42 Facebook Statistics Marketers Need to Know in 2023

After a yr of nice shifts within the social media panorama, Fb is probably not fairly as dominant as in years previous. Nevertheless it’s nonetheless the most-used social platform worldwide – by far.

On this publish, we reveal 42 need-to-know Fb statistics, up to date for 2023, to assist your model perceive what’s taking place with Fb proper now, in addition to how one can make the most of altering demographics and promoting strikes.

General Facebook stats

1. Facebook has 2.93 billion monthly active users

That’s a 1.3% year-over-year soar, or a rise of 39 million customers.

Regardless of going by a tricky yr in 2022, Fb stays probably the most used social platform worldwide. For entrepreneurs making an attempt to succeed in virtually every demographic, Fb is a required part of a social marketing strategy.

2. 36.7% of the world’s population makes use of Fb month-to-month

Yep, 2.93 billion customers equals 36.7% of Earth’s 8 billion individuals, as of November 2022. And it’s 47% of the world’s inhabitants aged 13+.

3. 70% of Internet users are lively on at the least one Meta platform

Out of 5.3 billion international Web customers, 3.71 billion individuals use at the least one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use a couple of.

On this publish , we focus particularly on Fb itself, however since there’s a lot cross-pollination in Meta platforms, it’s good to know the larger image, too.

4. Fb is the 7th most valuable model on the planet

Meta’s inventory worth had a bumpy experience in 2022, however Fb’s model worth stays sturdy. (Model worth is a advertising time period that represents the worth of the model itself – it’s not the identical as inventory worth.)

Fb lands behind large manufacturers like Amazon, Google, and Walmart to land in seventh place for 2022 with a model worth of $101.2 billion. Apple holds the highest spot with an estimated model worth of $355.08 billion USD.

5. Fb.com is the third-most-visited website on the planet

Solely Google and YouTube get extra visits. That is simply the net model of Fb, so this doesn’t even embody app use. On that notice…

6. Fb is 2nd-most-used global app primarily based on whole utilization time

Solely YouTube tops it. Fb Messenger is available in at quantity 9.

Fb can be the third-most downloaded app, after Instagram and TikTok.

7. Over 1 billion Stories are posted on daily basis throughout Fb apps

The Tales format continues to develop in reputation throughout Fb, Instagram, and WhatsApp. 62% of customers say they may use Instagram and Fb Tales much more sooner or later.

8. About 15% of Facebook Feed content is really helpful by AI from non-followed accounts

Mark Zuckerberg has mentioned that he expects that share to greater than double by the tip of 2023. That’s a great deal of potential for manufacturers to get in entrance of latest audiences organically. All of the extra motive to remain on prime of the newest modifications within the Facebook algorithm.

Fb consumer stats

9. 67% of monthly users are lively each day

That’s 1.98 billion each day lively customers, a.ok.a. individuals utilizing Fb each single day.

The trick for entrepreneurs is understanding when greatest to share content material to succeed in their each day Fb viewers. We’ve acquired a blog post and tools that will help you determine that out.

10. Greater than 72% of Facebook users additionally use YouTube, WhatsApp, and Instagram

The figures are available in at 72.6% of Fb customers additionally frequenting YouTube, 72.3% utilizing WhatsApp, and 77.4% utilizing Instagram.

There are appreciable overlaps in different common social networks, equivalent to 50.2% of Fb customers additionally being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.

Having a powerful cross-platform campaign technique will make sure you ship the fitting message on every platform.

11. 70% of American adults use Fb

Solely YouTube ranks larger at 83%. Instagram is available in third at 47%.

However, as you’ll see within the subsequent few Fb stats, the platform’s attain shouldn’t be common throughout all grownup age teams.

12. Fb is the favorite social platform of the 35-44 demographic

It additionally is available in tops for male Web customers aged 25-34, though ladies in that age group want Instagram. (Fb presently limits its gender reporting to female and male.)

In case your goal market consists of these demographics, Fb is an much more vital place so that you can join.

13. 7% of Gen Z users plan to give up Fb in 2023

And 25% plan to spend much less time on the platform.

Since generational age ranges can range, let’s specify right here that Gen Z on this case is outlined as customers aged 18 to 25. Seven p.c is hardly a mass exodus, nevertheless it does point out altering consumer patterns that entrepreneurs ought to keep watch over.

It’s at all times a good suggestion to find out about your particular viewers’s behaviors by research and testing.

14. Solely 18% of American Facebook users assume the platform protects their privateness and information

That’s the bottom of all of the social platforms, and a pointy lower from 30% in 2020. That issues, as a result of customers usually tend to click on on adverts – and particularly to make use of social commerce features – on platforms they belief.

