Are you bored with seeing all of the completely satisfied, smiling manufacturers round you, animatedly chatting about their newest profitable marketing campaign whilst you’re on the sidelines questioning when it’ll be your flip to get engagement, too?
You don’t want to attend for the Facebook algorithm to note you: You have already got every little thing it’s essential to get extra eyeballs in your content material.
Put in your finest sweatpants and check out these 16 engagement posts on Fb to turn into the hero of your individual advertising story, er, technique.
Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Save time and easily promote your brand with a professional design.
What is a Facebook engagement post?
A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks.
16 engagement post ideas for 2023
Facebook isn’t dead. Sure, there are tons of stats out there about how low organic reach is these days, however Fb remains to be the world’s hottest social media platform.
Virtually 3 billion users — 36.7% of the worldwide inhabitants! — use Fb each month. These engagement posts for Fb can attain extra of them.
1. Host a giveaway
Free stuff: You prefer it, I prefer it, all people likes it. All kinds of social media contests are nice for engagement, however giveaways are particularly efficient because of the low barrier of entry. You’re normally asking for a like and remark in your submit. Simple peasy.
Crucial factor is to tailor the prize to your Fb viewers. It doesn’t should be tremendous excessive worth, but it surely ought to be one thing your excellent buyer needs.
On this case, the mall is aware of its viewers loves to buy, so reward playing cards are an ideal prize to serve two functions: Get plenty of entries and get folks into the mall.
Supply: Guilford Town Centre on Facebook
Try our Facebook giveaway guide for step-by-step directions to rock your first giveaway and tips that can make it easier to keep aligned with Fb’s phrases of service.
Giveaways may also help you:
- Have interaction your present viewers and attain new folks
- Develop your Fb Web page following
2. Ask questions
No person likes somebody who solely talks about themselves on a regular basis. Asking your viewers questions, or taking part in “fill within the clean,” additionally provides you priceless insights into what your prospects need.
One essential factor? Ensure you reply to every remark or reply on that submit. Not solely does this guarantee your followers really feel heard, however this 1:1 reply price will basically double the remark engagement price in your Fb submit. Good.
And also you don’t have to overthink it. Typically you may want just a few paragraphs; different occasions a brief standalone query is sufficient.
Supply: Domino’s Pizza on Facebook
Asking questions may also help you:
- Be taught extra about your viewers.
- Enhance your advertising and social media content material methods (past Fb) based mostly on what you study.
- Earn extra attain, because of the enhance in remark engagements.
3. Educate or encourage
Asking questions makes your content material extra about your viewers than you, and so does specializing in instructing or inspiring others. But it surely’s not all altruistic right here, babe: Individuals like to see free academic content material of their information feeds — and sharing plenty of it is among the oldest methods within the e book to earn belief.
Belief = gross sales.
Attempt sharing your finest “easy methods to” suggestions and hacks in a Fb Reel:
Instructional content material may also help you:
- Present, not inform, your viewers how your services or products may also help them.
- Enhance your fame as a priceless studying useful resource.
- Prime your viewers to purchase later, since they’ll study to belief you out of your free content material.
4. Combine up caption lengths
Do brief or lengthy captions get extra engagement on Fb? Ehh… Unproven?
Our ideal post length experiment discovered longer captions get extra engagement. Nonetheless, other research has proven that captions below 19 phrases carry out higher. Personally, I don’t suppose there’s a proper reply. The size of your captions can completely have an effect on your engagement price but it surely comes all the way down to your viewers as an alternative of the algorithm.
Are they pressed for time? Hold captions brief and centered on delivering fast wins.
However, in case your viewers follows you to study detailed topics? In-depth captions most likely make sense for you, just like the British Library’s mini-historical lesson:
Supply: The British Library on Facebook
What in case you’re undecided? Experiment with completely different caption lengths and measure which performs higher over just a few weeks to months.
Discovering your excellent submit size may also help you:
- Tremendous-boost your engagement price.
- Higher serve your viewers by giving them content material codecs they need.
5. Use high-quality visuals
Okay, fairly fundamental, however good high quality visuals are so vital, whether or not it’s a video, picture, or graphic.
Fortunately, it’s by no means been simpler for anybody to create great-looking media. Want a photograph? Verify these 30+ free stock photo sites. Want bangin’ reusable templates? Seize these 50+ free Canva social media templates.
Plus, Hootsuite Composer has Canva built-in, so you may create top-notch graphics on your posts sooner than ever — multi functional place.
Nice visuals may also help:
- Cease the scroll — they catch your viewers’s eye, rising the probabilities they’ll cease and work together along with your submit.
- Set up and reinforce brand awareness.
