Welcome again to a different episode of the Area of interest Pursuits Information podcast!
This week Spencer and Jared determined to do issues just a little bit in another way. Because the 12 months is coming to a detailed, they determined to speak concerning the 3 high Area of interest Pursuits podcast episodes for 2023, in addition to their private favorites.
Spencer explains how he collected the information to find out which episodes have been probably the most listened to this previous 12 months, after which they kick off the episode by speaking concerning the third most listened-to podcast, which was the interview with Grady Hudd.
Grady grew his area of interest website to $9k monthly in 2 years with no search engine marketing expertise. Spencer and Jared speak about why they assume this was such a preferred podcast. Grady’s relatability was in all probability key, and it’s doubtless that many inexperienced persons linked together with his scenario.
Watch the Full Episode
The second most listened-to episode was Forrest Webber, who talked about how he grew his portfolio to $40k a month after changing rental properties with web sites. They speak about his story, the essential mindset shift that introduced him a lot success, and the way he scaled his enterprise.
The most well-liked podcast for the 12 months was with Shelly Marmour, a journey blogger who grew her month-to-month revenue from $700 to $52k monthly in 1 12 months with affiliate search engine marketing. Shelly’s story was additionally relatable and inspirational, as many individuals may in all probability determine with the place she was at first and have been to see how she grew her enterprise so extremely.
Then Spencer and Jared share their favourite episodes of 2023.
Jared’s favourite was Cyrus Shepard’s episode on internal link building and he described the interview and the knowledge shared as extremely succinct and simple to know. The episode was full of actionable suggestions and insightful particulars about inner linking primarily based on a data-heavy research that Cyrus did, and he talks about all the pieces from Hyperlink Whisper to hyperlink sculpting.
Spencer’s favourite was how Kevin Espiritu grew his gardening site from $400 monthly to eight figures per 12 months, which can be a narrative that most individuals can relate to. He began out like most of us, constructing his website again in 2016, and in the present day he’s making over $10 million per 12 months.
He did it by rising his web site first, then his YouTube channel and his social media channels, after which he launched his personal merchandise. What Spencer and Jared particularly like about this episode is his method to plateaus in his enterprise and the way he acquired one other web site and merged the 2 right into a massively profitable model.
And that brings us to the tip of this episode of Area of interest Pursuits Information and the tip of one other 12 months of Area of interest Pursuits podcasts that search to encourage, educate, and encourage.
Right here’s to a different 12 months of studying from each other and to a really profitable 2024!
transcription
Spencer: Hey, everybody, welcome to a different episode, a particular episode, a vacation week, episode of the area of interest pursuits podcast. It’s formally an episode of this week in area of interest pursuits information, however, , it is just a little bit totally different. We’re not going to actually be masking information per se. Uh, each Jared and I have been form of simply stress-free with our households.
That is the week between Christmas and New Yr’s. Uh, and so we thought it will be attention-grabbing to do one thing just a little bit totally different as a substitute of diving into the information and have these onerous hitting matters, proper? Um, partially so we do not have to analysis fairly a lot. Uh, proper. So we are able to simply have a simple episode, but additionally it is simply form of enjoyable.
I feel for listeners to look again. On your entire 12 months, we thought it will be attention-grabbing to cowl probably the most listened to podcast episodes of your entire 12 months of 2023. After which we’ll throw in a few our personal favourite podcast episodes as nicely. And so I feel it is a cool thought, Jared, hopefully listeners take pleasure in it.
What do you assume? Yeah, you
Jared: know, I imply, trying again on this 12 months, 2023, I imply, we’re on tempo to do round 100 episodes a 12 months, proper? So two episodes every week, clearly each week of the 12 months, and even right here on the week between Christmas and New Yr’s. So, , it will, uh, it will, it is in all probability, I doubt there’s many on the market have listened to each one from this 12 months.
So it’s a enjoyable thought to form of return and say, listed here are the preferred ones and have a look at it.
Spencer: Yeah, I agree. And possibly if there’s anyone that is listened to all of them, , tell us, um, , on the finish of this episode, we’ll share our, uh, two favourite podcasts that weren’t essentially the preferred, however our two favourite, if anyone else has a favourite, uh, interview, podcast interview, tell us.
Uh, we might like to, to listen to about that. So I determine let’s simply bounce into it. We’ll form of run by these, um. And share our ideas on the episodes. Um, and earlier than, earlier than we hit document right here, um, I feel we each agree that a few of these episodes form of shocked us. Yeah. I did not understand these have been going to be the preferred, uh, episodes of the 12 months.
