Facebook Ad Sizes and Specs: Your 2023 Cheat Sheet

Just like the rest of the Internet, Facebook is more video-centric than ever.

These are the basic Fb video adverts, displayed between content material from pals, household, Teams, and Pages in your newsfeed.

On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Instantaneous Article surroundings, form of like print adverts in {a magazine}.

Do not forget that whereas sound is non-compulsory, captions are not supported for this type of content material.

Fb in-stream video adverts are exhibited to customers earlier than, in between, or after movies from their favourite publishers and creators. These adverts may also seem inside Fb Stay streams, from choose, pre-approved gaming, leisure and sports activities companions.

In-stream video adverts seem on each desktop and cellular. They’re typically skippable, after watching the primary 5 seconds, and by no means auto-play greater than 15 seconds of content material.

Fb Search is a crucial method for customers to search out the content material they need, each on Market and Fb usually.

Search outcomes adverts provide help to join with customers who’re on the lookout for content material related to your product and area of interest.

• File Kind: MP4, MOV or GIF
• Minimal width: 120 px
• Minimal top: 120 px
• Decision: Not less than 1080 x 1080 pixels
• Video ratio: 1:1
• File Dimension: 4GB max
• Minimal period: 1 second
• Most period: 241 minutes

The Video Feed opens when customers click on a video of their dwelling Information Feed, suggesting extra movies they may like. Video feed adverts seem in between these natural movies.

This desktop-only format mostly seems alongside the best facet of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.

• File Kind: MP4, MOV or GIF
• Minimal width: 120 px
• Minimal top: 120 px
• Decision: Not less than 1080 x 1080 pixels
• Video ratio: 1:1 for desktop or cellular, or 4:5 for cellular solely
• File Dimension: 4GB max
• Minimal period: 1 second
• Most period: 241 minutes

This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re keen on, like eating places, clothes, or magnificence.

Enterprise Discover content material contains each paid adverts and natural posts.

• File Kind: MP4, MOV or GIF
• Minimal width: 120 px
• Minimal top: 120 px
• Decision: Not less than 1080 x 1080 pixels
• Video ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)
• File Dimension: 4GB max
• Minimal video size: 1 second
• Most video size: 241 minutes

Think about a Fb ad with out a picture — critically, strive it.

Sounds… boring, proper? Social media is a visible medium, and with out some form of colourful eye sweet, customers gained’t even discover your ad, not to mention click on. That’s why each ad you add to Fb ought to have a picture, if not a number of (extra on that later).

However determining picture adverts for Fb might be tough. Totally different placements and codecs name for various sizes, and also you wish to ensure you get it proper so that you’re displaying your product at its finest.

It doesn’t matter what, Fb suggests selecting an fascinating product picture, that may make folks wish to click on and be taught extra. Or, use a lovely, inventive picture to point out off your model id.

Relying in your ad’s goal (like consciousness or engagement), you may have the ability to use a Panorama or 360° picture in your Fb adverts. Fb will acknowledge these routinely.

Right here’s the ad specs and sizes you want for all types of picture adverts on Fb.

These are the basic Fb single picture adverts, displayed between content material from pals, household, Teams, and Pages in your newsfeed.

This desktop-only format mostly seems alongside the best facet of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.

As a result of proper column photos are so small, Fb recommends not including any textual content overlay.

On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Instantaneous Article surroundings, form of like print adverts in {a magazine}.

• File Kind: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Decision: Not less than 1080 x 1080 pixels
• File Dimension: 30MB max

Beloved by deal-hunters in every single place, Market is a superb place to purchase something below the solar from resellers, artisans, and companies of any measurement in your area people.

Market picture adverts are an effective way to succeed in a super-engaged viewers who’s already within the temper to buy and purchase.

Fb Search is a crucial method for customers to search out the content material they need, each on Market and Fb usually.

Search outcomes adverts provide help to join with customers who’re on the lookout for content material related to your product and area of interest.

• File Kind: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Decision: Not less than 1080 x 1080 pixels
• Most File Dimension: 30MB
• Minimal Width: 600 pixels
• Minimal Peak: 600 pixels

This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re keen on, like eating places, clothes, or magnificence.

Enterprise Discover content material contains each paid adverts and natural posts.

• File Kind: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Decision: Not less than 1080 x 1080 pixels
• Most File Dimension: 30MB max
• Minimal Width: 600 pixels
• Minimal Peak: 600 pixels

What in the event you may deliver collectively a number of photos, and even photos and movies, in a single ad?! It’s not a dream — it’s a actuality!

Displayed between content material from pals, household, Teams, and Pages, Carousels make an important addition to the basic Fb Feed expertise.

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

This desktop-only format mostly seems alongside the best facet of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.

Bear in mind that solely the primary card of your Carousel shall be seen within the Proper Column. Fb recommends not including any textual content or design components on prime of those photos.

