Your YouTube banner is a billboard to your model on the prime of your YouTube channel web page. It’s the very first thing folks see after they go to your channel, and, as such, it’s nice actual property for selling your model. It wants to be enticing and interesting sufficient to seize your viewers’s consideration.
However what makes an attention grabbing banner picture? Hold studying to study extra about tips on how to craft the proper customized banner. We’ve even included free YouTube banner templates that can assist you get began!
Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style.
A YouTube banner is the large image across the top of a channel page. It’s one of the first elements a viewer sees when they view a channel. On top of the image (that can include text in the design), YouTube banners also include website and social media links in the bottom right corner.
A YouTube banner serves an identical operate as Facebook cover photos, and its predominant function is to visually introduce your channel—and model.
However it may possibly do extra than simply look cute. Some methods you’ll be able to strategically use a YouTube banner embrace:
- Selling new services or products within the picture
- Including textual content that describes what viewers can anticipate out of your channel, how usually you add new movies, and why they need to subscribe
- Ensuring your YouTube banner is constant along with your model throughout different social media platforms
- Together with a call-to-action (CTA) within the design
YouTube banners can successfully and effectively share your model’s message with newcomers to your channel, with minimal effort in your finish.
Earlier than you begin making a YouTube banner, you want to pay attention to what measurement it must be. An incorrectly sized banner can result in points like unreadable textual content or an vital a part of your picture getting reduce off.
Remember that folks will see your YouTube channel artwork on desktop computer systems, cell gadgets, and even good TVs. Use the next YouTube banner dimensions to make sure your picture reveals up appropriately on all gadgets:
- Minimal dimension for add: 2,048 x 1152 px with a facet ratio of 16:9
- Minimal secure space for textual content and logos: 1,235 x 338 px
- Most width: 2,560 x 423 px
- File measurement: 6MB or smaller
For those who’re unsure concerning the width and top of a picture, don’t fear. You possibly can at all times begin by customizing considered one of our YouTube banner templates, that are pre-populated with the proper dimensions.
And we’ve damaged down the method into eight straightforward steps. Learn on to start out creating your individual designer YouTube banner.
Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style.
Once you’ve created your new YouTube banner, it’s time to upload it to your channel page. If you used Hootsuite’s YouTube banner templates, there won’t be any need to resize the banner to ensure it fits perfectly.
Here’s how to upload or change the banner on your YouTube channel page on desktop.
Step 1: Go to YouTube Studio and check in to your account.
Step 2: Choose Customization on the left menu. Then, select Branding.
Step 3: Click on Add below Banner Picture, after which choose a picture to add as your YouTube banner.
Step 4: If crucial, choose the preview mode and crop the picture. Choose Completed.
Step 5: Select Publish.
If you wish to add your YouTube banner along with your cell system, right here’s what it’s worthwhile to do:
Step 1: Open the YouTube app or YouTube Studio app.
Step 2: Faucet your profile image within the prime proper nook.
Step 3: Choose Edit channel. (In case you are utilizing the YouTube app, you’ll have to faucet Your Channel first after which Edit channel or click on on the pencil icon).
Step 4: Edit your banner picture by clicking on the digital camera icon within the higher proper nook of the banner.
Step 5: Select a picture to add as your new YouTube banner.
Step 6: Choose Save.
And that’s all there’s to it. Now you could have a wonderful, branded graphic prominently displayed in your channel.
1. Let your objectives inform your design
Your YouTube banner must be designed along with your general YouTube marketing strategy in thoughts. Do it’s worthwhile to embrace a selected CTA to help your social media objectives? Do you have to encourage viewers to subscribe to your channel? You might merely create a YouTube banner round your model’s character, and that’s a terrific choice too.
Popsugar Fitness makes use of its YouTube banner to advertise the video collection Dance Fitsugar and Class Fitsugar.
You can too use your YouTube banner to advertise merchandise. @1bike1world makes use of its YouTube banner to share a youngsters’s ebook about Nala the cat and her journey adventures.
