Commercial
Adzumo At A Look for Advertisers
Adzumo Advert Varieties & High Changing Verticals
Advert sorts: Popunder Adverts, Push Notification Adverts, In-Web page Push, Banner Adverts, Native Adverts, Interstitial Adverts, Video Adverts, Area of interest Clicks (Direct Click on Adverts), E mail Clicks
Verticals: Courting, Cams, Playing, Nutra, Betting
Adzumo Advertiser Cost & Funding
Value Mannequin: CPC and CPM
Minimal Deposit: $50 (by way of Credit score Card); varies by cost methodology
Minimal Each day Finances: $10
Cost Strategies: Paxum, Wire Switch, USDT, Capitalist, Credit score Playing cards (3% price, $1,000 max transaction)
Adzumo: Assist
Private Account Supervisor: Sure
Knowledgebase: FAQ and data base obtainable by way of the help tab on each homepage and inside the platform (https://support.adzumo.com); fee playing cards obtainable upon request from gross sales staff
Assist Response Velocity: Common
Assist Ranking: Common
Contact Strategies: E mail, Telegram
E mail Contact: sales@riverwidetech.com
Telegram: https://t.me/adzumo
Adzumo Assessment Key Takeaways
👉Unique Members-Space Visitors: Adzumo makes a speciality of authenticated visitors from relationship platforms and grownup websites, offering entry to engaged customers inside members-area environments, that are probably higher-converting audiences than chilly show visitors.
👉Clear Supply Identification: Not like networks hiding publishers behind codes, Adzumo shows precise domains, enabling knowledgeable optimization selections and simpler supply high quality analysis.
👉Complete Advert Format Selection: From electronic mail clicks to popunders and push notifications, to electronic mail clicks and native profile adverts, a number of codecs present flexibility for various marketing campaign methods and provide sorts.
👉Grownup Vertical Specialization: Goal-built for Courting, Cams, Playing, and Nutra gives, with no considerations about sudden coverage modifications affecting grownup content material. Superb for associates in these verticals.
👉Platform Improvement Stage: As a more moderen community, Adzumo gives contemporary visitors however lacks the polished interface and full function set of established rivals. Some instruments, just like the visitors estimator, don’t perform.
👉Restricted Third-Get together Validation: As an rising community, exterior evaluations are scarce, making preliminary check campaigns important for evaluating visitors high quality and match to your particular gives.
👉Gated Premium Format Entry: Push notification and popunder campaigns require submitting entry requests moderately than being instantly obtainable.
Selling grownup gives has at all times been a minefield.
Main advert platforms both ban them outright or bury them below layers of restrictions that make campaigns practically unimaginable to run profitably.
Even whenever you discover networks keen to work with grownup content material, the visitors high quality usually leaves a lot to be desired—bot-heavy sources, recycled stock, or audiences so oversaturated they’ve seen each angle conceivable.
For associates, discovering contemporary, responsive visitors looks like trying to find a needle in a haystack.
You want sources with actual engagement, members-area visitors that converts, and unique stock that hasn’t been burned by each media purchaser within the trade.
Enter Adzumo—a comparatively new promoting community that guarantees unique entry to visitors tailor-made for grownup verticals. No extra recycled visitors.
However can a more moderen participant compete with established networks? Does their unique visitors declare maintain water, or is that this one other overpromising platform that underdelivers?
This evaluation digs deep into Adzumo’s choices, testing their platform, evaluating their visitors sources, and figuring out whether or not they deserve a spot in your media shopping for rotation.
What’s Adzumo?
Adzumo is an promoting community constructed round Grownup and Courting, claiming experience throughout Playing and Nutra markets.
The corporate operates below RiverWide Tech and positions itself as a supplier of unique members-area visitors.
Adzumo states that their edge within the grownup promoting house comes from extra than simply exclusivity. They prioritize partnerships that proceed to ship worth when the market will get powerful.
Quite than serving as a visitors aggregator reselling stock from a number of sources, they declare to take care of direct relationships with premium grownup relationship websites and members-area platforms.
This method theoretically offers advertisers entry to visitors that hasn’t been overexposed to competing gives.
For publishers, Adzumo offers monetization alternatives for grownup and relationship websites, significantly these with members-area visitors.
Over 20% of their visitors additionally comes from electronic mail publishers. When you’re into electronic mail, you need to undoubtedly test it out.