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

Beloved by deal-hunters in every single place, Market is a superb place to purchase something below the solar from resellers, artisans, and companies of any measurement in your area people.

Market picture adverts are an effective way to succeed in a super-engaged viewers who’s already within the temper to buy and purchase — and Carousels provide much more of an interactive, looking expertise.

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re keen on, like eating places, clothes, or magnificence.

Enterprise Discover content material contains each paid adverts and natural posts. Carousels are the right solution to create an interactive, shopping-like expertise in your prospects. Consider these adverts as your digital store cabinets!

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

Fb Search is a crucial method for customers to search out the content material they need, each on Market and Fb usually.

Search outcomes adverts provide help to join with customers who’re on the lookout for content material related to your product and area of interest. Then, showcase what makes your providing particular with a collection of photos to scroll by means of!

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

Think about your product — fullscreen! That’s the large-scale, participating expertise that Tales adverts create. Plus, have enjoyable and get inventive by including emoji, stickers, and interactive options like query containers and polls.

They’ll show for five seconds, or till the consumer swipes ahead.

Tales are the right solution to showcase your vertical video — particularly if it’s a well timed, lo-fi, or behind-the-scenes expertise that you just wish to really feel unique and restricted.

Tales video adverts will play for as much as 15 seconds, or much less in case your video is shorter. You even have the choice to separate an extended video into 2 or 3 separate Tales playing cards. After that, viewers can click on Maintain Watching in the event that they wish to see the remaining.

Carousel Story adverts show in Messenger, proper above the consumer’s primary inbox. It’s the right solution to ship a self-directed expertise and let buyers browse your merchandise with out ever leaving the app.

These carousels have the identical specs and sizes as they’d wherever else on the location.

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

Quick-form video is taking on — and Reels has grow to be a drive to be reckoned with! Reels makes it straightforward to get in on the short-form video enjoyable, whether or not you’re targeted on community-building, model consciousness, or closing gross sales.

Fb suggests utilizing Reels to take part in enjoyable traits, educate prospects in your product, or inform your model story in genuine, from-the-heart methods.

Assume Reels adverts as Tales that gained’t disappear. Equally to Tales adverts, these will pop up between natural content material from accounts your viewers follows.

Customers can remark, like, view, save, share and skip these adverts, and they are often accessed from the Reels Feed or Tab, which opens a vertically-scrolling viewer.

Video is the secret with Reels. These vertical movies might be as much as 60 seconds, and so they’re the last word solution to get actual, construct relationships, and let customers see your product in motion.

Quick vertical video isn’t going wherever — so soar in and begin having enjoyable!

No video? No downside! Put up your finest product or branding photos to Reels. Attempt dressing it up with enjoyable design components, textual content overlay, and even an audio soundtrack!

These small adverts allow you to show a services or products on-screen over your Reel, whereas it’s operating.

These single, static photos ​​can pop up initially of a Reel, or keep on-screen as a banner. For instance, you might create a Reel product tutorial, with a hyperlink to purchase the product itself in an overlay picture.

As a result of these photos are so small, Fb recommends not including any textual content or design components.

• File Kind: JPG or PNG
• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Most File Dimension: 30MB
• Minimal Width: 600 pixels
• Minimal Peak: 600 pixels

That’s proper, Carousels can discover a dwelling on Reels, too. These are the identical Carousel specs and sizes you’d anticipate finding wherever else on Fb (however keep in mind, hold it quick and candy)!

• Ratio: 1:1
• Decision: Not less than 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Kind: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Kind: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Period: 1 second to 240 minutes

These Collections will show between content material from pals, household, Teams, and Pages, on customers’ dwelling Feed.

The primary media asset you add to your Instantaneous Expertise would be the Assortment’s cowl picture or video — so select rigorously!

• Decision: Not less than 1080 x 1080 pixels
• Ratio: 1:1

• Picture File Kind: JPG or PNG
• Picture Most File Dimension: 30MB

• Video File Kind: MP4, MOV or GIF
• Video Most File Dimension: 4GB

Assortment adverts (and Instantaneous Expertise) additionally show inside Instantaneous Articles — how’s that for meta?

These Collections use the identical specs as their counterparts in the principle feed.

• Decision: Not less than 1080 x 1080 pixels
• Ratio: 1:1

• Picture File Kind: JPG or PNG
• Picture Most File Dimension: 30MB

• Video File Kind: MP4, MOV or GIF
• Video Most File Dimension: 4GB

Folks looking the Video Feed can peruse Assortment adverts, too. Similar to you noticed above, content material for these Instantaneous Experiences follows related specs.

• Decision: Not less than 1080 x 1080 pixels
• Ratio: 1:1

• Picture File Kind: JPG or PNG
• Picture Most File Dimension: 30MB

• Video File Kind: MP4, MOV or GIF
• Video Most File Dimension: 4GB

The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll have to know to create a really profitable marketing campaign:

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