SAN DIEGO, Calif., September 2, 2026 — Good Passive Earnings (SPI), the net enterprise training model based by entrepreneur and creator Pat Flynn, in the present day introduced that entrepreneur and electronic mail advertising professional Liz Wilcox has bought 100% of SPI Media and SPI Labs from Flynn and his longtime enterprise associate, Matt Gartland. The transaction was accomplished on April 1, 2026. Monetary phrases weren’t disclosed.
The acquisition marks a brand new chapter for one of many longest-running training manufacturers within the creator and on-line enterprise area. Flynn based Good Passive Earnings in 2008 after being laid off from his structure job and constructing his first profitable on-line enterprise. What started as a weblog documenting his experiences constructing revenue on-line grew into a worldwide training platform encompassing podcasts, programs, a membership neighborhood, newsletters, and different sources for entrepreneurs.
Right now, the Good Passive Earnings Podcast has surpassed 80 million downloads, SPI’s academic applications have served greater than 50,000 college students, and the model reaches an viewers of greater than 100,000 subscribers.
“Good Passive Earnings has been my child for 18 years, so promoting it was by no means one thing I took evenly,” stated Flynn. “Over time, Matt and I had alternatives to promote, however I all the time knew that if I ever handed SPI to another person, it needed to be about greater than numbers. It needed to be somebody who understood what this model stands for, who genuinely cares concerning the folks we serve, and who might give SPI the eye it deserves. There isn’t a one else I might think about taking it from right here moreover Liz.”
A New Proprietor With Deep Roots in On-line Enterprise
Wilcox is an entrepreneur and electronic mail advertising professional who has spent a decade constructing on-line companies. She started her entrepreneurial journey with an RV journey weblog, which she later offered earlier than focusing full-time on electronic mail advertising. Her E-mail Advertising Membership has grown to a neighborhood of greater than 4,000 members, and Wilcox has generated greater than 70,000 gross sales throughout her on-line companies.
Her relationship with SPI started years earlier than the acquisition. Wilcox appeared a number of occasions as a visitor on the Good Passive Earnings Podcast and developed a relationship with Flynn and the SPI group earlier than ultimately becoming a member of the corporate as Director of Neighborhood in 2026.
The concept of an acquisition first surfaced in 2025 whereas Flynn was balancing his obligations at SPI with the fast progress of his Pokémon-focused media ventures. Preliminary conversations between Wilcox, Flynn, and Gartland centered not on the monetary phrases of a possible sale, however on whether or not Wilcox’s values and imaginative and prescient aligned with SPI’s mission and neighborhood.
These conversations in the end led to Wilcox buying SPI Media and SPI Labs in April 2026.
“SPI represents a lot of what made me wish to develop into an entrepreneur within the first place,” stated Wilcox. “I’ve constructed my very own companies across the thought that you could work onerous and with intention on the fitting issues now to create extra freedom for your self later. That’s what Good Passive Earnings has all the time stood for. I’m extremely excited to construct on that basis and assist the following era of entrepreneurs put the ‘revenue’ in Good Passive Earnings.”
Wilcox will function Proprietor and CEO of Good Passive Earnings.
Constructing on SPI’s Authentic Mission
Beneath Wilcox’s management, Good Passive Earnings will proceed its deal with serving to entrepreneurs construct sustainable on-line companies. The SPI title, neighborhood, academic applications, and core model will stay in place, with no main adjustments deliberate because of the acquisition.
Wilcox plans to position explicit emphasis on serving to early-stage entrepreneurs transfer from concepts and audiences to companies that generate significant revenue.
“One of many authentic concepts behind Good Passive Earnings was easy: work onerous now so you may reap the advantages later,” stated Wilcox. “I really like that concept as a result of passive revenue was by no means presupposed to imply doing nothing. It’s about constructing one thing deliberately that may ultimately provide you with extra freedom, flexibility, and selection. I wish to carry that message to a complete new era of entrepreneurs.
Because of this we’re taking issues from ‘Group Flynn’ to ‘Group WIN.’ WIN stands for What’s Necessary Now and I believe it’s necessary for every individual that involves us to study what they should deal with. Too many new enterprise homeowners and content material creators attempt to do all the things, unexpectedly. Our most important focus from right here on out will probably be to assist every particular person understand what path will strengthen their imaginative and prescient and make them true and sensible, passive revenue.”
For the reason that acquisition closed in April, Wilcox has been working inside SPI as Director of Neighborhood whereas Flynn and the group ready for the general public transition. Throughout that interval, SPI has seen important will increase in neighborhood participation and new member progress, giving Wilcox a possibility to start shaping the corporate’s subsequent chapter earlier than formally stepping ahead as its proprietor.
