74 Artificial Intelligence Statistics to Guide Your Marketing Plan

Synthetic intelligence instruments are a sizzling matter in advertising circles. Since ChatGPT burst onto the scene in late 2022, the adoption charges of AI have spiked. Analysis budgets have grown, and plans for the way to use these new tools safely and successfully have been hatched.

On this submit, we share 74 synthetic intelligence stats that give a full image of what each organizations and customers take into consideration AI. From prime use circumstances to perceived worth to rising considerations, you’ll see what enterprise leaders – and your potential clients – make of those new instruments, so you may perceive how greatest to implement them in your individual workflow.

Supply: Similarweb

• Chat GPT reached 100 million users sooner than every other app. By February 2023, the chat.openai.com web site noticed a median of 25 million every day guests. eMarketer predicts that greater than 20% of all People will use ChatGPT no less than as soon as per thirty days in 2024.
• GPT-3 was initially educated with 45 terabytes of information.
• The worldwide AI market dimension is anticipated to be value $407 billion by 2027. That’s a compound annual progress charge of 36.2% from 2022.
• 46% of U.S. adults assume AI programs are being developed too quick. There’s a distinction alongside get together traces right here, with 41% Democrats saying AI is transferring too quick in comparison with 52% of Republicans.
• Greater than 100 million people in the U.S. will use generative AI by 2024. By 2025, that quantity is anticipated to achieve 116.9 million. eMarketer predicts that greater than half of all People aged 12 to 44 will use generative AI by 2025.
• 96% of executives say generative AI is a sizzling matter of debate with their boards.
• 45% of executives say the recognition of ChatGPT has led them to extend funding in AI.
• In Might, the Biden Administration introduced $140 million in funding to launch seven new Nationwide AI Analysis Institutes.
• That brings the full number of National AI Research Institutes in america to 25.
• 49% of employers expect AI to have a positive impact on job growth. Against this, solely 23% anticipate the affect of AI to be unfavourable.
• Nevertheless, solely 38% of U.S. adults assume AI will enhance white collar job alternatives, whereas 42% assume AI will scale back these alternatives. For blue collar jobs, 37% assume AI will enhance alternatives and 46% assume they may worsen. Globally, 36% of workers anticipate AI to switch their present job.
• 66% of global adults say AI services will considerably change their lives within the subsequent three to 5 years.

Supply: World Economic Forum

Synthetic intelligence utilization statistics

So synthetic intelligence use is rising quick. However what are folks really doing with these new instruments? On this part, we’ll take a look at how enterprise and customers are utilizing – and plan to make use of – AI applied sciences.

Supply: IBM

• 34% of companies currently use AI, and an extra 42% are exploring AI.
• 28% of U.S. adults mentioned their employer is utilizing ChatGPT or related chat-based instruments. 19% mentioned their employer is utilizing AI image generators, 30% mentioned their employer is utilizing AI for information evaluation, 21% mentioned the employer is utilizing AI instruments for video technology, and 17% mentioned their employer is utilizing AI for HR and recruiting.
• 30% of IT professionals say their colleagues are utilizing AI and automation instruments to save lots of time
• Bigger firms are 100% more likely to make use of AI than smaller firms, however 41% of smaller firms are presently creating AI methods.
• 35% of organizations are training and reskilling their teams to make use of new AI and automation instruments
• 22% of respondents to a McKinsey survey say they regularly use generative AI in their work, whereas 79% mentioned they’d no less than some publicity to generative AI.
• People are cut up on whether or not AI-generated written work might be pretty much as good as that created by a human. 44% said yes, whereas 40% mentioned no. 36% mentioned AI work can actually be better than content written by a person, however 47% disagreed.
• 48% of IT leaders advised a Gartner Peer Neighborhood Survey mentioned their organizations are using generative AI beyond ChatGPT, however solely 12% are doing so extensively.
• 58% of U.S. adults are conversant in ChatGPT, however solely 14% have tried it.
• 18% of U.S. adults aged 18 to 29 have used ChatGPT at work, in comparison with 8% of these aged 50-64.
• 27% of Americans say they work together with AI a number of instances a day (or extra).
• 21.4% of all Americans who use generative AI are aged 25 to 34. That makes them the most important customers of generative AI, {followed} by 35 to 44-year-olds (19.3) and 18 to 24-year-olds (14.0%).
• 49% of U.S. adults say they use AI to search for information, and 44% use AI to study new issues.
• 67% of adults say they’ve a great understanding of what AI is, however solely 51% know which services use AI.