Fb utilization stats

15. Customers spend a mean of 19.7 hours a month on Fb

That is available in third behind YouTube’s 23.4 hours a month and TikTok’s 22.9 hours. It’s considerably greater than Instagram’s 11.7 hours monthly. This Fb statistic is for Android customers solely nevertheless it’s nonetheless indicative of business patterns.

16. Individuals spend 30.1 minutes a day on Fb

Whereas the worldwide month-to-month utilization Fb stat above has the platform in third place, it really is available in fifth for each day use time by American adults. For this stat, TikTok guidelines the roost with almost 46 minutes of each day time spent.

Supply: eMarketer

In fact, statistics on Fb use range by nation. For instance, UK customers spend 42 minutes per day on the platform, in comparison with 49 minutes a day on TikTok.

17. Fb use accounted 25.7% of the time U.S. adults spent on social platforms in 2022

That’s a lower from 35.3% in 2019. eMarketer predicts it would lower somewhat additional to 22.4% in 2024. Nearly the entire misplaced time goes to TikTok.

Supply: eMarketer

However don’t let shifting utilization patterns drive you to make main modifications in your technique with out planning and testing. Sure, Fb is dropping time to TikTok, nevertheless it nonetheless represents extra time spent than some other social platform, and can proceed to take action by at the least 2024.

18. 31% of Americans usually get their information from Fb

Whereas that’s declined from 36% in 2020, it’s nonetheless a lot larger than some other social community. YouTube is available in second with 25% of Individuals usually getting their information there.

Individuals count on to listen to about vital occasions on Fb, together with the newest information from their favourite manufacturers.

Fb stats for enterprise

19. The common Fb Web page posts 1.68 times per day

Greater than half of of these posts (52.5%) are hyperlink posts.That’s {followed} by:

• Picture posts: 28.8%
• Video posts: 17.1%
• Standing posts: 1.8%

20. The common engagement charge for a Fb Web page publish is 0.07%

Nonetheless, the speed varies considerably amongst publish sorts, which can be motive to rethink your content mix. Picture posts get the best engagement at 0.12%, {followed} by:

• Standing posts: 0.11%
• Video posts: 0.08%
• Hyperlink posts: 0.04%

Engagement charges additionally range considerably primarily based on the variety of web page followers, with small pages getting the best engagement.

21. 1 billion users message a enterprise on the Fb household of apps every week

Ignoring your DMs is now not an possibility (try the following stat for proof). If you happen to need assistance holding observe of incoming messages, strive a device like Hootsuite Inbox or Sparkcentral.

22. Persons are 53% more likely to purchase from a enterprise they’ll message

Happily, Fb permits companies so as to add Fb Messenger dwell chat to their web sites to enhance customer support and conversions.

It is a highly effective characteristic, though it’s restricted to solely Fb Messenger. A multi-platform dwell chat resolution like Heyday can convey all buyer communication from Fb, Google Maps, e-mail, WhatsApp, and extra into one unified inbox on your group.

23. 54.9% of Fb customers comply with or analysis manufacturers and merchandise on the platform

Solely Instagram ranks larger for model analysis, at 62.3%. With no strong Fb presence, you’ll miss out on these potential clients who’re actively researching what to purchase.

24. Fb accounts for 71.64% of all net visitors referral from social media

The overwhelming majority of clicks by to web sites are coming from Fb. For comparability, Twitter is available in second place at solely 9.02%. If you wish to use social to drive visitors to your weblog or on-line retailer, Fb is your greatest wager.

25. Fb eliminated 5,057,300 pieces of content within the first half of 2022 as a consequence of copyright, trademark, or counterfeit studies

Experiences of mental property violations have risen steadily since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.

A social media audit mixed with social listening program offers your model one of the best chase of recognizing potential violations of your individual mental property.

Supply: Facebook Transparency Center

Fb advert stats

26. The common price per ad decreased 18% in Q3 2022

Fb advert costs have been falling primarily based on information challenges associated to iOS updates and third-party cookies. When you might not at all times be capable of goal as exactly as previously, there’s ample alternative to succeed in particular audiences with an curiosity in your model, at decrease charges.

27. For the 5 days between Thanksgiving and Cyber Monday, Fb’s CPM dropped 37% y-o-y

Did your model make the most of this lowered value? If not, it’s time to begin planning your Facebook advertising strategy whereas prices are nonetheless low, as a result of…

28. Fb advert income is predicted to develop to $75.11 billion in 2024

After studying these final two Fb promoting statistics, you gained’t be shocked to study that the platform’s advert income dropped in 2022. However eMarketer predicts advert income will quickly be on the upswing, rising to $71.32 billion in 2023 after which topping $75 billion the following yr.

