10 AI Content Creation Tools That Will Make Your Job Easier

I requested ChatGPT to write down this text for me so I may take a nap. Sound acquainted — and a bit scary? That appears to be the theme of each AI content material creation “hack” on social media proper now.

However AI isn’t coming for our jobs fairly but. Fellow writers, artists, entrepreneurs: don’t fear, we’re right here to remain. AI may help us get extra carried out, however we’re very a lot nonetheless wanted for the heavy thinkin’.

AI content material creation instruments are continually altering. That is the up-to-date information you should create extra — sooner and higher than ever.

Common examples of AI content creation tools include ChatGPT, Midjourney, JasperAI, and, of course, our very own OwlyWriter AI for writing knockout social media publish captions in seconds. (Extra on that later.)

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OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.

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Who can profit from AI content material creation?

Social media entrepreneurs

Making a number of variations of short-form copy is the place AI content material creation instruments shine. From headline variations, quotes for graphics and highlight textual content, AI-powered writing instruments can flip an current piece of content material right into a dozen or extra social posts, counsel advert copy, and extra.

Mix this with an efficient content curation and a UGC strategy, and also you’ll have loads of prime social content material that requires little or no enter from a human. It makes A/B testing a lot simpler, too.

Maximize your time much more by pairing your AI-created content material with Hootsuite, which recommends the best time to post based mostly on when your target market is on-line. Create content material in bulk, then schedule it for the simplest occasions — routinely.

Content material creators and content material entrepreneurs

AI-powered content material creation instruments aren’t right here to interchange you — however utilizing AI, you’ll be able to produce extra content material. Which suggests you’ll be able to take a look at extra content material to seek out out what your viewers responds to the most effective and, in the end, discover success in your content material technique loads sooner.

AI content material creation instruments also can automate quite a lot of the repetitive duties you do: Updating model template graphics, repurposing content material for various advertising channels, resizing visuals to each platform’s image specifications, and extra.

Use that point financial savings to additional develop your advertising technique and spend your human time on high-level content material, whereas AI takes care of the remaining.

Customer support brokers

Customer support brokers are most useful when serving to clients with detailed or distinctive inquiries that require a human contact. No one desires to examine on order standing updates all day; it’s not a very good use of their time or your {dollars}.

As an alternative, AI customer support instruments like conversational chatbots can “discuss” to your clients nearly to reply delivery inquiries, supply product suggestions, and deal with different easy questions. As a bonus, they work 24/7.

When AI solutions the mundane questions, service brokers have extra alternatives to make use of their specialised abilities and information to please clients who want extra complicated assist, which additional develops model loyalty.

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10 finest AI content material creation instruments for 2023

1. OwlyWriter AI

Possibly I’m biased however Hootsuite’s very personal OwlyWriter AI is the most effective AI content material creation software for social media. You enter a immediate and OwlyWriter provides you profitable content material, saving you hours of labor.

It makes use of textual content prompts, so how is OwlyWriter totally different from ChatGPT or different AI copy instruments?

OwlyWriter is constructed on ChatGPT’s pioneering language mannequin however it additionally contains all of our profitable content material formulation that took over 14 years of analysis to develop. The most effective AI engine + Hootsuite’s battle-won expertise? Uh, yeah, that’s OwlyWriter AI.

OwlyWriter can:

• Write a brand new social media caption in a particular tone of voice
• Write a publish based mostly on a hyperlink (e.g. a weblog publish or a product web page)
• Generate publish concepts based mostly on a key phrase or subject (after which write posts increasing on the thought you want finest)
• Establish and repurpose your top-performing posts
• Create related captions for upcoming holidays

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In the event you can immediate it, OwlyWriter can write it. 😎

To check out OwlyWriter proper now, sign up to your Hootsuite account and go to the Inspiration part of the dashboard. Then, choose the kind of content material you wish to make:

Undecided? Check out Get Impressed. Kind within the basic subject you’re on the lookout for content material about and click on Get concepts.

