Which Platform is Best Overall in 2024?

Klaviyo and ActiveCampaign are two of the most well-liked advertising automation platforms in the marketplace. Each provide highly effective options designed to spice up your advertising efforts, however you may be stunned to be taught that there are literally fairly a couple of variations between the 2. On this information, I’m sharing an in depth comparability of Klaviyo vs ActiveCampaign, analyzing their strengths, weaknesses, pricing, and general suitability for numerous enterprise varieties.

So whether or not you are working an e-commerce retailer otherwise you want a flexible CRM and advertising resolution, this comparability will provide help to make an knowledgeable determination on which platform is best for you.

Let’s dive in.

Klaviyo vs ActiveCampaign: Three Key Variations You Ought to Know About

If you evaluate Klaviyo vs ActiveCampaign, you will notice that they do have quite a lot of comparable options. Nevertheless, there are a couple of key variations that set them other than each other.

• Break up Testing. Whereas Klaviyo does embrace fundamental A/B break up testing, ActiveCampaign goes a step additional permitting you to check as much as 5 sequences at one time.
• Touchdown Pages. You’ll be able to construct stunning, high-converting touchdown pages on your electronic mail advertising campaigns inside ActiveCampaign. If you wish to construct touchdown pages with Klaviyo you have to to combine (and cough up the money for) a third-party touchdown web page builder.
• Opinions. Klaviyo automates the evaluate course of on Shopify, making it a wonderful possibility for ecommerce companies. ActiveCampaign doesn’t at the moment provide this characteristic.

Klaviyo Overview

Klaviyo is an electronic mail advertising platform designed primarily for e-commerce companies. It affords a spread of options which might be designed to assist with enterprise development via constructing buyer relationships.

This contains:

• Electronic mail advertising
• SMS advertising
• Advertising and marketing automation
• Cellular push notifications
• Automated Opinions

Klaviyo makes use of AI that can assist you actually perceive your clients. It could actually even predict future order dates and ship automated messages at precisely the suitable time to maximise your gross sales.

Its automated critiques characteristic makes it an awesome possibility for ecommerce enterprise house owners utilizing Shopify.

ActiveCampaign Overview

ActiveCampaign is a strong all-in-one electronic mail advertising, automation, and gross sales engagement platform with a built-in CRM.

It affords omnichannel advertising with communications accessible by way of:

• Electronic mail Advertising and marketing
• SMS Advertising and marketing
• Social Media and Advert Audiences

ActiveCampaign additionally makes use of built-in AI that can assist you optimize your campaigns, guaranteeing the very best buyer expertise. This contains an AI automation builder, win likelihood, and predictive sending, permitting you to ship messages on the optimum time.

Klaviyo vs ActiveCampaign: Characteristic Comparability

Now, let’s check out a number of the key options on provide from Klaviyo and ActiveCampaign to see how they measure up side-by-side.

Templates (ActiveCampaign Wins!)

Klaviyo makes use of a drag-and-drop template builder, so you possibly can create the right template on your electronic mail campaigns and reserve it for future use.

Should you would moderately use a pre-made template, you possibly can choose one of many 100+ professionally designed templates from Klaviyo’s template library.

From there, you possibly can add your individual imagery and content material, and alter the colours and fonts to fit your branding.

ActiveCampaign works in an analogous means, with a drag-and-drop electronic mail builder that allows you to create a customized template that you should use many times. It contains plenty of dynamic options which you can add on the click on of a button, comparable to countdown timers and embedded movies.

And when you choose to make use of a template, there are over 250+ professionally designed templates to select from.

The Verdict: ActiveCampaign affords extra templates and dynamic options on your emails.

Advertising and marketing Automation (ActiveCampaign Wins!)

Klaviyo makes automation simple, permitting you to attach with clients throughout a spread of channels. 

The built-in AI helps you perceive your clients and recommends merchandise they’re more likely to love based mostly on their earlier interactions.

It additionally unifies the information throughout all advertising channels, which supplies you a deeper perception into your buyer’s habits. This lets you ship actually personalised emails which might be optimized for conversion.

There are over 60+ built-in workflows to select from, many designed particularly for e-commerce and retail companies. Nevertheless, you possibly can, in fact, construct your individual automation workflows when you choose.

