My Blackjack Side Hustle Turned into 450k YouTube Subscribers and a 7-Figure Business

At the moment on the podcast, founding father of Blackjack Apprenticeship Colin Jones shares his journey from being an expert blackjack participant to constructing a profitable on-line model.

He is constructed each a preferred web site and YouTube channel for his enterprise and mixed, they assist him usher in 7 figures per 12 months.

He joins us to share a ton of actionable suggestions based mostly on his personal expertise.

Initially, he targeted on search engine marketing (search engine optimization) for his web site, however quickly realized the facility of video in boosting visitors and engagement. So he started creating high-quality movies for his touchdown pages, leading to elevated visitors and click-through charges.

Over time, Colin realized he’d must strategy YouTube otherwise, shifting his focus from rating in search outcomes to creating content material that might have interaction and retain viewers.

Thumbnails and the primary 30 seconds of a video seize viewers’ consideration and encourage them to proceed watching. And to draw viewers, Jones cut up assessments thumbnails, evaluating the method to advertising and marketing a film, with the thumbnail performing because the film poster and the primary 30 seconds because the film trailer.

However he additionally emphasizes a number of instances – the significance of watch time and delivering worth all through all the video.

And sustaining high quality and worth all through all the video is important for retaining viewers’ consideration.

Understanding the viewers and their pursuits is essential to creating compelling video content material. Researching profitable YouTube movies in the identical area of interest can present insights and inspiration for creating participating content material.

And Colin shares a bunch of nice suggestions, a few of which can shock you.

As an example how audio high quality and lighting trump digicam high quality.

Quick-form content material, comparable to YouTube shorts and TikTok movies, can be a beneficial addition to a video technique and entice new subscribers.

Monetizing that viewers is not all the time straightforward although.

And Colin emphasizes the significance of getting a beneficial product and creating content material that speaks to the perfect buyer. Video is discovered to be simpler in constructing belief and likability in comparison with written phrase alone.

The aim is to offer worth by means of YouTube movies and progressively lead viewers to the web site (in a non-salesy approach). On the web site is the place the extra sales-focused movies will be discovered. Even displaying how embedding movies have helped his search engine optimization with an elevated time on web page and EEAT.

Colin even shares how camera-shy individuals could make use of YouTube to develop their enterprise, comparable to utilizing voice narration with B-roll or partnering with skilled YouTubers.

Total, Colin Jones shares a masterclass in learn how to leverage video to spice up visitors and engagement with your corporation. By specializing in watch time, delivering worth, and understanding your viewers, you possibly can create compelling content material that grows your viewers and enterprise.

Watch The Interview

Subjects Colin Jones Covers

• What acquired Colin in Blackjack
• Making tens of millions counting playing cards
• Beginning his blackjack web site in 2008
• Model constructing from the beginning
• His present numbers
• Implementing movies for search engine optimization
• Creating movies for touchdown pages
• Video CTAs vs web site CTAs
• Creating for audiences, not algorithms
• Watch time
• Break up testing thumbnails
• The way to discover the fitting matters
• Recycling matters
• Significance of b-roll
• The way to leverage YouTube shorts
• Utilizing movies in your web site
• How camera-shy individuals can nonetheless use video
• And a complete lot extra…

Hyperlinks & Sources

Transcription

Jared: ​All proper. Welcome again to the area of interest pursuits podcast. My title is Jared Bauman. At the moment, we’re joined by Colin Jones with Blackjack Apprenticeship. 

Colin: Colin, welcome. Thanks for having me. 

Jared: I am excited for as we speak’s dialog. We’re speaking about your web site, however actually extra from the attitude of video and video is a subject that we dance round a lot right here on the podcast, however we’ve not had a video centric, a video targeted interview in fairly some time that I can keep in mind.

So welcome on board. I can not wait so that you can, to, to, , educate us right here as we speak. Yeah, joyful to 

Colin: share no matter is 

Jared: useful. Um, hey, so earlier than we get into the nuts and bolts, why do not you give us some backstory on your self? I do know you will have a cool story that, um, that, uh, you can type of give us just a little perception 

into.

Colin: Yeah, the backstory is I graduated from faculty with a math diploma and was ready tables at Pink Robin. And a good friend talked about that he was studying a e-book on card counting and loaned the e-book to me. And it was written by a PhD in arithmetic. All of it appeared to make sense. And I assumed I may in all probability do that.

I dwell within the Seattle space the place there is a tribal casinos and these little mother and pop casinos. And so me and me and this, uh, good friend acquired into it. And what began out as this little facet hustle to type of fill within the revenue hole, uh, inside a number of months, we had been making a pair hundred {dollars} an hour enjoying, enjoying blackjack professionally.

That became, uh, doing that. We ended up operating a group that beat Casinos for about three and a half million {dollars}. There is a documentary on the Blackjack group known as Holy Rollers, if persons are , however, uh, , that was not the aim. The aim was to not be, , operating 1,000,000 greenback card counting group.

That was simply type of the place we ended up. And we had been attempting different enterprise fashions the entire time from. Little e commerce web sites again in, in 2005, we began our first e commerce and people failed. And we tried different issues and someplace alongside the road, it was like, what? We’re actually good at educating individuals card counting.

What if we make an internet site about that? And that is how Blackjack Apprenticeship began again in 2008. And, uh, that is been my important, my important gig type of, uh, yeah, for, I imply, I began taking it severely over a decade in the past and that is been what I have been doing. 

Jared: Are you continue to heading into the casinos and, uh, uh, , uh, type of rolling out with 100 {dollars} an hour, a pair hundred {dollars}, a pair million?

Colin: Uh, what? Yeah, I’ve acquired six children. I like working from residence. Um, however I do discover myself, uh, round casinos right here and there. And yeah, I, I would not go right into a on line casino if Wasn’t anticipating to generate, uh, not less than 100 {dollars} an hour for my time. 

Jared: I imply, there’s additionally a very fashionable film, proper? I can not keep in mind the title of it.

I ought to’ve seemed it up earlier than we began 21. That is the one. Yeah. I imply, uh, I’ve to say I, I used to be a math main in faculty. So, um, , watching that film actually acquired my wheels spinning and acquired me excited. I by no means did something with it, however I felt the identical type of like, I really feel like I may do that.

Um, nevertheless it’s superb. What was the. Possibly just like the, only one actually like hilarious story that comes out of all of your card reducing days and, and, and all of the type of experiences you will have. 

Colin: Oh, one, one story. I do not, I do not know if I may consider, properly, I imply, uh, yeah, I can not consider one story, however, uh, You realize, beating a on line casino for 50, 000 and I am having no concept who I’m or what I am doing.

