It is time to cease ignoring DuckDuckGo website positioning and declare the visitors you deserve from this different search engine.
On this simple information, we’ll cowl:
- Causes to optimize for the non-public search engine
- Issues that make DuckDuckGo totally different
- Tricks to implement DuckDuckGo SEO
Let’s leap straight in.
What Makes DuckDuckGo Completely different?
The primary distinction between DuckDuckGo and different search engines like google and yahoo is on-line privateness.
Meaning DuckDuckGo would not accumulate private info or observe search historical past, defending the privateness of its customers.
In contrast to Google, which tracks person information and search historical past to point out focused search outcomes and adverts, DuckDuckGo does issues in another way.
As an alternative, the non-public search engine produces its outcomes from 400+ on-line sources, together with Bing, Yahoo, Wikipedia, and the DuckDuckBot.
DuckDuckGo website positioning vs Google website positioning
Different variations relate to the best way search outcomes are displayed.
Listed here are a few of the variations between DuckDuckGo and Google and the way they influence outcomes.
- Adverts: Google adverts are focused to the person and should influence the best way customers work together with natural outcomes. DuckDuckGo, however, gives restricted adverts and is solely based mostly on the key phrases entered, making them much less related to the person.
- Algorithms: Google’s algorithm closely depends on person habits and engagement. This will have a big influence on the best way search outcomes seem. DuckDuckGo’s outcomes are based mostly extra on the intent of the present search, as no previous or saved information influences the outcomes.
- Native outcomes: Google is aware of the precise location of the place searches are coming from, thus, offering extra correct outcomes. DuckDuckGo supplies native outcomes by Apple Maps however would not accumulate or share your IP deal with or private information with anybody.
3 Causes to Carry out DuckDuckGo website positioning
You may be questioning… Ought to I even hassle with DuckDuckGo?
The reply is a powerful sure.
Listed here are just a few legitimate causes to contemplate bettering website positioning for DuckDuckGo.
Every day Searches are on the Rise
With the rising significance of information privateness, DuckDuckGo utilization continues to develop, making it an excellent platform for content marketing.
Despite the fact that its market share pales compared to Google (0.63%), its rise in each day searches is rising astronomically.
DuckDuckGo’s month-to-month searches at the moment sit at 3 billion, which is round 100 million per day.
Evaluating this to its stats 10 years in the past at 3.4 million each day searches, this staggering improve is proof sufficient.
It is the Second Most Used Search Engine in The US
Despite the fact that the worldwide market share of DuckDuckGo is under 1%, it is larger within the US alone.
Claiming 2.45% US market share places the search engine in 4th place as essentially the most used search engine within the nation.
Market share can also be rising, rising greater than 4 instances since 2017 from 0.52%.
Diversifies Natural Site visitors Sources
Clearly, Google dominates the market share as essentially the most used search engine.
However bettering DuckDuckGo website positioning will scale back your dependency on Google search outcomes alone.
Furthermore, optimizing for different search engines like google and yahoo will acquire traction, and visitors will mount up rapidly.
So, diversifying natural visitors sources gives extra alternatives to enhance the efficiency of your website.
Learn how to Enhance DuckDuckGo website positioning: 5 Tricks to Improve Rankings
Listed here are 5 actionable SEO ideas for DuckDuckGo that may increase your rankings.
1. Key phrases Nonetheless Matter
Everyone is aware of how vital key phrases are for conventional search engines like google and yahoo.
And that is nonetheless the case for DuckDuckGo. In reality, it may very well be argued that key phrases are extra vital.
Why?
As a result of the higher your content material is optimized with related key phrases, the simpler it’s for search engines like google and yahoo to grasp.
And as DuckDuckGo will not present outcomes based mostly on the searcher, it will rank content material based mostly on the search question alone.
Now, this doesn’t suggest stuffing your content material with key phrases. That’ll solely make issues worse, for all search engines like google and yahoo.
But it surely does imply that keyword strategies are nonetheless an vital issue for DuckDuckGo.
Need some actionable steps?
Listed here are some pointers to observe to optimize your blog content strategy:
- Match the search intent: When creating the content material in your goal key phrase, make certain it matches the search intent. You may examine this by trying on the ends in DuckDuckGo and Google to see what the outcomes say.
- Optimize for associated key phrases: Gone are the times when focusing on one main key phrase will get optimum outcomes. The extra semantically associated key phrases you optimize your pages and posts for, the higher. Instruments like Surfer website positioning or Market Muse may also help with this.
- Use key phrases in subheadings: We all know that including key phrases in headings may give your website a lift in Google outcomes. Subsequently, it is sensible to proceed this apply for DuckDuckGo website positioning.
2. Entice Backlinks
As cliche because it sounds, backlinks are the best way to go for a big influence on DuckDuckGo website positioning.
They even point out it on their Help Pages:
By crafting high-quality content material, you may appeal to high quality hyperlinks to spice up your web site’s authority and enhance your rankings on DuckDuckGo.
However how do you get high-quality backlinks?
