Chas Greener has all the time been drawn to DIY initiatives. After contributing to a well known DIY platform as a result of she cherished the thought of sharing her experience, she determined to strike out on her personal with a weblog, Chas’ Crazy Creations, and a YouTube channel.
What initially began out as a facet hustle has turn out to be a profitable enterprise, because of a novel mixture of instruments and sources. As we speak Chas earns $5k monthly from her weblog, which has expanded to incorporate subjects associated to repurposing, upcycling, crafting, organizing, cleansing, hacking, cooking, and extra.
Hold studying to search out out:
- What impressed her to start out her web site
- What impressed her to start out her consulting enterprise
- The place her revenue comes from
- How she markets her web site
- Her ideas on website positioning
- How she approaches inside linking
- Her key phrase analysis technique
- Her hyperlink constructing method
- How she grows her electronic mail listing
- The sources and instruments that she makes use of
- Her largest problem
- Her most noteworthy accomplishment
- Her important mistake
- He recommendation for different entrepreneurs
Meet Chas Greener
I grew up in Minnesota and my household moved to Colorado once I was 14. I went to Colorado State College (Go Rams!), the place I had a band and dance scholarship, graduated with a Bachelor of the Arts with an emphasis in dance, and met my husband.
In 2019, I had 2 hip surgical procedures and breast most cancers, so I retired from being a dance instructor and former dance creative program and firm director of Mountain Children after 24 years!
I’ve 2 wonderful children, I’m somewhat kooky, and I’m a child at coronary heart. I like spending time with household and pals, watching films, being outdoors, and getting again to the straightforward life.
Why She Created Her Website
I stumbled upon a web site referred to as Hometalk and I cherished what they needed to provide, so I began contributing to their web site in 2015.
Earlier than I knew it, I discovered myself at their headquarters in New York Metropolis doing a Fb Dwell on website.
From there, I used to be employed by them to do Fb Lives on their channel, which then developed into creating video content material on Hometalk TV as an impartial contractor.
Throughout that point, I noticed that what I used to be creating wasn’t as loopy because it appeared. I made a decision I ought to most likely begin my very own web site and YouTube channel.
Initially, it was a facet hustle alongside my dance directing job. Nevertheless, in 2019, after my well being points, I wanted to retire from the dance trade. This prompted me to dive headfirst into growing my web site.
Across the similar time, I encountered a peer group of bloggers who inspired me to enterprise into teaching and instructing different bloggers. This led to the creation of my consulting enterprise.
On my DIY web site, Chas’ Loopy Creations, I concentrate on numerous DIY initiatives, repurposing, upcycling, crafting, organizing, cleansing, hacking, cooking, and extra. I create each weblog posts and video content material, they usually complement one another seamlessly.
In the case of producing concepts, I am unable to fairly clarify it, however I usually visualize the idea. Typically inspiration strikes whereas shopping the web or procuring, and challenges offered to me gas my creativity to give you concepts, ideas, suggestions, methods, and options.
Many instances, I envision what I wish to create or the issue I purpose to resolve.
By Website Consulting Companies, I now provide on-line lessons, mastermind teams, one-on-one teaching, web site audits, electronic mail advertising providers, and content material precedence studies. I’ve additionally had talking engagements at conferences and took part in quite a few podcasts.
In essence, I’ve all the time been a instructor, whether or not it is by dance, creating, or aiding others.
My DIY enterprise continues to flourish, with rising site visitors that generates advert income and affiliate gross sales. I’ve additionally diversified into providing merchandise corresponding to printables, planners, and e-books. Notably, the first income comes from the adverts on my web site.
Moreover, I keep a YouTube channel that enhances my DIY web site and contributes to my revenue by monetization. This channel enhances my tutorials by offering not solely written directions with pictures but additionally accompanying movies.
With my teaching enterprise, I coach a number of purchasers one-on-one, and I presently oversee 4 mastermind teams.
I constantly conduct content material precedence studies for purchasers, guiding them on the place to focus their efforts when enhancing older content material that will have misplaced traction or wants a lift in rankings. I am continuously engaged for audits, together with latest company teaching and consulting alternatives.
