Meet the Flipboard Master Who Gets 1 Million Views a Month

Shedding religion in Google or simply merely preemptively on the lookout for new visitors sources?

Then, you do not wish to miss this true masterclass on Flipboard.

We have highlighted Flipboard’s stunning energy as a visitors supply earlier than (hyperlinks within the present notes).

And we have got a real professional returning to the podcast to share his repeatable Flipboard ways chargeable for tons of month-to-month visitors to his website.

Watch The Interview

Michael Dinich has had great success with Flipboard as a visitors supply for his website Wealth of Geeks.

Due to this focus, he will get about one-third of his visitors from the platform and avoids a lot of the ache and stress felt about Google updates.

Flipboard is described as a much less time-consuming Pinterest and affords a broad strategy appropriate for various industries past strictly visual-centric ones.

It is platform that caters to a various demographic, barely leaning in the direction of males, and helps a variety of niches resembling finance, muscle automobiles, and video video games.

And he is acquired tips about how we are able to comply with in his footsteps.

For starters, he emphasizes the significance of collaborating locally, and optimizing content material for the platform. Issues like:

• Creating magazines,
• Flipping trending content material,
• And becoming a member of group shares.

Success on Flipboard hinges on robust headlines, participating photographs, and group interplay to drive high-quality visitors and engagement charges.

And methods like cloning posts with seasonal differences and sustaining search engine marketing titles on web site URLs can improve visibility.

He additionally suggests following influencers, and including a Flipboard button to your web site are really helpful for progress. And highlights how constant effort and experimentation are key to seeing vital positive aspects on Flipboard, with the method taking round six months.

He will get fairly a bit deeper into the specifics although and for those who’re available in the market for a brand new visitors supply you will not wish to miss this one!

Subjects Michael Dinich Covers

• Significance of being an engaged consumer on Flipboard
• Methods for utilizing Flipboard successfully
• Comparability of Flipboard to Pinterest
• Neighborhood facet and advantages of Flipboard
• Content material promotion and viewers engagement on Flipboard
• Demographics and area of interest efficiency on Flipboard
• Enhancing engagement with compelling headlines and high-quality photographs
• Becoming a member of group magazines and interesting with influencers
• Ideas for rising visitors from Flipboard
• Timeline for seeing outcomes and the significance of constant effort

Hyperlinks & Assets

Transcription

Jared: All proper. Welcome again to the area of interest pursuits podcast. My title is Jared Bauman. Right now we’re joined by Michael Dinnich. Michael, welcome again for a 3rd time. 

Michael: Oh, thanks. Thanks for having me. 

Jared: I it is rarefied air. Whenever you’ve been on 3 times as a visitor, we had been speaking earlier than we began recording.

There’s, there’s not many that may say that I haven’t got my Rolodex open to see what number of have been on that many instances, nevertheless it’s since you present worth each time, so we’re tremendous excited to have you ever again. Thanks. Oh, you are welcome. I am excited. Excited to be right here. I imply, we’ll hyperlink out to a few of your earlier interviews about your web site story about Google replace restoration, some actually nice interviews, but when folks have not listened to these or possibly it has been some time since we interviewed you, possibly catch folks up for a few minutes after which we’ll, um, we’ll, we’ll dive into the subject at present.

Michael: Okay. Sounds nice. Um, nicely, you realize, I launched an internet site, uh, rich geeks, uh, 5 years in the past, um, not realizing, nicely, truly six years in the past now. Oh my goodness. Six, six years in the past now, uh, not realizing what a weblog was and, uh, we have been rising it. And the cool factor about not realizing what a weblog was and rising the web site is you experiment with plenty of various things.

Trigger you realize, you do not know what to not do. And that is led us to, uh, experimenting with plenty of issues. I would prefer to suppose, you realize, possibly even innovating a bit bit. And a kind of issues that we have been experimenting with, uh, not too long ago has been Flipboard and we have had nice success with Flipboard and Flipboard is all about constructing a group and publishers serving to different publishers.

So I am excited to be right here at present and, you realize, discuss to you about Flipboard. 

Jared: I imply, it’s such a, I’ll say untapped as a result of I do not, I do not even know if that phrase flipboard has been uttered on this podcast ever, you realize, it is definitely not the final couple of years since I have been internet hosting, um, give folks some perspective on the model, the web site you run.

In order that they form of perceive a bit bit about it simply in order they’re listening to your examples, they may perceive. , uh, how large the positioning is. Clearly it is within the finance house, you realize, who you will have working with you on it, that type of factor. 

Michael: Positive. Completely. So rich geeks is now a multi area of interest web site.

We began within the private finance area of interest and we’d perform a little little bit of geeky content material on the weekends simply to have a bit little bit of enjoyable. The entire thought was, uh, you realize, you labored exhausting all week. Paying the payments, uh, saving some cash. So we wish to give folks one thing enjoyable on the, you realize, the weekend, uh, you realize, film assessment, film roundup, one thing form of enjoyable that they’ll form of geek out about, uh, and simply add a bit little bit of levity to the non-public finance house, which tends to be a bit.

No form of judgmental and, uh, uh, stoic. So, uh, we, we launched this, you realize, geeky form of aspect to the web site. And after we run into COVID, we discovered that the leisure form of aspect of the web site was doing as nicely, if not even higher than the non-public finance aspect. So we simply form of leaned into what was working and, uh, began publishing an leisure article a day and a private finance article a day.

These acquired traction and we simply began hiring folks, uh, to write down and produce extra content material. We figured so long as individuals are studying it, we’ll hold investing in an increasing number of content material. And so at present, uh, we common, uh, simply shy of three million web page views a month. Uh, we have now syndication, uh, uh, offers with plenty of, uh, , main media websites such because the Related Press.

Uh, we have now 18 full time workers now, uh, 34 freelancers to write down for us recurrently and about 50 occasional form of freelancers to write down a, you realize, a pair articles a month for us. 

Jared: So fairly small operation principally. Yeah, yeah. 

Michael: A small, small 

Jared: operation. That could be a lot larger than I imagine after we final talked to you.

So congratulations on the expansion. Thanks. 

Michael: Yeah. I believe we have been, I believe, you realize, after we final talked, we had been about like possibly one million web page views, possibly a bit, a bit bit over, however we, we simply hold reinvesting again into the, again into the positioning. 

Jared: You had been a special area. I believe the primary time we talked, weren’t you 

Michael: at one time limit?

Yeah. So we truly began off as your cash geek and as we expanded, you realize, we, we pivoted and altered the title to raised replicate, you realize, what we’re at present. 

Jared: Okay. That is proper. Okay. It is all coming again to me. Um, so let’s set the stage a bit for Flipboard and I believe you are going to need to, I believe everybody’s going to have a bit ear open proper now, you realize, like a bit ear peaked, however possibly persuade them or promote them on why they need to take heed to the remainder of this podcast.

Why Flipboard is such a viable technique. Simply you realize, give us the overview on it and possibly just a few excessive ranges of the success you are having. Trigger we have now an incredible agenda right here and you are going to. Individuals are going to listen to all about how, how Michael does Flipboard, however let’s form of promote them on what we’ll speak about right here for the subsequent, subsequent little bit of time.