Listed here are a few of the commonest strategies you possibly can apply to your website positioning technique for getting totally different types of backlinks:
- Create content material that draws backlinks: These are articles that get backlinks naturally. They embody unique content material, statistics, final guides, and case research.
- Visitor posts: That is the place you electronic mail authoritative blogs in your area of interest and provide to write down them an article. You will then get a hyperlink again to your website, which is able to progressively develop your area authority.
- HARO hyperlink constructing: HARO stands for Assist A Reporter Out. You join their emails and supply journalists together with your skilled opinion. In the event that they add your quote to their content material, you get a hyperlink again to your website.
3. Add Your Website to Apple Maps
When looking out a question like “eating places close to me” on DuckDuckGo, it guesses the searcher’s location based mostly on nameless GeoIP.
An Apple Map is proven within the consequence, which might be expanded to see the accessible venues.
In the event you run an area enterprise and need it to point out in these outcomes, you may have to submit your website to Apple.
Doing so will improve your native website positioning visibility and visitors to your website.
Here is easy methods to do it:
- Create an Apple ID, in case you do not have already got one
- Log in to your account and go to Apple Maps Connect
- Seek for your enterprise, as it’d already present up
- Choose your enterprise or add a brand new one if it would not present
- Enter your enterprise particulars as precisely as doable
- Confirm your enterprise both by a cellphone name or a doc evaluation
- You may then improve your creator card by including a picture or brand of your enterprise
- There are quite a lot of different particulars you possibly can add, similar to extra photos and working instances
That is it. Now your enterprise will present up as one of many listings in DuckDuckGo native search outcomes.
4. Submit Your Website to Bing
Like Google, DuckDuckGo has its personal crawler, aptly named DuckDuckBot.
This bot will crawl your web site and add pages to its index, all anonymously, after all. Nevertheless, it additionally gathers information from greater than 400 sources, together with Bing.
Meaning in case your website is being listed on Bing, then will probably be listed on DuckDuckGo.
In reality, including your website to Bing Webmaster Instruments can really enhance your website’s indexability on DDG.
Subsequently, it is extremely really useful. Listed here are the steps you may have to observe:
- Create a Bing Webmaster Tools account if you have not already obtained one
- Add your website and enter the URL
- Bing will then crawl and scrape the web page of your website. This will take as much as 48 hours
- Add your sitemap. This can assist Bing discover new content material when it is added
- Confirm your website, both with an XML file or Meta Tag
Following these steps will guarantee your website reveals up extra typically within the DuckDuckGo search engine.
Remaining notice: As DuckDuckGo makes use of Bing as one in every of its sources, optimizing your website for Bing website positioning can kill two birds. Pun meant 😉
5. Consumer Expertise
It must be mentioned. Nice person expertise is what it is all about.
You may have one of the best content material in your website and provide a world-class service. However, in case your web site’s person expertise is unhealthy, your rankings will endure, together with on DuckDuckGo.
Positive, there is not any daring print within the DuckDuckGo Assist Pages about person expertise, however they advocate getting backlinks.
And to get backlinks, your website must carry out properly.
So, what are one of the best methods to make a long-lasting impression? Listed here are just a few ideas for an improved person expertise:
- Use a clear {and professional} design, attempt to keep away from muddle, and construct a robust model
- Optimize your website for pace. A slow-loading web site kills the person expertise
- Present straightforward navigation in your most important menu, footer hyperlinks, and inside hyperlinks all through the location
- Use partaking h1s, h2s, and CTAs to maintain guests on the location for longer
- Use high-quality photos. You’ll find these on sites offering free images
Making the person expertise a precedence will enormously influence rankings on all platforms, enhance your conversions, and bump up income.
FAQs
Listed here are some widespread questions folks ask about DuckDuckGo website positioning and its advantages.
Does website positioning Work on DuckDuckGo?
Sure, SEO works on DuckDuckGo. Nevertheless, it requires totally different techniques than Google website positioning, as a result of platform’s give attention to privateness.
Following the information outlined on this put up will aid you enhance your DuckDuckGo rankings.
How Do You Get Listed on DuckDuckGo?
To get listed on DuckDuckGo, you possibly can submit your website to Bing Webmaster Instruments.
DuckDuckGo makes use of Bing for search outcomes, so give attention to bettering Bing website positioning, and you will begin seeing outcomes.
Why Do Folks Use DuckDuckGo As an alternative of Google?
Many individuals have gotten extra involved about information privateness and, consequently, are choosing different options.
This makes DuckDuckGo an interesting different to search engines like google and yahoo like Google, which observe and retailer person information.
DuckDuckGo website positioning In Closing
In abstract, DuckDuckGo website positioning is value contemplating for digital entrepreneurs that wish to diversify their visitors sources.
By submitting your website to Bing and Apple Maps, and following conventional types of SEO strategies, your website can climb the search outcomes on DuckDuckGo.
Lastly, you possibly can observe the information in our put up titled, increase organic traffic for much more search rankings.
