If a water park influencer can make cash on TikTok… why shouldn’t you?
For anybody with an entrepreneurial spirit and a knack for enhancing snappy short-form videos, TikTok can provide the possibility to make some chilly onerous money.
In spite of everything, there’s an enormous viewers on this thriving social media platform, desirous to be entertained (and possibly even spend some cash within the course of).
In 2023, TikTok ranks because the sixth most-used social media platform worldwide, with over 3 billion downloads and 50 million every day lively customers. That’s a giant market.
It’s no shock, then, that many individuals have already discovered the right way to earn cash on TikTok — some even think about it a full-time job.
However whether or not you wish to go all-in or discover a brand new aspect hustle, your journey to change into a TikTok enterprise whiz wants to begin with some research. And also you’ve come to the suitable place.
Learn on for the most effective methods to begin creating wealth on TikTok (or watch the video under!).
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Can you make money on TikTok?
Yep, you can absolutely make money with TikTok… and many, many people do. (We see you and your Tesla Model X, Addison Rae.)
There are just a few alternative ways to make that candy, candy financial institution.
To earn cash instantly from TikTok, be a part of TikTok’s Creator Fund. To do that, it’s good to have a minimal of 10,000 genuine followers (sorry, bots!) and have accrued at the least 100,000 views over the past 30 days. (You additionally have to be 18 or older and dwell within the U.S., U.Okay., Germany, France, or Spain.)
Past this official, app-funded method of incomes money, there are many different methods which you could make cash on TikTok — even when you don’t have a ton of followers. (These methods will most likely look acquainted when you’ve already checked out our guides to creating wealth on Instagram and Youtube.)
Let’s get into it!
12 methods to make cash on TikTok
1. Join TikTok Creator Subsequent
Creator Subsequent is the portal for TikTok customers to entry the entire app’s monetization options.
As TikTok places it: “TikTok Creator Next goals to assist creators monetize as they develop and develop their communities on the platform. While you be a part of TikTok Creator Subsequent, you obtain entry to instruments and options that help you flip your creativity and passions into one thing better, whether or not that’s a aspect hustle or a enterprise.”
To affix TikTok Creator Subsequent, it’s good to meet the next eligibility necessities:
- Be 18 or older
- Have posted at the least three movies within the final 30 days
- Have a minimal of 1,000 video views within the final 30 days
- Meet the minimal follower requirement on your area
- Be based mostly within the U.S., U.Okay., German, France, Italy, or Spain
- No Enterprise Accounts allowed!
Through TikTok Creator Subsequent, you’ll be able to entry just a few completely different monetization options… although every has its personal threshold of eligibility.
TikTok Creator Fund
On July 22, 2020, TikTok introduced their new Creator Fund, pledging to offer $200M U.S. to “encourage those that dream of utilizing their voices and creativity to spark inspirational careers.”
The web—and the world—ate it up, and solely per week later, they introduced that the fund would develop to $1B U.S. by 2023. So how do you get your fingers on that candy creator money? The app has just a few containers you need to tick earlier than you can begin making :
- Be positioned within the US, UK, France, Germany, Spain or Italy
- Be at the least 18 years of age
- Have at the least 10,000 followers
- Have at the least 100,000 video views within the final 30 days
- Have an account that abides by TikTok Neighborhood Tips and phrases of service
You possibly can apply for the Creator Fund via the app (you’ll want to modify to a Professional Account when you don’t have that already). Click on on Creator Device after which TikTok Creator Fund to ship in your software.
TikTok Creator Market
Should you’re based mostly in considered one of a number of accredited nations, you’ll be able to be a part of the TikTok Creator Marketplace to be linked with sponsors and types. Any model can be a part of, however influencers have to be invited or apply to entry the Market. As of December 2022, there are 800,000 creators from throughout the globe on Market.
Stay Items and Video Items
Creators utilizing TikTok Creator Subsequent can obtain “items” from viewers on their Stay movies or common TikTok video posts. These digital items will be transformed into {dollars} and withdrawn.
Extra on TikTok gifts here.