Jared: I really feel like, definitely as a bunch, I, I, I do not actually pay a number of consideration to The numbers on the listens and stuff, however the suggestions, , we’re extra concerned with after we get shared on social media or totally different feedback we get introduced in on. And so, um, maybe that is a part of what has framed, , my mindset is those that we bought tagged on extra, bought requested extra questions on or that form of factor.
And so, yeah, there have been some shocking ones, however, , I imply, that is what the numbers are. Uh, the information
Spencer: does not lie. The info does not lie. Yep. And, uh, so the best way that I bought, uh, these numbers is as a result of the podcast is on a a number of totally different platforms, uh, however one is audio listens. And so I do have an mixture quantity for all of the audio listens, whether or not that is apple podcast, spotify, wherever else that individuals hearken to their audio podcast.
I will get that one quantity, um, in my podcast internet hosting dashboard. Uh, after which there’s youtube. Proper. That may be a lot of listens or views as nicely. It simply depends upon the episode. And so I form of, uh, added these numbers collectively. Uh, and naturally the episodes with the mixture variety of probably the most listens or views.
Is are the three that we’ll be sharing. So, uh, having stated that permit’s, , possibly let’s go in reverse order right here. Oh, throw a curve ball. Um, , 5 seconds in the past, I instructed you we’ll do one order, however let’s, let’s do with the
Jared: third. I will begin on the finish of my notes then.
Spencer: Yeah. Yeah. Um, swap that up.
The third most listened to episode, uh, of the 12 months. Um, and that episode was the interview with Grady HUD. Uh, and so let me, um, share my display screen simply to form of, uh, overview, uh, remind listeners and viewers what this interview was. I imply, that is completed again in March of this 12 months, however the title was how Grady HUD grew his area of interest website to 9, 000 monthly in simply two years with none search engine marketing expertise.
And so, uh, Grady is on Twitter. He is fairly lively there. Um, it was, he might have modified his username. It was area of interest grades. Now it might be as simply Grady HUD. Um, anyhow, you will discover them there, um, on, on Twitter, however, uh, I feel I will simply give my two cents, Jared, after which I will allow you to bounce in because you hosted the, the episode, however.
It appears like, or, or one attention-grabbing factor about this episode of why possibly it did so nicely is I feel individuals take pleasure in listening to tales of people that, um, are form of inexperienced persons or ranging from the start. Those who aren’t making tens of millions a 12 months. These which can be making like. A possible, it appears like achievable, however nonetheless very profitable sum of money that did it both like with out expertise or have some distinctive background.
Proper? So I really feel like possibly because of this the Grady episode resonated rather well with individuals as a result of he shared a narrative of, Hey, I did not have any expertise two years in the past when 9, 000 a month. Um, I really feel like, uh, that is. You already know, that, that is an enormous cause for why this episode in all probability did, did nicely. Yeah,
Jared: I, I agree 100% with what you are saying.
We have had a few these tales all year long of the very a lot, like simply very a lot the uncooked story of somebody entering into this with out, Any earlier, whether or not you name it search engine marketing expertise or affiliate internet marketing expertise, and simply going from a really, , rags to riches kind story, if you’ll, , and that is only a nice story.
Um, if I keep in mind appropriately, Grady nonetheless works full time, nonetheless has a job. He is doing this on the facet. He instructed tales about writing articles as he. Rode the bus and stuff. And, , there’s simply very a lot a, a really relatable story for lots of the listeners right here. Yeah.
Spencer: And, uh, that was the opposite factor is that I do consider he did have a full time job that he was working and I agree.
Relatability like is so key. Proper. And it was for me after I was. Beginning out after I was seeking to give up my job, proper. I all the time wished to see any person posting their success on-line that I may really like relate to, like, okay, however does this particular person like have youngsters? Like, does this particular person work a full time job?
Like, or does this particular person have a ton of cash or no matter it’s? Like I wished any person as near me as potential. That was only one step forward of me.
Jared: Yeah, it is true. Like we’ve various kinds of company on this podcast and there is the company, like one of many ones. I might be speaking about who has a ton of expertise on this business.
And we glance to these kinds of individuals for various issues, proper? Like definitely in that podcast, I am searching for their skilled insights. Like that is what I need to be taught from them as a result of they’re extra educated, extra of an skilled in sure areas than maybe we or totally different listeners are. These tales are precisely what you speak about.