That is, that is essentially the most thrilling half, however I have been, , requested to go away numerous casinos, uh, ran into celebrities like Mike Tyson or a few of the, uh, Los Angeles Lakers in excessive limits rooms. Um. These, these are a few of the enjoyable, thrilling issues, however then it is also like, , they’re, they’re the terrible components of it getting thrown out of my lodge room in the midst of the evening as a result of it will get, , lastly discovered who I used to be and what I used to be doing.

And, and, uh, , I do not, I do not know. That is what involves thoughts. Yeah, 

Jared: properly, we will transition from the thrilling to what in all probability most would not contemplate an adrenaline rush, which is constructing a web based model, however thrilling another way. I suppose you can say, um, you began the web site in 2008, like perhaps simply give us some timeline when it comes to the place that was with what you had been really doing on the time.

Was this one thing that you simply simply began to have like a touchdown web page or was this while you began in 2008 actually turning into your sole focus of the place you need to put your time and vitality? 

Colin: So we had buddies that had been within the e commerce area, a good friend of ours, he had began just like the primary fan web site for Tolkien.

And this was like earlier than Lord of the Rings films got here out. And in order that led him into search engine optimization as a result of he w he was only a Tolkien fan began an internet site. After which earlier than he knew it, he was making a killing. Uh, , as an e commerce man within the early 2000s. So he was a superb good friend of ours and he was like, Oh yeah, you can do that kind of, um, membership web site round your stuff.

And, and so they type of confirmed us a easy path. Effectively, uh, we need to have it prepared for 21, the film, which got here out in 2008. And we barely did, we, we had it up there and it was. You realize, fairly easy, nevertheless it was not our important factor. It simply was kind of, we’re attempting these facet hustles trigger we knew we did not need to be in and beating casinos, , full time eternally.

It was about 4 or 5 years later is after I determined to cease operating this blackjack group. I I have been operating it by means of my, all of my twenties and. However I do not need to do that eternally. So I transitioned out of that and simply mentioned, I am going to determine this web site. Um, I had a pair different e commerce websites and so I used to be engaged on these too, however this was the one that basically, , um, had a model behind it, to be sincere.

That was when penguin and panda got here out the opposite approach. I had an internet site that I used to be making a number of thousand {dollars} a month off of promoting bathe curtains. It was like, it was similar to whole area of interest, , after which panda and penguin come out and the factor went to creating 0 a month. Whereas Blackjack Apprenticeship, it was a model.

It began as a model. Um, and in order that was the one which, , was much less of type of a hack and fewer of an search engine optimization hack and actually round creating true worth for individuals. So after all that was the one which, uh, , was an actual enterprise. 

Jared: We’re in that stage proper now, the place plenty of the emphasis in latest Google updates has been on actual companies.

E com is actually one thing that appears to be rising and Google is in favorship of, so that you, , you would possibly’ve been forward of your time on a few completely different ranges 

Colin: there. All trial and 

Jared: error. Truthful sufficient. Truthful sufficient. You realize, um, Hey, so let’s discuss the way you, uh, grew the web site to the place it’s and the model, I do know we have plenty of video matters we’ll get into, perhaps I all the time wish to ask earlier than we get into a few of the nuts and bolts, like, are you able to inform us just a little bit about the place, , the, the model or the web site is at as we speak, whether or not it is movies and visitors, whether or not it is earnings as a collective entire, whether or not it is the web site you need to do, however simply to provide individuals an concept of the scope that we’re speaking about as we type of proceed to the remainder of the dialog.

Colin: Yeah, I, uh, I ought to actually know our numbers higher, however, uh, the YouTube channel as of as we speak has like 450, 000 subscribers. Um, the, the web site is basically sturdy on visitors. I do not even know what it’s. Um, however, uh. Yeah. Anyway, it is, I may look it up, however, uh, good, good visitors. I actually labored on search engine optimization for these first 4 or 5 years.

Um, however have actually primarily targeted on video since then, so far as earnings, uh, , it, uh, It brings in seven figures. Um, I do not actually like speaking an excessive amount of about that trigger that is not likely the aim. I did not got down to make seven figures. I got down to construct a superb enterprise that supplied plenty of worth, however the extra worth we add, the extra, uh, , worth it captures as properly.

Jared: Yeah, no, that, that is loads. I feel listening to 450, 000 subscribers, um, places your video, uh, chops in perspective and, , the web site. As a enterprise, you are producing fairly a bit. So I feel it simply provides individuals the power to type of hear what you are saying. And from somebody who began in 2008, who did not have a clue what they had been doing with all these items now to see the place it’s as we speak, like there’s plenty of worth we’ll get out of listening to about, about your journey.

Um, , I imply, I feel that the premise of the dialog as we speak, not less than, not less than what I do know, and inform me if I am flawed, however like. Principally you turned a video and prime quality movies to as an effort to spice up search engine optimization, like, uh, particularly round your touchdown pages and also you began getting a superb suggestions loop.

Like when did you strategy your web site from that perspective? When was that first began? And perhaps stroll us by means of a few of the particulars that went into these first few movies. 

Colin: Yeah, so like I mentioned, I actually targeted on search engine optimization. We really, we had a YouTube channel from the very starting, um, and we really acquired fortunate.

When, when 21, the film got here out, we acquired fortunate with the, the primary video for learn how to rely playing cards. Um, but when anybody, for anybody that is aware of YouTube, you will get fortunate with a video and it is simply going to die off over time when you do not regularly type of keep in, um, , in YouTube’s good graces so far as offering high quality content material often.

In order that, that died off and I did not know learn how to replicate it. We tried another movies, however. We did not know what we would finished proper there and we undoubtedly weren’t, weren’t repeating it. So I targeted on search engine optimization. It felt like what I may wrap my head round and management simply creating, , perhaps we wished to rank for learn how to rely playing cards on Google and I’d simply type of skyscraper method, simply say, Hey, how am I going to construct the easiest web page on the web round this?

And would try this after which sit again and, , hold doing that with web page after web page, nevertheless it reached a degree the place I used to be studying about how web sites that had been including video to their touchdown pages had been getting higher rankings in Google. So I made a decision, properly, let me attempt some video, not for YouTube, however actually simply to attempt to get extra visitors to our prime touchdown pages.

And I attempted it with two pages, our learn how to rely playing cards web page and our blackjack technique charts web page created these two movies. And I used to be fortunate that I had a good friend that was a former videographer turned. Seven determine card counter. And he mentioned, Hey, I am going to, I am going to enable you, , lighting video. However to be sincere, you do not want a videographer to do that.

