10 Social Media Analytics Tools That Do the Math For You [2023]

Questioning which of your social media techniques are working? Wish to higher focus your time, effort, and funds? You want a social media analytics instrument.

On this article, I’ll cowl a few of the perfect free social media analytics instruments accessible, together with some paid choices (for the true nerds who need to dive deep on the information and see actual returns).

Then you definately’ll be able to study which social media metrics are important to track.

Not prepared to start out on the lookout for analytics instruments? Get a primer on what social media analytics even is.

#1: Hootsuite Analytics

Key advantages: Efficiency knowledge from each social community in a single place with easy-to-understand studies

Paid or free? Paid instrument

Talent degree: Newbie to intermediate

Greatest for: Enterprise homeowners who run their very own social media, social media managers at small-to-medium sized companies, advertising and marketing groups

Most social media administration platforms have built-in analytics instruments. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favourite. However it’s the instrument I do know and love finest.

Try for free for 30 days

Think about Twitter analytics, Instagram analytics, Fb analytics, Pinterest analytics, and LinkedIn analytics multi function place. Hootsuite Analytics provides an entire image of all of your social media efforts, so that you don’t need to test every platform individually.

It saves time by making it simple to check outcomes throughout networks.

Social media publish metrics:

• Clicks
• Feedback
• Attain
• Engagement charge
• Impressions
• Shares
• Saves
• Video views
• Video attain
• And more

Profile metrics:

• Follower development over time
• Damaging suggestions charge
• Profile visits
• Reactions
• General engagement charge
• And more

Greatest time to publish suggestions

Ever spend a bunch of time writing and designing a social publish solely to have it fall fully flat? There might be plenty of causes for that. However probably the most frequent causes this occurs is posting on the unsuitable time. A.okay.a. Posting when your goal audiences should not on-line or not concerned about partaking with you.

This is the reason our Greatest Time to Publish instrument is likely one of the hottest options of Hootsuite Analytics. It appears to be like at your distinctive historic social media knowledge and recommends essentially the most optimum occasions to publish based mostly on three totally different objectives:

1. Engagement
2. Impressions
3. Hyperlink clicks

Start free trial

Most social media analytics instruments will solely suggest posting occasions based mostly on engagement. Or they’ll use knowledge from common benchmarks, as an alternative of your distinctive efficiency historical past.

Different cool issues you are able to do with Hootsuite Analytics:

• Customise report templates for less than the metrics you care about
• Get studies in your rivals
• Observe the productiveness of your social group (response occasions, and backbone time for assigned posts, mentions, and feedback)
• Monitor mentions, feedback, and tags associated to your small business to keep away from PR disasters earlier than they occur

On high of all of that, Hootsuite gained the 2022 MarTech Breakthrough Award for Greatest General Social Media Administration Platform!

And, in line with critiques a minimum of, the social media analytics instruments have been a giant a part of that win:

“Makes social media so much easier!

The convenience of scheduling posts is wonderful. The analytics for reporting are unimaginable. You’ll be able to create you personal customized studies.”

– Melissa R. Social Media Supervisor

Trade benchmarking

Need assistance setting practical objectives? Or perhaps you’re not a fan of manually gathering knowledge for audits and SWOT analyses?

With Hootsuite’s social media benchmarking, yow will discover out how others in your trade are doing on social and examine your outcomes with just some clicks. 

To get trade benchmarks, comply with these steps:

1. Check in to your Hootsuite dashboard and head to Analytics.
2. Within the menu on the left facet of the display screen, scroll to Benchmarking and click on Trade.
3. Choose an trade that finest describes your small business. 

That’s it! Now you may see how your outcomes examine to common efficiency stats inside your trade. You’ll be able to arrange customized timeframes, change between networks — Instagram, Fb, Twitter, LinkedIn, and TikTok — and search for benchmarks for the next metrics:

• Profile impressions
• Profile attain
• Followers
• Viewers development charge
• Engagement charge
• Video performs
• Posting frequency
• Clicks
• Shares

… and extra.

Try for free

Additionally, you will discover sources to enhance your content material efficiency proper within the abstract part:

And, if you might want to current your outcomes to your group, boss, or different stakeholders, you may simply obtain your comparability report as a PDF file. 

Hootsuite Analytics is included within the Hootsuite Professional plan, which you’ll be able to attempt without spending a dime for 30 days.

Be taught extra in this video or join a Hootsuite Analytics free trial.

#1 Analytics Tool for Growth

Beautiful reports. Clear data. Actionable insights to help you grow faster.