Michael: Properly, I believe the actually thrilling factor about Flipboard is Flipboard is the one social media community that’s not hostile to bloggers, proper? Like if, for those who actually, for those who actually give it some thought, proper? Like Fb does not wish to ship folks off the platform, proper? Bloggers need to go to all these heroic measures.

You must, you realize, tweet or Fb out a meme. Then put your hyperlink within the first remark after which, you realize, present again up 12 hours later to put up one other hyperlink or no matter to get visitors from it. Fb does not wish to, you realize, Mark Zuckerberg does not wish to ship you any visitors. He desires to maintain everyone in his ecosystem, proper?

Twitter, you realize, form of the identical deal, proper? Should you tweet out your articles, folks do not actually see them. It is form of, you realize, exhausting to get visitors from, from Twitter. Uh, you realize, whilst, you realize, with all our group, we solely get a few thousand web page views a month from, from Twitter. Uh, so Twitter is form of hostile to bloggers.

Reddit, do not even get me began on Reddit, proper? Like Reddit hates bloggers, proper? You, you need to, uh, principally camp out and put up 100, uh, informational issues earlier than you may share like one hyperlink to do nicely on, on Reddit. Google, you realize, it is not a social media community, however clearly Google’s turn out to be.

content material updates turn out to be form of hostile in the direction of in the direction of bloggers. 

Jared: Yep. 

Michael: Uh, Pinterest, you realize, it is possibly a bit bit blogger pleasant, uh, however plenty of niches do not do nicely on, you realize, Pinterest, some do nice. So Flipboard with what we love about it a lot is that it is, it is a. It is actually there to assist publishers.

That is what it is all about. Individuals go to Flipboard to seek out cool articles, proper? They go there to learn weblog posts. So it is all about introducing folks, you realize, actually the articles, you realize, article curation and all the pieces. And it is most likely distinctive in that, you realize, it is actually the one social media community that I can form of consider the place it is truly designed to ship you visitors.

So it is an incredible alternative. For bloggers, it is, you realize, comparatively smaller than possibly a Twitter or a Fb and even Pinterest. Nonetheless, you realize, their fundamental mission is to ship folks, you realize, visitors. So it is rather more efficient in sending folks visitors than these different networks. 

Jared: Now I’ve used Flipboard earlier than.

And I consider Flipboard like an aggregator of content material. Um, and so possibly stroll folks by way of your journey to utilizing Flipboard as a result of, uh, it was it strategic in nature or was it virtually unintentional in the way you stumbled upon this platform? 

Michael: It was completely unintentional. Okay. So, um, like, like most issues we do.

Proper. Yeah. It was utterly accident sufficient. So, um, you realize, some, you realize, some blogger, you realize, in some unspecified time in the future should’ve stated, Hey, you may, you realize, you may join Flipboard and you may join your RSS feed. And so I simply thought like, okay, I do not actually perceive Flipboard. I’ll join my RSS feed as a result of you realize, why not?

After which all my articles are going to start out going, you realize, to Flipboard. And so I had my RSS feed linked, you realize, possibly, Six or seven months and slowly, however absolutely I began seeing in Google analytics. This was earlier than, uh, they made the swap to the, uh, do analytics. And I truly understood what was happening in my Google analytics dashboard.

Proper. I noticed that I used to be slowly getting a bit little bit of visitors from Flipboard and I used to be like, Oh yeah. Okay. , 2000 pages. Okay. That is one thing 3000 pages. That is one thing. Then, then, then 10, 000. Proper. Then 15, 000. After which that is at that time the place I simply stated, Hey, Hey, 15, you realize, 10, 000, 15, 000, possibly there’s one thing, you realize, form of right here.

So I made a decision to really like begin wanting into Flipboard and discovering out about it and truly put in the app on my cellphone and began messing round with it and changing into a consumer and, you realize, form of finding out it and simply finding out what’s, you realize, doing nicely. We’re in a position to develop. Uh, except it is in a 12 months, we get virtually anyplace from 500, 000 to one million web page views a month from Flipboard.

Jared: That is phenomenal. In order that’ll flip folks’s heads. Um, you are saying that if, if, and proper me if I missed this, I wrote it down, however I, for those who’re getting that a lot visitors from Flipboard and your general visitors was about 3 million web page views, meaning it is making up what, 25, 30 p.c of your month-to-month visitors now?

Michael: Sure, completely. Yeah. It is about one third of our, one third of our visitors. And we even have some smaller web sites. Uh, that we have acquired and we’re getting anyplace from 100, 000 web page views a month from Flipboard. And clearly these websites are a bit, you realize, earlier on their Flipboard journey, nevertheless it’s undoubtedly potential to get a number of hundred thousand web page views a month from Flipboard.

Or probably much more. 

Jared: So these of you listening and many individuals within the viewers may have gotten hit by the HCU or some core replace final 12 months. Proper. And also you addressed it on the outset. Like there’s, it is so exhausting to find out the place to go, proper? Like individuals are publishing content material. They’ve this content material that Google is now not valuing or not less than putting.

Reddit or different, uh, different URLs above them. This can be a actually attention-grabbing channel that folks can pursue. Uh, not less than that is from what it sounds such as you’re, you are doing rather well on it. And I am guessing it is much more than similar to how a lot of a distinction did it make from whenever you had been simply hooking up your RSS feed and noticing visitors to then the place you are at now, the place you, you have form of optimized round it.

Michael: Uh, so far as the timeframe, I imply, it, it took us, uh, you realize, we develop a bit bit, you realize, month over month, however I imply, it actually, as soon as we began focusing some effort on it, I imply, it actually did begin rising, you realize, exponential, uh, you realize, I wish to set expectations, you realize, precisely, you realize, on it.

I do not need anyone to suppose that you are going to enroll in Flipboard and get one million web page views a month in a single month. It may take a while, however with all this stuff that running a blog, like all the pieces on this enterprise takes time. 

Jared: And so 

Michael: like, when’s one of the best time to get began, you realize, yesterday, proper?

When’s the subsequent greatest time to get began at present. Proper. So, you realize, it’s going to take a while for everyone to form of work out, you realize, you realize, flipboard. I am most likely a bit over a 12 months into my journey now. Yeah. Proper. However, you realize, if I did not begin a 12 months in the past, I would not have gotten right here at present.

And I’ll say that with the useful content material replace, you realize, Flipboard’s completely been a blessing, you realize, represents one third of our visitors. Uh, and the income from it’s, you realize, instrumental in having the ability to reinvest and develop our different visitors sources. Visitors and income we get from it permits us to rent a Pinterest VA and extra editors and all the pieces.

So it actually simply begins rising, you realize, exponentially whenever you reinvest in your small business. 

Jared: Properly, let’s roll up our sleeves and get into it. I I will be egocentric and say, I actually wish to be taught all about this, however I am certain everyone listening does too. Um, the place does somebody begin? I imply, hooking up an RSS feed sounds fairly fundamental.

Uh, the place do you transcend simply the RSS feed to Flipboard? The place, the place does someone go to start out constructing this out? 

Michael: Properly, the very first thing, the very first thing to do is create a Flipboard account. So Flipboard has three totally different ranges of form of profiles, if you’ll. In order that they have a daily consumer profile, which anyone can join and begin flipping content material and sharing their content material.

to Flipboard. Then they’ve a writer, uh, a writer profile. And what occurs whenever you apply to turn out to be a writer, that is whenever you’re allowed so as to add your RSS feed to your journal. So you may auto populate your Flipboard with your personal articles. Um, it does take a while to get authorized as a writer so you may add the RSS feed.