You simply must know learn how to, learn how to craft a top quality video. Identical to you possibly can craft a top quality web page for search engine optimization. You craft a top quality video. That is going to be compelling from begin to end and name somebody to motion. So I did that and it simply, the visitors to these pages went. You realize, doubled or 5 X.

Um, and the clicking by means of charges doubled and that led to saying, okay, properly, I did with these pages. Why do not I do that for the house web page for the gross sales pages? And we really modified our lead magnet from an e-book to a video mini course as a result of we’re promoting our important product was a membership, which most individuals purchased for the video course.

It was like, why use e-book to get individuals to purchase video? Let’s use video. So we made it. This new mini course that was six movies and it took me per week to create. It wasn’t this enormous, troublesome factor, however that I feel forexed our, our, uh, conversion fee. And so then it was like video, , individuals had been saying, Hey, the web’s shifting video first.

This was, , six, seven years in the past. It has completely, when you have a look at the statistics, it’s completely moved video first. However, uh, it was like, okay, properly let’s work out YouTube as one other. Uh, , piece of the funnel to get extra individuals to the web site as a result of, Hey, the video is working for search engine optimization, however man, if we couldn’t have all of our weight on simply search engine optimization for all of our visitors, then we have a more healthy enterprise, , not a one legged stool, however , including extra legs to the stool is the best way I used to be excited about it.

What had been 

Jared: the, you mentioned you switched to creating video that wasn’t attempting to rank in YouTube. Like what had been the, what had been the swap? So that offers somebody an concept. I am attempting to suppose in my head of how I’d make a video, to not rank in YouTube, however to only type of dwell by itself, by itself, um, on a, on a 

Colin: webpage.

Yeah, it actually has to do with what is the, what is the subsequent step. So if somebody’s coming to a touchdown web page, which means they, they acquired to Google that they need a query answered. In order that video ought to reply the query very properly in a approach that will get individuals to know, like, and belief you and calls them to a really particular motion.

So if it is the fundamental technique charts web page, it is saying, Hey, You realize, Hey, this is what fundamental technique is. It is the optimum method to play blackjack, blah, blah, blah, blah. After which on the finish to obtain our chart, click on beneath or to hitch our free mini course, click on right here, regardless of the name to motion is. YouTube is a distinct factor.

YouTube. Um, most YouTube visitors is not search. In order that was a giant swap. I wanted to flip to not consider YouTube when it comes to search, however consider it when it comes to what’s known as discoverable content material. YouTube is aware of every thing about everybody on YouTube. They know what content material you are going to like. In order a YouTube creator, you are attempting to create content material that your viewers that does not even find out about you’ll like.

And in order that might be, , um, the 5 mostly misplayed blackjack fingers. Effectively, that isn’t about learn how to rely playing cards. Nevertheless, I’ll, from the primary second to the final, I’ll present as a lot worth as I can. That, that’s each entertaining and academic. And the decision to motion will not be the web site.

It is to not obtain one thing. It is to look at one other video. That subsequent video shall be like, Hey, and if you wish to discover ways to play higher, watch our video on fundamental technique. You then get them to look at that video. After which on the finish of that, you say, Oh, fundamental technique is nice, however you are not going to beat the sport with that.

You could discover ways to rely playing cards. Watch our video on learn how to rely playing cards. So that they’re, they’re to an internet site. It is to get individuals to that subsequent step, which might be electronic mail listing, , a product, whereas YouTube, the decision to motion. 99 p.c of the time is watch one other video. 

Jared: We had any person else on prior who talked about how for them, the important thing to unlocking succeeding in YouTube was to essentially perceive the algorithm.

And I am listening to you type of discuss a bit about how like, Hey, calling individuals to maneuver away out of your video. Is not essentially the perfect transfer as a result of it pushes the majority of individuals away from YouTube, which isn’t what YouTube desires. And also you say like, no, the decision to motion must be watch one other video. So. Um, what different like YouTube algorithm sort issues did you be taught within the course of of just about making content material that wasn’t for the algorithm?

Colin: There is a actually nice video that Peter McKinnon simply put out that’s about YouTube technique as a result of persons are saying, what, it is known as one thing like, is YouTube the issue or am I? And in it, the man that he interviews says, substitute the phrase algorithm with viewers. So we’re not attempting to beat an algorithm.

We’re attempting to achieve an viewers. And while you actually perceive that you simply say, what? My splendid buyer is on the market. If I create content material for them, that will get them to look at as a lot of my content material as potential. YouTube goes to search out them. They will serve them my content material. And so, yeah, watch time is basically vital.

It, it’s a must to belief, it’s a must to belief that not promoting is the perfect factor to do 90 p.c of the time. One of the best factor to do is watch time as a result of. Uh, how do you inform the, the algorithm what’s good? Effectively, it is what individuals watch. And so if, , if Jared comes throughout my video as a result of YouTube suggests it, he, he watches it, will get to the tip and watches my subsequent video in YouTube’s thoughts.

It’s on Jared likes my channel. He likes my content material and they’ll hold serving him my content material. Till he stops watching it. And in order that’s the place you need each video to be given credible quantity of worth from first to final second and, uh, actually pitch watching one other video. After which, , the ten p.c of it may be like, Hey, to be taught extra, , you bought to go right here, however, however once more, that is all, that is 10 p.c of your content material tops.

Jared: So much’s made in regards to the first 30 seconds of the video. Is it as vital as individuals make out? And whether it is, what retains individuals, uh, engaged? 

Colin: Yeah. I imply, the primary 30 seconds is vital, however I would say each second is, is vital. Which means, um, yeah, if somebody watches the primary 30 seconds, however they drop off earlier than you counsel they watch one other video, then you definately’re not going to get.

You realize, that, that, uh, and, and that is quite common is we’re, if we’re used to writing weblog posts or that type of content material, then you definately summarize on the finish, YouTube, you do not summarize, you’re educating, you are giving worth instantly as much as saying now watch this video. Um, however yeah, after all the primary, I consider it like, um, films earlier than somebody watches a film first, they could see the film poster or the thumbnail for a film on rotten tomatoes or no matter it might be, if that.

If that thumbnail will not be compelling, nobody’s going to look at the trailer. In order that’s the place YouTube thumbnails are extremely vital. We cut up check thumbnails. Um, , we give you two very completely different concepts, like utterly completely different concepts. One might need my face on it. The opposite would possibly, , be an image of a blackjack desk with one thing that is going to trigger intrigue or curiosity.

However that is type of just like the film. Yeah. However then somebody often then watches the film trailer, proper? Earlier than they go and spend 17 bucks to see a film. Effectively, that film trailer is like the primary 30 seconds of a YouTube video. That is the place you’ve got acquired your hook that somebody says, Oh yeah, , the thumbnail and title.

