52 Snapchat Statistics That Matter to Marketers in 2023

Whereas TikTok and Instagram could snatch all of the headlines, Snapchat stays one of the vital fashionable social media platforms on the planet—which suggests companies ought to be taking word.

Certain, it’s filled with silly filters and effects, however beneath the bells and whistles, Snapchat is a strong software for manufacturers that wish to join with their audiences in enjoyable and interesting methods.

In case you’re contemplating utilizing Snapchat for business, it’s time to get aware of the newest Snapchat stats. Data is energy, in any case. So prepare to trace important Snapchat age statistics, familiarize your self with essentially the most up-to-date Snapchat enterprise stats, and dig in deep with attention-grabbing details in regards to the social media platform. With these numbers in hand, you’ll be able to take your social media marketing strategy to the following stage.

Listed here are all of the Snapchat utilization statistics that you must make social media a (anticipate it!) snap in 2023.

General Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its coronary heart, Snapchat is a software for connecting with family and friends.

And whereas it is probably not the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has an actual maintain on Gen Z. Those that do Snap, snap onerous: individually, customers spend 30 minutes a day on the app; collectively, they ship millions of Snaps each single minute.

All of which is to say, the social media platform is a good match for manufacturers trying to join with a younger, passionate, extremely engaged demographic. If that aligns along with your social media goal market, learn on for some key Snapchat stats.

• ..and a whopping 347 million every day lively customers

• The Snapchat app was downloaded a complete of 330 million times in 2022 — 54 million of these downloads have been within the U.S. market
• Greater than 2.4 million Snaps are shared each single minute

• It’s extremely uncommon {that a} Snapchat person solely makes use of Snapchat: simply 0.1% of users are distinctive to the platform. 83.6% of Snapchat customers are additionally on Fb, and 81% additionally use Instagram. Snapchatters are least more likely to even be utilizing Reddit… there’s solely a 22.3% overlap

• Snapchat helps greater than 40 different languages
• In a US client satisfaction survey, Snapchat scored excessive with 70 points (out of a possible 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Fb

Snapchat customers spend a mean of 30 minutes a day on the app

• Surprisingly, regardless of this excessive utilization fee, solely 1.4% of users name Snapchat their favourite social platform. Whatsapp is essentially the most beloved, successful 16.1% of the vote, adopted intently by Fb (14.6%) and Instagram (14.5%)

Snapchat person statistics

Snapchat’s person base skews young — you’re not going to discover a ton of Gen X or Boomers on the app — with some research even reporting that 60% of all teenagers globally use Snapchat. It’s a quantity that’s grown constantly over the previous 5 years, regardless of the glitz and glamor of TikTok amongst in the present day’s social-loving youth. Amongst these Gen Z and Millennial customers of Snapchat, it’s a reasonably even break up between male and female, with customers situated in additional than 20 international locations across the globe. Commit these Snapchat viewers statistics to reminiscence (or, , bookmark this web page) to be sure you know precisely who you’re, uh, snapping without delay you begin your business Snapchat account.

• Hispanic youngsters are amongst Snapchat’s largest power-user demographic: 23% of this group say they use Snapchat “virtually continually,” whereas simply 12% of white teenagers and 11% of Black teenagers say the identical

Snapchat utilization statistics

By this level, you in all probability perceive that Snapchat is a software for sending and receiving video messages, both privately or broadcast to the world. However do you know that the typical Snapchatter is popping into the app greater than 30 times daily or that they love to make use of the app to communicate directly with their family members? Time to dig into these Snapchat utilization stats to actually chew on all of the important particulars—from what number of messages are despatched every month on Snapchat to how typically youngsters are logging on.

• 42.3% of Snapchat users say they’re on the platform to submit or share photographs or movies, whereas 35.8% are there to message family and friends

• The typical Snapchat person opens the app more than 30 times a day
  Collectively, Snapchatters ship greater than 4 billion+ messages every day
• Android customers spend 3.1 hours a month on Snapchat — a quantity much like Fb Messenger, however one which’s fairly low in comparison with Youtube (23.4 hours) and Tiktok 22.9)
• Amongst teenagers who use Snapchat, a quarter report that they use Snapchat “virtually continually”

• It’s not the commonest supply for present occasions, however 4% of U.S. adults say they get their news from Snapchat

