109 Social Media Demographics Marketers Need to Know in 2023

A stable understanding of the newest social media demographics is the cornerstone of any social media technique. As the recognition of assorted platforms waxes and wanes, the savviest entrepreneurs will spot new alternatives to succeed in target audiences on the platforms the place they’re almost certainly to construct lasting relationships.

Bookmark this web page as your one-stop supply for probably the most helpful demographics for each social platform to entry each time you’re crafting a strategy or a report, or just benchmarking your personal viewers.

1. As of 2023, the number of social media users worldwide was 4.89 billion. That’s greater than half of the whole inhabitants of earth.

2. Globally, individuals spend a median of 2 hours and 26 minutes per day utilizing social media.

3. Customers in Brazil are spending probably the most time on social media: 3 hours and 49 minutes per day.

4. 59.9% of the world’s social media customers stay within the Asia-Pacific area. 10.5% stay in Latin America, 9.2% within the Center East and Africa, 7.1% in Central and Jap Europe, 6.7% in North America, and 6.7% in Western Europe.

5. Asia-Pacific may even see the best social community person development in 2023 at 2.7%.

Supply: eMarketer

6. The Philippines is the nation with the best social media penetration amongst web customers at 98.6%.

7. 82% of the entire U.S. inhabitants aged 12 and up is utilizing social media. That’s an estimated 235 million individuals.

Supply: Edison Research

8. 40% of social media customers comply with influencers, and 30% have made a purchase order after seeing an influencer submit.

9. Ladies aged 18-29 are the almost certainly to make purchases based mostly on influencer content material (50%).

Supply: Pew Research Center

10. The common annual U.S retail social commerce gross sales per purchaser will probably be $641 in 2023. That’s anticipated to develop to $938 by 2025.

11. 92% of Web customers aged 16 to 64 visited or used social networks up to now month.

12. 45% of U.S. adults aged 65+ use social media. That’s a 400% enhance since 2010. 84% of these aged 18-29 use social media, adopted by 81% of these aged 30-49.

13. 50% of Web customers aged 16 to 24 use social networks for model analysis, in comparison with 46% who use search engines like google and yahoo.

Supply: Hootsuite Social Trends Report

Fb demographics

14. Fb has over 3 billion month-to-month lively customers.

15. The each day lively person rely is 2.064 billion.

16. Each day lively customers account for 68% of Fb’s month-to-month lively customers.

17. Fb customers spend a median of 3.8 hours per week on the app.

18. 24.5% of all Fb customers are aged 45 and older.

19. 49.3% of all Fb customers are ages 25 to 34.

20. Solely 32% of American youngsters use Fb. That’s down from 71% in 2014-15.

21. 73% of Individuals aged 35 to 54 use Fb, in comparison with 56% of Individuals aged 55+ and 55% of Individuals aged 12-34.

22. Fb can have 65.7 million U.S. social commerce patrons in 2023.

23. 56% of Fb customers establish as male, and 44% establish as feminine. Male customers ages 25 to 34 proceed to make up the largest demographic of Fb customers.

Supply: Statista

24. India has probably the most Fb customers on the earth, with more than 314 million users.

25. After India, the nations with probably the most customers on the earth are: the USA (175 million), Indonesia (120 million) and Brazil (109 million).

26. Within the U.S., 73% of school graduates use Fb.

27. Fb is the #1 social platform to maintain updated with information and present occasions and to message family and friends. Nonetheless, word that Meta is presently blocking information websites in Canada, so this doesn’t (for now) apply to the Canadian market.

28. 57% of B2B entrepreneurs used Fb within the final 12 months.

29. Fb stays the most popular social network, reaching 54.6% of social media customers worldwide in 2023. It’s additionally the most well-liked social community in the United States, the place it’s utilized by 61% of the inhabitants aged 12+.

Learn extra: Listed below are even more interesting Facebook demographics to assist your model together with your social media technique.

Instagram demographics

30. Instagram has greater than 2 billion month-to-month lively customers.

31. Instagram is the most-used social community (72%) by American social media customers aged 12 to 34. It’s second amongst all U.S. social media customers aged 12+ (44%), behind Fb.