OwlyWriter will then generate an inventory of publish concepts:

Click on on the one you want finest to maneuver to the following step — captions and hashtags.

Choose the caption you want and click on Create publish. It’ll open in Hootsuite Composer, the place you may make edits, add media information and hyperlinks, examine the copy towards your compliance pointers or ship it for approval (on Workforce plans) — and, lastly, schedule your publish to go stay later.

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And that’s it! OwlyWriter by no means runs out of concepts, so you’ll be able to repeat this course of till your social media calendar is full — and sit again to observe your engagement develop.

2. ChatGPT

ChatGPT doesn’t often want an introduction nowadays, nearly changing into synonymous with “AI content material creation” by itself. ChatGPT is a pure language processing (NLP) chatbot that may perceive and produce human-style conversations and content material, like social posts, weblog articles, and extra.

Supply: ChatGPT

Regardless of current publicly for only a year, ChatGPT spurred a large panic amongst writers and entrepreneurs as a harbinger of doom that’ll have us all out of a job. ChatGPT remains to be a machine and whereas it’s useful in lots of instances, it received’t change an precise human’s functionality for authentic thought. (She says hopefully…) No, actually, it received’t.

Use ChatGPT for:

• Concept era and brainstorming.
• Weblog publish outlines.
• Social media publish concepts.

Not the most effective for:

• Full drafts.
• Factual/traditionally correct particulars. (All the time double-check with verifiable sources!)

3. Dall-E

From Open.ai, the creators of ChatGPT, Dall-E is an AI graphics creation answer. You write a textual content immediate of what you’d wish to see and Dall-E generates it. It focuses on reasonable artwork, so ideally your viewers received’t know at first look it was created with AI.

Supply: Dall-E on Instagram

Use Dall-E for:

• Creating authentic graphics to your weblog posts or social graphics.
• Designing prototypes.
• Net graphics.

Not the most effective for:

• Graphics which might be necessary to your model, like a brand or packaging design. Sure, Dall-E could make them, however branding is greater than wanting good — maintain that to your human crew’s experience.

4. Midjourney

Like Dall-E, Midjourney is one other AI graphics era app. It’s simple to make use of and runs as a Discord bot, so you’ll be able to create artworks anyplace, even on the go out of your telephone.

Supply: Midjourney

Anybody can study to create prompts in Midjourney. Nevertheless, getting the outcomes you need often takes a bit extra finesse. There are superior methods to immediate Midjourney, together with specifying if you’d like a clear background, the side ratio, artwork type, and extra.

For extra superior concepts, examine our AI art prompting guide.

Use Midjourney for:

• Social media graphics.
• Producing brand ideas or venture concepts for displays that you simply plan to initially design later.
• Components to make use of inside your authentic designs.

Not the most effective for:

• Low quantity customers. The month-to-month subscription is barely price it when you’ve got an ongoing want for AI graphics.
• Tremendous reasonable outcomes.

5. Heyday

Heyday is a conversational AI chatbot that can assist you promote extra with automated customer support (that folks don’t hate). Heyday makes it simpler for consumers to attach together with your actual life customer support brokers, too.

AI writing instruments like OwlyWriter assist maximize your human staff’ time and the identical is true for Heyday. It may well deal with easy inquiries like retrieving monitoring numbers and delivery statuses, and much more refined duties like recommending merchandise by understanding what a buyer is saying.

Supply: Heyday

However there are some issues AI can’t resolve, like an sad buyer. Utilizing Heyday to automate these lower-complexity duties means much less wait time to speak to a human for one thing that wants pressing consideration or a extra complicated interplay.

What else can AI customer support do? We’ve obtained 11+ ideas to incorporate AI chatbots, and why you need to.

Use Heyday for:

• Saving your human customer support reps’ time for extra sophisticated questions.
• Offering customer support 24/7 with out hiring extra employees.
• Creating an interactive FAQ part.

Not the most effective for:

• Completely changing human customer support representatives. You continue to want people to resolve human issues.