• In 2022, the variety of Snap Tales with music grew over 300% (the most-used songs embrace “Pleased Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Higher” by Lauv)
• Snapchatters interact with AR 250 million times per day on common and play with AR lenses themselves 6 billion occasions every day

• Greater than 300 million Snapchat users interact month-to-month with the Snap Map (a customized map that locations enterprise listenings and close by Tales)

• From 2021 to 2022, there was a 55% increase in time spent watching Highlight content material
• Snapchatters are 150% more likely than non-Snapchatters to desire to speak with photos over phrases

• Snapchat customers are additionally 1.5x more likely than non-Snapchatters to gravitate in the direction of immersive video and cell video games, together with AR experiences
• When surveyed, 75% of Snapchat users report that their important motive for utilizing the app is to attach with shut household and mates
• Social media customers desire Snapchat over different platforms for “sharing real life moments”

Snapchat for enterprise statistics

In case you’re contemplating utilizing Snapchat for business, you’re in good firm: manufacturers from all around the world benefit from the platform’s loyal, highly engaged audience. Snapchat customers discover inspiration for purchases and do their buying analysis on the app. Progressive instruments like AR filters and results provide the chance for advertisers to get artistic and interactive with their target audience. Learn on for extra Snapchat enterprise stats to encourage your social media strategy.

• For Snapchat customers, shut mates are extremely influential—4x more influential, in truth, than celebrities or influencers in relation to buying selections
• On Snapchat, more than any other platform, customers are almost definitely to share their buying experiences and favourite purchases
• 23.2% of Snapchat customers are on the platform to comply with or analysis manufacturers and merchandise
• The present valuation of Snapchat is $38.3 billion
• Regardless of the headlines about social media inflicting despair, 90% of Snapchatters report optimistic emotions whereas utilizing and viewing Snapchat tales

• Half of Snapchat shoppers agree that AR provides them extra confidence a few product’s high quality (and seven in 10 are focused on utilizing AR to work together with a product earlier than shopping for)

Snapchat promoting statistics

Promoting on Snapchat can get you entry to a youthful viewers who’re able to do some severe buying. Even in case you have a small social media advertising budget, just a little can go a great distance on this extremely interactive and intimate app, with advert choices accessible to swimsuit virtually any funds. Snapchat adverts are meant that will help you obtain consciousness, consideration, or create conversions, and may rise up and working in beneath 5 minutes. Be taught extra about your Snapchat ad options here, after which learn on for some quick details about promoting on Snapchat.

• The nation with the very best Snapchat viewers attain in 2022? Luxembourg
• In the meantime, the nation with the most important eligible advert attain is Saudi Arabia

• India has the most important Snapchat promoting viewers, at 145 million, whereas the U.S. clocks in at 107 million

• Snapchat has a possible attain of 575.7 million people—that’s 11.4% of all web customers, and seven.2% of the worldwide inhabitants
• In 2022, Snapchat had a year-over-year increase in ad reach of 7% (38 million individuals!)
• Nearly all of Snapchat’s person base is a part of Gen Z—a technology with a worldwide spending energy of $4.4 trillion. (Within the U.S., Gen Z’s collective shopping for energy is $150 billion)
• Snapchat audiences discover adverts with ‘model function’ 8% more immersive and engaging than adverts with no function
• The 35-plus market is rising for Snapchat advertisers: yr over yr, the app has seen a 40% increase in every day common time spent participating with exhibits and writer content material
• Whereas Snapchat promoting makes up lower than 2% of the U.S. digital ad market, the app’s adverts attain practically half of U.S. smartphone customers

• Advertisements which can be 5 to 6 seconds long have the perfect efficiency, based on Snapchat
• Surprisingly, 64% of Snapchat ads are seen with sound on
• Advert recall for Gen Z on Snapchat is larger than different generational cohorts… regardless of the actual fact these customers spend much less time watching every advert: 55% of Gen Z can recall an advert they watched for lower than 2 seconds

• After watching an advert on Snapchat, customers are 34% more likely to buy the merchandise marketed themselves and 45% extra more likely to suggest a model to their mates

Your head might be reeling with numbers, however that’s a great factor—that dizzy feeling simply means you’re all charged up and able to create an knowledgeable and completely spectacular Snapchat enterprise technique. Take these Snapchat stats and go forth to greatness!