And what I’d say is do not wait to turn out to be a writer to start out utilizing Flipboard. You are extra possible going to get authorized as a writer for those who turn out to be a Flipboard consumer first and truly begin utilizing this system. The, this system, the platform Flipboard desires to see that, you realize, I assume I discussed there about group Flipboard desires to see they’re an energetic group, group member, and you are not simply flipping your personal content material.

Even for those who’re a writer or a giant media web site, they nonetheless wish to see that you simply’re, uh, you realize, you are an engaged member of the group. So begin with the profile first. You can begin getting visitors even with out being a writer and hooking up your RSS feed, having the ability to hook up your RSS feed although, clearly means that you can automate it a bit bit.

As a result of then you may simply auto publish your articles to Flipboard and that makes life loads simpler. Then one step additional than that, or along with that, is you may turn out to be one thing referred to as a creator. Which is, you realize, principally, uh, Flipboard’s model of possibly like a verified, you realize, on Instagram or again earlier than Elon Musk took over Twitter, you realize, verified, uh, profiles had entry to some, you realize, totally different channels, verified profiles have entry, you realize, uh, creators have entry to some group magazines, e-newsletter takeovers and good little applications that Flipboard does, you realize, that is, what’s so cool about Flipboard is it is truly.

A professional writer, professional blogger, professional influencer platform. In order that they’ll truly assist you and you will get that additional assist by changing into a creator. Um, you do not have to be a creator or a writer on the platform to achieve success. You possibly can simply have a daily profile, however clearly having one or each of these different, uh, kinds of accounts is definitely useful.

Jared: A creator. Is that like a, like now you referenced Twitter, like that is a paid factor now. Is it only a paid factor for creator or is {that a} development you undergo? 

Michael: No creators and software. So it is only a designation that, They’ve, uh, you do not have to pay for it. You simply apply. And for those who’re authorized, then you definitely get a verified form of examine mark, you realize, such as you would on Twitter.

You additionally get invitations to take part in giant group magazines which can be hosted by Flipboard. Uh, Flipboard has a e-newsletter. They’re going to spotlight creators of their electronic mail e-newsletter and, you realize, assist, uh, drive visitors, you realize, to your magazines and to your profile. 

Jared: So that you talked about earlier than you turn out to be a creator, earlier than you turn out to be a writer, be a consumer, possibly for somebody who’s by no means used Flipboard earlier than, 30 seconds, like what does being a consumer appear to be?

Michael: Okay. So whenever you arrange your profile, it is, it is similar to like a Pinterest or, you realize, form of Twitter. There, there is no actually form of like chat performance in Flipboard. So it is, it is most likely possibly a bit bit extra, Like Pinterest, for those who’ve used Pinterest, you will be form of accustomed to the interface a bit bit.

Uh, you merely, you realize, set it up after which on your house tab on Flipboard, you will see that you’ve a for you part and that is the place Flipboard is recommending articles and, you realize, some movies and such of different publishers and creators. That is just like the content material discovery. Arm, uh, you realize, part of Flipboard, then you will have your personal profile and you may, the best way that you simply, uh, share your articles in your profiles, you arrange one thing referred to as magazines, which magazines are form of like Pinterest boards, however they’re, they’re simply referred to as magazines on Flipboard and also you usually group your magazines collectively by matter.

So for those who’re in, you realize, for those who’re an automotive blogger, you would possibly create {a magazine}, you realize, uh, , basic autos and, you realize, one which’s possibly muscle automobiles and one which’s, you realize, import automobiles, proper? After which what you do is if in case you have an article about, you realize, muscle automobiles. You then simply flip it into your journal about muscle automobiles.

And so that you attempt to form of hold your, you realize, matters, uh, you realize, within the magazines which can be form of associated. In order that they’re organized and this helps folks perceive, uh, your profile and what you are, what you are about. 

Jared: Okay. Okay. It is smart. In order a consumer, you are getting the flexibility to form of curate what you want, after which Flipboard goes to virtually plug in, uh, the precise matters or articles round, you realize, muscle automobiles or one thing.

Michael: Yeah, so Flipboard will see what you are flipping to your profile after which it will form of make suggestions in your for you feed on what kind of content material it thinks that you simply like since you’ve engaged with it, you realize, up to now and you may comply with different profiles. You possibly can comply with different, different publishers.

And this, it is a smart way to assist be taught Flipboard is simply go in and form of turn out to be a consumer and poke round a bit bit and comply with. Uh, you realize, comply with another customers, comply with folks which can be profitable in your area of interest on the flip board. Uh, comply with some influential accounts and you may form of see what they’re doing and the way they’re working and, you realize, form of copy that.

Uh, it might sound a bit intimidating at first and it is a bit exhausting to elucidate, uh, you realize, with out seeing it form of visually, nevertheless it, , anyone that is used like a Fb or Twitter or, you realize, I believe would gravitate in the direction of it, you realize, fairly naturally. 

Jared: Yeah, I bear in mind interviewing someday after we had been attempting to speak about Pinterest and it is such a visible platform, prefer it’s form of exhausting to explain with out the visible assist of it.

So I get the place you are coming from, however, um, nevertheless it is smart. Um, I imply, anything earlier than we dive into shifting on to a writer and being a writer and form of optimizing round that? 

Michael: Properly, I believe, you realize, I believe the massive factor is you simply wish to remind everybody, you realize, changing into consumer first. I’ve talked to lots of people about Flipboard and I am like, you realize, Hey, you realize, how are you making out with Flipboard?

And you are like, nicely, I am nonetheless ready for my writer software. And I used to be like, so that you imply you have not been flipping for the final, you realize, three months since we talked and you are like, no, not likely. And I believe that is an enormous mistake. Like, do not wait to turn out to be a writer. Do not wait to turn out to be a creator.

The appliance does take lengthy and it is definitely not essential to be authorized as a writer. So for instance, we have now a meals weblog. Uh, one in every of our newer meals blogs, it is doing nice on Flipboard and it is not at present authorized as a writer. We’ve the applying in, uh, you realize, it has been in, you realize, possibly for 2 months and pending and that is nice.

We simply go in and manually flip the articles. , it is very easy to do. Uh, the RSS feed would definitely be good. However, you realize, we’re not going to attend round perpetually. Um, if, you realize, Flipboard by no means approves, you realize, that for publishing standing, you realize, that is nice. We’ll nonetheless be capable to get loads of visitors from it.

Jared: So listening to you say that the good thing about being a writer is it’ll robotically flip your articles into Flipboard whenever you publish them in your web site. Sure. Are there some other advantages or can I, such as you stated, circumvent that by going, Oh, that is a bummer. However I simply acquired to take my article as soon as I publish it and go put it into Flipboard myself.

Michael: Yeah. That is, that is actually it. I imply, it, it is simply all it does is let you automate it. And in some ways in which automation is a blessing and con curse. Proper? Proper. Since you automate it, you set it, you neglect about it, and also you, you do not, you do not do something the place if you need to manually go in and begin flip, you realize, manually flip your personal articles, which is principally similar to tweeting, you realize, flipping an article is rather like tweeting an article or sharing an article on Fb.

Proper. 

Jared: Okay. 