6. JasperAI

A well-liked ChatGPT various, JasperAI focuses on producing textual content content material for articles, social media, scripts, and extra. What units Jasper aside is its understanding of tone, promising on-brand content material that sounds such as you each time.

Supply: JasperAI

Along with content material creation, you should utilize Jasper to translate content material into 30 totally different languages. Jasper additionally integrates with Google Docs and different common apps, or you’ll be able to write your personal integration with their API.

Use JasperAI for:

• Translating content material to increase your world attain.
• Content material concept era and descriptions.

Not the most effective for:

• Pillar, or tremendous necessary, content material. AI instruments are useful for concept era or filling in some content material right here and there, however for gross sales pages, touchdown pages, or huge campaigns, go away that to your human professionals.

7. Podcastle

Podcastle is an AI-powered podcast recording and enhancing app for audio-only or video and audio podcasters and/or YouTubers. You may document video and audio streams whereas conducting digital interviews with as much as 10 folks. The actual star of the present is Podcastle’s AI audio enhancing that routinely cuts out silence, suggests the place to trim clips, and helps decrease noise whereas guaranteeing all tracks are on the similar quantity degree.

Supply: Podcastle

If you wish to begin a podcast, however have by no means edited movies or audio in one thing like Premiere Professional and even iMovie, Podcastle is a straightforward strategy to get going with minimal studying curve.

Use Podcastle for:

• Beginning a brand new podcast.
• Simple audio and video enhancing instruments.
• AI voice cloning: Create content material that also sounds such as you.

Not the most effective for:

• Video-focused platforms, like a YouTube channel, the place you’ll in all probability need extra video results.
• Skilled editors snug with apps like Premiere Professional, DaVinci, and others.

8. Canva

Canva is a widely known on-line graphics enhancing app that has, lately, expanded to cowl doc design, displays, mini web sites, and extra. Like different apps, Canva has added a slew of AI-powered content material creation options over the past 12 months, which they name “Magic Design.”

Add any current media and Magic Design offers you matching templates, like social media templates, quote graphics, paperwork, and extra. This makes it tremendous quick to repurpose content material throughout totally different platforms in a means that also optimizes every platform’s energy.

Magic Design additionally works with textual content prompts, so in just some phrases you’ll be able to have a presentation outlined, infographic design, and extra. Or, edit photos with AI object or background elimination and different fast changes.

Supply: Canva

Use Canva for:

• All your small business graphic template wants. Listed below are 50 free social media templates to get you began!
• Repurposing current content material.
• Maintaining visuals on model all through your total crew.

Not the most effective for:

• Branding from the bottom up — don’t count on a miracle. Belief your key graphics to people.

9. Synthesia

Synthesia is your reply if you wish to enhance video manufacturing, however both don’t wish to present your face, or are missing sources to place out extra movies. Synthesia takes your video script and turns it right into a completed video with AI avatars.

Work from one in every of their industry-specific templates to rapidly construct a script with textual content prompts, then evaluate and edit the video earlier than publishing, all inside Synthesia.

I do know what you’re pondering: Extra of these impersonal, headless YouTube channel robotic voices, proper? Really, I used to be shocked how pure Synthesia sounds and appears. You may even select the “find out how to” video format to point out an on-screen demo with an AI avatar overlay. Fairly snazzy.

Supply: Synthesia

Use Synthesia for:

• Creating fast assist or how-to tutorials at scale.
• Clips for Reels, TikTok, and different short-form video channels.

Not the most effective for:

• Rising your model with video. You’ll wish to make investments extra sources and time into making one thing that really showcases your values. Test our short-form video guide for inspiration and concepts.

10. Murf

One other audio era software is Murf, which focuses on outputting actual, human-sounding voices that learn your scripts. Why do they sound so human? Nicely, they’re. Murf’s AI voices are created from actual folks.

Murf can produce studio high quality audio in 20 languages, and even clone your own voice for final authenticity (and time financial savings for you).

Supply: Murf

Use Murf for:

• Recording voiceovers for Reels, TikToks, and different social movies.
• Podcast audio.
• Voiceover content material to include into model movies or ship displays.