My absolute favourite factor about Klaviyo is that it could automate the shopper evaluate course of on Shopify. Should you run an ecommerce retailer you’ll know simply how essential product critiques are for constructing belief along with your clients. I like that that is yet one more characteristic that has a direct impression in your backside line.

ActiveCampaign additionally affords an awesome vary of automation options designed to nurture and have interaction your clients.

It contains an AI automation builder that may construct the right automation on your wants. Alternatively, you possibly can create your individual automations with a number of triggers and limitless actions.

ActiveCampaign goes a step additional than Klaviyo with break up testing, permitting you to check as much as 5 sequences at one time. I like this characteristic! You’ll be able to take a look at any a part of your electronic mail, together with topic strains, photos and movies, calls to motion, and even particular person blocks.

The Verdict: It’s an in depth name, however ActiveCampaign wins this spherical due to its strong break up testing options and AI automation builder.

Kinds and Touchdown Pages (ActiveCampaign Wins!)

Klaviyo’s type builder may be very simple to make use of, and there are over 50+ templates to select from to get you began.

You’ll be able to create:

• Multi-step varieties
• Pop-ups
• Embedded varieties
• Fly-out varieties
• Kind teasers (Minimized varieties till the shopper is prepared)

I used to be upset that Klaviyo doesn’t provide touchdown pages as a characteristic. Nevertheless, you may get round this through the use of a full-page sign-up type as a touchdown web page, though that’s not going to work for everybody.

Usually, it would be best to use an integration on your touchdown pages (try the best landing page builders for some nice choices).

ActiveCampaign, however, features a built-in touchdown web page builder. The straightforward-to-use drag-and-drop web page builder helps you to construct and customise your touchdown pages to your precise necessities. Alternatively, when you choose to begin with a template, you will see tons of to select from.

Kinds are simply as simple to construct, and there are completely different type varieties to select from, together with:

• Inline varieties
• Floating field varieties
• Modal pop-ups
• Floating bars

And you’ll simply add tags to your varieties that can assist you perceive the place sign-ups are coming from and section your contacts from the get-go.

The Verdict: Lively Marketing campaign wins once more! Each platforms provide an excellent vary of varieties. Nevertheless, solely ActiveCampaign helps you to construct touchdown pages inside the platform.

Contact and Checklist Administration (ActiveCampaign Wins)

Klaviyo permits you to section buyer information into teams based mostly on classes comparable to their buy historical past, curiosity, and even dates. This lets you make sure you attain out to them on the proper time – providing a birthday low cost for instance.

ActiveCampaign has a built-in CRM (buyer relationship administration software program), which implies you possibly can automate outreach throughout the gross sales cycle—very useful for sales-focused companies. I’ve used and examined quite a lot of completely different CRMs in my time, and I’ve to say, ActiveCampaign’s CRM is top-notch.

It contains:

• Computerized lead scoring
• Pipeline and deal monitoring
• Computerized gross sales staff notifications

These options provide help to keep up to the mark, guaranteeing no offers slip via the cracks.

ActiveCampaign has some nice segmentation options, too. This lets you ship every buyer content material they really wish to see, making them way more more likely to convert. Contacts are ‘Tagged’ routinely based mostly on their actions, comparable to internet clicks or purchases.

The Verdict: Each platforms provide equally good tagging options. ActiveCampaign wins this spherical, however solely due to the built-in CRM. Should you don’t want a full CRM, then both possibility might work properly for you.

Reporting and Analytics (It’s a tie!)

Each Klaviyo and ActiveCampaign provide strong reporting and analytics options.

Klaviyo’s reporting options embrace:

• Straightforward-to-read dashboard
• Conversion abstract
• Income attributes
• Actual-time information
• Future habits predictions
• Multi-channel KPIs
• Customized studies

ActiveCampaign’s analytics options embrace:

• Visible dashboard
• Attribution
• Website and occasion monitoring
• Lead scoring
• Win Likelihood
• Actual-time order insights
• Cross channel evaluation
• Buyer journey mapping

The Verdict: As you possibly can see, their options are very comparable, so for this spherical, it’s a tie.

Deliverability (It’s a Tie)

One factor that Klaviyo does extraordinarily properly is help with electronic mail deliverability – guaranteeing which you can handle your electronic mail lists, adhere to GDPR compliance rules, and that your emails really attain the inbox of the meant recipient.