Michael: So for those who do go and try this manually, it provides you a chance so as to add a caption. It provides you an, you realize, which is rather like a bit additional description you can add to the articles to assist improve engagement. It provides you a chance to be taught a bit bit in regards to the platform.

Individuals can form of remark in your articles. So for those who’re stepping into. , manually and testing your profile, you may form of see what is going on on, whereas for those who simply, you realize, arrange the RSS feed, proper. And neglect about it, you realize, you may be profitable after which you could, you could by no means not, you realize, not.

So I’d encourage anyone to start out changing into a consumer and, you realize, manually flipping issues first and clearly attempt to get the, uh, you realize, writer standing. However for those who do not, that is definitely. Actually not, you realize, there’s not a cause to not do Flipboard. 

Jared: Is there any, like, is there something that goes into being authorized as a writer?

Is there something we are able to do to present ourselves a greater probability to turn out to be authorized as a writer? 

Michael: Yeah. Properly, what I, what I’ve heard, you realize, from speaking to different folks and a bit little bit of interactions I’ve had with Flipboard is that they, they prefer to see you be a group member, proper? They’re, they’re actual, Flipboard’s actually large on this group facet of it.

So for those who solely flip your personal content material. Then, you realize, they might not, you realize, they might not approve you they usually wish to see that you are a consumer of the platform. So I’d suggest you arrange not less than 10 magazines in your profile. In order that manner your profile is form of stuffed out, clearly, uh, fill out your description and a photograph.

Uh, you realize, there’s, you realize, you, for those who’re a blogger, you should utilize your brand, that is nice. However ensure you’re totally filling out your profile, similar to Twitter, proper? You wish to simply depart your. , your Twitter profile, a bit egg or no matter, it used to come back with Twitter, proper? You’d put a picture in there, you’ll fill all of it out.

That is proper. Do do the identical factor with Flipboard. Uh, flip different folks’s content material. So for those who’re an automotive blogger, you realize, or you realize, you cowl automotives, you realize, uh, you realize, flips automotive and driver, you realize, flip, you realize, highway and observe and you realize, different automotive, you realize, form of magazines and different bloggers and turn out to be a part of the group.

Uh, for those who’re a meals blogger, you realize, flip different foodies, journey blogger, flip, different journey, you realize, leisure. clearly flip different leisure content material and actually form of construct out your profile. So it seems to be such as you’re an engaged member of the group. And the good thing about flipping different folks’s content material as nicely is that is form of the way you get followers on the platform, proper?

See folks see that you simply flip their content material. They go, Oh, this particular person have to be like me. I’ll comply with them. They’ve form of comply with you again. There’s that reciprocal form of ingredient that form of occurs on it. So that you undoubtedly wish to turn out to be an engaged consumer and never simply, you realize, have all of it be about your self.

Jared: It is like constructing a model on each platform we speak about, proper? Like that is the way you construct a model on Twitter or on Fb or yeah, all these issues. Okay. Uh, okay. I am glad we went by way of that as a result of I, for some cause, simply assumed you hit, You hit a button, you apply to be a writer and it is a fairly fast course of.

Nevertheless it sounds such as you’ve actually acquired maybe what makes Flipboard so distinctive and so nice is that this excessive bar of participation. 

Michael: Yeah. Should you’ve learn something that, you realize, Flipboard is form of revealed or something within the Flipboard communities, you may see that like group is a extremely large ingredient of what they’re about, proper?

They really need it to be everyone’s working collectively to develop the group. The truth is, that is why they’ve on Flipboard. They’ve group magazines. And you may invite folks to turn out to be a member of your magazines. So these are form of like group boards on Pinterest. I do know lots of people acquired on Pinterest, acquired away from doing group boards, however on flipboard group boards are undoubtedly, you realize, very, very, very highly effective group boards are likely to get about 60 p.c extra visitors than particular person, or sorry, group magazines are likely to get about 60 p.c extra visitors than particular person magazines.

And we’ll speak about that a bit bit extra. I am certain. However. Uh, I simply wish to reinforce that, you realize, it is actually about group on Flipboard. 

Jared: Okay, good. Okay. Uh, okay. With that in thoughts, let’s transfer into speaking about how we are able to take our content material. Uh, and you realize, I, I will say simply broadly publish it on Flipboard going past simply, you realize, , hitting the RSS feed or simply pushing our content material.

I imply, any, any methods you suppose are related for folks listening to, you realize, as soon as they’re engaged they usually’ve been utilizing the platform for some time to start out profiting from with, with their content material on their web site. 

Michael: Yeah, completely. So, so one factor I love to do with, uh, our flip boards with rich geeks and in addition any form of web site we arrange is I principally make {a magazine} for each form of class on my web site.

Okay. So if I, it is a meals web site and I’ve dinner concepts. Then dinner concepts turns into {a magazine}, proper? After which, you realize, lunch concepts, lunch thought turns into {a magazine} and breakfast concepts and superior desserts, proper? So the magazines, I do not go tremendous, tremendous area of interest down with the magazines. I hold them, I simply mirror my classes.

I’d, you realize, Jazz up the naming conference a bit bit. Uh, however I simply form of matched the classes on the web site. After which anytime I publish in these classes, I’ll then add these articles to that journal. Proper. And so whenever you go to Flipboard, for those who use the app or for those who apply it to your PC, whenever you simply go so as to add one thing, uh, to, To your profile, it will ask you what journal you wish to add it to.

So dinner concepts go into the dinner thought journal and lunch concepts go into the lunch concepts journal. And if I see something, uh, on my for you web page, that is form of trending in these matters, then I will reflip these into my very own journal. So if I’ve a dinner thought journal and I see Good Housekeeping has a put up on the For You tab that is being really helpful and it is acquired, you realize, 53, you realize, flips on it.

So it is form of going viral. I will then re flip that into my journal about, about dinner concepts or no matter could be the suitable, you realize, form of class for it. And we’ll take part and flipboard group shares the place folks will put up hyperlinks that they wish to have flipped and I will flip these into the suitable magazines, uh, as nicely.

And what’s form of cool is, you realize, whenever you do turn out to be a writer, then you may add an RSS feed to your class into every journal. Oh, all proper. So if I’ve a dinner website, so if I’ve a class web page, that is, you realize, rich geeks, you realize, dinner concepts. Then I can simply take Rich Geeks Dinner Concepts backslash feed, proper?

Give me the class feed. And I can pipe that content material straight into that journal for each, each class that we have now on our websites. 

Jared: Wow. Okay. And that is sounding an increasing number of just like the Pinterest of outdated, if, if, if you’ll. 

Michael: It is, it is actually fairly just like it. Um, you realize, plenty of these sorts of methods, you realize, nonetheless work.

The actually solely distinction is, you realize, they are not scorching, you realize, Flipboard’s not hostile to the bloggers but. The algorithm nonetheless likes publishers. 

Jared: I imply, I do not wanna be too broad, however this seems like 2019 Pinterest proper now. , 

Michael: yeah. E you realize, the ideas are, you realize, actually, you realize, actually the identical, you realize, simply change, you realize, boards with magazines, pins with flips, you realize, re-pins with re flips.

Yep. And, you realize, it is, it is, you realize, very, very, very comparable. So anybody who’s performed round with Pinterest a bit bit, uh, would, would perceive it. However what’s actually cool about Flipboard in comparison with Pinterest is Pinterest, you need to make a graphic for it. Proper, which turns into time consuming and with Flipboard, you do not, you realize, it is simply your flips use your featured picture.