Not the most effective for:

• Constructing your model long-term. Once more, many AI instruments come shut, however nothing replaces an actual human’s persona because the social media face of your model.

Free AI content material creation instruments

Subscription plans gettin’ you down? To not worry, Hootsuite has free AI content creation tools you should utilize proper now:

1. Caption generator

Interested in OwlyWriter AI or different AI writing instruments? Check out caption era totally free. Now, this generator isn’t as superior as OwlyWriter, however not like ChatGPT, it’s optimized for social media and custom-creates your caption to your chosen platform, in one in every of 5 languages. Good.

Professional tip: Make your description particular for finest outcomes.

Please notice: This software could show inaccurate or offensive materials that doesn’t characterize Hootsuite’s views. You’re solely answerable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

2. Hashtag generator

Just like the caption generator, the free hashtag generator is custom-made to your chosen social profile, together with Instagram, Fb, TikTok, LinkedIn, Pinterest, and X (previously Twitter).

Please notice: This software could show inaccurate or offensive materials that doesn’t characterize Hootsuite’s views. You’re solely answerable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

3. Username idea generator

Identification disaster? No drawback with Hootsuite’s username generator. Reinvent your self in a couple of seconds flat.

Please notice: This software could show inaccurate or offensive materials that doesn’t characterize Hootsuite’s views. You’re solely answerable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

4. About/bio writer

I get it, it could actually really feel awkward to write down about your self. Let Hootsuite sum up the particular sauce of your life, routinely.

Please notice: This software could show inaccurate or offensive materials that doesn’t characterize Hootsuite’s views. You’re solely answerable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

5. Emoji translator

Does that emoji imply what you assume it means? Or, extra importantly, what everybody else thinks it means? Cringe. 😬

Discover out for certain with our emoji to popular culture which means translator and by no means unintentionally create an ungainly PR sitch once more.

6. Engagement rate calculator

It’s what social media is all about, proper? Happily for these of us who aren’t nice at math (me), you’ll be able to calculate your engagement price with this free calculator.

Take a look at the remainder of Hootsuite’s free social media tools, together with our social media dictionary, a weblog concept generator, YouTube title generator, and extra.

Finest practices for utilizing AI-driven content material creation instruments

Put time and thought into setup

Synthetic intelligence instruments want coaching from sensible people to realize the most effective outcomes. Placing some planning into your AI-powered content material writing instruments upfront will make sure you get nice content material that aligns together with your brand goals and tone of voice.

Take a look at our best tips for AI content creation, or find out how to get started with OwlyWriter AI in Hootsuite.

Test high quality earlier than publishing

Pumping out extra content material sooner received’t do something to your model if it’s not additionally top quality. AI content material instruments may help you produce textual content or graphics sooner, however in the end, all of it wants a human contact on the finish of the day. (Don’t all of us?)

Test over your publish captions for awkward phrases or grammar points, and search for locations to edit it to inject your private type to maintain it genuine. For graphics, examine for odd issues, like a personality having an additional arm, and refine it your self earlier than publishing.

Keep in mind: AI instruments make it easier to work extra effectively, however they’ll’t, and shouldn’t, absolutely change you within the content material creation course of.

Don’t rely solely on AI-generated content material

Simply because AI content material instruments exist doesn’t imply you should use them for each publish or venture. For instance, any content material that expresses a robust opinion or tells a private story must be written by an actual individual. (Though you’ll be able to nonetheless use AI-powered content material moderation instruments to assist with enhancing and creating a number of variations for social, and so on.)

Whereas AI content material ought to ideally move for human-created content material, generally your followers and followers will wish to see one thing extra private out of your model. Human tales assist construct connection. Use AI instruments intelligently to present your human writers extra time to create these nice human tales.

Whether or not your content material is written by people or AI instruments, you’ll be able to schedule it to auto-publish at the most effective occasions, monitor efficiency, and have interaction together with your viewers from one easy dashboard with Hootsuite. Begin saving time on social media right this moment.

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