2. Companion with a model you belief
Sponsored content material on TikTok is outlined as content material for which you obtain one thing of worth. That’s the aim, proper? For instance, a model may pay you to make a TikTok video speaking about how nice their soy candles scent, otherwise you may obtain a free skydiving journey in trade for posting about it. (Although we’re not recommending taking any free skydiving provides).
In 2022, the worldwide worth of influencer advertising was $16.4 billion USD, in response to Statista — an quantity that has greater than doubled since 2019. An eMarketer research discovered that 75% of medium-to-large U.S. companies are planning on utilizing influencer advertising this yr… at the same time as manufacturers are pulling back from social media advertising.
And whereas Instagram continues to carry the #1 spot because the influencer-brand partnership platform of selection, TikTok is making a strong play for the top.
Supply: eMarketer
However simply because manufacturers may provide you a chance doesn’t imply it’s good to take it. Even when a payday appears candy, it may be a mistake to companion with corporations whose views don’t align with your personal. The best way you have interaction along with your viewers is uniquely yours. Your followers could care about your inspirational soup metaphors or how many languages you can speak or manicure, however they care about your ethics, too.
Listed here are some suggestions for getting began with sponsored content material:
Solely attain out to manufacturers or organizations you actually love
In case your TikTok is all about your uncooked vegan journey, and unexpectedly, you begin posting about your favourite native burger joint, your followers will see proper via you. Not solely is that this complicated, however it additionally makes you appear to be a sellout. So, be sure that your sponsored content material aligns along with your common content material.
Make a press package on your TikTok account
A press package is sort of a film trailer for your self. It hypes up the entire nice issues about you (and offers manufacturers good causes to work with you) and contains contact info, photographs, and notable achievements. Make them wish to see what occurs subsequent, a bag of popcorn in hand. Web sites like Templatelab provide press package templates without spending a dime.
Create just a few non-sponsored posts
Manufacturers will wish to see that you’ve got what it takes to drive gross sales to their enterprise. Making a few (non-sponsored) posts chatting up your favourite pair of sneakers will make that elusive specialty sock model extra prone to wish to companion with you.
Use the Branded Content material toggle
Folks don’t like being deceived—and it seems apps don’t prefer it both. TikTok created the Branded Content toggle to be sure that customers have been being clear. Should you’re creating content material for sponsorships, hit the button (or danger your video being taken down).
3. Companion with an influencer
Post TikTok videos at the best times FREE for 30 days
Schedule posts, analyze them, and respond to comments from one easy-to-use dashboard.
That is the reverse of the primary technique. If you’re a longtime enterprise seeking to develop your presence (and make cash) on TikTok, attain out to an influencer whose content material aligns along with your model.
Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had purchased one thing throughout the final six months as a result of a blogger or influencer really helpful it. In different phrases: influencers have affect.
Will we ever know what number of Swarovski earrings Bella Poarch bought? Perhaps not, however you’ll be able to guess it was price Swarovski’s whereas to get in entrance of 9.4 million folks.
@bellapoarch To the 🐝 🐝 🐝 #fyp
Exterior of the TikTok-sanctioned Creative Marketplace, you can additionally seek for hashtags that align with you and your business (#dentist, #faintinggoats, #thrifting) and scroll via the content material. Or, simply discover the app your self, liking the movies you want and ignoring (or hitting “Not interested” on) those you don’t. The app will begin exhibiting you what you wish to see. It’s scary good like that.
Take your time scrutinizing every creator’s web page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Keep away from problematic TikTokers. It’s 2023.
4. Promote merchandise instantly via TikTok
TikTok Shop provides manufacturers the chance to combine ecommerce instantly into the app — it’s like your personal little digital storefront.
Manufacturers may also collaborate with creators to promote merchandise via their channels. You possibly can showcase and promote your merchandise through your TikTok movies, TikTok Stay, and the product showcase tab.
If you’re a Vendor, you should be positioned within the UK, Chinese language mainland, Hong Kong, or Indonesia. You could additionally be capable to show it with a telephone quantity from that area, a certificates of incorporation for what you are promoting, and identification.
If you’re a Creator, your account should be in good standing. Plus, you need to:
- Have 1,000+ followers
- Have 50+ video views within the final 28 days
- Be 18 years previous
- Have posted a video on TikTok previously 28 days.