Start free 30-day trial

#2: Google Analytics

Key profit: See how a lot visitors and leads movement to your web site out of your social media channels

Paid or free: Free instrument

Talent degree: all talent ranges

Greatest for: all social media professionals ought to be conversant in Google Analytics, however particularly those that work for a web-based enterprise

You’ve most likely heard of Google Analytics already. That’s as a result of it’s among the best free instruments to make use of to find out about your web site guests. And in the event you’re a social marketer who likes to drive visitors to your web site, then it’s a useful useful resource to have in your again pocket.

Whereas it’s not a social media reporting instrument per se, you should utilize it to arrange studies that can assist you to:

• See which social media platforms provide the most visitors
• See what content material drives essentially the most leads and visitors on which social networks
• Get to know your viewers with demographic knowledge
• Calculate the ROI of your social media campaigns

With these knowledge factors, you’ll have the ability to get essentially the most out of your social media campaigns and successfully strategize for the longer term. No social media technique is full with out Google analytics.

Be taught extra: How to use Google Analytics to track social media success

#3: RivalIQ

Key profit: Absolutely customizable reporting that may draw knowledge from all main social media networks.

Paid or free: Paid instrument

Talent degree: intermediate

Greatest for: social media managers

RivalIQ was designed to let social media managers be knowledge scientists, with out the pesky certification. RivalIQ delivers on-demand analytical knowledge, alerts, and customized studies from main social media platforms.

Simply conduct a aggressive evaluation or an entire social media audit with RivalIQ’s in-depth reporting. Higher nonetheless, you may really current your findings on to your director, stakeholders, and advertising and marketing group with fully-customizable charts, graphics, and dashboards.

However RivalIQ isn’t only for discovering the massive image! Complete social publish analytics helps you to see precisely which posts work for every platform and determine why they work. Know precisely whether or not it was the hashtags, time of day, publish kind, or which community’s viewers led to success. Then take that data and double down for extra success!

Professional tip:  Getting owned by the competitors? With RivalIQ yow will discover all the identical information above, however from their social media accounts. In the event you can’t beat ’em, be a part of ’em (then beat ’em at their very own recreation)!

Be taught extra: Try a demo or start your free trial with RivalIQ

#4: Hootsuite Insights powered by Brandwatch

Key advantages: Analyze model sentiment and buyer demographics in actual time, alongside all of your different social media efficiency knowledge

Free or paid: Paid instrument

Talent degree: Intermediate to superior

Greatest for: Social media professionals, PR and communications groups, small to giant social media groups

Hootsuite Insights is a strong enterprise-level social listening tool that doubles as an analytics instrument.

It goes past Hootsuite Analytics, monitoring your earned social mentions so you may measure social sentiment and enhance buyer expertise.

It additionally analyzes knowledge about your viewers demographics like gender, location, and language. You’ll be able to examine demographics throughout networks, or take a look at the combination image of your viewers for all networks mixed.

It is a instrument that basically tells you a large number about your viewers — and the way they really feel about you. It may possibly inform you whether or not a spike in mentions is a victory or a disaster. And it might assist you to capitalize or keep away from both one, respectively.

Request a Demo

#5: Brandwatch

Key advantages: Observe and analyze knowledge from greater than 95 million sources, together with blogs, boards, and evaluate websites, in addition to social networks

Free or paid: Paid instrument

Talent degree: Newbie to intermediate

Greatest for: PR and communications groups, social media entrepreneurs who concentrate on engagement and model monitoring

Brandwatch is a strong instrument with 5 easy-to-use social media analytics report templates:

• Abstract: A high-level view of social conversations about your model, rivals, or key phrases.
• Tendencies: A report on the conversations and accounts influencing a selected subject or hashtag, together with mentions per hour or minute.
• Fame: A checkup on sentiment traits you would possibly want to observe or deal with.
• Influencers: A report that will help you determine influencer advertising and marketing alternatives related to your model and analyze their exercise.
• Competitor comparability: Benchmarking social media knowledge for dialog quantity, sentiment, and share of voice.

Be taught extra: You can add Brandwatch to your Hootsuite dashboard 

#6: Talkwalker

Key advantages: Monitor conversations from greater than 150 million sources to research engagement, potential attain, feedback, sentiment, and feelings

Free or paid: Paid instrument

Talent degree: intermediate to superior

Greatest for: social media managers, PR and communications groups, model displays, product entrepreneurs, researchers

Talkwalker provides analytics associated to social conversations past your owned social properties, together with:

• Mentions
• Model sentiment
• Necessary influencers
• Writer lists

You’ll be able to filter by area, demographics, machine, kind of content material, and extra.