32. Instagram can have 43 million U.S. social commerce patrons in 2023.

33. As of January 2023, 51.7% of all Instagram customers worldwide are male.

34. 69.1% of world Instagram customers are underneath the age of 35.

Supply: Statista

35. 62% of teenagers within the U.S. use Instagram.

36. India has probably the most Instagram customers on the earth, with 230 million users as of January 2023.

37. Following India, the countries with the most Instagram users on the earth are the U.S. (143 million), Brazil (113 million), Indonesia (89 million) and Turkey (47 million).

38. Instagram is the #1 social platform to comply with or analysis manufacturers and merchandise and to submit or share images or movies.

39. 52% of B2B entrepreneurs used Instagram within the final 12 months.

Learn extra: If your small business depends closely on Instagram, try this post for 34 essential Instagram stats.

X (previously Twitter) demographics

40. Twitter.com is the 5th most visited website globally.

41. X has 541 million monthly active users.

𝕏 month-to-month customers attain new excessive in 2023 pic.twitter.com/trqLGBEvvA

— Elon Musk (@elonmusk) July 28, 2023

42. The common person spends simply over 5 hours a month on Twitter. Customers in Argentina spend probably the most time on the app monthly (greater than 8 hours).

43. 62.9% of U.S. Twitter customers establish as male, and 37.1% establish as feminine.

44. X is utilized by 27% of Individuals aged 12+, making it the fifth hottest social media platform within the USA.

45. 23% of U.S. teenagers use X.

46. 38% of Individuals aged 12-34 use X, in comparison with 28% of Individuals aged 35 to 54 and 15% of Individuals aged 55+.

47. 88% of X customers are additionally on Instagram.

48. 60% of U.S. adults who’ve used X within the final 12 months have taken a break of a number of weeks or extra from the platform sooner or later throughout that point.

Supply: Pew Research Center

49. 39% of B2B entrepreneurs used X within the final 12 months.

Learn extra: Discover more informative X statistics to assist drive your model’s social media advertising and marketing technique.

LinkedIn demographics

50. There are greater than 950 million LinkedIn members worldwide.

51. 61 million individuals use LinkedIn every week to seek for jobs — and eight individuals are employed every minute.

52. 63 million firms are listed on LinkedIn.

53. 43.7% of users are female; 56.3% are male.

54. 60% of all LinkedIn users worldwide are ages 25 to 34. The subsequent largest person base is the 18 to 24 age group, making up 21.7%.

55. Within the USA, 26% of Individuals Web customers aged 12+ use Linkedin.

56. 35% of Individuals aged 35 to 54 use LinkedIn, in comparison with 29% of Individuals aged 12 to 34 and 14% of Individuals aged 55+.

57. The nation with the most important LinkedIn viewers is the USA, at 206 million users.

Supply: LinkedIn

58. That stated, 75% of the LinkedIn viewers is situated outdoors the US.

59. After the USA, the nations with probably the most LinkedIn members are India (110 million), Brazil (67 million), and the UK (36 million).

60. As of January 2023, Bermuda has the highest LinkedIn audience reach with a reach of 102.49%.

61. 50% of U.S. adults who earn over $75,000 {dollars} a 12 months use LinkedIn.

62. Social media was the #3 skill added to LinkedIn profiles in 2022, in contrast with #8 in 2021.

63. LinkedIn is the highest social platform for B2B entrepreneurs, with 80% having used it within the final 12 months.

Learn extra: To get a good higher concept of social media demographics for this platform, try the top LinkedIn demographics that matter to social media marketers.

TikTok demographics

64. TikTok has roughly 834 million world month-to-month customers.

65. TikTok is predicted to see the best person development worldwide of all social platforms beginning in 2024, at 7.0%.

Supply: eMarketer

66. TikTok has surged within the public consciousness. Whereas solely 64% of the U.S. inhabitants had heard of the app in 2020, 94% are actually conscious of it.

67. TikTok can have 33.3 million U.S. social commerce patrons in 2023. It surpassed Pinterest on this entrance for the primary time in 2022.

68. The common U.S. grownup TikTok person spends roughly 55.8 minutes per day on the app.

69. 17% of American males use TikTok, in comparison with 24% of American ladies.