Like. Giving us that shot of inspiration that may assist transfer lots of people over the road that claims, Oh my goodness, I can do that. Oh, this particular person is doing this. I can relate to what they only stated. That was simply, that was me that what they stated, that was them two years in the past. That is me proper now. And so these kinds of issues are actual pictures within the arm.
Spencer: Yeah, completely. Um, I agree. So, uh, possibly with that, let’s go on to the second. Most listened to episode of the 12 months. And, uh, the second most listened to interview was Forrest Weber. Uh, and the title of his podcast interview was how Forrest Weber grew to 40, 000 monthly after changing rental properties.
And so, um, compelled has a cool story, proper? He was, um, he had rental properties, was all for investing in actual property. Uh, after which he form of shifted his mindset mindset, however introduced a number of the identical rules, the identical processes and procedures. Um, to 2 web sites and he form of devoted his time to constructing out a portfolio of internet sites, form of like he had a portfolio of properties, uh, earlier than he checked out it as this funding method.
Okay. I will, , construct or purchase, uh, this complete portfolio and, uh, see what I can do. And so on the time of the interview, I am attempting to look right here, um, 20 web sites that generate as much as 40, 000 monthly. So tremendous cool, uh, interview and story, I feel.
Jared: Individuals all the time love the size story too. I imply, , the very first thing that occurs, uh, within the mindset, not saying everybody does this, however in your thoughts, when you get a profitable first website is you assume, Oh my goodness, can I do a second website?
Ought to I do a second website? Shiny objects syndrome kicks in, which we speak about so much right here. So that is, um, , it is humorous, Spencer, I do not learn about you. Like after I. The story I’ve landed on when individuals form of ask me about constructing web sites, , possibly I am at a celebration in my neighborhood or I am speaking to somebody and in some way it comes up about constructing web sites.
The very best analogy I give individuals is it is form of like actual property, , it is just a little bit like constructing actual property and also you’re form of constructing on-line belongings versus actual belongings, actual property, proper? And, um, I feel this story with Forrest is partly why he is so profitable is he is treating his web sites.
A lot so like that actual property mannequin that he was so profitable at earlier than this.
Spencer: Yeah, precisely. And , a part of that method is , um, each your winners and your losers taking that whole portfolio method. And maybe that is reducing a few of the losers, investing extra into the winners, proper?
Uh, and studying easy methods to scale the entire course of. And so I like the form of enterprise thoughts that he took behind this. After which in fact, uh, as a result of he constructed such an enormous portfolio and workforce, uh, he began a digital advertising and marketing company. Proper. Uh, and in order that’s additionally a part of his enterprise that I do not know that that 40, 000 a month included.
His, um, digital, I assume is what it is referred to as his company. I do not assume so. Um, I do not know that he shared his company numbers, uh, as nicely on high of that, however he is constructed a profitable company on, on high of that as nicely. So
Jared: it was an excellent pay attention as nicely for individuals like lots of people, um, in our business are, um, they’re form of, , do it allers.
Proper. And he has, he began with the mindset from the very starting that there are issues he is good at on this house and issues he is not good at. And I do know he spent a number of time within the interview speaking about how he discovered individuals to associate with, how he introduced on different workforce members to form of make up for his, his lack of know-how in sure areas.
And that is an excellent ability that we are able to all form of lean into, particularly if, if scale is on the horizon for us.
Yep,
Spencer: precisely. I feel that is so essential. Um, a number of instances I get caught doing all of the little particulars in my enterprise and I discover that, um, I can get just a little bit extra, extra freedom or scale just a little bit higher after I simply even rent out the only of duties.
Perhaps it is only a, uh, a decrease degree VA that may deal with a number of. Easy issues. Um, and so I like, I like, uh, what Forrest shared there. Individuals can hearken to that, get a reminder, a refresher, uh, some good, uh, enterprise suggestions. And if anyone observed on the display screen, uh, it says, , December twenty seventh, we made an replace to this text.
The precise interview was about 10 months in the past. I feel it was, uh, like late February, early March, uh, is when this interview was truly revealed with, uh, Forrest Weber. So, okay. And in order that brings us to the primary hottest podcast of your entire 12 months, uh, for the area of interest pursuits podcast was the interview with Shelly Marmore.