6. Attempt Fb Reside video
If creating Reels already feels overwhelming, Reside video can seem to be Mt. Everest, but it surely doesn’t need to be scary. Sure, Fb Reside is nice for internet hosting an interview, webinar, or particular occasion, however you may also use it extra casually.
Capturing even a couple of minutes of candid content material is usually a excellent Fb Reside video. It’s possible you’ll not have cause to submit cute kittens like this animal shelter does, however attempt speaking about your newest product and supply to reply any questions that are available in the course of the Reside.
Don’t overlook that social media is all about connection. Reside video is a robust software for constructing genuine connections.
OK, however undecided easy methods to truly do it? We’ve acquired you coated with this whole information to going Live on Facebook.
Fb Reside video may also help you:
- Construct relationships along with your prospects.
- Promote extra by answering questions and exhibiting completely different concepts for utilizing your merchandise.
7. Present behind the scenes
Behind the scenes content material is ideal for Fb Reels, or a Reside video. Present your workplace, your cafe, your employees — no matter is sensible for you.
In fact, hold the main target in your viewers by making it helpful for them, like this video of the highest 10 Hootsuite hacks you gotta know:
Behind the scenes content material may also help:
- Hold your viewers watching longer. We’re all snoopy and love seeing how different folks do issues. C’mon, admit it, it’s true.
- Add character to your Web page.
- Place you as a social-led brand.
Certain, your precise submit content material is vital however apart from boosting your engagement price, feedback are content material, too. Every part is content material.
Virtually half (48%) of consumers say they learn feedback on model social media channels to study extra concerning the firm. And, 45% say it’s vital for manufacturers to answer to their feedback.
In addition to serving your viewers, replying to feedback additionally boosts your engagement price. Yep, your individual replies rely as a part of Fb’s engagement calculations. So there you go, a assured approach to improve your engagement.
It doesn’t should be a giant reply. Present appreciation by liking the remark and including a fast reply, like Fujifilm does right here:
Supply: FUJIFILM X/GFX CANADA on Facebook
Replying to feedback may also help you:
- Immediately enhance your Fb submit engagement price.
- Construct relationships along with your viewers.
- Establish developments to enhance your FAQ or product descriptions.
9. Publish on the proper time
When you submit issues as a lot as what you submit in terms of Fb engagement. In spite of everything, the most effective submit on the planet nonetheless received’t get any engagement if no one sees it.
Naturally, you’re most likely questioning, “Okay, when is the best time to post on Facebook then?”
Truthfully? I don’t know! Yeah, our analysis says between 8 a.m. PST and midday PST on Tuesdays and Thursdays, however that’s not true for everybody.
As a substitute of questioning WTF your finest time is, let Hootsuite do it automagically with Finest Time to Publish. Hootsuite analyzes your viewers to determine after they’re most probably to see your content material. Then, schedule posts for these occasions with one click on. Magic.
Posting at the most effective occasions helps:
- Enhance your attain (and due to this fact engagement since extra eyeballs = extra probabilities they’ll have interaction).
- Get the absolute best outcomes out of each piece of content material.
10. Use Fb Tales
Instagram Tales will get all of the love however as a part of the Meta household, Fb Tales is the easiest way to succeed in your Fb Web page followers with candid, short-form content material.
However there’s no have to reinvent the wheel right here. Join your Fb Web page to your Instagram profile to arrange automatic Story sharing from Instagram to Fb. Then you definately solely want to fret about sharing to Instagram first and it’ll routinely publish on Fb, too.
Supply: Republica Coffee Roasters on Facebook
Fb Tales may also help you:
- Share “within the second” or time-limited content material, since Tales disappear after 24 hours, not like Fb Web page posts.
- Maximize the attain of your Instagram Tales by routinely sharing them to Fb.
11. Enhance your Fb posts
Typically it’s value it to pay to play. Boosting a Fb submit turns it right into a paid Fb advert. It’s economical, tremendous simple to arrange, and also you don’t have to know any technical adverts administration stuff.
Try just a few alternative ways to spice up a Fb submit, together with utilizing Hootsuite to routinely enhance the posts most probably that will help you attain your social media targets. Ooh. Watch under, or learn our information to boosting posts on Facebook.
Boosting Fb posts may also help you:
- Get in entrance of recent folks and develop your viewers.
- Begin experimenting with social media promoting on a finances.
Okay, so this tip isn’t about an precise Fb submit you may make. It’s about being the place your viewers is, as a result of significant engagement isn’t restricted to 1 platform.
Even when this sort of engagement doesn’t “add something” to your metrics and stories, it may be a number of the best social media work you do all yr.
Begin monitoring the hashtags your viewers makes use of. Discover out what different manufacturers they comply with and the place they hang around on-line. Then… casually, with out wanting stalkery, inject your self there.
