Commercial
If you happen to’ve been sleeping on MENA visitors for iGaming, this case research may wake you up.
A marketing campaign operating from Might to July 2025 confirmed simply how a lot potential the Center East and North Africa area has for betting and on line casino affords.
The marketing campaign was run in TrafficStars, one in all our go-to advert networks for iGaming and grownup visitors.
This marketing campaign is a good instance of what’s potential if you decide the precise visitors community and observe a transparent optimization plan.
Right here’s a full breakdown of the way it was carried out, from the primary check all the best way to full scale.
Key Takeaways
Right here’s what you’ll be able to take away from this marketing campaign:
- Begin with TrafficStars popunders for iGaming testing. They’re quick, low-cost to check, and provide you with strong LP knowledge without having creatives.
- Arrange separate campaigns by GEO from day one. It saves you lots of time when you might want to optimize.
- Wait not less than 14 days earlier than making massive cuts. Reducing too early means dangerous knowledge.
- MENA is an actual alternative for iGaming. International locations like Egypt, Morocco, Algeria, Iraq, and Jordan have customers who’re able to deposit.
- Scale with Prime + RON as soon as you already know your winners. Don’t guess — let your check knowledge present you what to push.
- Maintain high sources like xHamster in their very own campaigns. Higher visibility, higher management.
Now, let’s go into full particulars.
Marketing campaign Overview
| DETAIL | INFO |
| Supply Kind | iGaming (betting and on line casino) |
| Site visitors Supply | TrafficStars |
| Area | MENA (Center East and North Africa area) |
| Marketing campaign Interval | Might 2025 – July 2025 |
Half 1: Begin With a Touchdown Web page Break up Take a look at
Earlier than spending massive, the crew wanted to know which touchdown pages truly convert.
They began with popunder visitors on TrafficStars, and that alternative made sense.
Popunders are nice for iGaming testing as a result of:
- You will get giant visitors volumes quick
- You get clear efficiency knowledge on touchdown pages
- No must spend time or cash on advert creatives
The 2 visitors sources used from the beginning have been xHamster and Eporner.
Each sources are well-known adult platforms with huge traffic volumes that had already proven robust outcomes with iGaming affords.
Essential setup element: If you happen to’re following this, ensure you create separate campaigns for every GEO.
This retains your monitoring clear and makes it simple to see which international locations are literally delivering.
Half 2: Marketing campaign Setup
CPM bids began mid-range, as instructed by TrafficStars.
This can be a good transfer when beginning out on any community as a result of:
- It quickens knowledge assortment
- It provides you early entry to higher visitors spots
In addition they set 1 impression per person per day for the frequency cap.
This stops customers from seeing the identical advert too many occasions
This avoids advert burnout and helps preserve prices down.
xHamster was stored in its personal separate campaigns, as a result of it’s a high-value and high-volume supply that wants nearer consideration.
Whenever you run it individually, it provides you a clearer image of how the marketing campaign performs.
Managing bids can also be simpler this manner.
For landing pages, the crew examined the advertiser’s high 5 pages utilizing three fundamental angles:
🎰 Slots
⚽ Betting
💥 Crash video games
All monitoring and efficiency evaluation was carried out by way of Keitaro.
Half 3: Optimize After the First 14 Days
After two weeks, it was time to take a look at the information and minimize what wasn’t working.
What labored finest?
Betting and crash recreation angles got here out as winners.
Each had larger common deposit values and higher visitors high quality.
High-performing GEOs
- Egypt
- Morocco
- Algeria
- Iraq
- Jordan
For these international locations, the crew raised bids on each xHamster and Eporner to push extra visitors quantity.
Half 4: Scale With Prime and RON Campaigns
With the profitable angles and GEOs locked in, it was time to scale past simply these two sources.
The crew launched new campaigns focusing on:
- Prime placements — the best-performing spots contained in the TrafficStars community, recognized for high-quality stock
- RON (Run-of-Network) — broad visitors throughout the complete TrafficStars community, with out selecting particular websites
xHamster and Eporner have been omitted of those new campaigns since they have been already operating on their very own.
Additionally, solely the best-performing touchdown pages from the break up check have been carried into the brand new campaigns.
There’s no level bringing alongside pages that didn’t convert.
Half 5: Ultimate Optimization — Lower Losers, Scale Winners
The final spherical of optimization was easy:
- Lower placements that weren’t delivering
- Elevate bids and quantity on placements that have been already working
No tips—simply choices primarily based on actual knowledge.
The Outcomes (Might – July 2025)
| Metric | End result | What It Means |
| Take a look at Price range | $30,331 | Complete spend over the interval |
| Signal-ups | 1,875 | Complete confirmed accounts |
| FTD | 1,536 | First-time deposits |
| Click2Reg | 0.01% | Regular for popunder visitors |
| Reg2Dep | 81.9% | 8 out of 10 sign-ups made a deposit |
| Price per Registration | $16.17 | Price to get one person |
| Price per FTD | $19.75 | Price per depositing person |
| FTD2STD | 66% | Repeat deposits inside 90 days |
| ROI | >200% | Return on advert spend |
Breaking Down the Numbers
0.01% Click2Reg appears low. Is that an issue?
No. That’s completely regular for popunder visitors, since 1 click on = 1 popunder impression.
Site visitors quantity for pops is big, so even a small charge turns into numerous sign-ups.
The true story is the Reg2Dep charge of 81.9%.
Getting 8 out of each 10 sign-ups to truly deposit is a very good consequence.
This got here from two issues working collectively:
- Good retention advertising on the advertiser’s aspect (electronic mail follow-ups, re-engagement, bonuses)
- Excessive person intent within the MENA area. These customers are energetic and able to play.
FTD2STD at 66% means practically 2 out of three customers who deposited as soon as got here again to deposit once more inside 90 days, which is a good signal for long-term worth.
The complete payback window is 3–6 months, which is commonplace for iGaming campaigns at this degree.
Ultimate Ideas
This marketing campaign exhibits what occurs if you observe a transparent, step-by-step method to media shopping for in iGaming.
No shortcuts, no guessing—simply strong testing on TrafficStars, good cuts, and scaling what works.
With over 1,500 FTDs, an 81.9% Reg2Dep charge, and 200%+ ROI, the outcomes say all of it.
If you happen to’re operating iGaming affords and haven’t examined MENA but, now’s a great time to start out.
And if you happen to haven’t tried TrafficStars as your visitors supply, this marketing campaign provides you a strong motive to.
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