Rising an engaged viewers is essential however difficult when beginning a podcast or on-line enterprise.
Chris Hutchins began the All the Hacks podcast in Could 2021. In the present day, he reaches over 250,000 downloads per thirty days and has launched over 120+ episodes optimizing life, cash, and journey and constructed different content material to assist listeners improve their lives.
On this episode, we’ll take a deep dive into Chris’s method to rising his viewers rapidly and how one can apply comparable techniques in your individual enterprise or facet hustle.
Tune into episode 576 of The Facet Hustle Present to be taught:
- How Chris gained traction within the podcasting area
- Intelligent advertising and marketing techniques to develop your viewers
- Concepts for turning listeners into paying prospects
- Key mindsets for podcasting success
- Chris’s #1 tip for facet hustlers this 12 months
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Why Chris Selected Podcasting to Develop His Viewers
When beginning All of the Hacks, Chris selected podcasting as his major platform regardless of the challenges with search and discovery in comparison with different choices.
Previously, Chris had tried blogging and being lively on a number of social media platforms with out seeing a lot traction or success. He put within the effort creating content material, however it simply wasn’t taking off.
Nonetheless, over time, Chris had constructed up a robust private fame and established credibility by incessantly showing as a visitor on different main finance and way of life podcasts.
Chris realized his candy spot was audio storytelling centered round optimizing main areas of life like private development, cash, funds, journey hacking, and extra.
These have been subjects that buddies, colleagues, and acquaintances typically picked his mind about in actual life over dinners or informal conversations.
In Chris’s personal phrases, “I’ve tried for a few years to experiment with completely different platforms and it completely, completely failed. I really like offers. I really like optimizing life, cash, journey, and that’s been my model amongst buddies.”
Folks appeared to actually worth his recommendation and views on dwelling an optimized life. And with podcasting, he might share his insights with a a lot wider viewers of individuals all in favour of those self same issues.
The important thing issue that made the distinction was consistency. Chris made a agency dedication to publish one episode per week with out lacking any.
As he put it, “I stated I’m committing to launch an episode each Wednesday, and I simply dedicated to it, and I haven’t missed one since.”
Initially, he advised himself he would attempt recording and releasing not less than 8 episodes and see the way it went. However by the point he received to Episode 3, Chris knew in his intestine that podcasting was the suitable medium and format for him.
All of the Hacks’ Broad Attraction
At first look, the concept of a present serving to you “optimize all elements of your life” appears extraordinarily broad. It’s counter to the widespread recommendation of “niching down and specializing in a focused viewers.”
Not solely that, however it’s an idea quite a few different podcasters and influencers have doubtless tried to construct content material round earlier than. So on the floor, it might seem difficult to face out.
But it labored remarkably nicely for All of the Hacks.
Why is that?
In line with Chris: “The concept was, the area of interest is that individuals who prefer to optimize their lives, which you possibly can argue is lots of people, however I believe once you form of break it down, some individuals are simply actually content material not optimizing their lives.”
So whereas the subject is broad, Chris realized there may be nonetheless a large viewers section who actively enjoys the method of optimizing and bettering main components of their life.
As an avid lifelong optimizer himself, Chris speaks authentically on a variety of subjects. He doesn’t fake experience the place he has none. The recommendation comes from actual expertise testing ideas in his personal life.
And as Chris famous, “I believe a part of why it labored was that I used to be making an attempt to to not go area of interest on a kind of a character, however not a kind of subject.”
Making use of the 80/20 rule, you achieve extra data by diversifying as an alternative of going ridiculously deep into one slim area of interest. This selection allowed the present to the touch on completely different areas of life optimization whereas participating listeners.
So in abstract, whereas ultra-targeted reveals might thrive, Chris leveraged his real ardour for optimization together with a broad however engaged listener base all in favour of upping their recreation in several elements of life.
Hacks Chris Used to Quickly Develop His Viewers
Within the early days of All of the Hacks, Chris meticulously examined many various marketing tactics and approaches to construct his viewers. He tried numerous issues, tracked the info, and doubled down on what delivered outcomes.
Listed here are a few of the methods that proved handiest for quickly rising his listenership:
Tapping Into Present Audiences
As soon as Chris had a couple of episodes recorded, he known as in each favor and connection he had made, even when these folks solely had comparatively small followings themselves. As he defined:
“I known as in each favor. I advised everybody I do know, are you able to share this factor? I knew in the future I’d need to launch one thing that I requested for folks to assist with.”
Getting his podcast in entrance of those different engaged audiences generated important momentum and an important preliminary base of subscribers. It supplied the spark to kickstart the flywheel impact.
Chris was additionally very aggressive about pursuing alternatives to visitor on different associated podcasts with built-in audiences aligned to his subjects of optimizing life, finance, journey and extra.
He estimates this visitor look method usually converts round 3-4% of the host’s viewers into common listeners of his present.
Then again, he discovered easy promotional swaps the place he exchanged advertisements or mentions with different podcasters tended to solely convert round 0.5-1% on common.
So being a visitor somewhat than simply doing a promo swap generated 5-10x extra new listeners from every look. The hot button is discovering podcasts with a related viewers and bringing tons of worth as a visitor.
Have A number of Episodes at Launch
When Chris lastly did launch, he made 3 full episodes out there instantly as an alternative of simply releasing the primary episode alone.
Having a number of episodes on the market initially allowed new listeners to get a a lot better sense of the present’s full vary and number of subjects proper off the bat.
If he had solely launched with Episode 1 specializing in a single theme, some folks might have gotten the improper thought concerning the present’s scope.
Chris additionally stresses the essential significance of getting a “trailer” or some form of brief, compelling preview video that rapidly communicates the essence of your present.