Made me need to watch the primary 30 seconds, however that first 30 seconds is the place I am dedicated to proceed watching this video. In order that’s the place you bought to ship the hook that claims, why is that this going to be a price? What they’ll get out of seeing it. Um, and, however then you definately, you do acquired to maintain giving worth all the best way to the very finish as a result of persons are ADD on, on YouTube.

There’s so many different thumbnails to click on on and so many issues vying for his or her consideration. You have to be high quality from first to final second. I do not 

Jared: know if that is extra of a, of a topical roadmap query, or if it is only a straight, , matters. And brainstorming query, like the place do you, since you rattled off a few titles simply off the highest of your head a couple of minutes in the past, you are like, they’ll watch this and so they’ll go to this and so they’ll go to that and, um, so that you appear to have a very good understanding of like what your viewers desires.

Um, I am considering of the particular person listening who does not. Actually perceive what their viewers would possibly need on YouTube, who perhaps such as you, they posted a few a bunch of movies and one actually hit, however they have not been capable of replicate that, however they do not actually have an avatar in thoughts in terms of their viewers, , and so they do not essentially, they are not capable of rattle off matters that they could know.

Possibly they may try this of their weblog. Possibly they will do their web site or about their product. However in terms of video content material, they can not 

Colin: try this. Yeah, I would say two issues. One, if your Avatar on on by means of your weblog or by means of search visitors. You must know them. You must realize it. You realize, it is the identical particular person.

It is simply your splendid buyer. However the actuality is YouTube is the second largest search engine. So that very same avatar can be on YouTube. Um, however the second factor I would say is you possibly can go to YouTube and you may search, um, matters that you simply, you suppose like, Oh, properly I wrote weblog posts about this. You’ll find different movies.

You realize, from different careers which have finished properly. Um, so it is like if, when you’ve acquired 5 concepts and also you search them and you will discover, Hey, who did, who did this properly on YouTube? After which you have to watch their video. Effectively, why did it do? Effectively, what are they doing? Proper? Um, and. Sort of reverse engineer. Okay.

That is, , that is how I may create in the identical approach, the skyscraper method, have a look at the highest 10 pages and say, what are they doing? Proper. Effectively, you are able to do the identical by watching the YouTube movies which have, , over 100 thousand views or, or, , no matter that. And, uh, work out what they do proper with the title and thumbnail.

Um, , individuals do not know this. Mr. Beast has been an element since he was in like highschool, Mr. Beast, the primary YouTuber. He is been part of a bunch that day by day discusses thumbnails and YouTube movies. He is analyzed all of the YouTube movies over, , 100 million views. This. It is, it is very mathematical, similar to search engine optimization, , or strategic.

I ought to say. 

Jared: I like the way you slipped the phrase mathematical in there. 

Colin: That is the best way I, you and I feel Jared. 

Jared: I, properly, music to my ears. Um, Hey, so let’s, let’s observe again to, to, to your progress and stuff. We type of, uh, , took just a little deviation there to speak about YouTube technique, however, um, , you began doing this in bulk.

When did issues, uh, sorry, what had been the outcomes from all this focus? I feel you talked about that it actually had an impression on the enterprise, not solely when it comes to type of visibility, but additionally when it comes to revenue. 

Colin: Yeah. So what was that roadmap? Like, 

Jared: yeah, precisely. Like how shortly did you develop and scale the content material?

How shortly did that have an effect on the, on the enterprise? What kind of impression did it have? 

Colin: So, so the, the video on the web site labored straight away. Um, I, , I had all these, uh, Spencer noticed me give a chat at a factor and I had all of the numbers in my discuss. Effectively, I’ve forgotten them. Trigger that was like a month in the past, six weeks in the past.

However, um, , it was like visitors doubled in a short time. Um, after which began including it to the remainder of the web site. All of that stuff labored. And I am like, all proper. Now let’s do it on YouTube and it did not work it took for a whole 12 months. So I put out, I made a decision to place out a video each two weeks in prime quality, , acquired a good digicam and lighting and all that stuff, had an editor.

edit it along with B roll and stuff like that. After a 12 months, the channel had grown from solely 6, 000 subscribers to 9, 000 subscribers with, with all that effort. Effectively, on the identical time, there was an precise scammer, like a man that did not know what he was speaking about making card counting movies on YouTube that had grown to 50, 000 subscribers in that very same time interval.

And it was actually irritating, however type of like that Peter McKinnon video, I needed to ask, like, is YouTube flawed or am I, and I knew it was me. So I used to be like, what’s he doing? And it was like, oh, he is actually compelling. Although he is mendacity, he is very compelling. My stuff will not be compelling. And so, um, I dove into some programs and realized from some consultants, acquired some actually good suggestions and determined to double down.

So the subsequent 12 months I would mentioned, I’ll do a video each week. However we’ll up the standard, just like the hook, I’ll script. It’ll be a top quality hook, nice thumbnail, give worth from starting to finish, , simply do every thing proper. And in that subsequent 12 months we acquired to 100 thousand subscribers after which this, the scammer acquired banned from YouTube.

So it, it did repay. It, it took a 12 months of failing after which a 12 months of getting it proper. However getting it proper actually was understanding. Um, , what sort of content material is, is fascinating. Um, not from a topical standpoint, however from a supply standpoint, uh, giving worth from first to final second, , this is a suggestion.

To illustrate it is a listicle of 5 issues that you will discuss, , um, the highest 5 misplayed fingers in blackjack. I gave that instance earlier. Effectively, I am not going to say one, two, three, 4, 5. I’ll say 5, 4, three, two, one, as a result of individuals need to hear, properly, what is the primary.

Hand misplayed. So I’ll ship it in a approach the place the ending is the, the, , the climax of the video and, and for extra watch this video, , it is compelling from, there isn’t any filler, there isn’t any rambling, which I am going to do when you simply. Ask me a query. I am going to ramble. No, I’ll know my bullet factors and we’ll edit down something that appears boring.

Lower it out. And that is going to be the ultimate YouTube video is, is as a lot worth from first to final second. 

Jared: How did you give you the matters? I imply, is it, , we’re used to, when you’re a blogger and also you’re listening, you are used to key phrase analysis, proper? And also you’re used to. To know the various kinds of key phrases.

And , we acquired the, the, the large header key phrases, the cornerstone model content material. We have the lengthy tail key phrases which can be much less aggressive. We have the completely different kinds. You bought the versus and the listicle, such as you talked about. Um, , I’ve talked to individuals up to now about key phrase analysis because it had been for YouTube, however.

How did you go about discovering this? And I am notably fascinated by what you probably did while you realized that it wasn’t working very properly. You realize, um, you had solely 9, 000 subscribers, however you had plenty of movies that you simply’d already accomplished at that time. Did you scrap these and simply begin over remaking it?

