Nadia Bullock firmly believes that we’ve got the facility to “create our personal masterpieces,” and that is precisely what this bold and decided entrepreneur has been doing since she was 16. From hair stylist to content material creator, she has worn many hats over time.
Her greatest venture is her music company, Musos Entertainment, which she unintentionally constructed whereas styling hair and serving to her husband along with his music profession. In the present day Musos is making 7+ figures per yr. However that is not Nadia’s solely venture.
Covid satisfied her of the significance of diversification, so as we speak she has a number of ventures, together with a being pregnant journal and a mentoring and training enterprise.
Hold studying to search out out:
- The ins and outs of how Musos got here to be
- How the corporate operates
- Why rising her Instagram account was vital
- Why she wrote a journal for pregnant girls
- How she’s serving to girls flip their passions into revenue
- What occurred to her enterprise throughout Covid
- Her foremost advertising technique
- Her views on website positioning
- How a lot time she spends on her enterprise
- Her prime assets and instruments
- Her greatest problem
- Her biggest accomplishment
- Nadia’s foremost mistake
- Her recommendation for different entrepreneurs
Meet Nadia Bullock
I’m Nadia. I’m from Vancouver, Canada, born into an Italian immigrant household however you’ll find me dwelling with my husband and a couple of little boys in sunny locations like Byron Bay and Bali all through our Canadian winters.
I’m an writer, award-winning entrepreneur, licensed hairstylist, content material creator, and mentor who lives by the idea that “Life is sort of a large canvas, and it’s by no means too late to create your personal masterpiece.”
I’ve an obsession with journey, wellness, spontaneity, and serving to others, and have spent my life intuitively pursuing my passions, creating a number of profitable enterprise ventures in several industries.
The place It All Started
My skilled background began at 16 after I picked up my first pair of scissors. I rapidly turned an authorized hairstylist and spent my 20s working behind the chair, styling hair at NYWF and MFW, and instructing different upcoming artists as an AVEDA educator.
At 19, I took a break from hair and moved to Orlando, Florida, on their own, the place I labored at Walt Disney World. The next yr, I moved to Monaco, Monte Carlo the place I labored 2 jobs: in a well-known hair salon and on the Fairmont Monte Carlo. I cherished each and located it laborious to decide on between the “company ladder of hospitality” and being a “magnificence artistic.”
In 2010, I had the chance to hitch the opening group of the model new lodge Fairmont Pacific Rim, which was opening simply in time for the Vancouver Olympic Video games, which hosted a majority of the athletes and teams for the video games, and that have was unimaginable!
I juggled the two careers for one more few years till I met my husband, Colin, a musician from Australia. In 2011, we rapidly began combining our providers collectively, providing “music and hair” packages for weddings and occasions all through Vancouver and BC.
Over time, as we received busier with shoppers and we even began to get worldwide alternatives from shoppers seeking to guide us for his or her vacation spot occasions. Together with this, we’d plan our personal unbiased music excursions to fill within the gaps in our schedule, and since we needed to be on the street as a lot as we may as a result of we like to journey. We might fill our schedules as much as do something to proceed earning profits whereas touring.
As a pure planner and journey lover, I used to be the one to prepare all of our journeys, excursions, logistics, and the administration facet of issues for each Colin and I. Little did I do know this was organically turning me right into a “music & tour supervisor,” in addition to Colin’s supervisor, reserving all of his music gigs, press/pr, and excursions. Right now I used to be additionally taking a enterprise administration program and simply cherished to study extra in regards to the enterprise facet of what we have been doing.
I booked us excursions throughout Canada, Australia, Europe, and North America. We then began making use of, writing, and successful Canadian music grants to assist us with our touring, new music releases, publishing, and Colin’s new albums. We even received to report one in every of his albums at Sarah Macglauhin’s dwelling studio.
The Begin of Musos Leisure
As we received busier, we have been discovering ourselves having to say no to shoppers, which is one thing we didn’t need to do, so we began discovering friends inside our business and community to supply to shoppers after we couldn’t take them ourselves. Little did we all know, this was the beginning of constructing our company.
In 2012 we heard from one of many luxurious resorts Colin was presently acting at, the Fairmont Chateau Whistler, that they weren’t pleased with the leisure company they have been utilizing to guide their musicians.
This gave me the concept to formally begin our personal company. In spite of everything, it’s just about what we have been doing in any case, and we pitched them the concept of us taking up. We received the contract and the remaining was historical past… Musos Entertainment was born and co-founded with Colin. This was my first official enterprise.
