160+ Social Media Statistics Marketers Need in 2023

Searching for the most recent and biggest social media statistics for 2023? We’ve compiled essentially the most worthwhile insights for every platform so you may get an concept of which channel or traits to deal with this 12 months.

Use this social media knowledge on viewers demographics, utilization, and behaviors to tell your advertising and social media technique for the 12 months forward.

A observe on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and stories from the platforms themselves. Excited by digging deeper? Begin with Hootsuite’s Global State of Digital 2022 Report.

Supply: Hootsuite’s Digital Trends Report 2022

Supply: Hootsuite’s Digital Trends Report 2022

Supply: Hootsuite’s Digital Trends Report 2022

Social media promoting statistics

Wish to dive deeper into social promoting? Learn extra insights in Important Social Media Advertising Stats.

Instagram statistics

Customers

Demographics

Supply: Statista

Utilization

Supply: Hootsuite’s Digital Trends Report 2022

Manufacturers

Searching for much more Instagram advertising stats? Have a peek at 35 Instagram Stats That Matter to Marketers in 2023.

Fb statistics

Customers

Supply: Hootsuite’s Digital Trends Report 2022

Demographics

Utilization

Supply: Hootsuite’s Digital Trends Report 2022

Manufacturers

Supply: Statista

If you wish to get forward of the social commerce recreation, take a look at our Guide to Getting Started with Social Commerce or much more Facebook stats.

TikTok statistics

Customers

Supply: Insider Intelligence

Supply: Statista

Demographics

Utilization

Supply: Insider Intelligence

Manufacturers

Are your TikToks ticking all of the engagement packing containers? Stage up your TikTok information with 23 Important TikTok Stats Marketers Need to Know in 2023.

Twitter statistics

Customers

Supply: Statista

Demographics

• 38.5% of Twitter’s customers are aged 25-34
• Solely 6.6% of Twitter’s users are aged 13-17
• Worldwide, Twitter’s viewers leans more male, with 56.4% of the platform’s demographic figuring out as male. 43.6% of Twitter’s viewers identifies as feminine
• 33% of Americans who use Twitter have a school diploma

Utilization

Supply: Insider Intelligence

Manufacturers

Comply with this hyperlink for even more Twitter stats.

YouTube statistics

Customers

Demographics

• 80% of oldsters say that their youngsters (below 11) watch YouTube
• 54% of YouTube users are male, and 46% are feminine
• YouTube is most popular in India, intently adopted by the US and Indonesia
• The video platform is utilized by 95% of US teens, making it the hottest social media platform amongst Gen Z

Supply: Pew Research Center

Utilization

Manufacturers

Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Marketers in 2023.

LinkedIn statistics

Customers

Demographics

• Over 194 million People use LinkedIn, making the nation the highest consumer charge on this planet
• Finland has one of many lowest LinkedIn usage rates, with solely 1 million folks on the platform
• Almost 60% of LinkedIn customers are between the ages of 25 and 34, whereas customers aged 55+ solely make up 2.9% of the platform’s viewers

Supply: Statista

Utilization

Manufacturers

In case you’re after much more juicy LinkedIn stats, have a learn by means of LinkedIn Statistics Marketers Should Know.

Pinterest statistics

Customers

Demographics

Supply: Statista

Utilization

Manufacturers

Take a look at extra hair-raising Pinterest stats with our weblog on Pinterest Statistics That Matter to Marketers.

Snapchat statistics

Customers

Demographics

Supply: Hootsuite’s Digital Trends Report 2022

Utilization

• On common, customers spend a bit over 3 hours per month on Snapchat
• Surprisingly, Snapchat is the one channel that doesn’t maintain its consumer base solely, that means that Snapchat’s audience can also be scrolling by means of different channels
• 59% of Snapchat users go to the app every day
• In 2022, every day common time spent for customers aged 35 and older watching Exhibits and writer content material elevated by greater than 40% year-over-year

Manufacturers

Need extra Snapchat stats in your life? Learn Snapchat Stats That Matter to Social Media Marketers subsequent.

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