70. Within the USA, 67% of Individuals aged 18 to 19 use TikTok, together with 56% of these aged 20 to 29. Of Individuals aged 60 to 64, 16% use the platform.

71. 16% of American teenagers say they use TikTok nearly continuously, and one other 32% use it a number of occasions per day.

72. Amongst all Individuals aged 12+, TikTok is the third-most-popular social community (33%)

73. TikTok was the most downloaded app of any type in 2022, with 99 million downloads within the USA and 672 million globally.

74. TikTok is offered in over 150 different markets and in 35 languages.

75. 84% of TikTok customers additionally use Fb.

76. TikTok is the #1 social platform to search for humorous or entertaining content material.

77. 16% of B2B entrepreneurs used TikTok final 12 months. This can be a key instance of why it’s essential to remain up-to-date on the newest social media demographics and developments. Just some years in the past, B2B advertising and marketing on TikTok would have appeared extremely impractical.

Learn extra: Try our full post packed with TikTok statistics.

YouTube demographics

78. YouTube has 2.514 billion users worldwide.

79. The common person spends a median of five hours on the app per week.

80. Greater than 500 hours of content material are uploaded to YouTube each minute.

81. Globally, 45.6% of Youtube customers establish as feminine, and 54.4% establish as male.

82. 95% of U.S. youngsters use YouTube. 19% say they use it “nearly continuously,” and one other 41% use it a number of occasions per day.

Supply: Pew Research Center

83. 2 billion logged-in YouTube customers watch Shorts each month.

84. Greater than 150 million people within the U.S. watch YouTube on Linked TV screens.

85. 63% of B2B entrepreneurs used YouTube within the final 12 months.

Learn extra: Discover even more YouTube statistics to assist information your YouTube advertising and marketing technique.

Pinterest demographics

86. Pinterest has 465 million monthly active users.

87. 60% of Pinterest’s world viewers are ladies. The most important person group is ladies aged 25 to 35, who symbolize 28.5% of the entire curiosity viewers.

88. Nonetheless, the share of male Pinners is increasing 40% year-over-year.

89. 31% of Individuals aged 12+ use Pinterest.

90. 37% of Individuals aged 12 to 34 use Pinterest, in comparison with 34% of Individuals aged 35 to 54 and 21% of Individuals aged 55+.

91. The USA has probably the most Pinterest customers by far: It has 84.6 million users.

Supply: Statista

92. 46% of individuals in Canada with a family revenue over $100K use Pinterest. Within the U.S., 45% of these high-income households are on Pinterest.

93. Pinterest will see 16.9 million U.S. social commerce patrons in 2023.

Learn extra: These interesting Pinterest demographic stats can help guide your brand’s Pinterest marketing strategy.

Snapchat demographics

94. Snapchat has greater than 750 million month-to-month lively customers.

95. 397 million individuals use Snapchat every day.

Supply: Snap

96. The corporate’s inside knowledge exhibits it reaches 75% of 13-to-34-year-olds in additional than 20 nations, and 90% of 13-to-24-year-olds.

97. Snapchat will see the best person development worldwide of all of the social platforms in 2023, at 13.4%.

98. 51% of Snapchatters are female and 48.2% are male.

99. 20% of customers are aged 13 to 17, and 38% are aged 18 to 24.

100. 59% of U.S. youngsters use Snapchat.

101. 51% of Individuals aged 12 to 34 use Snapchat, in comparison with 21% of Individuals aged 35 to 54 and simply 5% of Individuals aged 55+.

102. Snapchat has 101 million daily active users in North America, 94 million in Europe, and 202 million in the remainder of the world.

103. India is the nation with the most important variety of Snapchat customers (182 million).

104. The United States (108.8 million), Pakistan (26.35 million), and (France (25.9 million) comply with India for the most important Snapchat base on the earth.

105. The Snapchat+ service has 4 million subscribers.

106. Greater than 150 million people have used Snapchat’s My AI. They’ve despatched a complete of greater than 10 billion messages.

107. Greater than 250 million daily active users have interaction with augmented actuality on the platform every single day.

108. Greater than 350 million users have interaction with the Snap Map each month.

109. Solely 4% of B2B entrepreneurs used Snapchat final 12 months.

Learn extra: Discover much more particulars in our submit on the most important Snapchat demographics for marketers.

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