Significantly, it’s about exhibiting as much as serve your viewers the place they’re, not restricted to your individual social media profiles. Reply to a Reddit thread the place somebody is asking for recommendation in your trade and/or sort of product, or touch upon somebody’s submit the place they point out you.
How do you discover these alternatives for natural engagement? Two phrases: Social listening.
Inside Hootsuite, you may observe hashtags, key phrases, particular accounts, and way more with customized dashboards to see the newest and hottest content material inside every of your “watched” matters. Log in and interact with just a few posts daily in lower than 5 minutes.
Even a fast remark thanking a buyer for posting about you goes a great distance in relationship constructing.
Monitoring hashtags and key phrases may also help you:
- Keep forward of trade developments and monitor your competitors.
- Construct relationships with prospects to cement their loyalty.
- Rapidly handle potential customer support points or PR crises.
Constructing on the tip above, monitoring hashtags and key phrases additionally lets you rapidly discover and share user-generated content (UGC). What’s that? Any content material about you created by your prospects.
The 2 important advantages of incorporating UGC into your Fb content material are:
- It’s the fashionable day word-of-mouth: UGC is the most trustworthy sort of content material, in accordance with shoppers.
- Conversion improve: In addition to belief and social proof, sharing UGC content material helps information patrons to buy. Over half of Millennials purchase merchandise based mostly on suggestions.
Monitor hashtags to seek out natural UGC to share, or rent creators for devoted UGC content material campaigns. Share or repost UGC from the unique creator, or use a clip from theirs to create your individual (with permission and credit score given, after all).
Consumer-generated content material may also help you:
- Earn belief.
- Collect testimonials to make use of throughout all of your digital channels.
14. Associate with others
Influencer marketing might already be a part of your social media advertising technique, however what about partnering with different manufacturers?
A joint model collaboration can repay for each of you, so long as your services or products complement one another and also you set a standard aim. Questioning easy methods to method one other model to counsel a collab? We’ve acquired a information to planning brand collaborations.
Vans launches collaboration collections often, starting from small tweaks to their basic aesthetic to extra elaborate ideas.
Supply: Vans on Facebook
Influencer and accomplice advertising may also help you:
- Attain a brand new, extremely focused viewers.
- Construct long-term promotional {and professional} relationships.
- Community in your trade.
15. Repurpose your prime content material
Who doesn’t love extra of factor? Repurposing content material has just a few meanings, relying who you ask, like:
- Optimizing content for each platform earlier than posting (e.g. altering dimension/facet ratio, utilizing completely different hashtags, and many others).
- Taking a chunk of present content material and creating new content material from it (e.g. turning an article right into a YouTube video).
- Sharing evergreen content repeatedly.
Every of those ways has a spot in your social content material technique. Personally, considered one of my favourite issues about Hootsuite is the flexibility to rapidly customise my submit for every social platform earlier than I schedule it:
Routinely replace and re-share your top-performing content material — so long as it’s nonetheless related — for optimum attain and engagement.
Repurposing content material may also help you:
- Get essentially the most outcomes potential for all of your content material.
- Work extra effectively by creating and selling in batches.
- Uncover what works on your model on every platform by experimentation.
16. Get private
On the finish of the day, we’re all people behind our screens (I hope?). Once we see one other human being sharing one thing from the guts, we are inclined to pay attention extra intently. Whether or not it’s a private anecdote about constructing what you are promoting or a buyer testimonial about their transformation, susceptible storytelling can usher in huge engagement.
Getting private can imply exhibiting up for candid Fb Tales and Reels, telling jokes, sharing recommendation you needed to “study the arduous approach,” or explaining the “why” behind your newest mission.
Supply: Locality Brewing on Facebook
Sharing private tales may also help:
- Construct belief and loyalty.
- Clients offer you extra grace throughout robust conditions, akin to provider delays that influence their orders.
FAQs about engagement posts
What is an efficient Fb engagement submit?
A great Fb engagement submit is any piece of content material that works to develop your viewers and model. Because the previous saying goes, give the folks what they need.
What sort of Fb posts obtain essentially the most engagement?
The Fb engagement posts that work on your viewers received’t work for an additional resulting from completely different demographics, industries, pursuits, and extra. You’ll need to experiment with several types of content material to see what your viewers engages with most.
A current study discovered Gen Z engages most with sale or promotional content material, and trustworthy-seeming manufacturers.
Supply: MarketingCharts
How does Fb submit engagement work?
Your Fb submit engagement price is what number of interactions, or engagements, a submit will get in comparison with its attain, or how many individuals see it.
Wish to rapidly calculate yours? Attempt our free engagement rate calculator, then begin placing these Fb submit concepts to work.
Develop your Fb engagement — and all of your different social profiles — with sensible instruments like Finest Time to Publish, unified Inbox, actually insightful analytics, and extra with Hootsuite. Attempt it free in the present day.
Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.
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