I am simply curious the way you unwound all that. There’s, 

Colin: there isn’t any cause to scrap previous movies on YouTube. Um, , simply, simply go away it there. You realize, um, there’s some. Terrible movies. I am embarrassed to have, properly, they’re nonetheless up who cares. Uh, it is about creating high quality content material shifting ahead, however , there’s just a little little bit of that, , when you’ve constructed an internet site, , that the highest.

Issues persons are going to be fascinated by. Effectively, these are all YouTube movies, however it’s a must to consider it when it comes to, properly, what is going on to be essentially the most compelling, intriguing title, thumbnail, and method to ship it, , a weblog publish, individuals scroll, they see the, the, , subheadings. And they also would possibly skip, they’re like, okay, I’ll skip previous this.

Um, that is the best way we learn video. You don’t need that. It is gotta be qual, each second must be value watching. So, um, anyway, yeah, you, , your large matters, however I’ve a Google doc the place I am simply all the time throwing in concepts in there, no matter it might be. And, uh, after which I am going to choose, okay. And, and I all the time batched movies if I used to be placing out for.

In a month, I’d define, I choose 4 matters, define 4 matters, movie 4 matters all in in the future in order that I am not, , filming each week, however, uh, however yeah, I simply have this listing. I would say, okay, properly, I gotta do 4 movies. What are the 4 that appear to me essentially the most fascinating? Um, there’s just a little little bit of considering.

With YouTube, you possibly can go just a little bit off of your key. So I I am going to do, we simply did a video about, um, dishonest strategies from sellers. Effectively, that is not a factor {that a} card counter is fearful about in 2023, however within the Nineteen Sixties and seventies. You realize, it was one thing you needed to fear in regards to the video. It is not related to as we speak’s card counter, however it’s an superior, actually artistic video, so you possibly can go just a little off subject so long as it will get individuals into the funnel that may add worth to your splendid buyer.

However yeah, I simply all the time have an inventory that I am including to and. You realize, brainstorming and simply selecting the perfect matters from it. And a few of it is trial and error. A few of our issues, individuals love the movies about backoffs, getting thrown out of casinos. Um, , and, and that 

Jared: sounds intriguing to me, to be sincere with you.

Colin: So we have finished fairly a number of round that, simply completely different. And there, some individuals say you can do the identical matters yearly, just a bit bit completely different angle on it. You do not have to return up, , you possibly can’t say, properly, I created this. We’re really proper now, we’re taking a look at a few of the movies I filmed.

5, six years in the past that did not do properly and saying, Hey, how may we do these? Effectively, now, so, uh, I’ve heard of academic YouTube channels that do the very same matters each single 12 months. They do not say, Hey, I did this a 12 months in the past. It is only a new likelihood to create a very superior video. That is gonna, , serve their viewers.

I need to 

Jared: ask you in regards to the precise filming of the movies and once more, um, I hope this might be useful for lots of people listening as a result of you will have a, uh, a YouTube channel that basically, it appears to me being an outdoor perspective, you’d need to be perhaps filming in a on line casino quite a bit, or not less than organising a stage of some types.

It looks like it is. Considerably location particular. And once more, I am excited about lots of people who’re like, I run a finance weblog, like the place, what do I, I run a journey weblog, however I am at residence after I do, like, I am attempting to consider these individuals and attempting to get in your head about how vital the setup, the make-up, the situation, the filming, the precise, every thing apart from what you say, um, within the video is.

Colin: Yeah. Make-up is not part of my course of. Um, yeah, there’s, there is a actually, if individuals need to perceive YouTube, it was Tim Schmoyer from Video Creators that taught me this, however there is a e-book known as Primal Branding, and it will get into the actually sturdy manufacturers, the Nikes. The Patagonia is the Coca Cola’s.

They’re not likely simply promoting tennis footwear or jackets or tender drinks. They’re persons are interested in the model due to, of some kind of values and beliefs round it. And even your set, , the way you movie is part of that primal branding. For me, I’d say 90 p.c of my movies are at this blackjack desk with the identical backdrop and the identical lighting, and folks come to type of anticipate and.

You realize, no, like, and belief or, or, , it is like, um, it is the identical with Joe Rogan’s set, , individuals come to anticipate it and, and to really feel snug there. Um, so, , you do not, you needn’t change. I really in all probability would not change my location on a regular basis, until, , until you’re Mr.

Beast or, or Mark Rober or one thing like one thing like that. However, um, yeah, I B roll is basically enormous. Actually enormous. It is known as a visible interrupt. It might be a decrease third graphic, , so when you’re doing a listicle, it might be like quantity 5. It might be including textual content. It is simply the fitting time within the video to emphasise what you are saying, or it might be B roll.

So a number of issues we have finished. There’s all types of, um, , like I inventory photograph sort web sites which have video, video B roll, um, Um, and you may join it. You can obtain any B roll video you suppose you’d ever use on your channel, after which you can cancel after a month and try this for 5 completely different B roll web sites.

You can rent a videographer. Videographers usually are not that costly, , perhaps 40, 50 bucks an hour and say, what, I’ll put collectively this B roll listing. We did this the place it is dealing. You realize, fingers of blackjack or we simply got here up with an inventory of something we may ever need. Employed a man for a day and it price, , 300 bucks or no matter.

And we acquired slo mo. You realize, 4 Okay B roll of something we thought we might ever need. After which we have that at our disposal for any video we do. Um, so there, there are methods that if it is a journey vlog, I would discover somebody in that location or a journey YouTube channel, discover somebody within the Bahamas or Costa Rica that could be a videographer and say, Hey, how a lot would it not price to get, , a day’s value of video shot?

It might be. You realize, drone. After which, , I imply, a videographer is aware of, is aware of how to do that. I am positive it’s a must to pay just a little bit of cash, however you are going to have one thing that the majority different individuals do not, do not have. And all these visible interrupts, all these issues are retaining individuals intrigued and, and having fun with the video.

Jared: So that you’re saying is that this podcast interview, that is going to go on YouTube, just about breaks each one of many vital sides for YouTube. 

Colin: Podcasts are completely different, , um, the thumbnail must. Make individuals know what they’re stepping into. And, and if the thumbnail says, Hey, oh, yeah, that is going to be an extended type interview, then individuals know what what to anticipate for it.

And, uh, , yeah, Joe Rogan, he does not have all these visible interrupts. But when it is if it is one thing, . It is a completely different, I assume, type of completely. And 

Jared: I used to be being tongue in cheek by saying that. I imply, Spencer and I joke on a regular basis that anytime anyone watches a podcast interview for an hour on YouTube, it is such a, uh, it appears to be anti YouTube platform when it comes to what performs greatest on YouTube.