Whereas comparatively new in comparison with established gamers, Adzumo has been actively increasing its stock and collaborating in affiliate marketing events like Affiliate World Asia, iCON, TES conferences and extra.
It’s indication that they’re attempting to increase their attain and client-base.
Adzumo Greatest Options for Advertisers
Selecting an promoting community goes past merely discovering a platform that accepts your gives.
Right here’s what Adzumo brings to the desk for advertisers seeking to faucet into grownup and relationship visitors.
Unique Members-Space Visitors
The cornerstone of Adzumo’s worth proposition is entry to members-area visitors from established grownup relationship websites.
For the uninitiated, Member’s Space visitors comes from engaged, logged-in customers that sometimes convert at greater charges than chilly visitors. Customers are both on a paid or free subscription.
If it’s the previous, then you’ll be able to count on the value per impression or per click on to be greater since customers on paid memberships usually tend to spend or purchase moderately than these on free accounts.
This visitors kind consists of placements inside authenticated areas of relationship websites the place customers have already created accounts and demonstrated engagement.
The worth right here is focusing on heat audiences moderately than ranging from zero with chilly prospects who might have no real interest in relationship gives.
These persons are actively in search of connections, partaking with profiles, and demonstrating clear intent.
Adzumo has unique entry to a number of branded visitors sources together with SearchingForSingles, LocalFlirt, Datesinglestonight.com, Truehookup.com, Fantasy.ai and others.
Every supply offers totally different placement alternatives inside their member environments, from banner positions to native profile adverts built-in into consumer searching experiences.
The community additionally gives visitors from niche-specific properties like JustTheGays.com for LGBTQ+ focusing on and EscortBabylon.web for escort-related visitors, permitting advertisers to slender their focus to particular viewers segments inside the broader grownup house.
A number of Advert Format Choices
Adzumo helps a complete vary of advert codecs, every suited to totally different marketing campaign goals and visitors sorts:
Pops ship full-page visibility by opening in new browser home windows behind the energetic window.
This selection is turned off by default and requires new advertisers to use for entry first.
Push adverts attain customers via browser-based notifications that seem even once they’re not actively searching.
The community gives push visitors via their EmailX model, protecting main English-speaking markets. And similar to pops, push adverts would require you to use for entry first.
Advisable Studying: Push vs Pop Ads: Which Format Works Best?
In-Web page Push offers push-style advert experiences with out requiring consumer opt-in, displaying notification-style adverts instantly inside webpage content material.
This format combines the attention-grabbing nature of push adverts with the simpler scalability of show stock.
Banner Adverts
These embrace normal show codecs in a number of sizes (300×250, 728×90, 300×100, and so forth.) positioned in high-visibility positions all through relationship websites.
They cowl every part from cellular headers and footers to desktop leaderboards, giving advertisers broad attain throughout key members-area placements.
Nevertheless, Adzumo’s platform doesn’t at present provide cropping or resizing instruments. This implies creatives have to be accurately sized earlier than add.
Nevertheless—that is the place Adzumo stands out for extra aggressive media patrons—a lot of their Members Space banner zones permit deceptive or attention-grabbing components, one thing most networks limit.
This provides advertisers the liberty to run extra aggressive, higher-converting creatives that carry out higher within the relationship vertical.
Interstitial Adverts
Interstitials current full-screen ads throughout pure transition factors within the consumer expertise.
They command full consideration with out being as intrusive as popunders.
Native adverts mix seamlessly with web site content material. It’s significantly efficient inside relationship environments the place native profile adverts (300×300) seem alongside real consumer profiles.
Advertisers can customise titles and descriptions to match their gives whereas sustaining the native feel and look.
Adzumo’s video adverts are on pre-roll format, so that they seize consideration with video content material earlier than customers entry web site options.
It delivers round 500 thousand impressions day by day with tiered pricing primarily based on quantity commitments.
Area of interest Clicks/Direct Click on Adverts
These characterize clicks from particular components inside relationship websites—comparable to “Courting Tab” clicks, “Chat” clicks, or “Cams Tab” clicks.
These drive customers on to touchdown pages from contextually related triggers inside members-area environments.
E mail Clicks
These is available in two varieties: E mail Passing (consists of consumer electronic mail addresses) and Non-E mail Passing (click-only visitors).
