When Nellie Acevedo first began her weblog about 12 years in the past, she used it completely as a spot to vent her frustrations. Over time, she pivoted and began to deal with different matters equivalent to recipes, understanding, and being a mother in NYC.
A couple of years in the past, she joined Mediavine and devoted her website, Brooklyn Active Mama, fully to serving to mothers. At present she’s bringing in +$10k/month in advert income alone. And on prime of that, she’s additionally incomes earnings from sponsored posts and programs she’s created.
Hold studying to search out out:
- Why she created her website
- Every thing Nellie’s engaged on now
- How she will get sponsored posts
- Her prime advertising technique
- The position web optimization has performed on her journey
- Her key phrase analysis strategy
- How she creates content material
- Her favourite sources and instruments
- Her greatest problem
- Her most necessary accomplishment
- The principle mistake she’s made
- Her recommendation for different entrepreneurs
Meet Nellie Acevedo
My title is Nellie, and I’ve been running a blog since 2011. My weblog began off as a enjoyable technique to vent my frustrations, after which it morphed right into a weblog that documented my life as a mother in NYC. I used to be capable of construct a enjoyable group of mothers that liked to work out but in addition learn in regards to the on a regular basis lifetime of a mama within the Huge Apple.
In 2019, I joined Mediavine and determined to shelve my private posts and grow to be a useful resource web site for busy mothers with straightforward recipes, printables, and health ideas.
Why She Created Brooklyn Lively Mama
I created Brooklyn Active Mama to chronicle my journey as a busy mother within the metropolis. I got here up with the title as a result of I used to be born and raised and nonetheless stay in Brooklyn, NYC. I’m a little bit of an train nut, so there got here the “energetic” park. The “mama” got here from being a mother!
I’m additionally the creator of two programs. The primary one is Site visitors Tips, which is designed to assist bloggers with loads of underperforming content material convey their weblog again to life. The second is Running a blog For Black Women, an intro to running a blog course that teaches ladies how one can construct, market, and create search-friendly weblog content material. I additionally do 1-1 consultations with established bloggers, and I additionally co-host the Black Moms Chat podcast.
How A lot Cash She’s Making
Brooklyn Lively Mama is presently averaging +$10k a month from advert income. This doesn’t embody sponsored posts, which common round $3k to $7k every. I additionally make extra earnings from associates and course gross sales.
With regard to getting sponsored posts, it actually relies on whether or not or not I really feel linked to the model and the message. I’ve been approached many instances with campaigns that merely didn’t go well with me.
As a lot as I’d love the paycheck, it feels uncomfortable once I do work that doesn’t align with Brooklyn Lively Mama. I don’t attain out to manufacturers; they’ve at all times reached out to me. Staying constant in what you discuss and being accessible is a good way to get some of these weblog posts.
I work on my enterprise about 30 to 40 hours per week.
Her Prime Advertising and marketing Technique
It adjustments typically, however proper now my foremost advertising technique is thru web stories. I create a number of per day, and so they have introduced a big quantity of site visitors to my web site.
The Significance of web optimization for Nellie
In 2011, I had no concept what web optimization was. I’d attended a number of conferences and nonetheless couldn’t get it. Then as soon as I acquired into Mediavine, I noticed that the sky was actually the restrict when it got here to earnings.
I knew web optimization was an enormous a part of my earnings technique, and Google has by no means favored my website a lot, however I additionally knew I wanted to know the principles to play the sport.
My natural site visitors has elevated quite a bit over time, nevertheless it’s not my prime site visitors supply. I realized web optimization by plenty of Fb Lives, Zoom calls, podcasts, and YouTube movies. It was loads of data, however I began taking the frequent threads and making use of them to outdated and newly-created content material.
Key phrase Analysis
My key phrase analysis is completed with KeySearch and RankIQ. If there’s a selected key phrase I wish to write about, I’ll do all of the analysis in KeySearch. If I run out of concepts, I test the RankIQ key phrase database for low-hanging fruit.
Hyperlink constructing is tremendous necessary. Since I’ve many recipes, it’s straightforward to reply the requests in Fb hyperlink constructing teams. I log in at the very least as soon as a day to see the place I can contribute. I’ve tried HARO however haven’t had a lot luck.
Her Content material Creation Course of
My present content material creation course of has a basis of whether or not or not the content material is useful for busy mothers. Is it a printable that can make life simpler (or extra enjoyable)? A health publish which may encourage a fellow mother to make time for herself? Or is it a recipe which may assist a mother make one thing new for dinner tonight as an alternative of the same old?
I attempt to reply all the questions I can discover in KeySearch and Google, then add my very own spin to the content material to make it my very own.
I publish new articles 5 to 7 instances every week. I presently have round 1,200 posts.
Her E mail Listing
I develop my listing with particular opt-ins. I’ve a health journal opt-in for my health guests, completely different particular PDF cookbooks for my recipe guests, Disney baggage tags for those that discover my Disney ideas useful, and a lot extra.
I exploit Canva to create all of this.
Nellie’s Favourite Sources
I’m an enormous fan of the Area of interest Academy Podcast, however I additionally prefer to take heed to Meals Bloggers Professional, Running a blog Millionaire, Eat Weblog Discuss, and TopHatRank on YouTube.
The instruments I exploit on a regular basis are:
QuickBooks: QuickBooks was a game-changer for me for maintaining monitor of bills, funds, and extra
Canva Professional: I exploit Canva for all the pieces—Pinterest pins, cookbook PDFs, reels, cowl photographs for reels, IG tales, web site design, and a lot extra.
Google Bard: I like to make use of Bard for meta descriptions, captions, weblog outlines, and inspiration normally.
Her Largest Problem
My greatest problem was pushing ahead and believing the site visitors would come even once I wasn’t seeing it. Persevering with to create content material and push ahead, and have full confidence that in the future I’d have half 1,000,000 month-to-month pageviews. Now that I’ve reached that, I can’t wait to get to 1 million!
It took a few yr to start out seeing stable site visitors. In 2020, I noticed important development, and issues have been going upward ever since. I’ve grown 60% every year.
Her Most Necessary Accomplishment
My most necessary accomplishment as an entrepreneur has been with the ability to be a full-time mother to my 3 youngsters. This flexibility has allowed me to do pick-ups and drop-offs and be concerned in daytime faculty actions.
What She Needs She Knew When She Began
Had I recognized, I’d have spent much more of my time creating content material for my web site vs. spending a lot time on social media.
I spent loads of time creating the proper photographs for Instagram, perfecting the perfect Tweets, and a lot extra. If I had the selection, I’d create evergreen content material for my weblog from the start.
Nellie’s Primary Mistake
My greatest mistake is worrying about what different folks thought of my enterprise choices.
As an alternative of making content material for the viewers and group I wished, I used to be creating content material that I believed my blogger associates would approve of. As soon as I took that out of the image, I used to be capable of create content material freely and simply.
Her Recommendation for Different Entrepreneurs
Spend your time correctly. What you do that week is probably not what you spend time on subsequent week. Consistently re-evaluate the place you should be placing your power and sources.
Don’t be afraid of getting to pivot. Belief and imagine your intestine, and you’ll be simply effective.
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