Colin: It does. However, um, , if. If it is an hour lengthy interview and persons are watching half-hour, that is 30 minute watch time. Yeah, it is quite a bit. YouTube likes that. Yeah, that is a superb level. It would be higher in the event that they watched all the video, however you are getting half-hour of watch time. And what? We’re about 30 

Jared: minutes in proper now.

So you bought to say one thing actually highly effective to maintain individuals round to the tip right here. 

Colin: Actually, uh, I imply, I, I used to be simply going to say you, you completely threw 

Jared: me off. I am sorry. I could not assist it. I used to be simply wanting on the clock and it mentioned half-hour. So, yeah. Um, properly, good. I, I, I’ll use that as a transition as a result of that is my subsequent query.

Um, you, you, you will have in our notes, you mentioned it a few instances, perhaps simply from a excessive degree, what are issues? That go right into a YouTube video being prime quality and I am, I am utilizing air quotes on function for these of you listening on the podcast, as a result of I imply that, , you hear that and you are like, cool, however making a top quality video is so subjective.

Like, what are the belongings you even have seen time and time once more, pattern out to creating your video increased high quality in, in each your readers, your, your watchers, your viewers and YouTube, um, uh, throughout the board. 

Colin: Effectively, in an identical approach that as an search engine optimization, you are obsessive about analytics. As a video creator, you are obsessed together with your viewers retention graph.

The viewers retention graph is our Google analytics of YouTube. You may see the place individuals drop off. I had an editor that I used for plenty of years that she was educated by YouTube. She’d go to YouTube’s headquarters to be taught from them. And she or he would inform me, cease utilizing the phrase. So I’d begin. Each bullet level with, so if you wish to, she mentioned, each time you had been used the phrase, so your viewers retention graph drops.

Wow. My, my level is, as you have a look at the viewers retention graph, you’ll be taught what am I doing flawed right here? Or what am I doing? Proper? One other factor is have a look at different movies, grow to be a scholar of YouTube movies. How are movies that you simply take pleasure in? All of them share these primal branding components. In the event you, when you learn that e-book or, or simply learn the CliffsNotes model, have chat TPT, inform you a abstract of primal branding.

You may see each profitable YouTube channel understands these items both intuitively or they’ve studied it. You can additionally say, yeah, what thumbnail, why did, what thumbnails entice me and why then put your personal thumbnail. There is a service we use. I do not keep in mind what it’s, nevertheless it principally is a web page of thumbnails, similar to you are scrolling by means of YouTube and you place yours in the midst of it.

And also you say, does it entice my consideration? Trigger you, as you are engaged on the thumbnail, you will be like, that is nice. You then put it on a web page of thumbnails and you are like, mine could be very boring. Why would I ever watch that one? Um, so analyze the thumbnails, analyze the hook, um, and keep away from something that’s going to drop off retention.

Additionally audio high quality is extra vital than video high quality. Proper. So earlier than I’d get an costly digicam, I’d get good audio. You realize what? The audio I used for years was like a 12 lapel mic on Amazon, nevertheless it nonetheless was good high quality. Um, , lighting is extra vital than the video digicam. Um, simply grow to be a scholar of it.

Identical to with search engine optimization, you grow to be a scholar of what sort of content material attracts an viewers. 

Jared: Let’s discuss just a little about quick type content material. Um, uh, and likewise, uh, any of the opposite issues which can be taking place in YouTube these days and actually in video content material typically, so I may rattle off a bunch for you, you seize any of those, if you would like, inform me about the way you’re participating with them and perhaps something that we will be taught from, um, quick type video can imply plenty of issues, proper?

However perhaps if it is vertical video, YouTube shorts, Instagram, Tik TOK, um, , you began off with doing. YouTube movies per se. And the way have, how has your technique modified in any respect? In relation to a few of the quick type stuff, 

Colin: this has been one thing we simply type of stumbled into this 12 months. And to be sincere, the jury continues to be out on the worth of it.

However what we began doing it was really, um, , a YouTube advisor, she, she saved saying attempt shorts. And I mentioned, properly, why? And she or he’s like, properly, simply attempt them. So what we began doing is taking, um, sections of our movies that already existed. And modifying them to be vertical format, placing the textual content of what I am saying on overlaying it on the video and developing with a superb title and publishing it.

The sweetness is, , if we have a pair hundred movies at this level, properly, then we in all probability have, , 4 or 500 good shorts of content material if, if the content material’s good. So we began publishing these and, and we’re getting extra subscribers to our channels from these shorts now. Then from our lengthy type movies, it is, it has been very fascinating.

Uh, it is, it is little or no effort. I haven’t got to give you a brand new concept. My we have tried utilizing AI to do the quick, like seize shorts and people do not work. So it is really my editor. Watching a video and grabbing the couple of sections that appear good. Arising with a very good title for it after which publishing it.

We put two out per week. It is like Tuesdays and Fridays. We put out a brief and it is actually driving, , the vital factor is not views who cares, nevertheless it’s driving subscribers. Now for me, the true query is, is it high quality subscribers? Is it subscribers which can be my splendid buyer? Which can be going to grow to be, , uh, by our membership.

And that is the place I mentioned that the jury continues to be out, however then quantity of subscribers is driving for its effort. It’s actually, uh, type of thoughts blowing. Effectively, 

Jared: good segue. So I do need to spend the final little bit of time speaking about how this drives income, as a result of. Um, and virtually just like the catch 22 of all this, I assume I am going to use to set the stage for the final half for the final a part of our dialog.

Like catch 22 is strictly what you mentioned. The extra that you simply succeed on YouTube appears to be straight associated to how properly you retain individuals on YouTube, proper? Like. Your video success and your ongoing channel success has to do with retaining individuals engaged and bouncing from video to video, however but to make cash on YouTube, everybody says you bought to get them off of YouTube as a result of the one method to make actually make cash on YouTube is with their adverts and so they pay fairly dangerous, fairly poorly.

And I am guessing you are not right here to inform me that you simply’re making all of your cash on YouTube adverts. So how can we. How can we navigate movies contributing to our backside line and contributing to the income of our web site and our model and our firm, but additionally nonetheless becoming inside the best way that we succeed on YouTube?

Colin: Yeah, I imply, actually two issues. One is having a product that’s beneficial. If the product off off YouTube, the product in your web site is a price that if it fills. Uh, a necessity that your buyer has, , that is, that is crucial factor, however the, the second half is basically. Once I create a video, I am considering of my splendid buyer.