Learn more about setting up your TikTok Shop here.
5. Earn cash via affiliate applications
You don’t must make your personal merch to promote one thing on TikTok. You possibly can simply use affiliate internet marketing hyperlinks to earn a share on gross sales.
#WaterTok influencer TayTayyMarie shares affiliate codes for water syrups in captions, and has a hyperlink in her bio that directs to an Amazon retailer together with her favourite merchandise (for which she’ll earn fee).
@taytayymarie Code- TAYLORMARIE10 for $$ off @skinnymixes they only restocked a ton of flavors! #watertok #skinnysyrups #hydrationation #flavoredwater
As an illustration, when you’re massive on #BookTok and are sharing an inventory of your fave seaside reads, it’s straightforward to arrange an affiliate hyperlink to purchase all of your guide picks through Amazon. Your followers will be capable to simply click on and store, and also you’ll get a share of the gross sales made via that hyperlink.
6. Create promotional movies on your services or products
Should you’ve already established merchandise, that is the obvious route for cash making: create TikToks that showcase your services or products, together with all the small print that make them distinctive.
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Ensure you embrace a hyperlink to your web site in your bio.
You can even create your personal, personalised merch, like Italian Greyhound (and proud homosexual icon) Tika the Iggy did. The canine’s proprietor, Thomas Shapiro, sells Tika-branded clothes online. Make-up manufacturers like Fenty Beauty and Cocokind are additionally killing the merch sport.
7. Use TikTok adverts to drive visitors
Typically, you’ve received to spend cash to make cash.
Whether or not you wish to develop your TikTok following or drive visitors from TikTok to your ecommerce web site, generally, natural views simply don’t lower it. TikTok’s advert platform is rising increasingly more strong by the yr, with choices like in-feed adverts and branded hashtag challenges.
Learn more about TikTok advertising options here.
The fantastic thing about TikTok is that it’s free for anybody to obsess over for hours every day… however a extremely beloved content material creator may be capable to persuade their followers to put money into a VIP expertise.
Many TikTokers provide paid premium content material off of the location — for example, through Patreon. The TikTok movies provide a style of what paid subscribers are in for. Even when only a fraction of your viewers is keen to pay just a few further bucks for unique month-to-month movies or a particular, supporters-only podcast, that may add up over time.
Take into account paid content material like unique dwell chats, or entry to an unique group Discord channel, or a particular month-to-month video collection obtainable to subscribers solely. Or possibly your TikTok channel generally is a little style of the paid course you provide on Thinkific… get inventive with how you should use free content material to advertise the extra-special stuff.
Toddler specialists at Massive Little Emotions use TikTok movies to share useful tips on parenting… however each directs viewers to be taught extra from their paid on-line course.
@biglittlefeelings Can we allow you to in on a secret? You possibly can decrease the depth, frequency, + period of your toddler’s tantrums, beginning TODAY.🤯 When you have a toddler, you’re residing within a tantrum twister🌪️ The crayon is just too “purpley” or they wished you to peel their banana BUT NOT LIKE THAT🌪️ However, the way in which that WE, the mother and father, reply to the tantrum can both shorten the period + depth – or make it last more + go tougher.🤯 🌈 Once we say, “Cease crying!” “relax” → identical to if somebody advised YOU to “relax” when YOU’RE upset, they’re gonna explode MORE, longer, tougher. 🌈 Once we say, “FINE! Another episode of Elmo” → your child simply realized subsequent time they need to tantrum tougher, + longer to get that Elmo. So, as a substitute, the important thing to taming these tantrums? ✨ACCEPT THEM✨ Right here’s your 🌪️ script: ✨SEE THEM: “I hear you actually wished extra iPad time NOW.” ✨OK THE FEELING: “It’s alright to really feel mad/unhappy that iPad time is over for right now.” ✨BOUNDARY: “We could have extra iPad time tomorrow.” Discover how “permitting the tantrum” doesn’t equal “permit them to have something they need.” They’re allowed to ask, + we’re allowed to carry boundaries. Assist them via their upset emotions. You’d be SHOCKED by how merely saying, “I see you’re feeling mad/unhappy. That’s robust.” Generally is a sport changer in and of itself. And, whereas we now have TONS of methods that dramatically shorten tantrums, they may NEVER go away fully, they’re truly wholesome. Wait WHAT?! “How may a tantrum be wholesome? It’s a completely inappropriate option to take care of emotions/wanting one thing!” Right here’s the DL on these toddler tantrums: 🧠 Their brains haven’t but fashioned the areas that assist handle feelings 🌪 Since they don’t have sturdy language abilities but, they categorical via their our bodies ⚡️Their idea of time is completely completely different, to allow them to’t perceive why one thing can’t occur RIGHT NOW ✨Toddlers have numerous emotion + power and, identical to adults, want a HEALTHY launch within the type of crying ✨Battling tantrums, energy struggles + disciplining in a method that each WORKS + protects your baby’s self worth? Our course, Profitable the Toddler, is right here to assist! For folks w/ children ages 1-6. Hyperlink in bio✨ #respectfulparenting #toddlers
In fact, that paid content material higher be price it, otherwise you’ll be shedding subscribers as quick as you acquire them.