Uh, and the title right here is how Shelly Marmore grew her month-to-month revenue from 700 to 52, 000 in a single 12 months with affiliate search engine marketing. I imply, what, what’s to not love about that story, proper? That title. Uh, I feel it hits on. What we have been speaking about earlier, beginning at a degree that is comprehensible. Proper? You will have a web site that is making 700 a month.
All people’s like, okay, I can try this. And I am already at that degree, however how do I get to 52, 000 a month in a 12 months? That is like a should pay attention story. Uh, and so Shelly tells that story, she is a journey blogger. In truth, she has not one, not two, however three or 4. I
Jared: assume it is much more. Is it 4? She stated, yeah, I used to be
Spencer: that.
Yeah, I used to be attempting to recollect. I do know it was a portfolio, however like for journey blogs, which is attention-grabbing all within the, , comparable area of interest, they cowl totally different nations or areas.
Jared: The majority earnings have been on that one huge web site although,
Spencer: , yeah, uh, was it
journey
Jared: Mexico? Yeah, journey Mexico solo.
com. I feel it’s. Yeah,
Spencer: journey Mexico solo. com Yep is our predominant website which can be very cool when any person comes on and say hey I am doing this and that is profitable and this is my web site so you may go test it out and have a look at it and be taught Like that is simply the most effective of each worlds. So, uh, Shelly, uh, story is tremendous inspirational and, uh, she’s scaled shortly.
Um, do you keep in mind what a few of the keys to her scaling have been, uh,
Jared: Jared? Yeah. Yeah. Um, and I, by the best way, I agree with you. Like at first after I heard that this was the primary. Episode of the 12 months while you shared it, I used to be like, wow, actually? Um, however after I sat again and thought of it, you stated precisely what I used to be pondering, like this actually had all of it.
Prefer it has that form of from the very fundamentals to success storyline we talked about with Grady. It is bought the massive, huge numbers, , incomes mid 5 figures a month now. It is bought the brief time horizon. It is, um, after which after we, she shared her websites, there was tons to tons to construct off of there. I imply, it is actually bought all of it, however yeah, I imply, I did return and I did re hearken to elements of this one to arrange for in the present day.
I didn’t get to hearken to the entire thing, , um, much more, much more occurring this week on trip than I anticipated, however no, she, it is a actually good pay attention. So a few issues actually shortly. For those who’re listening, you are questioning, no, her website didn’t get hit by the HCU. She did. Um, did go down just a little bit with one of many core updates, however it seems to be prefer it gave again possibly simply a few of the key phrases that she had earned earlier in the summertime.
So it is nonetheless doing very nicely from what I may see from a fast look and a number of the stuff that she’s doing to construct her web site piggybacks on a number of the conversations we have been having about what it seems to be prefer to construct a web site going ahead in 2024 and past. She’s actually deeply masking the subject.
She’s pulling on her personal experience. You already know, she is a solo traveler residing in Mexico and has been doing. So I feel she stated for 9 years. So she’s pulling in all of her personal experiences and all of her personal experience when she’s writing the content material. She talked so much about how she did key phrase analysis.
She builds out huge topical hubs with the massive key phrases, the lengthy tail key phrases, and the way she creates affiliate model content material that actually showcases. Which is finest and why. In order that’s mainly the spine of how she did it. And he or she form of shares a terrific playbook for lots of the issues we speak about
Spencer: going ahead.
Yeah, that is an excellent level that, uh, a website that was profitable initially of this 12 months, she actually constructed that nice, nice basis for like, Hey, that is, ought to simply be an excellent enterprise going ahead. Uh, she’s, she’s constructed it proper. Uh, and one factor that I like right here that I in fact must level out is that she does a number of inner linking and she or he makes use of hyperlink whisper.
Uh, so I like that, that, uh, she has her on web page, her website construction, all the pieces very nicely organized and beneath management. And he or she’s utilizing a terrific device, Hyperlink Whisper, to assist her try this.
Jared: Nicely, Spencer, to not, uh, be too ominous, however that will not be the final reference to Hyperlink Whisper on this podcast
Spencer: right here. Oh, nicely, okay, good.
I like that. We’ll get a double whammy right here. Double whammy, uh, free promoting, uh, for Hyperlink Whisper. That is a great way to complete out the 12 months. I adore it. Uh, So, however yeah, nice interview and I adore it once more as a result of it is, it is simply, she’s very all the way down to earth and really relatable. Proper. And, uh, simply an easy and attention-grabbing interview to hearken to.
