Free Instagram Engagement Rate Calculator for 2023

Strive Hootsuite’s free interactive engagement calculator for Instagram now:

To make use of Hootsuite’s engagement fee calculator for Instagram, simply kind in every worth requested.

When you’re calculating your complete engagement fee, use your account’s complete variety of posts, likes, feedback, and so on.

When you’re simply calculating your engagement fee for a particular advertising and marketing marketing campaign, use solely the data from the posts which might be included in that marketing campaign.

And in the event you’re calculating your engagement fee for a single submit, use solely the small print of that one submit.

An Instagram engagement fee calculator calculates your Instagram engagement fee (duh) by utilizing metrics like follower depend, likes and feedback.

Your engagement fee is completely different from easy stats (for instance, what number of likes a submit obtained) as a result of it additionally takes into consideration what number of followers you have got.

The Hootsuite Instagram engagement fee calculator included on this article determines submit engagement fee, which means that it’s greatest used for particular IG posts (versus your account’s complete engagement fee).

The engagement fee formulation used right here is:

Whole engagements on a particular submit / Whole followers *100

Right here’s a hypothetical: if Instagram account A has 5 likes on a submit and Instagram account B has 1000 likes on a submit, you’d most likely assume that account B is outperforming account A.

However say Instagram account A has 100 followers and Instagram account B has 100,000 followers. That signifies that 5% of account A’s followers appreciated their submit—that’s a superb engagement fee. Solely 0.1% of account B’s followers appreciated their submit, which suggests a lot decrease engagement.

The extra followers that you’ve on Instagram, the tougher it’s to have a excessive engagement fee. Social media consultants agree {that a} good engagement fee is between 1% and 5%. Which may not sound like a lot, however it’s!

Listed below are the worldwide common engagement charges for several types of posts on Instagram enterprise accounts:

• All Instagram submit varieties: 0.54%
• Instagram photograph posts: 0.46%
• Video posts: 0.61%
• Carousel posts: 0.62%

And listed below are the worldwide common engagement charges per variety of followers for enterprise accounts:

• Fewer than 10,000 followers: 0.76%
• 10,000 – 100,000 followers: 0.63%
• Greater than 100,000%: 0.49%

In case your Instagram engagement fee is beneath 1% (or in the event you’re simply an overachiever), listed below are the perfect methods to enhance.

Individuals who view your posts might be extra more likely to have interaction together with your content material in the event you immediate them. In different phrases: if you’d like engagement, simply ask! You are able to do this in your posts, Reels and Tales.

This Instagram submit from Rupaul’s Drag Race encourages followers to submit about who they assume ought to win the competitors. The submit itself has a excessive variety of likes and feedback, and mixed, the branded hashtags have been used hundreds of thousands of instances.

Engagement is a two-way road: just remember to’re interacting together with your followers and constructing significant relationships, as a result of that can make them extra more likely to work together with you.

Being a reliable supply of details about your model is essential, however you can too simply reply to DMs and feedback to indicate your followers that you just’re listening.

An engagement fee from 1% to five% is nice, in accordance with social media consultants—something beneath that’s lower than good, and something above that’s stellar.