Talkwalker is very helpful to identify exercise peaks in conversations about your model. This may help you identify the best times for your brand to post on social media.

Be taught extra: You can add Talkwalker to your Hootsuite dashboard

#7: Keyhole

Key advantages: In-depth automated social media studies and dashboards for all platforms

Free or paid: Paid instrument

Talent degree: intermediate to superior

Greatest for: Enterprise-level companies and organizations

Keyhole helps you to report on all the pieces: social media campaigns, model mentions and interactions, hashtag affect, and even influencer marketing campaign outcomes. However that’s not all!

You’ll be able to drill down into your impressions, attain, share of voice, and even analyze your competitor’s social media methods.

In the event you’re using influencer advertising and marketing as a part of your technique, Keyhole has reporting capabilities that can allow you to determine the perfect influencers to work with.

Better of all? Keyhole means that you can successfully by no means work in a spreadsheet once more. Good!

#8: Channelview Insights

Key advantages: Analyze the YouTube efficiency of a number of channels

Free or paid: Paid instrument (free for Hootsuite Enterprise customers)

Talent degree: all talent ranges

Greatest for: YouTube entrepreneurs and creators, social media managers who run a YouTube channel alongside different social channels

The Channelview Insights App provides YouTube analytics to the Hootsuite dashboard.

With this integration, you may analyze your YouTube video and channel efficiency alongside all of your different social media channels. You may also schedule computerized, common studies.

Simply see the next metrics in a single place:

• Views, engagement, subscription exercise
• Video visitors sources
• Viewers insights for demographics, geography, acquisition and extra

#9: Mentionlytics

Key profit: Observe mentions, key phrases, and sentiment throughout a number of languages on social channels and elsewhere on the internet.

Free or paid: Paid instrument

Talent degree: Newbie to intermediate

Greatest for: PR and communications groups, model monitoring groups, product entrepreneurs, researchers at small to medium-sized companies.

Wish to get a giant image view of what’s being mentioned about your model on the web? Mentionlytics is a superb entry into the world of social media monitoring — particularly in the event you run a world enterprise in multiple language.

Different issues you are able to do with Mentionlytics:

• Sentiment evaluation
• Discover high influencers that comply with you
• Filter outcomes by key phrases
• Reply to mentions immediately

#10: Panoramiq Insights

Key profit: tracks Instagram analytics, together with Instagram Story analytics

Free or paid: Paid (or free for Hootsuite Enterprise customers)

Talent degree: All talent ranges

Greatest for: Instagram entrepreneurs

Alert all of the Instagram entrepreneurs. Panoramiq Insights is ideal for Hootsuite free customers or professional customers who need to get deeper insights on their Tales specifically. (Simply obtain the app from our App Library).

Amongst different issues, Panoramiq Insights helps you to:

• Analyze follower demographics, together with age, gender, nation, metropolis and language
• Monitor Instagram account exercise (for as much as two accounts), together with views and new followers
• Discover your finest posts with view and engagement analytics
• Measure Story views and interactions

Free social media analytics report template

We’ve created a free social media analytics template you should utilize to gather knowledge about your efficiency on the varied social networks. It’s an amazing place to start out in the event you aren’t able to put money into a instrument that can routinely gather knowledge for you. Merely obtain it, make a replica, and begin customizing it with your individual knowledge.

For more information on how to share your analytics data effectively, check out our post on how to create a smart and simple social media report.

Social media analytics FAQs

What is supposed by social media analytics?

Social media analytics is the gathering and evaluation of efficiency knowledge that helps you measure the success of your social media technique. It consists of monitoring metrics like engagement, attain, likes, and lots of extra throughout all of your social channels.

Which social media analytics instrument is the perfect?

Hootsuite Analytics is likely one of the finest social media analytics instruments available on the market. It helps social media managers, entrepreneurs, and enterprise homeowners observe metrics from all main networks (Instagram, Fb, Twitter, LinkedIn, TikTok, Pinterest, YouTube) in a single easy-to-use dashboard. Hootsuite customers also can generate stunning customized outcomes with just some clicks.

What are the advantages of social media analytics?

Social media analytics tells you in case your techniques and social methods are working, and helps you higher focus your time, effort, and budgets to achieve the perfect outcomes.

What’s the easiest way to trace social media analytics?

Most social media networks have free built-in analytics instruments — however the best strategy to observe social media analytics from a number of accounts and networks in a single place is to make use of a social media administration instrument like Hootsuite.

Observe your social media efficiency and maximize your funds with Hootsuite. Publish your posts and analyze the leads to the identical, easy-to-use dashboard. Strive it free in the present day.

Get Started