As he notes: “You need to ensure that it’s simple for folks to seek out all this content material. So I believe that’s one option to construct that excited, passionate, loyal listener base who’s going to suggest your present to their buddies and ask that.”
Check Paid Advertisements
As Chris defined, “What that advised me is, in comparison with the typical present, the title, the outline, the duvet artwork might be about common. It received concerning the variety of clicks they anticipated. Possibly on the excessive finish of common. However the variety of those that subscribed is 2x what they noticed. Which made me really feel like, wow, I’ve content material folks like.”
Micro-experiments like these present concrete validation once you’re simply beginning out.
Attempt Grassroots Advertising and marketing
Within the spirit of testing all the pieces, Chris tried some inventive guerrilla advertising and marketing techniques that ended up working surprisingly nicely.
As an example, he put a hyperlink and blurb concerning the All of the Hacks podcast in his default e mail signature. Extremely, this led to some new listeners who didn’t even notice it was an advert; they assumed Chris was simply personally recommending the present!
The important thing takeaway is it’s important to get modern about discovering alternatives to unfold the phrase in every single place you go. You by no means know what unconventional advertising and marketing tactic might drive a couple of listeners your approach till you give it a shot.
Have interaction Your True Followers
As soon as Chris had a strong baseline viewers, he began focusing extra on participating and retaining his most avid listeners to continue to grow organically.
For instance, he contains thorough present notes for every episode highlighting:
- key sources
- related hyperlinks
- time-stamped chapter markers.
This caters to followers who need to dig deeper into the content material.
He additionally proactively asks loyal listeners to go away critiques and solicits suggestions by way of surveys. This helps him preserve bettering the present and create extra of the content material they worth most.
When Chris asks about different podcasts or blogs his viewers follows, he can determine overlapping niches and potential companions or collaborators to work with. It reveals alternatives.
The takeaway right here is upon getting a core viewers constructed up, you could interact them, perceive them, and optimize your content material for these true followers. This helps maintain natural development by way of phrase of mouth as they share the content material they love.
Making the Leap to Full-Time
It took longer than it ought to have by Chris’s personal admission, however he finally transitioned All The Hacks right into a full-time enterprise.
Slightly than specializing in the lack of his wage, he framed it as a 6-month experiment. Between saving up and already incomes extra from the podcast than his day job, it grew to become possible to take the leap.
Now Chris’s spouse is leaving her job as nicely to work on All The Hacks. As Chris stated, “It means we have now no extra steady revenue and whole creator revenue life. However we simply felt like we needed to do it, so it felt proper.”
For the primary a number of months, like most creators, Chris centered completely on constructing his viewers and bettering the content material. However over time, he has steadily integrated multiple streams of revenue.
Chris estimates every listener is price roughly $2-4 per 12 months in advert income based mostly on his calculations. So it solely is sensible to purchase listeners by way of advertisements if the fee is decrease. Usually, a present wants not less than 10k-20k downloads per episode for advertisements to change into a viable income stream.
In his personal phrases: “I usually assume that you simply cross a threshold the place the advertiser is spending $1,000 per episode to promote, and it begins to change into fascinating. However to get to $1000 an episode at even a $20 CPM means you want nearly 50,000 downloads.”
Selling merchandise, providers, software program instruments, and bank card hyperlinks his viewers finds worthwhile earns commissions whereas offering a useful service. These partnerships earn revenue extra simply than advertisements early on in a present’s lifespan.
For $19/month or $99/12 months, the All of the Hacks membership gives:
- Unique offers and reductions on manufacturers related to “life optimizers”
- Month-to-month group calls
- Non-public Q&As and entry to Chris
- Full archive of calls and present content material
Up to now, over 300 passionate supporters have signed up. Chris sees this as much like AARP however for millennials.
Promote instruments and sources your viewers wants—for Chris, this has included his bank card optimization spreadsheet. He’s additionally constructing a complete course on journey hacking.
One-on-one consulting for folks severe about starting a podcast or constructing their model utilizing his experience.
Paid talks at corporations, conferences, or organizations about subjects associated to the present and Chris’s data base.
Progress Hacks to Appeal to Extra Listeners
In relation to attracting extra podcast listeners over time, Chris depends on a number of go-to methods:
- Guesting on different reveals, particularly these catering to his target market of optimizers and deal finders
- Promo swaps with different podcasters to cross-promote and share audiences
- Optimizing his present notes by including chapters and hyperlinks to offer worth and construct loyalty
- Asking area of interest followers to go away critiques to assist validate the present to potential listeners
- Monitoring the information and tendencies for well timed episode subjects to faucet into search demand
- Together with a transparent podcast suggestion in all emails and communications
What’s Subsequent for All The Hacks?
Now that the podcast is established, Chris is trying to additional develop his viewers by adapting the content material for extra platforms:
- Repackaging podcast content material into newsletters as an alternative of mere transcripts
- Creating movies optimized particularly for YouTube, Instagram, TikTok
- Turning audio content material into visible social posts very best for Twitter (now X), LinkedIn
He plans to hire freelancers to assist adapt the content material in methods native to every platform.
However once more, Chris emphasised following your individual curiosity and pleasure above all else. That real curiosity will drive longevity and creativity greater than chasing any particular alternative.
Chris’s journey rising All of the Hacks gives a number of digestible however highly effective ideas you possibly can apply in your individual enterprise:
- Leverage Present Audiences
- Deal with Consistency
- Decide to One Platform
- Validate with Testing
- Have interaction True Followers
- Diversify Monetization
Chris’ #1 Tip for Facet Hustle Nation
“Comply with your curiosity.”