So for those who use good featured photographs in your web site, then, you realize, that turns into the picture to your flip. Should you use good headlines to your web site, which hopefully everyone’s doing, that turns into the headline to your flip. And that is actually all you need to do. So, uh, it is a lot much less work than, than Pinterest, uh, for certain.

Jared: To your level in Pinterest, simply to attract a comparability there, it is, it is nice when it is nice. Proper? Like for those who’re in a visible trade, it is recognized to be nice, however for, I am certain for finance, like, I imply, there’s solely so many greenback signal photos you may put up on Pinterest earlier than, you realize, like, what do you do?

So this does appear to be much more broad, which is nice. 

Michael: And in contrast, so I appeared up a bit little bit of statistics, you realize, I needed to arrange in case you requested me any questions. We acquired into the weeds on this. So I wish to sound like I truly know what I am speaking about. And I appeared up a bit little bit of statistics on it and I used to be form of attention-grabbing to shock the demographics on Pinterest.

It leans, uh, a bit extra male. Okay. And so I assumed that was form of cool as a result of, you realize, I do not imply to stereotype, however I believe after we consider, you realize, Pinterest, we consider a bit extra female. And so we consider a bit extra form of. Female, uh, you realize, form of matters, you realize, are likely to do nicely on Pinterest, proper?

We have a tendency to consider, nicely, you realize, you realize, uh, bridesmaid stresses, house decor, all of that stuff, you realize, we predict does vogue on, uh, Pinterest and people do nicely on Pinterest for certain. However we are likely to suppose typically if we’re in just like the muscle automotive area of interest or, you realize, uh, you realize, blue collar jobs. Uh, you realize, video video games, you realize, et cetera.

We, we have a tendency not to consider Pinterest as being, you realize, fairly as viable the place on, on Flipboard, you realize, these niches are, is equally, if not, you realize, extra so viable than there’s others. So design house decor, all of these issues undoubtedly do nicely on Flipboard, however we additionally see leisure, video video games, muscle automobiles, profession finance content material.

All that form of stuff does nicely on Flipboard, Flipboard as nicely. So folks that have possibly, you realize, initially dismissed Pinterest, you realize, I do not need them to listen to us evaluating it to Pinterest and suppose that they will not achieve success on it as a result of Flipboard, uh, these sorts of matters do very, very nicely on Flipboard.

Jared: Good level. Good level. Yeah. Um, so I imply, I assume in that vein, what methods work to assist your, Uh, and I wish to be sure that I am utilizing the vernacular proper, however appropriate me if I am flawed as a result of I will most likely get it flawed, however assist to make your, nicely, truly, how do I even say it? Your flips do higher. Your flips.

Yeah. Your flips. Okay. Your flips do higher. Your flips do 

Michael: higher. So, uh, you realize, the massive factor is with Flipboard is it is a content material suggestion engine. So, so folks do not actually search it. , they do not go to the search bar they usually do not, you realize, they do not go in there they usually, they do not search cookie recipes or, uh, you realize, muscle automobiles essentially.

Um, it is largely being, you realize, uh, offered, curated, you realize, for them based mostly, you realize, with the Flipboard algorithms. So due to that, uh, such as you’re actually form of like search engine marketing form of headlines and totally different stuff you would possibly use in your web site. May not be very compelling for Flipboard. Like, I’ve talked to some recipe bloggers, and their, you realize, their chocolate chip cookie recipe, like, the headline’s actually, Chocolate Chip Cookie Recipe.

Okay, and it is like, okay, that is, Um, you realize, form of a boring headline, uh, you realize, particularly, you realize, you, you realize, you would possibly wish to do one thing like essentially the most scrumptious, you realize, chocolate chip recipe you have ever tried or no matter, and a extremely good, a extremely good featured picture goes to get a a lot better, you realize, a a lot better click on by way of ratio than simply chocolate chip recipe.

So it actually comes right down to your headlines. Um, you realize, after which your featured picture, trigger that is actually all you get. You get, you realize, a featured picture in entrance of the folks and also you get a headline and you need to entice them to form of click on. So, you realize, folks which can be a bit stronger at headlines during which, you realize, I truly suck.

I personally, I really feel like I am not very nice at headlines are as all the time my weak point, weak level. Uh, so, you realize, I perceive that like headlines may not essentially be everybody’s greatest, you realize, form of robust level or no matter, nevertheless it’s undoubtedly value like studying The best way to write, you realize, actually robust headlines and pick actually good featured photographs.

You need your featured picture to pop, be excessive decision. , you wish to be sure that it seems to be good. Uh, for those who’re not nice at, you realize, characteristic, you realize, uh, selecting out headlines. That is one thing I, you realize, I am not a giant fan of chat GDP and people kind of issues, however that is one thing that chat GDP typically does an actual good job with, proper?

You possibly can go in and say, give me, you realize, 20, you realize, enjoyable and click on baity headline concepts for this matter. And it will spit out 20 headline concepts and, you realize, one or two of them will probably be fairly good, possibly you combine and match from the 2, however you could find some actually good form of headline concepts and, and use these.

In order that’s actually, you realize, the largest element of Flipboard is nice headlines and good featured photographs. I ought to say featured photographs. 

Jared: As an instance we’re speaking to the particular person on the market who desires to maintain a really search engine marketing title, proper? Like a key phrase wealthy title to their article, however additionally they wish to make the most of flipboard visitors.

Are there any methods to get a flipboard, clickbaity, attractive, virtually, I will say like Google Uncover esque matter or title to their article on flipboard, however nonetheless keep a key phrase pushed, uh, search engine marketing targeted title on their web site URL. Completely. I am glad you, I am glad you requested that. 

Michael: So what we do is, uh, what the geeks in our web sites is we clone the article.

So, uh, Yoast has a plugin for it, Yoast clone put up, um, and you may simply clone the put up. You canonical hyperlink again to the unique, and then you definitely share the clone to, to Flipboard. After which what you are able to do is, you realize, the life expectancy of a flip is brief lived, you realize, it is possibly a day or two. It is, you realize, this is not actually, , it is not evergreen, you realize, it is not like, um, you realize, it is extra like Twitter in that regard, proper?

The life expectancy of a tweets, what, you realize, a day tops, you realize, except it goes viral. Yeah, I believe it is 

Jared: truly 24 hours, except it will get plenty of engagement, then it is 48 hours. Proper, precisely. 

Michael: So, so Flipboard could be very very like that. So you can also make a clone of the put up, share the clone. After which when you suppose the clone is successfully form of run its helpful lifespan, you may then delete the clone and redirect the hyperlink, you realize, again to the unique.

Okay. Let’s examine it. 

Jared: I used to be simply going to say, and that might be very totally different than Pinterest the place pins can dwell on and on and on. And I used to be going to attract the conclusion that as a consumer, it, the best way you describe it virtually seems like Google uncover, proper? Like I get these form of curated. Subjects offered to me based mostly on my likes after which listening to that it solely runs for a day or two sounds very Google uncover ask, proper?

Such as you’re solely gonna usually get the article revealed and uncover possibly a pair days for a pair days after it is revealed. After which that is just about that for the chance there. 