Adzumo gives electronic mail clicks via a number of manufacturers together with EmailX, DateNewSingles, and Chatn’Intercourse, with protection throughout US, UK, CA, DE, AU, NL, BR, and different geos.
This format works significantly nicely for lead technology gives the place capturing consumer info is the first aim.
AI Visitors Capabilities
Amongst Adzumo’s visitors sorts is AI visitors, which confer with visitors from AI-powered chatbot interactions inside relationship platforms.
Fashionable relationship websites more and more use AI chatbots to interact customers in conversations, qualify their pursuits, and information them via web site experiences.
Visitors generated from these interactions represents customers who’ve already engaged with conversational AI, probably making them extra receptive to gives that proceed customized engagement experiences.
Clear Visitors Sources
Not like many networks that cover writer identities behind alphanumeric codes, Adzumo identifies visitors sources by their precise domains.
This implies you’ll be able to see precisely which web sites present your adverts. You’ll be able to examine if an internet site matches your marketing campaign targets.
You’ll be able to check out the web site your self to see if it’s good high quality. Lastly, you’ll be able to select which web sites to make use of or keep away from primarily based on what you really see, not simply numbers.
This helps you make strategic whitelist/blacklist selections primarily based on precise web site data moderately than blind efficiency information.
Normal Concentrating on Choices
Adzumo offers the usual focusing on capabilities important for grownup and relationship campaigns:
- Geographic Concentrating on – country-level choice solely
- Machine Concentrating on – desktop and cellular visitors
- Working System Concentrating on – permits filtering by Home windows, Android, MacOS, Linux, and different working methods
- Service Concentrating on – identifies cellular customers by their mobile service, helpful for service billing gives or when sure carriers present efficiency variations.
- Connection Kind Concentrating on – WiFi and service connections
- Language Concentrating on
- Visitors Kind Concentrating on offers the distinctive capability to filter between “Straight” and “Homosexual” visitors
- Key phrase Concentrating on helps match adverts to related content material contexts or consumer search behaviors inside members-area environments.
- Day Parting schedules adverts for particular hours when goal audiences are most energetic and conversion charges peak.
- Supply-Degree Management permits whitelisting and blacklisting particular person websites inside the community.
Versatile Bidding Fashions
Adzumo gives two distinct bidding approaches to match totally different optimization methods:
Flat Bidding permits advertisers to set mounted CPC or CPM charges, offering predictable prices and simple funds administration.
This mannequin works nicely when testing new visitors sources or when constant pricing is most popular over algorithmic optimization.
Good Bidding leverages platform algorithms to robotically regulate bids for optimum efficiency.
Theoretically, utilizing sensible bidding improves ROI by figuring out and prioritizing higher-converting visitors inside the obtainable stock.
Each CPC and CPM pricing fashions can be found throughout most visitors codecs, with many sources additionally providing flat-rate offers for bulk visitors purchases at negotiated costs.
Conversion Monitoring Choices
Adzumo helps conversion monitoring via each postback URLs and API integration, enabling advertisers to measure precise outcomes past surface-level clicks and impressions.
The platform offers monitoring parameters for integration with third-party monitoring platforms, permitting media patrons to take care of their most popular analytics stack.
Nevertheless, the platform documentation for monitoring setup seems restricted, with some help hyperlinks non-functional throughout testing.
Advertisers might have to work instantly with account managers to correctly configure conversion monitoring.
Market Entry and Price Playing cards
Past self-service marketing campaign creation, Adzumo operates a Market and Flash Gross sales web page. Nevertheless, you’ll be able to solely entry these pages when you’ve topped up your account.
After a bit extra digging, I discovered their Market glide web page, viewable here.
This exterior portal offers transparency into:
- Particular relationship websites and platforms within the community
- Accessible advert zones inside every property
- Impression volumes and click on estimates
- Pricing for various placements
- Visible examples of the place adverts seem
It could be nice if they will consolidate assets like this of their web site so potential advertisers is not going to have problem discovering them.
This market method offers transparency into obtainable stock and permits direct buy of particular placements moderately than bidding into common visitors swimming pools.
That is significantly helpful for media patrons preferring realizing precisely the place their adverts will seem.
Moreover, Adzumo maintains fee playing cards with visitors sources not but dwell within the platform. Nevertheless, bulletins are sometimes finished via their Telegram channel solely.