In the present day, Musos Leisure is a market for reside musicians and DJs for any event, serving Canada, and specializing in BC. We’re a music company offering reside leisure for company occasions and weddings in addition to venues and institutions.
We’ve a rising group of over 80+ artists and 5 in our administrative group. We‘ve gained a number of awards, together with Greatest Stay Leisure Company in Canada, from CV Enterprise Journal and we have been a finalist for Greatest Leisure on the BC Wedding ceremony Awards.
As our enterprise typically brings us on the street, I began sharing our digital nomad life on my Instagram page to maintain up with household and associates. I fell in love with creating content and connecting with like-minded folks from all walks of life everywhere in the world, and beginning rising a web based following to 10k+.
Throughout this time, I began working with manufacturers, creating content material, and rising an natural on-line group. I fell in love with sharing suggestions from our journey to assist others on their journey as I used to be getting so many questions on the way to work from the street, and many others.
After changing into a mother in 2019, one other artistic thought got here to me, which was making a being pregnant journal. When Covid hit early 2020, we have been in Bali, which then introduced us to Australia the place we have been caught for the remaining 6 months with just about no enterprise, as we have been in reside occasions, and many others.
I took this time to do a artistic venture, and that’s after I went on to jot down Turning into Mama. I co-created Becoming Mama, a being pregnant journal that launched in 2022.
It’s full of journaling pages to fill in all through your being pregnant, in addition to instructional interview pages from folks corresponding to Jillian Harris, Sarah of The Birds Papaya, Shanice Bodwell of The Black Mother’s Weblog, holistic nutritionists, lactation consultants, and extra folks.
It’s really one thing that I want I had after I was pregnant and since I didn’t discover it, I co-created it with a good friend, Hanna from the Australian design and publishing home Axel and Ash. Turning into Mama may be present in over 500+ shops worldwide and on-line.
Her Teaching Enterprise
Additionally throughout Covid, I needed to assist others in any method I may, and as so many individuals misplaced their jobs I used to be decided to assist them begin one thing for themselves. I started providing mentoring and enterprise teaching to my on-line group, serving to girls flip their passions right into a revenue.
I co-created a girls’s empowerment group providing a month-to-month girls’s circle, workshops, and training applications to assist different creatives flip their concepts right into a enterprise.
I really like supporting others on their path and proceed to supply mentorship and training applications in addition to workshops supporting different creatives—particularly mothers—to start out their entrepreneurial journey from their passions. This will all be discovered on my private web site, Nadia Bullock.
How A lot Cash She’s Making
So far, Musos has remodeled $5 million in gross sales, and we’re very proud to say that we’ve got paid out over $4 million to musicians. Serving to different musicians create a profession out of their ardour for performing is our greatest ardour!
This yr, Musos is projected to make $1.6 million. Except for our providers, we’re engaged on launching The Artist Academy, which might be mentorship and training alternatives for artistic artists and musicians. This might be an extra revenue stream on prime of our shopper providers.
We’re presently engaged on our first musician course to assist different aspiring artists take their abilities and develop into thriving skilled working musicians. We’re additionally engaged on a course to show service-based creatives to construct their very own 7+ determine company as we did—social media managers, photographers, videographers, hair stylists, make-up artists, and many others.
We have been pennies away from hitting $1 million in product sales in February 2020. In March 2020, Covid hit and we just about misplaced our total enterprise for 18 months. We at the moment are projected to do $1.6 million 3 years later.
My book is a brand new launch. I made a decision to co-create it with a small distribution firm and self-publish, which means that I personal extra rights to my guide than going with a conventional writer.
My settlement for the guide is a scaling system, ranging from making a ten% to twenty% fee on all guide gross sales. Presently, the guide has made round $30k in product sales.
Nadia’s Advertising and marketing Methods
One thing we’ve performed since day one which has helped us develop to a 7+ determine enterprise is providing free content material. What I imply by that’s, I provide a free musician or develop into a sponsor for any good publicity alternative. This will embody a high-profile occasion, marriage ceremony, honest, or a brand new potential shopper.
Performing reside in entrance of somebody is one of the simplest ways to indicate off the roster I’ve and the customer support we offer. Except for this, phrase of mouth has at all times been an efficient development technique.
If somebody loved their time with us, we at all times ask folks to price us on Google, which has helped our web site site visitors develop. We grew the enterprise with out utilizing any social media or website positioning. We invested on this in late 2022 and have seen unimaginable returns already, and we’re excited to see that development proceed.
Her Views on website positioning
We’ve simply applied an website positioning technique with knowledgeable now in 2023 that might be launching these methods on our new web site in April 2023.