Michael: Yeah, it truly is. So it is, it is, it is very very like Google uncover in that sense. And those self same form of newsy.

Possibly form of thrilling headlines are likely to do very nicely. Uh, proper, you realize, are likely to do very nicely. For, 

Jared: oh man, I like this. It is like a hybrid of plenty of issues that we would all have dabbled in or have plenty of expertise in form of coming collectively to be its personal distinctive, uh, you realize, soup with its personal recipe.

Michael: Uh, so far as, you realize, cloning. So one factor that we’ll do with the cloning of the posts for Flipboard just isn’t solely will we clone a put up to make extra of a, uh, form of a sexier for lack of a greater time period headline, we’ll additionally clone the put up to make a, possibly extra of a seasonal or newsy form of variation of the put up.

So as an instance, for instance, we have now a put up, uh, you realize, , 10 greatest methods to make 100 quick, proper? It is early December, proper? We’ll, we’ll clone that put up and we’ll change it to, you realize, 10, 10 methods to make cash for Christmas. , Christmas presents or one thing like that. And so we’ll use a seasonal variation, you realize, we are able to change the featured picture as a result of it is a clone and we possibly would possibly take a pair issues out of the article, you would possibly add a pair issues to it.

Uh, we’ll share it to Flipboard after which as soon as it is form of run, it is form of coarse, then we’ll delete it and redirect it again to the unique article. 

Jared: Oh, that is good. Okay. So you may virtually bend an article for, you realize, such as you stated, dinner recipes, proper? Going again to that authentic analogy, like it is a winter dinner recipe.

Now it is a Christmas time dinner recipe. Now it is a snowy day, Christmas time recipe, no matter it’s, you 

Michael: know, you realize, as an instance you will have, you realize, nacho recipes in your web site. It is tremendous bowl. These are, you clone it. These are one of the best. Nacho recipes to your Superbowl occasion. Now we’re in March, March insanity is developing.

These are one of the best, you realize, uh, nacho recipes to your March, you realize, March insanity occasion. After which when the, you realize, you realize, we had within the golf season within the PGA tour, proper. Then these turn out to be, you realize, nachos. I do not know if folks watch nachos after they’re watching golf, however, uh, in the event that they do, you may definitely have a, uh, a put up for them and that is what makes it form of cool as a result of it is not Google.

So you do not actually need authentic content material for it. You should utilize syndicated content material. You possibly can syndicate your content material. You possibly can syndicate content material from a buddy. , a good friend. , you might say like, if one in every of your running a blog mates has a extremely nice article on one thing, you may say, Hey, I really like this text.

May I syndicate it? And, you realize, if they provide you permission, you may syndicate it, share it on social media, flipboard, get visitors to it. You probably have, you realize, uh, show advertisements or whatnot in your web site, you can also make cash off of it and it does not need to be authentic content material. 

Jared: And once more, simply so we’re listening, prefer to syndicate, it is very straightforward as offered you will have that permission.

You simply principally, I take Michael’s article, I publish it by myself website. I canonicalize again to your article, so there is no duplicate content material points. You get the credit score from a standpoint of the unique content material, however then I can use that by myself social media accounts, i. e. Flipboard to drive visitors.

That is actually attention-grabbing. 

Michael: Yeah, completely. And the cool factor about that’s like, what we discovered is the Flipboard visitors tends to be, you realize, superb high quality visitors. So the RPMs on it are actually excessive. Uh, it is, it is. Of all of the social community, you realize, social networks, uh, you realize, we’re with Mediavine now, PubNation, and of all of the networks, Flipboard’s most likely the best of social networks so far as RPMs.

So it is a very, you realize, top quality form of visitors. We’re getting nice electronic mail subscribers from the flipboard visitors. Uh, so it is, you realize, it is a lot better high quality visitors. Like for those who ever acquired a Google uncover characteristic, like they’re superior since you’ll get. Proper. 20, 000, 20, 000. Proper. Precisely. Proper.

It’s going to blow up. However if in case you have like affiliate affords in there, you will be like, Oh my gosh, I acquired so many issues, I did not make a single sale, proper? Your time on web page goes manner down. Like all that stuff, you realize, your RPMs are typically low, however you make some huge cash as a result of it was a lot visitors. So we’re not going to show it away.

Proper. Nevertheless it tends to not be like tremendous, tremendous excessive monetizing content material the place with Flipboard visitors, we discovered the RPMs is larger than common. We discovered the e-mail subscription fee is, could be very, very robust. And I believe it is as a result of, you realize, you realize, individuals are going, why do folks use Flipboard, proper? They use Flipboard to be uncovered to new content material concepts.

They don’t seem to be offended about it, proper? Individuals don’t go to Reddit to learn new blogs. Individuals do not go to Twitter to learn weblog articles and stuff, however folks do go to, you realize, Flipboard to be uncovered to this type of content material. So it tends to be simply very top quality visitors. 

Jared: So, uh, we have talked loads about what we are able to do with our content material to make it greatest for Flipboard, together with titles, photographs, learn how to share, learn how to reshare.

However how will we get folks to begin to learn our flips, to interact with our flips, to take our flips and put up it or reflip it, I assume, is the terminology onto their web site. It isn’t a board. It is a journal. Have a look at it. I see. I am getting it. I am getting it I ought to have studied up on the lingo earlier than we did this interview How will we get folks to interact with it?

, like does it simply occur over time prefer it does with Google with good keywording? Does it occur as a result of we have interaction with folks and that is how the relationships are arrange or is it one thing else that does it? 

Michael: Properly, you will get followers and you will get that engagement simply by being energetic on the platform.

There’s not likely like a, like a chat form of perform, the best way there’s like on, you realize, Twitter, uh, folks can form of touch upon articles and various things, however you realize, I do not see a excessive stage of adoption on that, on, on Flipboard. So, you realize, the massive factor is to only publish, you realize, form of nice content material and publish typically.

So that you get a lot of followers, however then additionally comply with influencers. In your area of interest with the intention to get extra, extra followers. Trigger plenty of instances for those who flip the content material of different folks, then they’re going to find yourself following you. And there is this danger, you realize, reciprocity that form of occurs. Like, you realize, for those who share someone’s posts, they’re, for those who comply with someone, they have a tendency to comply with you again as a result of simply out of danger, you realize, reciprocity.

So, you realize, undoubtedly, you realize, comply with different folks. After which one other approach to form of develop your profile is you wish to be part of giant group magazines. Okay. And there are a number of, uh, giant group magazines you can form of be part of. There’s a few running a blog influencers, you realize, which can be large on Flipboard, have magazines which can be open for folks to form of be part of.

So you may be part of these simply by looking, you realize, for, uh, , open magazines to affix, however then additionally Flipboard, the Flipboard group runs a number of exchanges, that are principally their group magazines. They’ve a journey trade. They’ve a meals trade. Um, Uh, they’ve, I believe a images trade, you realize, there is a handful of exchanges you can apply to affix.

You simply electronic mail them, inform them you’d prefer to, you would like to affix. Now, even for those who, it is a little little bit of a hack, okay. However even in case you are not in journey. Are in meals, you must nonetheless attempt to be part of, be part of these met these exchanges. 

Jared: Okay. 

Michael: And so like, as an instance, I do know it would sound counterintuitive. Like on Pinterest, for those who’re an automotive blogger, you are going to make all of your boards automotive and you are not going to most likely deviate out of your area of interest, proper?