How A lot Cash She’s Making
I began Chas’ Loopy Creations on the finish of 2017, and have grown to $60k per 12 months in about 6 years. I earn cash from the next sources:
Chas’ Loopy Creations:
- Advertisements through web site (Raptive) and YouTube
- Affiliate Hyperlinks
Website Consulting Companies:
- Audits, masterminds, teaching, content material studies, on-line lessons, Handygal work, retreats, talking engagements
I additionally earn from UGC movies.
Previous revenue streams come from the creator funds by Pinterest, Fb, and TikTok. These aren’t dependable, as they arrive and go.
I’ve additionally obtained some model offers up to now, though my present expertise with these is that they solely wish to give free merchandise.
I’m averaging about 100,00+ pageviews a month.
I’m nicely conscious that I’m presently placing in a minimal of 40 hours every week. It is fairly probably that I am even exceeding that, though I am actively engaged in adopting the “Who Not How” idea and striving to reintroduce steadiness into my life.
Who Not How is a guide by Dan Sullivan. He talks about how all of us take into consideration what we have to do and find out how to get there, when in actuality we want “whos” in our life to get the place we wish to go.
Rent the whos to assist us obtain our objectives in order that we will maintain our enterprise rising. This may free us up as entrepreneurs to make use of our time to spark new concepts and implement them into our enterprise.
Chas’ Prime Advertising Technique
I undoubtedly use Pinterest and email marketing.
I’ve performed social media, however my ROI hasn’t been that nice so I’ve let it go to the wayside proper now.
I’ve additionally used platforms like Hometalk’s blogger site visitors program. You may earn 1 direct function of their publication to drive site visitors to your web site in trade for 3 tutorials on any of their platforms (Hometalk, Foodtalk, Upstyle, Simplify, and Redesign)
The Significance of website positioning
Oh my gosh, website positioning is large.
Once I first began, I had no thought what key phrases had been, what website positioning was, and many others. I used to be simply writing my tutorials and launching them out into the world.
Ultimately, I had some web site points as a result of I wasn’t optimizing my pictures, which then prompted me to start out doing analysis and led me to a couple individuals who guided me within the route I wanted to go.
I began implementing good website positioning in my weblog posts, however I used to be nonetheless missing within the key phrase search. Ultimately, I started to understand the massive image.
Initially, I enrolled in MaAnna’s (BlogAid) website positioning course. This taught me a ton about website positioning, and I additionally employed a weblog coach who met with me as soon as every week who taught me in my studying fashion.
I ran my web site for 1 12 months earlier than I used to be launched to MaAnna for a weblog audit after which I enrolled in her course after that. I began understanding it, but it surely was once I employed the weblog coach who may break it down much more that helped me perceive as a result of we walked by weblog posts collectively.
After that, I joined a bunch of bloggers for a weekly mastermind and we assist train one another the entire time. We’re all the time studying and rising collectively.
From that second ahead, I wrote new weblog posts and centered simply as a lot on updating previous content material with good website positioning and key phrases. Some issues weren’t value fixing, however many I knew ought to’ve been rating.
Internal linking can also be essential! And I am going to admit, I made just a few missteps on this course of whereas studying.
Initially, I did not do them in any respect. Then I attempted utilizing a plug-in, however that turned out to not be the best technique both.
Now, I concentrate on making an attempt to include key phrases particular to the publish every time doable.
I additionally be certain that I revisit these earlier posts and set up hyperlinks again to the article I am presently writing.
It is equally essential to incorporate an outbound hyperlink to a better area authority and a reputable useful resource web page that is related and relatable.
Due to Spencer’s Link Whisper, I am again heading in the right direction. It ensures that I interact in each inside and exterior linking, checks for damaged hyperlinks and orphaned hyperlinks, and supplies a implausible device.
Moreover, I acknowledge that not everybody comprehends the inner linking course of visually, which is why I usually incorporate a bit of associated posts.
I embody visible components corresponding to photographs, accompanied by the weblog publish titles and key phrases throughout the hyperlinks, in order that when customers click on on them, they perceive that it’ll take them to a different publish.