So long as you might be sending over 1000 emails monthly, you may be given a deliverability rating from 1-100, together with tips about how one can enhance this.

ActiveCampaign can be identified for its glorious deliverability charges and sometimes tops the listing when evaluating completely different electronic mail advertising software program for deliverability.

The Verdict: It’s a tie!

Integrations (It’s a Tie!)

Klaviyo integrates properly with a number of different instruments to make sure seamless use of e-commerce platforms like Shopify and WooCommerce. It contains over 350+ pre-built integrations and versatile APIs, so you possibly can join your whole tech stack, protected within the information that every little thing will work seamlessly collectively.

ActiveCampaign integrates with over 950+ apps, and likewise affords ActiveCampaign API if you wish to create an integration of your individual.

Should you’re an ecommerce enterprise proprietor, ActiveCampaign will combine properly with whichever platform you utilize on your on-line retailer.

The Verdict: It’s a tie! Each platforms provide an awesome vary of integrations and APIs.

Klaviyo vs ActiveCampaign: Pricing

Now, let’s check out the pricing to see how their packages evaluate.

Klaviyo Pricing

With Klaviyo, all plans embrace all options. The worth you pay will rely upon what number of contacts you have got.

Klaviyo has three essential packages to get you began:

• Free – This lets you ship 500 emails monthly and 150 SMS monthly. You additionally get electronic mail buyer assist for the primary 60 days of signing as much as this package deal.
• Electronic mail Plans begin from $30/month for as much as 1,000 contacts. This lets you ship 10,000 emails monthly and 150 SMS monthly. You will get entry to each electronic mail and chat assist.
• Electronic mail and SMS, ranging from $45/month for as much as 1,000 contacts. This lets you ship 10,000 emails monthly and 1250 SMS messages monthly. You will get entry to each electronic mail and chat assist.

ActiveCampaign Pricing

ActiveCampaign has a spread of various plans accessible relying in your wants. Costs additionally fluctuate relying on the variety of contacts you have got.

• Plus – from $49/month (paid yearly). This lets you have as much as 1000 electronic mail contacts, a 10x contact electronic mail ship restrict, and three customers. You’ll be able to add extra advertising contacts however this may have an effect on your package deal value.
• Skilled – from $149/month (paid yearly). This lets you have as much as 2500 electronic mail contacts, a 12x contact electronic mail ship restrict, and 5 customers. You additionally get entry to separate automations, enhanced reporting, and salesforce integration.
• Enterprise – from $259/month (paid yearly). This plans permits you to have as much as 2500 electronic mail contacts, a 15x contact electronic mail ship restrict and 5 customers – you possibly can add extra advertising contacts however this may have an effect on your package deal value. You additionally get entry to customized reporting and limitless electronic mail testing.

Klaviyo vs ActiveCampaign: The Execs and Cons

As with every little thing, Klaviyo and ActiveCampaign every have their very own execs and cons. It’s essential to think about if any of those will have an effect on you earlier than committing to a subscription.

Klaviyo Execs and Cons

ActiveCampaign Execs and Cons

Klaviyo vs Lively Marketing campaign: The Verdict

It’s protected to say that each Klaviyo and ActiveCampaign are nice electronic mail advertising platforms. Nevertheless, their variations imply that one will swimsuit you higher than the opposite, relying on the kind of enterprise you run.

ActiveCampaign got here out on prime in most areas merely because of the number of instruments and companies it contains. Sure, it’s much more costly than Klaviyo, however for that value, you get a built-in CRM and touchdown pages, so it’s really good worth for cash if you may be utilizing all of those instruments.

For any enterprise with an lively gross sales staff, ActiveCampaign is the plain selection. This highly effective electronic mail advertising instrument provides you every little thing you have to develop and scale your small business on autopilot.

That being stated, if you’re working an ecommerce enterprise on Shopify, then Klaviyo might be an awesome selection. The way in which it automates critiques on the platform is implausible, and its built-in AI provides you actual insights into your clients’ habits, predicting future purchases and sending messages throughout a spread of platforms at precisely the suitable time to maximise gross sales.

Klaviyo’s free plan means you possibly can take this highly effective ecommerce electronic mail advertising resolution for a take a look at run earlier than committing to a paid plan.

If, after studying our comparability of Klaviyo vs ActiveCampaign you are still undecided, try these ActiveCampaign alternatives for some extra choices to attempt.