovered some roles can see as much as $85,473 USD per yr, there are additionally roles paying as little as $23 per hour.
When it comes to location, Payscale discovered that roles in social media supervisor salaries in New York, Los Angeles, Chicago, and San Francisco are larger–with San Francisco providing salaries as much as 51% greater than different elements of the nation.
Supply: Payscale
Common social media supervisor wage in Europe
European knowledge on the wage of a social media supervisor is a bit tougher to pin down, as currencies and payscales fluctuate broadly. Right here’s what we did discover:
- Data from SalaryExpert exhibits that the typical social media wage in the Netherlands is €74,127 yearly.
- In Germany, you may anticipate to earn a median wage of €35,705 yearly (according to Payscale.)
- Glassdoor finds that in France, you earn a median of €39,039 yearly.
- In Spain, you make round €30,528, according to Glassdoor.
- Italian social media managers make an average salary of €47,303, Glassdoor finds.
- Payscale exhibits that in Poland, you make around 84,000zł per year.
- Glassdoor exhibits social media managers in Switzerland make an average salary of CHF 99,366 per year.
Common social media supervisor wage in the UK
How a lot does a social media supervisor make within the UK?
Nicely, in accordance with Glassdoor, social media supervisor salaries in the UK (UK) average around £37,429 per year and may attain as excessive as £60,000 per yr.
Supply: Glassdoor
Payscale finds the typical UK social media supervisor wage sits round £25,922 per yr and goes as excessive as £40,000.
Supply: Payscale
By location, social media advertising supervisor salaries are highest in London and decrease in locations like Brighton and Manchester.
Supply: Payscale
Social media supervisor salaries by seniority
Expertise issues on the earth of social media advertising. Right here’s how a lot expertise you’ll must make huge bucks in several elements of the world.
Canada
According to Payscale, Canadian social media managers can anticipate the next salaries primarily based on years of expertise:
- Entry-level social media managers with lower than 1 yr of expertise earn round $42,088 CAD.
- Social media managers with 1-4 years of expertise earn a median of $46,286 CAD.
- Social media managers with 5-9 years of expertise earn a median of $54,674 CAD
- Social media managers with 10-19 years of expertise earn a median of $63,808 CAD.
Supply: Payscale
United States
Data from Payscale breaks American salaries down additional primarily based on expertise:
- Entry-level social media managers with lower than 1 yr of expertise earn round $41,860 USD.
- Social media managers with 1-4 years of expertise earn a median of $51,142 USD.
- Social media managers with 5-9 years of expertise earn a median of $64,321 USD.
- Social media managers with 10-19 years of expertise earn a median of $73,808 USD.
Supply: Payscale
Europe
Right here’s what stage of expertise Payscale discovered European social media professionals must earn larger salaries:
- Social media managers within the Netherlands with 1 yr of expertise make around €36,885, whereas these with 5-9 years of expertise can earn €42,000.
- Entry-level German social media managers make around €28,000 annually, whereas a social media supervisor with 5-9 years of expertise earns a median of €39,628.
- Spanish social media managers with 1-4 years of expertise earn around €22,993. Whereas these with 5-9 years of expertise earn nearer to €28,000.
- In Italy, social media managers with 1-4 years of expertise earn around €18,020, whereas 5-9 years will get you to €23,000.
Information for Switzerland, France, and Poland is much less available. That mentioned, we did discover that:
Typically, you may anticipate to make extra as a social media skilled the longer you keep within the subject. Social media specialist salaries additionally are typically larger, so don’t be afraid to area of interest down.
United Kingdom
Within the UK, social media professionals stand to make simply £15,702 extra with as much as 19 years of expertise. According to Payscale:
- Entry-level social media managers with lower than 1 yr of expertise earn round £20,852.
- Social media managers with 1-4 years of expertise earn a median of £25,301.
- Social media managers with 5-9 years of expertise earn a median of £32,759.
- Social media managers with 10-19 years of expertise earn a median of £36,554.
Supply: Payscale
In response to a survey conducted by Rachel Karten, the previous Affiliate Director of Social Media at Bon Appetit, the highest-paying industries for social media professionals are:
- Expertise
- Healthcare
- Leisure
Rachel notes that these industries are typically massive organizations, which suggests they’ve room for larger groups, development alternatives, and bigger salaries.
She additionally notes that the #1 hottest trade within the survey was “Company,” making up 18% of the pattern.
Supply: Rachel Karten
Social media supervisor hourly charges
Freelance social media manager salaries could look barely completely different than those at bigger organizations. Social entrepreneurs who tackle shoppers as freelancers often cost an hourly fee.
Right here’s what freelance social media managers are charging at the moment:
Be mindful common hourly charges for social entrepreneurs fluctuate relying on the sorts of providers provided, the frequency and period of initiatives, and the dimensions of shoppers. Social media professionals who’ve a portfolio of enormous company shoppers could command larger salaries than these working with smaller companies which might be simply getting began.
Individual comments from Quora discover that:
- Entry-level freelance social media managers can cost anyplace from $20-$50 per hour.
- Mid-level freelancers can cost 50-$100 per hour.
- Senior freelancers could cost $100-$150 per hour and above.
6 ideas for getting the compensation you deserve
Whether or not you’re an affiliate or senior social media supervisor, wage negotiations ought to all the time be finished with the understanding that you’re offering invaluable providers to a enterprise. Your wage ought to replicate your expertise and experience.
Listed here are some ideas for getting the wage you deserve.
1. Analysis salaries in your trade
It’s all the time a good suggestion to analysis wage ranges within the trade of a job you might be making use of for. Discover out what an affiliate social media supervisor wage, or perhaps a Sr. social media supervisor wage appears like. This may assist you decide what wage vary to ask for throughout wage negotiations.
2. Negotiate with confidence
When you perceive your worth out there, go into wage negotiations with confidence. You probably have finished your analysis, it’s best to have the ability to determine a wage vary that displays the worth of your work. Be ready to clarify why you deserve every determine you present, and don’t be afraid to ask for extra if acceptable.
3. Construct an exquisite portfolio
A social media portfolio is a good way to showcase your work and spotlight your expertise. Take the time to construct a portfolio that displays the standard of your work, and use it to display how one can assist an organization attain its social media objectives.
4. Keep updated on social media developments
Social media strikes quick, and the most effective social entrepreneurs are all the time on top of the latest trends. Be sure that to keep updated on all the newest information and developments on the earth of social media, and be ready to debate how you need to use that information in your work.
5. Construct a mock social media advertising plan
When you actually need to stand out, contemplate placing collectively a mock social media marketing plan for the corporate you’re interviewing with. This doesn’t must be an extended, in-depth plan; even one thing transient and focused to the corporate’s wants can present that you simply perceive how social media works and the way your explicit expertise can profit them.
6. Be versatile
It’s additionally necessary to be versatile when negotiating wage. You could not get precisely what you might be asking for, particularly in case you are simply beginning in a social media advertising position. Make sure you contemplate wage ranges exterior of your preliminary request, and don’t be afraid to compromise when essential.
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