Key phrase Analysis
I’ve two strategies for growing a keyword strategy, and I might say one surpasses the opposite.
At instances, I’ve crafted the venture first after which sought out the key phrases afterward. This will pose a slight problem, however inspiration sometimes strikes, compelling you to create the merchandise or undertake the venture and subsequently ponder the publish.
The choice method I make use of is to first seek for key phrases utilizing a key phrase device.
Moreover, when composing the weblog publish, I usually flip to ChatGPT and inquire about 10 long-tail key phrases for the publish as soon as I’ve recognized my important key phrases. I then incorporate these into my publish.
For backlinks, I search for web sites that provide the chance so that you can publish on their platform with a backlink to your web site.
I’ve been requested by greater firms if they might reference a publish on my web site, and I ask for a backlink.
I’ve participated in weblog hops the place a bunch of bloggers get collectively to create a cohesive topic that is sensible collectively and we backlink to one another.
I’ve written for magazines which have a digital model and I’ve requested for a backlink as a part of the negotiation. If you happen to write good content material that ranks nicely, backlinks are inclined to occur organically as nicely.
Her Content material Creation Course of
I sustain with seasonal DIY initiatives and discover the newest traits utilizing Pinterest and Google Tendencies. I’ve used ChatGPT to provide me an inventory of content material concepts.
Moreover, if I am impressed to create one thing, I’m going forward and pursue it. Typically, whereas looking for present key phrases, I come across different related key phrases. I make an observation of those and add them to my calendar for future posts.
I deal with the whole course of, from creating the video content material and capturing photographs to modifying the video and importing it. I be certain that I embody related key phrases, develop a complete define, cross-reference it with others who’re rating for these key phrases on the primary web page, after which proceed to put in writing the publish. I additionally deal with any Google questions which can be pertinent to the subject.
I do nearly all the pieces on my own. I’ve simply began to consider hiring some assist right here or there. I’ve employed a VA to assist with updating some previous content material and I’ve employed somebody to assist create some Pinterest Pins.
I admit, I’ve hit my restrict although so I really feel like I’m at a crossroads and it’s time to determine that subsequent step out.
Her Electronic mail Record
I am an electronic mail fanatic. I imagine that electronic mail is extremely underutilized.
I’ve experimented with numerous platforms and extensively beta-tested totally different methods for sending out emails.
At one level, I had a posh internet of emails flowing by ConvertKit, with messages dispatched each single day of the week, all geared toward driving site visitors to my website. Nevertheless, I ultimately determined to conduct a take a look at with a solitary electronic mail dispatched as soon as every week.
To my shock, this resulted in a rise in open and click-through charges, with none lower in revenue or site visitors. Following this discovery, I transitioned to Flodesk and presently ship out a publication each week.
Alongside this, I’ve established a number of workflows, enabling people to optionally subscribe to extra emails primarily based on particular subjects. I’ve used these extra workflows to realize site visitors from different sources in a number of methods.
My newsletters embody my most up-to-date weblog posts, directing site visitors not solely to new content material but additionally again to older, revamped weblog posts. I additionally share affiliate hyperlinks and direct readers to the merchandise I’ve obtainable.
I am absolutely conscious that merely urging readers to “join my publication” shouldn’t be an efficient method, as most individuals are hesitant to subscribe to one more publication or electronic mail.
As a substitute, I present an alternate by providing a sign-up that grants them an preliminary freebie containing invaluable info. This content material is tailor-made to their wants primarily based on insights from my Google Search Console outcomes, revealing the explanations individuals are visiting my website.
Following this, I provide them an extra bonus, consisting of extra content material delivered by 5 subsequent emails. As soon as they full this collection, I inform them that they’re now a part of my subscriber group and can proceed to obtain related emails as soon as every week shifting ahead.
My intention behind this method is to introduce them to who I’m, acquaint them with my writing subjects and elegance, and spotlight the worth I can provide them. The emphasis is basically on their wants and preferences.
I presently have 8,800 subscribers.