9. Seek the advice of for different manufacturers and companies
Should you’ve managed to crack the TikTok code and commonly create partaking content material that delights audiences and winds up on the For You Web page, why not use your particular abilities to assist different manufacturers do the identical?
Proficient TikTokers can use their very own accounts as a portfolio: proof of simply what they will do. Some companies can pay massive bucks to outsource social media content material to somebody younger and funky who is aware of simply the right way to appease the algorithm.
Lizza Prigozhina, for example, has parlayed her TikTok abilities right into a enterprise as “the queen of New York real-estate TikTok,” getting paid to make movies for realtors.
@thekimteam Simply everybody on the workplace😅 #realestate #team #newyork #sellingnewyork #thekimteamnestseekers #manhattan
10. Gather items out of your viewers
Items are a method for viewers to indicate their appreciation to creators. It’s just a little bit convoluted however stick with us right here as a result of, in the end, items from the followers flip into money cash for you.
1. TikTok customers buy “Cash” from TikTok that they will use to purchase digital Items.
2. After they’re watching a Stay stream or a video that they suppose is de facto superb, customers can ship that “reward” to the creator. (Solely creators who’ve signed up for TikTok Creator Subsequent entry will be capable to obtain items, although.)
3. These “items” then get transformed into “diamonds,” and as soon as a creator has sufficient “diamonds,” they will money them in for actual, precise cash.
Two cash are price one diamond, and one diamond is price… $0.05. So a giant, beneficiant viewers is de facto the one method items are going to work as a real monetary alternative.
11. Gather Ideas
Should you’ve opted into TikTok Creator Subsequent, you’ll be capable to activate the Ideas operate… supplied that you just dwell in a location the place Ideas can be found, after all.
Ideas are linked to a Stripe account, so that you’ll must set that up first. When you’ve activated TikTok Tips, a Ideas button might be seen to your viewers. In the event that they like what you’re as much as, they will faucet the button to ship you a predetermined tip quantity or a customized quantity.
12. Refer your folks
Bizarre however inspiring reality: you may make cash on TikTok with out even having a single video or follower. Simply go onerous into the TikTok Rewards referral program.
Copy your distinctive referral hyperlink out of your profile, then share it with associates and contacts. If these associates be a part of and begin utilizing TikTok, you’ll get reward factors that you just ultimately can redeem. More about eligibility here.
TikTok customers may also earn TikTok Rewards by watching movies and collaborating in particular occasions listed on the Actions Web page.
5 suggestions for getting paid on TikTok
1. Be genuine
If the massive guide on social media had an ethical, this is able to be it. And as onerous as it’s to consider that authenticity is necessary in our extremely filtered world, web customers crave real content material.
Consumer Ox Zung climbed the TikTok charts due to his boyish allure and foolish movies. His 54.8 million followers aren’t there to purchase something; they’re simply having fun with his antics… however when the time comes for him to monetize his content material, he’s received an unimaginable viewers of people that know and belief him.
@ox_zung
Whether or not you’re hopping on a dancing development or exhibiting off your crochet frogs, keep true to your self. It’s the surest option to acquire followers you’ll hold—and hopefully, earn some actual cash.
