When you’ve ever seen an actual property agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), that promoting is a key a part of the enterprise. However in 2023, essentially the most highly effective actual property advertising is going on on social media.
In excessive markets and recessions alike, savvy actual property brokers are turning to social platforms to share house listings, generate leads, join with shoppers, and showcase their experience.
However you’re most likely right here since you are a savvy actual property agent on the lookout for intel on the most effective methods to serve your own home hunters, so… welcome! Put your finest open-house footwear on and take a tour by some critically inspiring actual property social media statistics.
(And whenever you’re carried out finding out and able to dive into creating content material, we’ve received 26 real-estate social media content ideas right here to get you began.)
Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.
Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour… don’t leave ‘em hanging!
In line with the Nationwide Affiliation of Realtors, 89% of actual property brokers use Fb for his or her enterprise. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third-most-popular social app within the business — 53% of Realtors use it.
Social media posts are perfect for sharing house listings with a big group of individuals. Whether or not you’re making a TikTok video or creating an Instagram photo carousel, the visible nature of social media permits Realtors to simply showcase a property. These listings will after all attain your followers, however Realtors who use a great hashtag or social SEO strategy can obtain a good additional attain.
In our humble opinion, this looks like a missed alternative, contemplating that the platform has greater than 2 billion monthly active users. (It’s the second-most in style web site within the world!)
Moreover the unimaginable potential viewers right here, the long-form nature of YouTube permits for sturdy video excursions of houses. You’ll be able to even go Live on YouTube with a digital open home. When you’re ‘Tube curious, check out our guide to marketing on YouTube. You’ll be becoming a member of that adventurous 26% of brokers very quickly.
5. Social media is more powerful than MLS for producing high quality leads
Within the Nationwide Affiliation of Realtors’ most up-to-date expertise survey, 46% of Realtors agreed social media was the most effective device for producing high quality leads. One other 30% voted for MLS.
In 2022, 12% of Realtors reported utilizing TikTok for enterprise functions. This quantity is up 4% from the previous year. Contemplating that TikTok has 50 million active daily users (the app was the second most downloaded on the planet in 2022), we suspect utilization amongst actual property execs is simply going to develop from right here.
Learn more about using TikTok for business here.
@stevenkimhomes That is what $600K will get you in Toronto! That is what Downtown Toronto residing seems to be like! CN Tower Views, Lake Ontario Views, Downtown Toronto Views 💯#torontorealestate #torontocondos #firsttimehomebuyer #investmentproperty
One other 59% admit that they really feel “anticipated” to have a presence on social. When you’re feeling the strain however don’t know what to publish, don’t stress: we’ve received you coated with tons of real-estate-centric social media post ideas right here.
Posting repeatedly on social media platforms can preserve you top-of-mind for shoppers (previous, current, and future!) and create a simple means for anybody to get in contact. With increasingly more folks anticipating companies to supply customer service via social, it’s a good suggestion to have a presence right here.
(After all, that doesn’t imply you have to cease sending out calendars or “Comfortable Labor Day!” emails. You do you!)
For all the excitement about Metaverse real estate, Realtors are torn. Within the Nationwide Affiliation of Realtors’ expertise survey, 40% mentioned they didn’t know what impression the Metaverse would have on actual property, whereas 30% believed that the Metaverse would change the business not directly.
Unsure which facet you agree with? Check out the Hootsuite guide to the Metaverse here.
10. 96% of home buyers seek for their dream house on-line
Virtually half of house consumers (47%) start the home hunt with a web-based search, however almost all consumers will use the net sooner or later of their shopping for journey.
Certain, a few of that looking shall be on Google — however the actuality is that social platforms are more and more used as search instruments now, too. If you’d like your newest itemizing to pop up, it’s most likely smart to publish it on TikTok in addition to your web site. Be taught extra about mastering the artwork of social SEO here.
We’re not stunned at this quantity in any respect. As useful as social media could be as a enterprise device, it additionally takes a number of elbow grease to do proper. That is why social media administration platforms like Hootsuite may help actual property execs prep and schedule posts throughout a number of platforms.
Hootsuite can also be tremendous useful for social listening (what subjects are trending in actual property proper now?) and responding to comments and messages.
Right here’s a fast peek in any respect the options that may assist a Realtor crush on social:
In different phrases, your competitors is about to return out swinging on social. In line with an business survey by The Shut, social media is the #1 channel Realtors are planning on utilizing to develop their enterprise within the coming yr. Shouldn’t you be there, too?
Whereas weblog posts have historically been nice lead mills and inbound marketing tools, the tide is shifting. Increasingly Realtors agree that social media is a extra highly effective device for advertising than blogs, and 53% agree that video advertising on social is extra essential than a web site.
(Actually? In all probability a good time saver, too, when you’re utilizing instruments like social media management dashboards or caption generators.)
Check out our guide to social media marketing here.
Forty-eight p.c of actual property brokers agree that social media advertisements are their most impactful type of promoting.
Among the best issues about social media ads, after all, is the unimaginable information you get from each marketing campaign. In contrast to analog advertisements like print commercials, billboards, or bus benches, you possibly can see precisely how many individuals every marketing campaign reached, see who that viewers is, and perceive what enticed somebody to click on by.
Learn more about key social media metrics and what they mean here.
Tragic! Regardless of understanding the worth and significance of social media for his or her enterprise, about half of actual property brokers don’t really feel like they’re doing it fairly proper.
The excellent news is, social media specialists are made, not born — and Hootsuite Academy is the right place to begin your schooling. Construct your abilities with on-line lessons taught by business execs.
And one other 18% of recent shoppers got here in from Fb advertisements.
The underside line? Social is a low-effort, high-reward means for Realtors to generate new enterprise. (And you are able to do all of it in your pajama pants from house — no door-knocking required.)
What proportion of actual property brokers use social media?
In 2023, nearly all of actual property brokers use social media to advertise their enterprise: the truth is, 57% of Realtors use social media every day.
Some extra compelling stats: 63% of Realtors use social media to advertise listings, and 59% of Realtors agree that social media is “very” or “considerably” essential.
How usually ought to actual property brokers publish on social media?
The frequency of posts depends upon the platform. In the end, the business you’re in — whether or not it’s actual property or dog-walking — doesn’t actually matter.
TikTok customers, for example, have very completely different expectations than Fb customers. When you overdo it, you threat spamming somebody’s feed. When you publish too inregularly, your followers would possibly simply overlook about you.
Research up on our final information to posting frequency right here: How Often to Post on Every Social Media Network.
How efficient is social media in actual property?
Social media is a really efficient device for actual property. Actually, 46% of Realtors agreed that social media was the most effective device for producing high quality leads, and a 2022 report from The Shut discovered that 38% of new real estate clients got here from social media.
And that’s only for natural social media content material. When you’ve received a couple of bucks to put money into social media advertisements, this generally is a useful gizmo for Realtors, too. Practically half of Realtors say social media advertisements are their most effective advertising.
There you might have it: the fascinating numbers behind social media for actual property — an open-house tour of all of our most related information, if you’ll. Prepared to begin wowing your shoppers and prospects with engaging real-estate content material on TikTok, Instagram, and Facebook? Listed below are 26 post ideas to get you began.
Save time managing your social media presence with Hootsuite. From a single dashboard, you possibly can publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Strive it free right this moment.
Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.
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