I am considering of the folks that have come by means of our coaching which have made six, seven figures from card counting. Who’s that particular person earlier than they find out about our enterprise and the way do I create content material that is chatting with them? And, uh, actually the aim of YouTube is know, like, and belief. Get them to know who you’re.

The issue is earlier than we had a YouTube viewers, nobody on YouTube knew. Blackjack Apprenticeship. However the subsequent step is to get them to love you. And what I’ve discovered is that video Like and belief you. Um, video is much simpler to get somebody to love and belief you than written phrase alone. A podcast, , they get to spend that point with you the place like, Oh yeah, I like this man.

I belief this man. I’d buy from this man. Um, that is quite a bit simpler in video than it’s with, with written phrase. And so the aim is to create actually good content material that is offering worth on YouTube. And, , I say, I give the hook. After which we acquired our little intro slide and I say, Hey, I am calling from blackjack apprenticeship.

I have been a card counter for over 15 years or no matter. I’ve, , I’ve, I’ve revamped 600, 000 counting playing cards. I ran blackjack groups that beat casinos for roughly 4 million. And now I educate others by means of blackjack apprenticeship. That is it. However individuals know there’s this factor. I am not saying go to Blackjack Apprenticeship.

I am simply in 10 seconds saying who I’m, why they need to belief me, and I get into giving worth. And I belief that over the lengthy haul that may get individuals over to the web site. There are occasions the place in a video the perfect factor, the perfect instance of what I am speaking about might be In our membership, the place if I am saying, Hey, that you must know the way a lot to wager.

Effectively, we’ve got this betting, , this is our betting software program. You realize, I am not promoting it. I am simply letting them know, or that you must practice until you are good. In order that might be coaching software program. And it is a B roll of our coaching software program. There are these little issues. If it is creating an including worth, I’ve principally by no means promote, however individuals know, they know that.

You realize, I can not say by no means, I’d say 1 p.c of the time I say, and if you wish to take this actually severely, we’ve got a membership that teaches you nuts to, , soup to nuts, learn how to grow to be a successful card counter, watch this video, , no matter. Um, however promoting is, could be very, very secondary trusting that if I present worth and folks know that I’ve a beneficial product, they’re going to make their approach over there.

Jared: Yeah, we discuss quite a bit, proper? You hear talked about quite a bit like product market match, , and it virtually looks like. Uh, movies for you’re so carefully aligned to what you are promoting on the finish of the day that perhaps I’d even go just a little additional than what you mentioned and say you needn’t promote as a result of the match is so obvious that if, if, if somebody’s able to make a purchase order and so they’re watching that video, they’re so carefully aligned that you do not even actually need to promote.

A refined point out is all it wants for somebody who’s able to type of pull the set off. 

Colin: Yeah. And there might be a refined point out when you do have an e-book or. Some kind of lead magnet, , however I nonetheless would have the decision to motion. You realize, you can say we’ve got a lead magnet within the description, however while you get to the tip of the video, 90 p.c of time, you need to be calling them to look at one other video and simply belief that getting a bigger attain extra time with that particular person shall be extra beneficial than sending them to the web site as, as powerful as it’s to not attempt to ship them straight 

Jared: to the web site.

No, I feel you type of despatched round a degree that I have been fumbling with my thoughts for the final hour, proper? As we have finished this interview, prefer it simply feels an increasing number of that the perfect gross sales tactic is nearly the anti gross sales tactic and the perfect technique you possibly can have is retaining them engaged together with your movies on YouTube, retaining them watching, hopefully subscribing, hopefully coming again, hopefully persevering with to interact.

And through that course of, trusting you extra so in order that after they’re able to make that buy, as an alternative of you type of giving them a proposal, it is extra about them than taking the subsequent step ahead. 

Colin: Yeah. Yeah. I imply, you can step again and say, what’s my enterprise mannequin and the way does YouTube match into it? Um, once more, video, perhaps it is, perhaps it isn’t primarily for YouTube.

Possibly YouTube is the best way to construct belief when it comes to E E A T. You realize, you will have a YouTube presence and it, it proves you are an actual authority on this. You are not, , simply somebody enjoying the search engine optimization sport, however work out the way it matches into your mannequin and , type of learn how to get individuals to know that subsequent factor with out sending them away from YouTube as a result of it is, how do you get momentum on YouTube when you’re continuously sending individuals away from 

Jared: YouTube?

And I acquired to inform you, Colin, you are a podcast hosters dream right here. You simply teed me up once more. My subsequent query was going to. B to type of carry it full circle and return to the web site and discuss the way you’re utilizing these movies in your web site. You simply type of teased me there. Um, you will have this very profitable YouTube channel as we speak.

How are you utilizing these movies? Are you embedding them in your content material? Are you placing them on product pages? Are you simply so curious? Like, how are you utilizing all this again now in your web site? That is additionally rising very efficiently. Yeah, 

Colin: we do not have all of our YouTube movies on the web site. I it is in all probability time to have a look and say, is there some content material we must always create on the web site round a few of these?

Movies, but when there’s a good match, if there is a touchdown web page or a, , a weblog publish the place a video can be a pure match, then after all I need to add it there as a result of it should add extra worth to the client, , um, it is one thing like one thing like 90 p.c of individuals say they need extra video.

From manufacturers on on-line. So yeah, if I’ve a video that may assist reply a query in addition to written phrase, I ought to completely put it there. However then I am going to consider, properly, what’s, what is the name to motion. Possibly I movie a separate, a distinct name to motion than the YouTube video. That is getting them to take a subsequent step on the web site.

Not watch one other YouTube video, proper? So I’ll suppose by means of, properly, how does this match within the funnel on the web site? And the movies, the gross sales web page movies on our web site, these usually are not for YouTube. These are, hey, somebody’s gotten to the web site. They’re within the product. Hey, how do I, , allow them to know the worth they’ll get in the event that they join our paid product or no matter it might be?

And 

Jared: I feel that is an fascinating distinction you are making as a result of most individuals, after they hear video, they’re considering, I’ll embed my YouTube movies, that are designed to maintain individuals on YouTube onto my web site. You are creating both the identical video with completely different hooks and completely different name to actions, otherwise you’re creating solely completely different movies and then you definately’re placing these movies as standalone on the web site.

Is that proper? 

Colin: Yeah, precisely. Uh, little or no gross sales movies on YouTube, however we’ve got gross sales movies on the web site that we filmed individually and, and yeah, it is, it is very straightforward to have a distinct name to motion. Yeah. Um, or we’ll use Wistia that has a pop up on the finish of the video to provide their title and electronic mail to get our, , lead magnet.