So that’s the reason, um, , it in all probability did so nicely. Um, however I additionally was, yeah, shocked after I seemed on the numbers like, oh, I didn’t understand she was, uh, the preferred podcast of the 12 months. You’d assume that I’d know that as a result of I do have a look at the numbers extra typically, however I do not typically have a look at the, , in a, in a calendar 12 months, um, , what’s, what’s been the most effective, um, one of many 12 months.
So.
Jared: It is, it is, it is sensible while you cease and give it some thought. And I feel that that is cool. I imply, , clearly, uh, the numbers are the numbers, like I stated earlier, however this one makes a number of sense. The extra I thought of it. So,
Spencer: yeah, yep, undoubtedly. All proper. Excellent. So that’s the high three.
Podcast of the 12 months, the preferred, uh, however Jared and I every had our personal favourite. We went by, we seemed on the catalog of all of the interviews that have been completed, , like 50, uh, interviews and we picked out every our favourite. And so, uh, Jared, possibly I will allow you to go first after which I will wrap it up with my favourite present.
Oh man, this
Jared: curve balls left and proper right here in the present day. I do know. Uh, yeah, that is onerous. I imply, I am the one who did the overwhelming majority of the interviews this 12 months. So to not say that it is like a private factor, however, um, , there is definitely bits items I beloved about each, each single interview. Um, uh, and so that is actually onerous for me to select.
It is like attempting to select which child you’re keen on probably the most. Um, not fairly that dramatic, however I’ve to say that the one which I refer again to probably the most. The one which I nonetheless proceed to speak about probably the most. I ship this to purchasers at my company. I ship it to individuals, um, with I work together with on Twitter. Like I, I, I referenced this podcast so much.
And so I had, after I thought of it, I needed to come again to this one as my favourite of the 12 months. And that was our. Uh, interview with Cyrus Shepard on inner linking. Um, he did a, there it’s on the display screen. He did an enormous research, analyzed 23 million inner hyperlinks. Uh, it was over 1800 web sites. And the knowledge that he shared on the podcast was so succinct, so clear.
And really easy to know the outcomes that he bought. After which the power for him to actually share all of the the reason why behind all of it. Like I realized so many, a lot actionable details about the method of inner linking, precisely easy methods to do it in response to what the information says. After which I bought to ask him a number of questions I’ve all the time wished to know on form of some in depth inner linking matters.
And he, he gave actually, actually insightful solutions to every of them.
Spencer: Yeah. It is a, it is certainly one of these like. It sounds tremendous information heavy and it’s, he did this big research of 23 million inner hyperlinks, proper? Like that is like PhD degree kind stuff. Yeah. You already know, I have never completed that. Um, however it’s very actionable. I, I do love that.
He mainly on the finish of the day, you may stroll away with like, okay, this is not solely why inner hyperlinks are essential, however this is easy methods to do it. Proper. Um, like even a few of these issues I used to be , proper? Like taking all of your 4 or 4 pages and truly utilizing a 301 redirect, proper? To essential pages, a few of this hyperlink sculpting methods which you can implement in the present day that may enhance the general, um, authority and hopefully rating of your web site on the finish of the day.
Yeah. I imply, if
Jared: you are talking of actionable, like in the event you’re questioning, like he shares precisely what number of inner hyperlinks are the appropriate quantity. He shares precisely the method for anchor texts that you ought to be utilizing. Um, he shares the place your inner hyperlinks ought to go, which of them are an important on the web page.
All of this backed by information. Very fascinating.
Spencer: Yeah. And, uh, I, I assume that is the second time that you simply have been going to possibly convey up Hyperlink Whisper. He is additionally a
Jared: huge fan of Hyperlink Whisper. And, um, and talked about that. And that is to not, I say that considerably tongue in cheek, but additionally I feel that that is attention-grabbing.
As a result of this is somebody who understands inner linking at like probably the most nuanced of ranges. And says that your plugin, Hyperlink Whisper, does an excellent job at a number of that effort for doing that effort for you. In order that, that speaks to the ability of Hyperlink Whisper and maybe, , that it’s a, a plugin that’s satisfying the interior linking wants of in the present day’s Google and web site setting.
Spencer: And like, it was just a little bit shocking to me after I, after I first heard the interview, like earlier than the interview, I did not discuss to, , to Cyrus and say, Hey, , are you going to say Hyperlink Whisper or something like that? I had no thought, proper. That he, he used Hyperlink Whisper. Um, he, he simply occurred to be accustomed to the device and have used it.