A YouTube banner will also be used to encourage viewers to turn into subscribers by telling them what to anticipate. Chad and Claire’s channel banner clearly state what their YouTube movies will probably be about and the way usually to anticipate new movies.
No matter you determine, ensure you create a YouTube banner that helps your purpose.
2. Optimize for desktop and cell (advert keep inside the “secure space”)
22% of YouTube viewers are watching from a cell system. That implies that, though your YouTube banner is technically 2,560 x 1,440 px, most individuals will see an space a lot smaller than this.
Be sure that to incorporate crucial data within the “secure space” of your YouTube banner, i.e., inside an space of 1,546 x 423 px. This ensures your textual content or vital graphics are proven it doesn’t matter what system is used to view your profile.
You’ll additionally need to double-check that your textual content is readable on smaller gadgets like a cellphone.
3. Contemplate including your brand
First issues first. Who’re you? Be sure that’s clear proper off the bat. New guests to your web page will need to know.
Place your brand in an apparent, seen spot towards a coloration that makes it pop. Additionally, ensure that it’s inside the “secure space”.
Take the Elle YouTube channel, for instance. Its brand is black and positioned towards a lighter-shaded background making certain that it stands out. It additionally pulls double-duty by that includes Elle’s 2022 Girls in Hollywood Honorees to advertise new content material from the journal.
Undecided the place to place your brand? Our templates supply ideas.
4. Select constant model colours and fonts
This virtually goes with out saying, however ensure that your YouTube banner is in keeping with the best way you current your model throughout your on-line presence. Viewers can simply acknowledge your model when you could have a transparent pattern along with your branding.
This rule stands even when your YouTube presence is extra laid again or wackier than your different social channels. Individuals who need to particularly comply with your model usually tend to click on that comply with button in the event that they know they’ve acquired the “proper” model of you on YouTube.
5. Have a transparent focus
Like several billboard advert, the easier the message, the better it is going to be obtained. Don’t attempt to do an excessive amount of along with your YouTube channel artwork.
As a substitute, use this small house correctly on what you need viewers to deal with about your model. Make your message apparent. You are able to do this just by sticking to at least one picture and a brand towards a easy background.
Blogilates, a health channel, has a easy however impactful YouTube banner. It has a transparent focus whereas additionally making it apparent what the channel is about by including a tagline “Discover the enjoyment in health”.
6. Add hyperlinks to your social media and web site
Your YouTube banner consists of the choice to hyperlink to your different social platforms and web site. For those who do, these hyperlinks will seem within the backside proper nook.
That is nice! As a result of chances are high if somebody has taken the time to go to your YouTube web page, they’re additionally interested by the remainder of your on-line presence.
It’ll be vital to design your YouTube channel artwork with nothing vital within the backside proper nook—apart from a background coloration that helps your icons stand out.
7. Pin an vital video under your YouTube banner
Often called a channel trailer video, YouTubers can completely exhibit a video on the prime of their channel web page proper beneath the YouTube banner. This pinned video can spotlight your finest work, newest video, or most seen video.
You possibly can take this an additional mile by creating an precise trailer. Much like film trailers, you’ll be able to create a trailer to your channel content material and share what you cowl in your movies and pique a viewer’s curiosity.
Shopify selected to function an explainer video protecting the fundamentals of how the eCommerce platform works. By sharing useful content material, viewers usually tend to come again or subscribe for extra tips about tips on how to use Shopify.
8. Add CTAs
Whichever course you select to go in, bear in mind: the remainder of your YouTube web page already has quite a bit happening. If you’d like folks to take an motion—subscribe, comply with you on one other social channel, or watch considered one of your movies—don’t let your banner overwhelm them.
You possibly can add a CTA on to your YouTube banner. However you can too edit your web site hyperlinks on the underside proper nook to incorporate a CTA.
After making a branded YouTube banner, the following step in your YouTube journey is ensuring your content material is equally compelling. Take a look at our complete guide to crafting a winning YouTube strategy for extra on that.
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