Her Prime Assets
The primary sources I exploit are:
Area of interest Pursuits, Matt Diggity, Area of interest Website Girl, BlogAid, Running a blog Millionaire, and my friends, as we’re all the time researching and studying extra.
The mastermind group I belong to likes to divide and conquer issues collectively.
Her Favourite Instruments
I exploit the next instruments to develop my enterprise:
Ahrefs – Ahrefs is my key phrase analysis device. I can lookup key phrases and see their key phrase issue and search quantity. I may see who’s already rating for these phrases and what their posts appear like to assist me write a greater article or know when to keep away from a subject.
Raptive’s content material briefs – These are briefs the place you’ll be able to run a report in your key phrase. It then offers you recommended info like title, meta description, phrases to implement, inquiries to reply, and many others.
Electronic mail advertising – This helps drive the site visitors to your web site, you’ll be able to deliver them in as little or as a lot as you want, and you may actually get to know your viewers by this platform, so that you can provide them what they need. You may implement affiliate marketing online into the e-mail itself by sharing your favourite merchandise, gross sales, and extra.
Mastermind teams – I’m fortunate as my group likes to dig into subjects, analysis them, and share with one another what they study. We develop collectively, help one another, encourage one another, and these women have turn out to be my greatest pals.
Chas’ Essential Problem
My largest problem is time and steadiness. I’m an inventory checker, so I all the time wish to get all the pieces performed on the listing, however with running a blog, the listing by no means ends.
So I’m presently engaged on higher steadiness, and at this level, I’m at a crossroads the place I’m investing in hiring to proceed development and create steadiness in my life.
I’ve additionally realized I don’t must do the entire issues. I can concentrate on just a few issues and do them nicely and let others that aren’t giving me good ROI go.
Her Most Noteworthy Accomplishment
My important accomplishment is moving into Raptive after 5 years of running a blog and with the ability to train different aspiring entrepreneurs.
Once I began my weblog, I knew my purpose was to make it a enterprise. I had a enterprise mindset from the beginning and I instantly signed up for Google Adsense.
A 12 months later I made it into Mediavine, which was an enormous purpose. That is when Mediavine had a decrease threshold to get into their program.
My subsequent purpose was to get into Raptive, which meant I might have 100,000 pageviews a month. Extra pageviews imply extra revenue.
Now, after my journey of studying, I’m now capable of go my data of the great, the dangerous, and the ugly with others to assist them obtain their development objectives.
I’ve all the time cherished instructing and constructing a group. I’m so excited to share and watch the entire individuals I’m teaching develop.
What She Needs She Knew When She Began
I want I might’ve invested in a coach. At first, all of us search for free stuff and justify it by saying as soon as I earn cash, I’ll begin investing.
That is what I did, however then after I employed somebody I needed to do loads of work to repair all of the errors…
Her Greatest Mistake
My largest mistake was listening to my husband and constructing my preliminary web site primarily based on a YouTube tutorial, which was fairly an expertise.
He was assured in my potential to deal with the technical features with some steerage, however what the tutorial didn’t impart was the data required for efficient running a blog and web site administration.
It lacked insights into important components like picture optimization, website safety, and different essential elements needed for a correct and profitable begin.
Her Recommendation for Different Entrepreneurs
I feel lots of people go into running a blog considering that they will earn cash doing that. They don’t understand there’s loads of work that goes into it. You begin studying that it’s not nearly writing what you’re keen on after which individuals and cash will come.
It’s a must to spend money on studying and instruments, as you’ll any enterprise. Every thing takes time to develop, and it doesn’t simply occur in a single day.
It’s well worth the cash spent to get a coach and do it proper from the beginning. In any other case, you would possibly assume you’ll determine it out after which instantly you could have a lot backlog that’s not working for you, you must return and repair it, and also you’re just about beginning over.
Be part of a bunch that helps you, that you would be able to study from, that grows collectively and brings out the very best in one another. I stay up for that decision each week.
I name and textual content them anytime I’ve questions or simply must vent they usually do the identical to me. Your weblog or web site is a enterprise, deal with it that means.
Set your hours, spend money on your online business, know your objectives, and try to attain them.