And, , stated some nice issues about it, um, which is superior, which can be just a little bit shocking as a result of I feel that they promote some software program over it, um, , at Zippy. I feel
Jared: so. I feel he talked about
Spencer: that too. Yeah. Yeah. You already know, they, they have some instruments, uh, as nicely. And so, uh, simply, simply very cool to listen to that.
Um, and I assume I will point out it now. I wasn’t planning on mentioning this, however . If anyone is all for Hyperlink Whisper, I do occur to be working a particular deal proper now that. Ends January 1st. So, , in the event you hearken to this podcast episode, , tomorrow or no matter, uh, you will get this particular deal.
Uh, mainly we’re elevating costs within the new 12 months, however, uh, we’re discounting the present worth just a little bit. So individuals can examine that out. Simply go to hyperlink whisper. com. Uh, if you wish to get a hyperlink whisper for just about the most effective worth, we’ll offer it at. Perhaps ever once more. Um, you may go forward and get that.
However, uh, yeah, I actually loved Cyrus’s, uh, interview. I form of benefit from the information evaluation, the massive research, , we are inclined to reference Glenn additionally up so much and he does a number of these huge research and it form of matches in that comparable vein. And so I like some of these of interviews and research that he is completed.
Jared: Nicely, Spencer. It is all the way down to you now, and I am very curious to listen to your favourite episode of the, uh, of the calendar 12 months of 2023. Yeah,
Spencer: it’s, it’s so powerful to decide on. Um, I used to be a bunch of those, and also you do a terrific job. I’ll simply give a hat tip to you, Jared, for, for excellent interviews, and I hear that so much.
Um, from folks that, uh, you, you do a terrific job interviewing. So kudos to you. Um, and so it was powerful to decide on. Uh, however the one which I went with was Kevin Espiritu with Epic Gardening. Uh, I feel it is simply such an enchanting story, proper? Um. A part of it is the relate capacity and a part of it is the not relate capacity, proper?
I am in awe of what he is been capable of accomplish. Um, , his story begins actually in like 2016, which sure, is what? 7 years in the past. So I assume that is form of a very long time in Web years, however actually not that lengthy. Um. You already know, in, in 2016, 2017, he had this very small gardening area of interest web site, and it was like the remainder of us simply constructing a distinct segment web site, attempting to rank for key phrases.
Um, , he was making, I can not keep in mind now, I even simply, oh, 400. That is, that is form of what it was. He was, , he is making like 400 bucks in 2016 monthly. And, um, in some unspecified time in the future alongside the best way, uh, he determined, what, if I need to scale this enterprise, he constructed it as much as like 4 or 5, 000 a month.
And he talks about this on the interview. It was like, okay, this is sufficient to dwell on, however is it actually significantly better than I, , I may simply have a full time job that is making 60, 70, 80, 000 a 12 months. That was just a little extra, uh, safety. That has advantages, proper. And all these items. So he is like, okay, I must scale this just a little bit additional.
And he form of stored occurring this path of like, okay, how can we scale this? Um, and lengthy story brief, I imply, now it is an eight determine a 12 months enterprise. They’re doing greater than 10 million a 12 months. And I simply love that he began with a distinct segment web site, however he stored discovering, discovering methods to reach the enterprise, whether or not that was rising his YouTube channel, which is now at like virtually 3 million subscribers to rising Tik TOK, which I do not know.
There’s a lot of subscribers, however it’s big, uh, to social media. He is crushing it to the massive certainly one of. His personal merchandise, proper? They, they’ve a seed firm. Uh, they’ve, um, bodily merchandise that they promote as nicely. Uh, they’re in, , retail shops. So I simply love that he began with the area of interest website and now he is simply this huge enterprise that’s scaled in all methods potential.
Jared: I discuss so much about how in my varied companies all through the years, like companies all the time hit plateaus and, uh, it isn’t. Not, not essentially a nasty factor or since you did one thing incorrect. It is simply companies undergo intervals of progress. They undergo intervals of plateau. And often while you’re at that plateau, it takes one other spherical of strategic perception and fascinated with what to do to develop out of that plateau and into the subsequent progress curve, proper?
And it may be a problem at each single plateau to determine that out. And. Um, web sites aren’t any totally different and rising companies, , that is all half and parcel to, to rising companies. And I, what I beloved about this interview was that, um, , we by no means actually bought into the small print about how he did every of these issues, however we went by mainly each progress curve and each plateau and bought to listen to his mindset about each a type of plateaus.