Advertisers can request these fee playing cards by contacting their account managers to entry stock earlier than it turns into obtainable via the self-service interface.
The way to Begin Promoting with Adzumo
Getting began with a brand new promoting platform can really feel daunting, particularly when working with grownup visitors sources that always have distinctive necessities.
Right here’s a step-by-step walkthrough of launching campaigns on Adzumo, together with what works easily and the place the platform might use enchancment.
Account Registration and Entry
Create an Adzumo account at their web site. The registration course of is easy—no in depth verification procedures or ready intervals for preliminary approval.
Nevertheless, entry to sure visitors sorts isn’t quick throughout the board.
Push notification adverts and popunder adverts require submitting a request earlier than getting access to these codecs.
One notable facet: Adzumo doesn’t present a private account supervisor by default for all advertisers.
These wanting devoted help ought to contact sales@riverwidetech.com to request account supervisor project.
Nevertheless, established advertisers who preserve constant spending and cost reliability might qualify for account credit score phrases and extra customized help.
The platform additionally lacks a data base or FAQ part. As such, most questions require direct contact with the help staff moderately than self-service troubleshooting.
Dashboard Overview and Navigation
Upon logging into the Adzumo dashboard, advertisers encounter a practical however considerably bare-bones interface.
Nonetheless, navigating it’s fairly self-explanatory.
A single interface serves because the entry level for each advertisers and publishers. Let’s concentrate on the advertiser facet for now.
The primary dashboard offers an outline of your present account stability, day by day and weekly advert spends, and chart of your spends and conversion information.
Different menu choices for advertisers embrace:
- Statistics
- Market
- Flash gross sales
- Campaigns
- New Marketing campaign
- New Marketing campaign – Video Adverts
- Conversions
- White/Black Lists
- Preset Concentrating on Teams
- Referrals
There’s additionally the Pockets part, which you utilize each as a writer and as an advertiser.
Let’s undergo them one after the other.
Exploring Accessible Visitors Earlier than Marketing campaign Creation
Earlier than diving into marketing campaign creation, exploring obtainable visitors sources offers invaluable context for focusing on and funds selections.
Market
The Market is the place you’ll be able to see all of the obtainable visitors sources on Adzumo earlier than you create your campaigns.
This provides you a transparent image of what web sites and advert placements you should buy from, together with essential particulars about every one.
When you can’t entry this web page but due to lack of funds, you’ll be able to at all times go to the glide web page I offered within the options part above for nearly the identical info.
On the prime of the Market web page, you’ll discover filters that will help you slender down the choices.
You’ll be able to filter by Desire Kind, Visitors Kind, Zone Format (the advert measurement or format), Nation, and Restrictions. When you’ve chosen your filters, click on Apply to see the outcomes that match what you’re on the lookout for.
The Market exhibits every part in a desk format. Every row represents a distinct advert placement from a particular web site.
You’ll see the next:
- Web site ID quantity
- Web site Identify (the true area title of the web site)
- Zone ID (the precise advert spot on that web site)
- Format (what kind of advert and what measurement),
- Label (if any particular class applies)
- Restrictions (some placements have particular guidelines)
- Orientation (whether or not the visitors is Straight or different classes)
- Visitors Kind (Members Space or Non-Members Space)
- Each day Imps (day by day impressions)
On the proper facet of every row, you have got motion buttons.
You’ve gotten the next choices:
- Purchase in RTB to buy that visitors via the platform
- Suggest a Deal if you wish to negotiate particular pricing
- Share if you wish to ship the location particulars to another person
You may as well favourite placements by clicking the star icon on the left, making it simpler to search out them once more later.
The Market helps you analysis and select the most effective visitors sources to your campaigns earlier than you spend any cash.
You’ll be able to see precisely which web sites can be found, how a lot visitors they’ve, and what advert codecs they help.
Flash Offers
{The marketplace} additionally options Flash Offers—limited-time pricing on choose advert zones—and details about new visitors sources being added to the community.
Checking right here usually retains advertisers knowledgeable about contemporary stock alternatives.
Price Playing cards for Unlisted Visitors
Past what’s seen within the market and platform, Adzumo maintains fee playing cards with visitors sources not but dwell within the self-service interface.
Advertisers can request these fee playing cards by contacting sales@riverwidetech.com.