2. Be clear
This goes hand in hand with authenticity. The foundations round posting sponsored content material and divulging whenever you get free stuff are fairly foggy, however it’s at all times higher to err on the aspect of warning.
TikTok’s branded content toggle provides a disclosure for you (#Advert), so ensure you use it when acceptable.
3. Look to your favourite creators for steerage
Should you’re undecided the place to begin, begin scrolling. Odds are, a few of your favourite creators are creating wealth from TikTok. Try what they’re doing—model offers, selling T-shirts, spelling their Venmo in alphabet soup—and attempt to put those self same methods into motion.
4. Don’t ditch your common content material
If each single considered one of your TikToks is sponsored content material or selling one thing, your followers will lose curiosity. You gotta play it cool.
Rug designer H.H. Hooks doesn’t simply attempt to promote you rug-making kits… she shares soothing sensory movies about how rugs are tufted and prepped.
@h.h.hooks ✂️✂️✂️ #oddlysatisfying #rugshaving #donkey
Even massive manufacturers like Ben & Jerry’s publish TikToks presenting their office dogs’ Halloween costumes. Don’t at all times make it about cash.
5. Submit on the proper time
Getting your content material in entrance of viewers is vital to incomes engagement and racking up views — which implies deciding when to publish will be simply as necessary as what to publish. (Try our cheat sheet for the best times to post on TikTok.)
Utilizing a social media administration device like Hootsuite to schedule your TikTok posts will help you optimize your content material’s attain.
6. Don’t hand over
Making a living on this social community isn’t straightforward. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many folks don’t think she has a real job. And he or she does it with the self-assurance of a 22-year-old who makes $5 million a yr.)
Should you get shut down by one model or influencer, hold attempting. Laborious work pays off—actually.
How a lot do TikTokers make in 2023?
As seen above, there are numerous methods to make cash on TikTok, and the way you determine to monetize your content material will decide your earnings.
Model partnerships on TikTok could make you upwards of $80,000. That’s proper — when you’re a sufficiently big creator (with a big and engaged viewers and a observe report of success on the platform), you should buy an costly automotive along with your earnings from one video.
As for the TikTok Creator Fund, you’ll be able to earn between 2 and 4 cents for each 1,000 views. This implies you may anticipate $20 to $40 after reaching one million views.
Learn more about the TikTok Creator Fund here.
Who makes essentially the most cash on TikTok?
The highest earners on TikTok don’t change a lot yr over yr. In 2022, the TikTokers who made essentially the most cash have been….
- 1. Charli D’Amelio, $105,770 per publish. The American influencer was an early adopter of the platform, and it’s paid off. As of the writing of this story, she has 150 million followers due to her sick dance strikes (and doubtless additionally her lovely face).
- 2. Khabane Lame, $92,270 per publish. Lame is a Sengalese-Italian social media phenomenon due to his internationally beloved comedy movies. As of April 2023, he had 151 million followers, making him the most-followed person on the platform.
- 3. Bella Poarch, $66,829 per publish. American TikTok star Bella Poarch has 92.8 million followers. She scored considered one of TikTok’s early viral hits with a hypnotic lip-synch, and nonetheless commonly will get thousands and thousands of views on her movies. Her sponsorship offers aren’t the one method she’s creating wealth, although: Poarch has turned her fame right into a music profession.
What number of movies do it’s good to make cash on TikTok?
There is no such thing as a set variety of movies it’s good to need to make cash on TikTok. As a substitute, money-making potential comes from the variety of followers you might have. You possibly can’t be a part of the TikTok Creator Fund except you might have 10,000 followers.. It’s additionally extraordinarily difficult to make cash in another method (see our record above) when you don’t have an viewers.
So concentrate on high quality, not amount: movies which might be partaking, entertaining, and informative that may organically assist you to develop your follower rely.
For every thing it’s good to find out about making your TikTok the most effective it may be, explore our TikTok strategy guides right here.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the most effective instances, have interaction your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free right now.
Need extra TikTok views?
Schedule posts for the most effective instances, view efficiency stats, and touch upon movies in Hootsuite.
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