Um, so simply excited about it. You simply acquired to consider the funnel and 

Jared: the way it matches. Yeah. Um, you had commented I feel throughout that presentation that Spencer noticed a month or two in the past that your web site visitors grew fairly a bit. While you actually went all in on video, um, like simply, simply to, to unpack {that a} bit extra, like what we kind of touched on the start, by the best way, I noticed that, however to, to, to circle again on now that folks have the complete scope and breadth of what you are doing on YouTube and the way you are creating movies.

Like, what do you suppose had been the compelling factors about why your web site visitors grew a lot from video? 

Colin: Yeah, I feel time on time on web page is, is vital. Uh, I additionally suppose that Google goes to prioritize. Pages that do have video on it, particularly YouTube, , uh, however I feel it is the time on time on web page, , and, and the clicking by means of charges it, that video individuals stayed on the web page quite a bit, quite a bit longer, and we’re extra more likely to click on by means of to a subsequent factor.

And people are all optimistic. Alerts, uh, to Google. After which, , in a EAT world, , it is, it is a optimistic sign to Google that you’re an professional, you’ve got acquired authority, uh, you are reliable. Um, it is, it is tougher to be what Google does not need while you’re going by means of the trouble of filming movies round your content material, like movies that get good watch time, not simply.

Video is not the aim of movies that serve your 

Jared: viewers’s aim. Yeah. Checking the field that you’ve got an embedded video and shifting alongside. Is not the aim. The aim is to create a video that sure, checks the field, however really engages them to your timeline web page and all the opposite metrics which can be related to that go up precisely.

Um, uh, man, Colin, this has been nice. Uh, A lot for coming. And I do know I’m, uh, I am impressed to double down on video after speaking to you, which is a type of issues the place I feel all of us realize it. And I assume I am going to end by asking this query. Lots of people listening, not everybody, however I do know there is a section of the viewers listening to going like, man, I’d wrestle a lot on video.

I’d actually wrestle to place my face in entrance of in entrance of a digicam. And document and all that. Like, do you will have any suggestions or simply ideas for them? Um, uh, as a result of I am hoping that, , some individuals listening to perhaps beforehand had dominated out doing video content material due to these kinds of parts, perhaps would be capable of recover from the 

Colin: hurdle and begin.

Yeah. There was a slide in that discuss the place I mentioned, it does not must be you doing, doing all of the content material. Um, I am not a fan of. AI script, studying a script for, on your video, as a result of I do not suppose you are going to construct no like, and belief that approach, however , there, there is a YouTube channel that I actually like the place it is the man for the primary 15 seconds.

And perhaps the final 15 seconds the place he is organising, , the hook after which the decision to motion, the remainder is all voice narration with superior B roll. It is product critiques. And it is like, , the hero of the video is the product, not him. And so it is little or no of him. That is one method to do it.

One other is when you can, there are YouTube content material creators on the market that do not have a enterprise, they’re creating movies and perhaps they have 5, 000 subscribers or 10, 000 subscribers, or perhaps they’ve. 50, 000 subscribers, they are not making a dwelling off of it, however they’ve confirmed they will create content material.

You can associate with them and say, Hey, I would like you to be the face of this channel. Clearly, you know the way to make YouTube movies. And I’ve seen manufacturers doing this the place they do not know learn how to get, learn how to create good YouTube movies, so they may rent and so they’ll even let the particular person promote their private YouTube channel.

Um, they’re hiring them, perhaps paying them 500 bucks to create this superior video, however they know as a result of they’ve a enterprise that’s driving individuals to. The YouTube advert income, it is, it is actually, it is nothing to me. It covers the price of making the movies. It is the enterprise that makes all the cash off of it.

So you can associate with another person. You perhaps have a enterprise associate. That is extra of an extrovert and so they’re prepared to be the face of the channel. Otherwise you suck it up. Like I do. I am an introvert. I do not like being on digicam, however I do like creating six and 7 determine card counters. So I’ll get behind that digicam as soon as a month to, to movie a video.

You realize, I’ll screw up so many instances, however my editor will make it look good. And I do know that then we’re persevering with our mission of, , constructing the enterprise and creating individuals kicking casinos. However I, 

Jared: uh, an instance I all the time give as a channel, I wish to observe quite a bit. Um, and it is, um, the world, in accordance with Briggs, um, I do not know what he is as much as, however I do not, I do not know.

He is in all probability proven his face sooner or later, however I’ve watched in all probability not less than 100 movies and by no means seen his face and his movies are killing it. And so they get plenty of watch time and stuff. And he is an excellent. Or a tour and stuff, however , wish to your level, like there’s so many alternative methods to do that.

Proper? So, um, properly, good, 

Colin: I am going to say, I am going to say this. Go forward. Yeah, I now do a video a month. Um, I did a video per week for a 12 months to get momentum. After which I backed off and did a video each 2 weeks for a 12 months. And my query is, may I hold the identical fee of subscribers with much less content material? After which after a 12 months of that and saying, Hey, we’re doing simply as properly with a video each two weeks.

I mentioned, can I do a video a month? So there’s the entire YouTube burnout factor. However when you get type of that flywheel, similar to with search engine optimization, , you get that flywheel going of high quality content material. It is simply retaining sufficient. To let YouTube know, Hey, you are still participating individuals. You are still attracting an viewers.

After which they’re going to serve movies which can be 5, 10 years previous. If it is prime quality content material, 

Jared: it is nice. Yeah. It is, it is, it is acquired a lot that mimics search engine optimization, , when it comes to, uh, , uh, Movies that may final will proceed to drive visitors will proceed to dwell in evergreen format. So, uh, it actually has so many similarities You simply acquired to nail the the manufacturing facet It is as an alternative of hiding behind a pc and I say hiding tongue in cheek However as an alternative of being behind a pc you bought to get out in entrance of a digicam now So just a little completely different there, however anyhow Colin, how can individuals observe together with what you are doing?

Colin: Uh, I do not know why somebody would need to observe alongside You can subscribe to our YouTube channel if you wish to see how we’re pulling it off. It is blackjack apprenticeship I feel it is youtube. com slash BJA movies. Um, apart from that, , until you are fascinated by card counting, there’s in all probability no cause to observe alongside, however hopefully this helps individuals consider how they may use video to construct their, their area of interest web site.

Jared: Effectively, cautious calling. You might need a pair different math nerds like me on the market that may will come observe alongside only for the maths facet of it. So, 

Colin: Hey, 

Jared: thanks a lot. We’ll get these, uh, within the present notes for you, for you, however, um, Colin, thanks a lot. I realized a ton about video. I respect you being on board as we speak.

Congrats in your success. Respect you approaching and sharing. 

Colin: Yeah. Thanks for having me. It is plenty of enjoyable. All proper. Speak quickly.