They will present entry to stock earlier than it turns into typically obtainable. This provides proactive patrons first entry to new visitors sources.
You may as well examine their Telegram channel for extra info on the newest publishers they’ve added to their fold.
Conversion Monitoring Setup
Correct monitoring determines marketing campaign success or failure.
Adzumo helps postback URLs and API integration for conversion monitoring, however setup requires working with obtainable monitoring parameters.
For these utilizing frequent trackers like Voluum, Binom, or comparable, the usual integration needs to be potential after you have the correct monitoring macros.
Preset Concentrating on Teams
To streamline marketing campaign setup, Adzumo permits creation of preset focusing on teams that bundle regularly used focusing on mixtures.
Presets have solely two qualities: international locations and working methods.
These presets may be shortly utilized to new campaigns, saving time when launching a number of campaigns with comparable parameters.
It’s a great way to hurry up marketing campaign creation, although if they will add extra filters or settings for every preset, they’ll be golden.
White & Black Lists
Whether or not you have got already researched particular web sites or you have got skilled sending visitors to them earlier than, you’ll be able to create white or black lists for them in Adzumo.
It’s fairly easy and simple, particularly since you’ll be able to simply kind the area title of the visitors supply you need to embrace (whitelist) or keep away from (blacklist) in your campaigns.
You’ll be able to add websites manually or import in bulk.
As soon as websites have been added, you have got the choice to pick out or deselect particular zones. As soon as finished, simply hit save and it’s good to go.
You’ll be able to replace or delete your lists anytime. There’s no restrict to what number of lists you’ll be able to have at a time.
Funding Your Account
Earlier than launching any campaigns, the account wants funding. Adzumo gives a number of cost strategies with totally different processing traits:
- Paxum: Minimal $250. Must request an bill first via finance@riverwidetech.com
- Wire Switch: Minimal $500. Embrace your Adzumo account electronic mail deal with within the reference part when transferring funds by way of wire.
- USDT and Capitalist: Accessible upon electronic mail request.
- Credit score Playing cards: The bank card processing price is 3%, with a minimal transaction quantity of $50 and most transaction quantity of $1,000 USD.
Established advertisers who’ve been working campaigns for a time frame with out cost points might qualify for account credit score. That is topic to approval.
Tip: Attain out to your account supervisor and supply the code ADZMOB50 to get $50 in your first deposit of at the very least $500.
Creating Your First Marketing campaign
Marketing campaign creation in Adzumo begins by clicking on “New Marketing campaign” within the menu.
The method consists of a number of steps:
- Begin by naming the marketing campaign one thing descriptive that identifies its function (provide title, geo, visitors kind, and so forth.).
- Set up a day by day spending cap to manage prices throughout testing. The $10 minimal day by day funds applies throughout campaigns.
- Select whether or not to use Flat bidding or Good bidding. As for the precise bid, you’ll be able to place it on the sector on the proper facet of the web page.
- When you select an advert format that enables each CPC and CPM, select which one you like and place your bid within the subject offered.
You may additionally discover the visitors estimator proper in regards to the bid part. As of testing, it wasn’t working, even with totally different advert codecs and focusing on settings.
Then choose the advert format you’ll be utilizing—popunder, push, banner, electronic mail, or others.
Keep in mind that push and pop-under entry might require prior approval, so these choices won’t be obtainable for brand-new accounts.
Subsequent is the consumer frequency settings, visitors kind, black/whitelists, and the remainder of the focusing on configuration. That is the place marketing campaign technique takes form.
On the following web page is the day parting settings, the place you’ll be able to regulate the time of day or day of the week when your marketing campaign is energetic.
Lastly, you’ll be able to add your creatives within the subsequent half.
Be sure you add the precise banner measurement that you simply selected within the advert codecs, as a result of the platform has no choice to crop or edit pictures.
Add the flawed measurement, and you’ll solely learn that it doesn’t cross the scale necessities, and also you’ll have to start out once more.
When you’ve configured every part, submit the marketing campaign.
Adverts enter a moderation queue earlier than going dwell. Approval occasions differ, however count on a number of hours to probably a day.
You’ll get a notification inside the platform when campaigns are authorised and dwell, at which level spending begins in keeping with your configured funds and bids.
Statistics
The Statistics dashboard is the place you monitor how your campaigns are performing. It’s your essential instrument for checking outcomes and discovering methods to enhance.