Supply: eMarketer

29. Fb’s potential promoting attain is 2.08 billion individuals

Since Fb is probably the most populous social platform, it’s additionally the one with the best potential advert attain. Once more, for entrepreneurs critical about progress, Fb isn’t optionally available.

30. Fb adverts attain 33.3% of the global population over age 13

Put into perspective, that 2.08 billion particular person advert attain is over a 3rd of Earth’s total teen-and-up inhabitants.

31. Fb’s advert viewers is 56.4% male

To avoid wasting you the mathematics, meaning the viewers is 43.6% feminine (since Fb solely provides female and male gender choices). It’s simple to consider these as each being “round half,” however a virtually 13-point distinction is important. Right here’s the way it breaks down for every age group:

All of the extra motive to be sure to research your own target audience to know the place they spend their time on-line.

32. 18.7% of Fb’s advert viewers is in Southeast Asia

That’s the most important portion of Fb’s advert viewers. The subsequent-largest group is Southern America at 12.1%.

33. Fb’s advert income grew 6% in Asia-Pacific from Q3 2021 to Q3 2022

That’s not shocking given the stat above, even within the face of declining general advert income in 2022. For extra geographic context, notice that Fb’s advert income decreased by 4% in North America throughout this era, and decreased 12% in Europe.

Talking of geographic context…

34. Fb adverts attain 62.6% of all Americans aged 13+

Fb additionally studies these potential native promoting audiences as a share of whole inhabitants over age 13:

• Mexico: 87.0%
• United Kingdom: 60.7%
• France: 56.1%
• Italy: 53.2%
• India: 29.5%

(The most recent full record is in our Digital 2022 Q4 update.)

35. The potential advert viewers for Fb Reels is 697.1 million individuals

To place that in perspective with different Fb surfaces, right here’s the potential promoting viewers for different placement sorts:

• Tales: 1.25 billion customers
• Search outcomes: 733.1 million customers
• Fb Market: 495.7 million customers
• Instantaneous articles: 313.6 million customers

For now, the Reels advert viewers is smaller than the Tales advert viewers, however Fb is leaning onerous into Reels. And when you think about the following Fb stat, this will get actually attention-grabbing…

36. Fb Reels accounted for 3.3% of ad impressions on the platform in 2022

Solely 3.3%. However Reels adverts have half the potential viewers of Tales adverts. Advertisers with a strong Reels promoting technique can acquire a bonus by getting in on this advert placement whereas it’s nonetheless a relative novelty.

37. 40% of Fb advertisers use the Click on-to-Messaging format

Fb is targeted on rising this format in response to iOS modifications that make it tougher to retarget customers who click on by to a model’s web site. By holding buyer interactions throughout the platform, manufacturers can see who’s engaged with their adverts and might comply with up straight.

Fb purchasing stats

38. 37% of Facebook users will make a purchase order on the platform in 2023

Supply: eMarketer

That share is tied with TikTok, however due to its a lot bigger consumer base, Fb wins in sheer numbers. Listed below are eMarketer’s estimated U.S. buyers on each platform in 2022:

• Fb: 63.5 million
• Instagram: 41.0 million
• TikTok: 23.7 million

However TikTok social commerce is skyrocketing (take a look at the expansion trajectory on that chart!) and eMarketer predicts TikTok and Fb could have equal numbers of purchasers in the US in 2023.

39. 19% of U.S. consumers begin their on-line purchasing search on Fb

It’s the highest social community used for this objective. The highest general supply is Amazon, {followed} by search engines like google, Walmart.com, and YouTube.

40. The common Fb Web page within the retail business sees 974,000 impressions monthly

Retail pages see a mean viewers progress charge of 0.52% monthly and publish engagement charge of 1.37%. Need extra benchmarks by business? We’ve got a blog post for that.

Fb video stats

41. Over 140 billion Reels get performed on daily basis throughout Fb apps

That quantity, shared in October 2022, is a rise of greater than 50% from Might 2022. Reels are rising quick, and the time for a Facebook Reels strategy is now.

42. A brand new AI suggestions mannequin led to a 15% increase in Reels watch time

That quantity is for Fb alone, not together with Instagram. Fb is leaning onerous into AI modeling, and this quantity makes it simple to see why.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you may schedule posts, share video, have interaction your viewers and measure the influence of your efforts. Attempt it free at present.

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