Scheduling Tweets (Xeets?) generally is a game-changer in your model.
It’s onerous sufficient arising with witty one-liners, scorching takes on present occasions, or sensible replies frequently–however really having to log in and put up them on the proper intervals? Speak about a headache.
By auto-scheduling your content material prematurely, you may send out viral Tweets for days (or weeks) with out lifting a finger.
Right here’s tips on how to do it, and why you need to.
Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
How to schedule Tweets: 3 methods
There’s more than one way to bake a cake, and the same is true for scheduling Tweets.
Here are some of the best methods for scheduling your Tweets using Hootsuite and Twitter.
1. On X (formerly Twitter)
The native Twitter scheduler lets you quickly and easily schedule Tweets from the platform itself. You can schedule both organic and promoted Tweets up to a year in advance.
The network’s native scheduler is a little basic, and you’ll be limited to scheduling only on Twitter. But, if that’s right for your business, here’s how to get it done.
Step 1. Log into Twitter Ads
To schedule a Tweet using the Twitter platform, start by logging in to ads.twitter.com.
In case you don’t have already got a Twitter Ads account arrange, you’ll want so as to add a bank card and billing handle to get began.
Step 2. Go to Creatives after which Tweets
Subsequent, select the Creatives from the drop-down menu on the prime of the web page, after which select the Tweets tab.
Right here, you may see scheduled Tweets and previous Tweets.
Step 3. Schedule a brand new Tweet
Now, click on on New Tweet within the prime proper nook. You’ll be redirected to the Tweet Composer, the place you may create your Tweet. Add your copy, pictures, and movies right here.
Step 4. Select promoted or natural
On the backside of the Tweet Composer, you’ll see a field for Promoted solely. If you would like your Tweet to be seen solely by customers focused in a Promoted Advertisements marketing campaign, choose this field. If you would like your Tweet to be seen organically, be sure it’s unchecked.
Step 5. Schedule your Tweet
As soon as your settings are all arrange, click on the drop-down subsequent to the Tweet button on the prime proper of your display. Select Schedule, then choose the date and time you’d like your Tweet to go reside.
From right here, you may both schedule this single Tweet, or click on the Create one other field to the left of the Schedule button to maintain drafting extra Tweets.
2. With Hootsuite
For manufacturers in search of a extra comprehensive Tweet scheduler, a social media administration instrument like Hootsuite presents bulk scheduling, finest time to put up options, plus the power to put up to a number of social media accounts directly. (With Hootsuite, you too can schedule posts to Fb, Instagram, LinkedIn, TikTok, YouTube, and Pinterest.)
Right here’s tips on how to schedule Tweets with Hootsuite.
Step 1: Click on on the Composer icon
Once you’ve logged into your Hootsuite account, click on the pen icon within the left-hand menu. Then, click on Submit.
Step 2: Select your account
You might need multiple Twitter accounts linked to Hootsuite. So, choose the one you need to publish to earlier than drafting your put up.
Step 3: Draft your put up
Begin drafting your put up within the composer window.
Right here, you may add pictures, movies, fascinating copy, mentions, hashtags, location information, emojis, and extra. You may also shorten hyperlinks and add UTM parameters to assist observe the efficiency of your posts.
Plus, use Hootsuite’s new OwlyWriter AI characteristic to create AI-assisted Tweets immediately in your Hootsuite Composer.
Step 4: Schedule your Tweet
As soon as your Tweet is drafted and able to schedule, select the Schedule for later possibility within the backside left nook.
Right here, you may manually set a date and time for the put up to go reside. Or, select from Hootsuite’s best time to post recommendations.
Then, click on Schedule, and also you’re performed!
3. With Hootsuite Cell
Questioning tips on how to schedule tweets on cell? Right here’s tips on how to do it with Hootsuite.
Step 1. Log into the Hootsuite App
Obtain and launch Hootsuite’s cell app in your iOS or Android machine. Then, log in utilizing your current credentials.
Step 2: Click on Compose
When you’re in, click on the Compose icon. That is the place you’ll draft your put up.
Step 3: Select account and content material
Choose the Twitter account you’d wish to put up to, then begin drafting your put up. Add copy, hyperlinks, pictures, movies, and extra.
Step 4: Schedule your Tweet
Once you’re performed composing the Tweet, faucet on Next within the prime proper of your display.
A pop-up will seem. Right here, you may both Auto schedule Tweets (which means Hootsuite will select the very best date and time in your put up to go reside). Or, you may Customized schedule (which means you the set date and time manually).
When you’ve made your choice, click on Okay, and that’s it! Your Tweet is now scheduled to go reside on the specified time.