Earlier than this, we discovered that getting unimaginable 5-star opinions on Google has helped our web site site visitors develop, in addition to placing all our awards and media publications on our web site.
Nadia’s Content material Creation Course of
We simply put collectively a brand new technique that features our 3 foremost pillars: entertain, educate, and group. We need to be the place the place each our shoppers and musicians can come to study all the things from what’s occurring in our business and the way to assist them plan the music for his or her marriage ceremony to how an artist can develop their skilled careers.
Her Electronic mail Checklist
We do have an electronic mail listing that we didn’t concentrate on prior to now decade. It’s a compilation of all our shoppers and group members throughout the final 10 years. Transferring ahead, we might be providing a brand new freebie on our new web site to develop it, as we all know how vital that is for the way forward for any enterprise.
How A lot Time She Spends on Her Enterprise
Does a enterprise proprietor ever shut off? I don’t suppose so. It doesn’t matter what time of day it’s, we’ll at all times have our enterprise telephones on and unintentionally examine emails within the evenings. A few of my greatest enterprise concepts come after my baths at evening, so whereas I’m attempting laborious to create strict boundaries round my work-life stability, household life, and self-care, I may by no means put a quantity on this.
Nadia’s Favourite Sources
I’m your self-growth BFF. I’m the good friend that has each self-help, self-discovery, and development mindset guide on my bookshelf. I’m a self-discovery junkie that likes to study extra about myself and the way I may be the perfect model of myself for me personally and my enterprise.
I’ve tens of millions of books, YouTube movies, and TED Talks that I can share, and I hope to have a TED Discuss of my very own sooner or later. For now, I can share these assets that I really like for development in any business and enterprise:
- Strength Finders – I make each group member do that after they get employed in addition to I re-take this evaluation each few years. I imagine we do our greatest work and construct the perfect groups after we concentrate on our strengths (not our weaknesses).
- Human Design – It is a New Age-inspired pseudo-scientific observe. Its proponents describe it as a holistic self-knowledge system. It might be a bit woo-woo for some however this was a life-changing self-assessment for me that helped me learn to make choices higher. I’m a manifestor in Human Design. In the event you like self-growth/persona checks just like the enneagram, you’d love this one!
- Marketplace Founders – It is a networking group platform the place you may join with different market founders such because the founding father of Airbnb, Uber, and many others. It’s nice for networking, discovering assets, mentoring applications, help, and many others.
Her Prime Instruments
My go-to instruments are:
- Quickbooks on-line, for all issues bookkeeping
- Slack, for speaking regardless of the place our group is on this planet
- Dubsado, for supporting us with automated workflows, and
- Scheduling System/Overture – That is the calendar software program program we use for our shoppers and artists. Whilst you may use Google Calendar in an analogous capability, this has so many bells and whistles that we couldn’t run our company with out it.
Her Largest Problem
That must be staffing. There are such a lot of components when working in our business and working remotely, particularly previous to 2020 (as a result of we’ve got at all times been a distant group).
Main a group remotely has its challenges, as does working remotely as an worker if you happen to love in-person social interplay day by day. We’ve struggled with dishonesty, unloyalty, stealing, and many others.
Since Covid, and with folks having had an opportunity to expertise distant work, they know now whether or not or not it’s for them, which has helped us rebuild our group with individuals who admire the advantages of a distant group and who perceive the components round this.
Her Biggest Accomplishment
I had an worker lately say to me “I really like my job, the corporate, its values, and dealing for you guys as leaders.” That is a very powerful accomplishment for me.
What She Needs She Knew When She Began
I want I had identified that as a lot as I’m a folks pleaser, you may’t please 100% of individuals 100% of the time. Nonetheless, if you happen to proceed to strive by way of laborious work, glorious customer support, and being empathetic, it’s the perfect you are able to do.
Nadia’s Fundamental Mistake
I feel attempting to do all the things on our personal, particularly to start with after we could not afford to outsource, we tried to do all the things ourselves in all areas, even the areas we weren’t sturdy in (e.g. bookkeeping).
This led to large errors which, ultimately, value us extra to repair than had we outsourced them to start with.
I additionally imagine that it’s extraordinarily vital as a enterprise proprietor to know your numbers, however if you happen to don’t know what you are doing, ask for assist.
Her Recommendation for Different Entrepreneurs
Simply begin as we speak. It gained’t be excellent, however you’ll determine it out as you go alongside. Have ardour, work laborious, and ensure it’s one thing you like, as this might be your motivator on difficult days, and there might be a lot of these!
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