Whereas on Pinterest, what you would possibly do is you may be an automotive blogger, however you additionally add a journey journal and also you add a meals journal. And since everyone eats. Proper. Everybody likes to journey, you realize, for essentially the most half, proper. So you may add these magazines, you may flip content material into these magazines that aren’t yours.

So that provides you that chance to turn out to be a useful group member. After which that additionally provides you a chance to affix these giant exchanges and begin networking and getting your profile out in entrance of further followers. And for those who flip a cool journey article that folks actually like, they might find yourself following you.

As a result of they just like the content material that you simply’re, you realize, you are flipping after which they may additionally begin studying your content material as nicely. So I believe it is actually necessary to department outdoors of your area of interest and actually, you realize, open your self as much as, you realize, being in these different form of group exchanges and magazines.

Jared: How subtle is the algorithm? We’ll name it. Um, when someone, when one other model or someone begins following you, um, does that imply that they’re going to see the entire content material you put up or is it extra of a curated factor? I imply, I do know, like, for instance, on Twitter now, even I do not all the time see the That is the stuff from the folks.

I comply with Instagram’s the identical, however manner again within the day, the algorithm was that if I adopted somebody, I would see all the pieces that they posted, you realize, like how useful is our followers within the general scheme of getting your content material found. 

Michael: Oh, so when, when folks comply with you, they may see all the pieces that you simply form of will see most of what you put up in your, your profile, it will present up in there.

Uh, for, uh, of their, for you feed, they won’t essentially see all the pieces. And I do not know precisely how the algorithm determines how a lot of your content material they, you realize, they’re going to see of yours after they comply with you. Uh, however folks will see in the event that they comply with you, they’re going to see your profile. They will additionally comply with your magazines.

And other people would possibly select to comply with your journal, however not you. Nonetheless, most individuals will comply with your profile and never your magazines, which seems like actually form of counterintuitive, however like, for instance, on rich geeks, uh, uh, Flipboard has very nice analytics of the magazines. You are the highest put up and the way many individuals are clicking them.

And for those who went on my profile and also you checked out all of the visitors from all my magazines, after which in contrast that to the quantity of visitors I get from Flipboard, uh, you realize, possibly solely 20 p.c of the visitors is coming from my particular person magazines, the remainder of it is as a result of they’re following the profile.

So the profile appears to be a bit extra highly effective than the person magazines, however you need to have these magazines. Trigger that is a spot for the content material form of the go. And it retains all of it organized and, and all the pieces. Um, however a lot of the visitors truly comes from the profiles. 

Jared: What different ideas do you need to share for getting extra visitors from Flipboard?

Possibly the issues that you simply began or that you have seen work rather well as you have grown from, Oh, I am getting visitors to now one million, you realize, web page views a month from Flipboard. Okay. Properly, the massive factor is, 

Michael: uh, add a Flipboard button to your web site. So plenty of social sharing plugins, uh, do not at present have a flipboard sharing, uh, button, you realize, trigger you realize, one thing that bloggers are completely below using flipboard, proper?

So I believe social warfare has a social sharing a button. I exploit, uh, scriptless social sharing on my web site, which does not natively have a flipboard button, however I paid my developer 50 and he was ready so as to add the flipboard button. Uh, to the web site, uh, you will need the Flipboard button so folks can begin flipping your articles, particularly as you are driving visitors from Flipboard, proper?

Trigger when folks come to your article, you wish to make it as straightforward as potential for them to reflip your, your content material. So, I imply, everybody has a Pinterest button. If you are going to lean into Flipboard, undoubtedly add a Flipboard, a Flipboard button. Invite folks and your others, you realize, different social media networks, invite them to comply with you on Flipboard.

Um, you realize, we have had some luck sending out to our electronic mail, you realize, electronic mail e-newsletter, like, Hey, by the best way, comply with us on, you realize, Flipboard. Um, we have despatched out tweets and, you realize, onto our Fb, you realize, group might comply with us on Flipboard. , so, you realize, you are, if you have already got an viewers. And a few of them are on Flipboard.

, you undoubtedly wish to attempt to attain them for those who can, uh, and get them following you as a result of that’ll assist issues, you realize, go viral. Uh, Flipboard additionally provides you a few like little buttons and widgets you may create. And so you may put it in your sidebar or on the finish of posts, or you might use like add inserter and finish it, you realize, add it someplace, you realize, totally different locations, places in your website, you realize, comply with this journal on Flipboard, comply with this profile on, on Flipboard, um, you realize, I’ve seen some folks have some actually good luck.

They really take a bit little bit of a video of their magazines after which they share it out on Instagram with a hyperlink and bio and say, Hey, comply with us on Flipboard, you realize, in order that might be efficient, you realize, technique as nicely. 

Jared: Man, that is nice. Okay. Um, I imply, do you end up virtually creating content material particularly for Flipboard now, or is it simply that Flipboard content material mirrors so properly with the kind of content material you revealed in your web site already?

Michael: Um, no, I, we undoubtedly are on the level now the place we give some thought to, uh, Flipboard, however we have now seen that there is some actually robust correlations between, uh, you realize, what does nicely on Flipboard and what doesn’t nicely on, you realize, somewhere else. , so, you realize, that is form of the cool factor about it.

, we would go, nicely, it will do nicely on Flipboard. Uh, what we have form of discovered is like, um, on Flipboard, like, you realize, detrimental headlines are likely to form of do nicely. We do not prefer to go actual detrimental with our content material. So we’ll attempt to. We’ll attempt to lean into the type of headline that does nicely, however make it optimistic.

So, you realize, it will be, uh, like, let’s simply say, you realize, we have now one thing like, uh, 18 films that ought to have by no means been made or one thing, you realize, that is form of detrimental. So we’ll attempt to determine like, okay, is there a manner that we are able to put a optimistic spin on it? So it may be 18 methods, you realize, 18 films that ought to by no means have been made and the way we would repair them.

And we provide a bit little bit of an answer and that’ll are likely to do nicely. On Flipboard, uh, after which we would produce, you realize, extra content material, you realize, like that. Flipboard has very nice analytics, so you may see what individuals are participating with. You possibly can see what your click on by way of ratios are on Flipboard. So for those who see one thing that, you realize, your viewers is basically resonating with, you realize, you may publish it.

And the cool factor is, as a result of Flipboard is, you realize, the, your postings on Flipboard are comparatively quick lived, you realize, you get to maintain going again and take further bites at Apple. Like, you realize, 30 days from now we are able to take that very same article, reshare it once more. Possibly we cloned it. Possibly we modified, tweaked the headline a bit bit.

Possibly we modified the featured picture simply so it seems to be a bit contemporary, however we are able to reshare it and we are able to get that form of visitors, you realize, all, over again. You do not have to only hold shopping for new, you realize, new content material or hiring an increasing number of writers to supply the content material. You possibly can simply reuse plenty of what you will have.

So 

Jared: we’re developing on time, however I would like to not less than hear what, what’s a each day course of appear to be, what’s our month-to-month course of, nonetheless it’s that you simply truly get into the workflow of this, what does it appear to be for, to your group and everyone listening, realizing that you simply’re most likely doing loads given the dimensions of your website and employees, however simply even nonetheless listening to the method would most likely be actually useful for folks to form of get their thoughts wrapped round what it will appear to be to place time constantly in the direction of this.