Advantages of scheduling Tweets
Scheduling Tweets saves you time so you may concentrate on creating content material and fascinating along with your followers.
Listed below are a number of extra causes try to be scheduling your Tweets.
- Time-saving: Social media managers know simply how a lot time it might take to put up on Twitter day in and time out. Scheduling Twitter posts helps you keep away from these lengthy hours spent manually posting so you may concentrate on extra fascinating or inventive duties.
- Engagement: Guarantee your content material reaches the biggest viewers attainable by setting it to put up throughout peak engagement occasions.
- Consistency: Scheduling Tweets is an effective way to establish trust with followers and preserve consistency in your model.
- Focusing on: Received a big, world viewers? Tweet scheduling is vital for focusing on prospects in numerous time zones and international locations.
- Productiveness: It’s simpler to remain impressed, organized, and productive with a batch-scheduling system that allows you to work on Tweets prematurely and allow them to put up on the optimum occasions.
6 ideas for scheduling Tweets
Now that you understand the ins and outs of scheduling Tweets, listed here are some bonus tricks to be sure to get the most out of your Twitter presence.
1. Submit at the very best time
Totally different manufacturers have completely different audiences who’re energetic at completely different occasions. Utilizing a Twitter scheduling instrument to line up your Tweets prematurely enables you to check the waters and discover out what occasions of day convey you probably the most engagement.
Then, you should utilize these insights to optimize your posting schedule and get probably the most out of each Tweet.
2. Give your self time to edit
Social media strikes quick, and typically, the Tweets you scheduled days in the past will be out of contact by the point they go reside.
That’s why giving your self some leeway is necessary when scheduling Tweets. With Hootsuite, you may edit Tweets even after they’ve been scheduled, so you may hold your content material up-to-date even when it’s on autopilot.
Put aside time every week to evaluate any scheduled Tweets and make any essential edits—this fashion, you may make certain that your content material is at all times as correct and recent as attainable.
3. Ship to your group for approval
Collaboration is a cornerstone of efficient social media administration. That is very true for giant groups, or these working in extremely regulated industries.
Tweet schedulers like Hootsuite allow you to simply ship Tweets to teammates, stakeholders or different decision-makers for approval earlier than they go reside.
You may even arrange customized person roles for various permissions based mostly in your group construction.
Be taught extra about social media for healthcare, legal, education, and banking teams right here.
Social media managers hyping one another up >>> pic.twitter.com/tRZoDoS4QZ
— Hootsuite 🦉 (@hootsuite) July 11, 2023
4. Hyperlink it up
Wish to drive much more site visitors again to your web site? Or see how well-liked your newest influencer-driven Twitter marketing campaign is with new followers?
Use trackable URL shorteners like Hootsuite’s Ow.ly link shortener in your Tweets so you may see how many individuals are clicking via.
Plus, with clear, shortened hyperlinks, you’ll have extra character depend to work with when crafting your Tweet copy.
These prompts = Excessive-quality AI artwork 😎 https://t.co/G7dQPZONXt
— Hootsuite 🦉 (@hootsuite) July 12, 2023
5. Flip off scheduled posts throughout emergencies
Social media crises occur, even to the best-intentioned manufacturers. Fortunately, Hootsuite’s Pause Scheduling button enables you to pause all scheduled Tweets with one click on so you may manage your social media crisis successfully.
This fashion, you received’t have to fret about outdated or irrelevant content material going out throughout a tough time—providing you with one much less factor to fret about in an emergency.
6. Monitor, analyze, and optimize
Tweet scheduling platforms like Hootsuite additionally provide integrated analytics tools so you may observe the efficiency of your Tweets, monitor what’s trending in your {industry}, and acquire insights for future campaigns.
Social listening instruments like Hootsuite Insights additionally allow you to observe mentions of key phrases, manufacturers, and hashtags over time, providing you with a fair deeper look into what’s working and what isn’t.
Use these insights to optimize your future Tweets and keep on prime of {industry} tendencies.
FAQs about scheduling Tweets
Does Twitter can help you schedule tweets?
Sure, you may schedule Tweets immediately in Twitter (now X) utilizing the Twitter Advertisements Supervisor. Consider, you received’t be capable to put up to a number of accounts from one place.
What’s the finest app to schedule tweets?
Hootsuite is the very best app to schedule Tweets, with its industry-leading bulk uploads, the very best time to put up characteristic, and the power to put up to a number of social media accounts directly. To not point out, AI Tweet-writing options, superior analytics and reporting, and the one-click Pause Scheduling button for emergencies.
Use Hootsuite to execute your Twitter advertising plan alongside all of your different social media exercise. From a single dashboard you may monitor your opponents, develop your followers, schedule Tweets, and analyze your efficiency.
Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.