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Synthetic intelligence outcomes statistics

What does all of this imply by way of precise enterprise outcomes? Right here, we’ll take a look at the present and anticipated advantages of synthetic intelligence use within the office.

Supply: eMarketer

Synthetic intelligence belief statistics

Each manufacturers and customers have embraced synthetic intelligence. However can we belief the instruments, or are we merely placing up with them as a result of they make our lives simpler? The reply is a bit little bit of each. AI instruments are trusted in some contexts, however not in others. Let’s see what the statistics about synthetic intelligence belief reveal.

Supply: Pew Research Center

• 38% of Americans are extra involved than excited concerning the growing use of AI in every day life, whereas solely 15% are extra excited than involved. 46% are equally excited and anxious.
• Nevertheless, 74% of business executives imagine the advantages of generative AI outweigh the potential dangers.
• Solely 23% of U.S. adults belief how generative AI is being utilized in social media, and 59% are worried about not understanding how AI algorithms work. 39% said they might belief influencers much less in the event that they elevated their use of AI.
• Likewise, 37% of executives mentioned the shortcoming to elucidate outcomes from generative AI algorithms is a problem.
• 80% of U.S. adults are anxious about AI getting used to impersonate somebody to entry unauthorized info.
• 66% of U.S. adults are involved about privateness points involving the usage of generative AI for social media.
• 27% of U.S. adults belief search outcomes generated by AI, whereas 31% mistrust these outcomes.
• Nevertheless, 75% of consumers belief content material written by generative AI.
• 52% of adults say they belief firms that use AI as a lot as they belief different firms.

Supply: Capgemini Research Institute

Synthetic intelligence advertising statistics

What does all of this imply on your advertising technique? The AI statistics present you’re most likely speaking about utilizing synthetic intelligence for advertising, even if you happen to haven’t really carried out these instruments but. Right here’s how different manufacturers are utilizing AI for advertising, and what their executives view as a very powerful use circumstances.

Supply: eMarketer

Synthetic intelligence customer support statistics

For manufacturers, customer support automation and assist is an apparent implementation of AI instruments. Chatbots are a widely known and accepted software for customer support, particularly on social media. AI makes these chatbots far more useful and personalised.

The stats present enterprise are significantly eager on this use of generative AI. And customers are overwhelmingly happy with the outcomes.

Supply: Capgemini Research Institute

• 35% of executives mentioned digital assistants for buyer engagement are the highest generative AI use case in gross sales and customer support.
• 38% of executives mentioned buyer expertise and retention is the first focus of their AI investments.
• 38% of companies are utilizing or contemplating utilizing NLP AI for buyer care.
• 46% of IT leaders who mentioned their organizations use generative AI past ChatGPT mentioned they use it for customer support.
• 47% of organizations that already use AI mentioned they use generative AI most for gross sales and customer support.
• 51% of those IT leaders say generative AI could have a considerable affect on bettering buyer experiences within the subsequent 12 months.
• 83% of business executives mentioned that chatbots for automating customer service and bettering information administration are probably the most related utility of generative AI to their enterprise.
• 67% of executives mentioned that generative AI can enhance customer support by way of automated and personalised assist.
• 89% of consumers who frequently use generative AI chatbots are happy with their expertise.
• Nevertheless, folks nonetheless need to have the ability to attain a human when they should. 72% of U.S. adults are anxious about having the ability to attain a human as a substitute of interacting with AI. Solely 5% are by no means anxious about this.
• Entry to a generative AI conversational assistant will increase buyer assist agent productiveness by an average of 14%.
• Nevertheless, solely 6% of organizations reported utilizing generative AI for chatbots for customer support as of April 2023.

Supply: McKinsey & Company

Synthetic intelligence social media statistics

Synthetic intelligence drives social media algorithms. Right here’s what the AI stats inform us about social media.

• Fb recommends about 15% of feed content from non-followed accounts primarily based on synthetic intelligence
• These AI suggestions have pushed a 7% increase in total time spent on the platform.
• Meta’s Llama 2 open supply giant language AI mannequin was educated with 40% more data than Llama 1.
• Meta had 150,000 download requests for the mannequin within the first week after Llama 2 was launched.
• Within the two months after it launched, Snap’s My AI chatbot acquired 10 billion messages from 150 million customers.
• Pinterest’s AI-powered “store the look” product suggestions drove a 9% increase in conversions of their early checks.
• 50% of U.S. adults are occupied with studying extra about how generative AI is utilized in social media.

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