After which what he did subsequent, you referenced going from 400 to 4 to five, 000 after which. Plateau after which going from 4 to 5 thousand to the subsequent and it is so fascinating as a result of all of us hit that spot as we develop our enterprise, our facet hustle, our web site, we’ll hit these plateaus and this was an exquisite look into how somebody who could be very clever and really profitable has.
Dealt with each plateau and at each certainly one of them, he has discovered what’s subsequent, easy methods to analyze what’s subsequent and easy methods to pull it off. And it is simply such a cool perception into a really profitable particular person’s mindset on how they develop and every of the pivots they made alongside the best way.
Spencer: And it is attention-grabbing for all of the issues that you simply stated, but additionally I nonetheless really feel like Kevin could be very relatable.
Sure. He is grown this huge enterprise, however only a few years in the past, like he was struggling to construct a 400 a month area of interest web site, proper? It, he did not include some particular schooling or some particular information or, um, he is very sensible, however I do not. Suppose he is like genius degree. Like he is only a hustler that is figured issues out and struggled and, and grown at each plateau, such as you talked about.
Uh, after which the opposite factor that in all probability additionally made this my favourite is form of a few of the, the within scoop that I’ve behind Epic gardening. Um, , they lately acquired a web site, proper? That, um, I feel it is, , all about gardening. com that has now been merged with Epic gardening. And I had the, the form of, uh, The again seat move, , the backstage move to all of that taking place as a result of I am good pals with Jason Wilson and Jared.
I do know, uh, you might be as nicely. In order that negotiation was all taking place and Kevin was fascinated with buying Jason’s web site and bringing Jason on, like I heard all that story and so. Having the ability to additionally hear this interview and form of, , join all of the dots of what I used to be listening to behind the story is simply, simply actually cool to get a extremely broad image of easy methods to run a extremely profitable web site.
And naturally they’ve merged these two websites. Jason has completed that, um, actually all of the. The heavy lifting of merging his outdated website with Epic Gardening. For those who have a look at their graph, , in age refs, it is similar to a straight shot, , it is a, it is cool to see.
Jared: And we did interview Jason on the all about gardening, um, on the all about gardening web site, the expansion there, after which the acquisition course of by Kevin and Epic Gardening.
So, , you may form of full that complete circle if you would like by listening to each the Kevin Espiritu interview, after which subsequently the Jason Wilson interview, in all probability, I do not know, six months later,
Spencer: no matter it was. Yeah. It is like a one, two punch, proper? You get the entire story, um, to, yeah, get the, get the entire image.
So, um, so very cool. I imply, that is, that is the 12 months. Um, that is, that is form of our favorites. These are the preferred, uh, episodes that we did so many good interviews. We’ve got a number of within the pipeline which can be additionally actually, actually, yeah, yeah. We have form of, um, gosh, you bought. Six or seven already recorded. You already know, I
Jared: recorded 5 podcasts every week earlier than Christmas.
Spencer: That is spectacular. That is in order that you did not have to work very onerous this week. I imply, I feel this actually this 30 minute episode is about all you are doing. Uh, that is about all I am doing as nicely. So.
Jared: You need to take every week off, man? You gotta, you gotta pay for it up entrance or pay for it within the bottom.
One of many two, however no, I can assuredly say as a result of we have recorded all over January and now into, into February that we’ve some actually nice interviews. So we’re not, we’re not taking our foot off the fuel right here for 2024. I count on maybe this custom to proceed on the finish of this 12 months, 2024 on the finish of subsequent 12 months, no matter you need to name it.
And I am so excited to see what our favorites and what probably the most profitable and hottest ones are going to be.
Spencer: So in the event you’re listening and you’ve got a unique favourite, tell us within the feedback. After all, we might love to listen to that. Um, and thanks a lot for listening. You already know, we’ll just about wrap it up with that.
No bizarre area of interest websites in the present day, no facet hustles, all that stuff. We’ll get again to that subsequent week. So don’t be concerned. Um, we’ll, we’ll share outcomes and, , insights and issues like that, uh, subsequent week, however for this week, I hope all people had a terrific Christmas. Hope all people has a terrific new 12 months and better of luck in 2024, everybody.
Jared: Yep. Pleased 2023 and we’ll see you in 2024.
Spencer: Thanks so much.