Thanks. 

Michael: Positive. So it actually solely takes a bit little bit of time a day. We do not commit an entire lot of time to it. I’ve truly modified my youngsters and learn how to do it. So my daughter, my daughter is 60. Thanks. My daughter is 16 and my son’s 14 and I confirmed them simply form of like learn how to flip issues and reflip issues.

And they also form of run the flipboard. They form of run the flipboard profile for me. So executed. Yeah, thanks. So, I imply, we do, uh, I’ll test it out, you realize, a bit bit. I’ve it on my cellphone. Uh, however we educate them to do it, however the large technique, I believe, you realize, actually form of helped us develop has been collaborating in, in Flipboard shared teams, you realize, for those who’re accustomed to weblog share teams, you realize, on Fb, you realize, they’ve these teams on Fb, you go in, you drop your hyperlink that you really want different folks to share, and then you definitely reshare the hyperlinks of different folks.

And so, um, , that is form of what the, our children do, you realize, for us, they’re going to take one in every of our articles, they’re going to reshare one in every of our posts, after which they’re going to flip the posts of, of different bloggers. Then I prefer to go in, um, Myself on my cellphone. I’ve the flipboard, uh, on my cellphone and I will simply form of see what’s trending on within the for you part and something that is form of going viral or appears to be getting plenty of engagement.

I will go in and re flip that form of, you realize, manually simply to assist form of develop, develop the profile. So, uh, you realize, that is the form of factor I love to do when, you realize, my spouse, you realize, runs into goal to seize one thing fast, I will pull out my cellphone and I will work on doing a bit little bit of flips. So. , actually solely takes about, you realize, 10 to fifteen, you realize, minutes a day.

Jared: That is, that is fairly, uh, that is fairly, that is fairly darn manageable to not less than give it a good shot. Now, um, simply to place all of it in context and form of convey us to an in depth, like roughly what was your timeline? On from whenever you, you realize, first observed the flipboard doing nicely as a result of it was hooked as much as your RSS feed earlier than you began seeing, you realize, uh, will increase together with your positive aspects.

And once more, you stated it will take some time for folks listening. It isn’t a silver bullet. It isn’t a, uh, a magic wand. You possibly can wave tomorrow and have all of it executed, however like, simply give folks form of a horizon when it comes to timing for what they’ll form of anticipate going ahead. 

Michael: Uh, I believe, I believe it took about six months from when the slip, you realize, ish.

I believe from about when the. RSS feed was set as much as, it began attracting my consideration. 

Jared: Yeah. 

Michael: Proper. After which after that, I believe, uh, as soon as we began leaning into it, it took about, you realize, a bit over six months to actually form of scale it as much as, to the place it’s, the place it’s now. Um, I believe that the primary six months might have been, you realize, if I had recognized what I do know now, I Proper.

, I believe the primary six months would have been a lot, a lot precise impact, you realize, sooner. I simply did not know something in regards to the platform. So I did not know what to spend even 10 to fifteen minutes a day, actually form of messing round with it. Uh, so I definitely suppose, you realize, that would have been sped up.

, we have now an internet site that we bought one in every of our meals web sites. We bought that web site mid October and of final 12 months, that web site’s getting about 300, 000, you realize, month-to-month web page views on Flipboard. So we began in October. So, you realize, that is about 5 months. For, you realize, a pair hundred thousand web page views.

Um, so, you realize, for those who, if in case you have a course of in place and also you form of comply with the system, you may undoubtedly, you realize, uh, velocity issues up, you realize, a bit bit, uh, nevertheless it does, you realize, it does take time. So I wish to mood expectations. I clearly, proper. As a result of, you realize, uh, for instance, you realize, being pregnant takes 9 months.

You possibly can’t assign extra women to it and velocity it up. So, you realize, Flipboard goes to take a sure period of time. Uh, however you realize, uh, if, for those who do it, you, you realize, you spend a bit extra effort into it, you may definitely velocity it as much as some extent. 

Jared: You heard it right here first. It is faster than having a child.

In line with Michael. Yeah, 

Michael: faster than having a child. 

Jared: There we go. Hey, um, that is fantastic. I might ask you one other hours with the questions. However the place can folks meet up with what you are doing? And positively be taught, like I stated, be taught extra if they need about, you Sort of this flipboard course of that you have, uh, to a point mastered.

The place can folks comply with alongside? 

Michael: Uh, completely. Properly, we do have a, uh, a gaggle, a flipboard share group that is obtainable to all bloggers simply to assist construct the group. It is a, uh, insiders, Fb group. I will provide the hyperlink for that, you can add, uh, so folks can be part of that for, without cost. Uh, we even have.

Uh, a flipboard, you realize, administration, um, that we provide. So folks, folks can be part of that. And I made a particular pricing and particular providing for, uh, folks which can be a part of the area of interest pursuits group. So I will provide the hyperlink, uh, for that. And we do run a running a blog mastermind group the place we educate folks running a blog, no offense, ways, methods, and all the pieces.

And that is it. Be a part of insiders. com. 

Jared: Excellent. Properly, I’ll get these hyperlinks and I will ensure that they find yourself within the present notes. Thanks for creating one thing for the viewers. At all times appreciated. Um, and yeah, we have had you on to speak about that insider group earlier than. So for those who do take heed to the outdated podcast episodes with Michael, you will most likely get a refresher on that.

Um, and To shut out, is there something necessary that I, as a result of I am, I am a novice at this, like I am, I am model new at Flipboard. So is there something I did not ask you that you simply suppose is basically necessary that folks hear earlier than we form of log off on this matter? I 

Michael: imply, I believe, I believe a very powerful factor is to only get began.

Like, like each. , each a part of running a blog, I bear in mind once I first began running a blog and I did not even perceive learn how to use WordPress or set like every two tags. And now that appears so easy at present, proper? Like a Flipboard appears, you realize, form of possibly intimidating to someone that hasn’t used it earlier than.

However when you simply spend a bit little bit of time with it, That’ll all turn out to be, you realize, fairly intuitive. So, you realize, most necessary factor is to only construct that momentum. So I would say, you realize, obtain the app, begin messing round with, you realize, begin messing up with it. The cool factor about being, you realize, new on the platform is nobody’s following you whenever you’re new.

So for those who make a mistake. No one noticed it. So simply bounce on the platform, you realize, begin experimenting with it a bit bit. Begin following some folks, comply with me in order for you, and you may see, uh, what we’re doing, however a very powerful factor is to only get began. 

Jared: Yeah. That is an excellent level. Boy, you realize, you make a video on YouTube, all of us need to, it is, it is there.

Proper. However with Flipboard, yeah. Get began, make errors and be taught as you go. That is an excellent level. Sort of seems like, um, plenty of issues these days. Uh, Michael, that is fantastic. Hour flew by. I want I might have you ever for one more hour on this matter. Uh, I am so excited to, to, to share this with everybody. And, um, thanks for simply bringing this type of, uh, idea that I, like I stated, I do not suppose we have ever talked about right here within the podcast earlier than.

Actually not in lots of, a few years if we have now. So I actually admire all the worth you introduced. Oh, you are welcome. Thanks a lot for having me. Properly, and I can say this with, uh, with, with reality till we discuss once more. I am certain we’ll see you once more someday. 

Michael: It sounds good. Thanks.