What’s Subsequent for Pat Flynn
Flynn will step away from the day-to-day operations of Good Passive Earnings whereas remaining related to the model he based. He’ll proceed to make month-to-month appearances on the Good Passive Earnings Podcast and can function an advisor to Wilcox through the transition.
His subsequent chapter will focus totally on the Pokémon and family-focused media ventures he started constructing in 2020, together with new initiatives centered on storytelling and filmmaking.
“Over the previous couple of years, I’ve felt myself being pulled in two instructions,” Flynn stated. “SPI will all the time be a part of who I’m, however the work I’m doing now with Pokémon, storytelling, and households has develop into a brand new calling for me. I’m seeing firsthand how this work can carry mother and father and children collectively, and I wish to give myself the area to see the place that may lead. Understanding SPI is in Liz’s palms makes it attainable for me to do this.”
Flynn has invested in a brand new bodily manufacturing studio that may assist his Pokémon-related content material and future inventive initiatives. His longer-term objective is to make use of storytelling and leisure to positively affect youngsters and households.
Gartland, who performed a key position in SPI’s progress and evolution for practically a decade, may even totally exit the corporate to deal with different enterprise ventures.
“Matt has performed an infinite position in shaping SPI into the corporate it’s in the present day,” Flynn added. “A few of the greatest selections we’ve made over the past decade occurred together with his counsel and management. I’m extremely grateful for what we constructed collectively and excited for what’s forward for all of us.”
An 18-12 months Legacy Enters Its Subsequent Chapter
Flynn created Good Passive Earnings in 2008 after his structure profession was unexpectedly disrupted by a layoff. He started publicly sharing what he was studying about constructing companies on-line, together with each his successes and failures, and have become recognized for his transparency and “crash-test dummy of on-line enterprise” strategy.
That philosophy helped SPI develop alongside the creator financial system itself. The Good Passive Earnings Podcast launched in 2010 and has since surpassed 80 million downloads. SPI’s on-line programs have served greater than 50,000 college students, whereas its newsletters, podcasts, neighborhood, and academic sources attain entrepreneurs world wide.
For Wilcox, preserving that belief whereas evolving SPI for in the present day’s entrepreneurs is on the heart of what comes subsequent.
“I don’t wish to probability SPI in any respect” Wilcox stated. “In reality, I wish to carry it again to its roots. My imaginative and prescient is to take all the things folks already belief and love about SPI and ask, ‘How will we get again to what issues to early stage entrepreneurs? How will we make this much more helpful for the entrepreneur who’s sitting at residence proper now questioning flip their thought into actual revenue?’ I’ve been that particular person. I do know what that seems like. And I can’t wait to dig in with our subscribers and listeners.”
Flynn added, “SPI is in good palms with Liz, and Liz is in good palms with SPI. This isn’t the tip of Good Passive Earnings. It’s the start of its subsequent chapter.”
The transition will probably be mentioned in a particular episode of the Smart Passive Income Podcast that includes Flynn and Wilcox, together with a video interview and additional information here.
About Good Passive Earnings
Based by Pat Flynn in 2008, Good Passive Earnings helps entrepreneurs construct companies that generate revenue, create freedom, and serve their audiences. Via podcasts, on-line programs, neighborhood, newsletters, workshops, and different academic sources, SPI gives sensible methods and assist for entrepreneurs at each stage of their journey.
The Good Passive Earnings Podcast, launched in 2010, has surpassed 80 million downloads, and SPI’s academic applications have served greater than 50,000 college students.
For extra data, go to SmartPassiveIncome.com.
About Liz Wilcox
Liz Wilcox is an entrepreneur and electronic mail advertising professional recognized for serving to enterprise homeowners simplify electronic mail advertising and switch subscribers into clients. After starting her on-line work trip as an RV journey blogger, Wilcox offered the enterprise and constructed an electronic mail advertising firm centered round her E-mail Advertising Membership.
Over a decade in on-line enterprise, Wilcox has generated greater than 70,000 gross sales, constructed a membership neighborhood of greater than 4,000 entrepreneurs, and created a enterprise producing greater than half 1,000,000 {dollars} yearly from an electronic mail record of fewer than 15,000 subscribers. She has appeared a number of occasions on the Good Passive Earnings Podcast and joined SPI as Director of Neighborhood earlier than turning into Proprietor and CEO in 2026.
For extra data, go to LizWilcox.com.
Media Contact
Sandra Mann
Director of Advertising
Good Passive Earnings
[email protected]