Once you open Statistics, you’ll see the Report Builder on the prime. That is the place you management what information you need to see.
You’ll be able to select your date vary, choose which campaigns to view, and filter by particular labels if you happen to’ve organized your campaigns that method.
The Group By part permits you to break down your information in several methods: by date, hour, web site, zone, nation, gadget, working system, and extra.
This helps you see precisely the place your visitors is coming from and the way every supply performs.
Under the Report Builder, you’ll be able to add extra filters utilizing the Add Filter button. This allows you to slender down your information even additional by hour, web site, zone, zone kind, marketing campaign, nation, and so forth.
When you’ve arrange your filters and grouping choices, simply hit Submit and your report will seem beneath.
The report exhibits up as a desk with all of your essential numbers organized in columns.
- Date
- Impressions
- Clicks
- CTR
- Spend
- CPM
- CPC
- Conversions
- Conversion Worth
- Conversion Ratio
This information helps you make sensible selections about your campaigns.
You’ll be able to shortly spot which web sites ship you good visitors and which of them waste your cash, then regulate your focusing on accordingly.
Referrals
Anybody may be an Adzumo affiliate, just by referring publishers into the platform. What’s unclear although is whether or not you additionally earn for referring different advertisers.
In any case, you’ll be able to earn 3% of your referral’s earnings for all times.
Adzumo Execs and Cons for Advertisers
Each promoting community has strengths that make it invaluable and limitations that create challenges.
Right here’s an trustworthy evaluation of Adzumo:
Execs
- Unique Members-Space Visitors: Entry to authenticated customers inside relationship platforms offers hotter audiences than chilly show visitors.
- A number of Advert Format Choices: From popunders and push to electronic mail clicks and native profile adverts, the number of codecs permits testing totally different approaches to search out what works greatest for particular gives.
- Specialised Grownup Vertical Focus: The community understands grownup promoting challenges and caters particularly to Courting, Cams, Playing, and Nutra.
- Supply-Degree Optimization Management: Whitelisting and blacklisting particular websites by area title makes optimization easy and clear.
- Account Credit score Availability: Established advertisers with good cost historical past might qualify for account credit score phrases, enhancing money circulation administration for constant patrons.
- Price Card Entry: Past platform stock, advertisers can request fee playing cards for visitors not but dwell within the interface, gaining early entry to new sources.
- Energetic Stock Growth: Common bulletins of recent visitors sources and unique offers of their Telegram channel counsel ongoing community progress and contemporary stock alternatives.
- E mail Visitors Selection: Each passing and non-passing electronic mail click on choices accommodate totally different lead technology methods and provide necessities.
Cons
- Restricted Self-Service Cost Setup: Proper now bill requests are required for Paxum, USDT and Capitalist. Bank card funds are immediate and wire transfers may be finished robotically inside the platform.
- Gated Advert Format Entry: Requiring approval requests to entry push and popunder codecs delays testing these high-volume codecs.
- Platform Polish Points: The interface and have completeness lag behind extra established networks, with varied small usability points all through the consumer expertise. Some instruments just like the visitors quantity estimator and hyperlink to the monitoring shortcode reference web page don’t work.
- Restricted Third-Get together Validation: Neighborhood suggestions are nonetheless constructing as Adzumo establishes its market presence. As with all rising platform, advertisers ought to plan for preliminary check campaigns to personally consider efficiency. Conversely, if you happen to’re on the lookout for minimal competitors and unique visitors, this may be advantageous for you.
Adzumo Greatest Options for Publishers
Whereas Adzumo primarily markets itself to advertisers in search of grownup and relationship visitors, the community additionally offers monetization alternatives for publishers working in suitable verticals.
Members-Space Visitors Monetization
Adzumo’s core worth proposition for publishers facilities on members-area visitors monetization.
Publishers working relationship websites, grownup neighborhood platforms, or membership-based leisure properties with authenticated customers can entry monetization past normal show networks.
Members-area visitors sometimes instructions premium pricing as a result of these customers display greater engagement and intent than nameless guests.
Advertisers pay extra to achieve logged-in members actively utilizing platforms, and publishers profit from this premium pricing.
The community particularly seeks publishers who can ship authenticated visitors moderately than merely excessive impression volumes from informal browsers.
A number of Monetization Codecs
Publishers can monetize via varied advert codecs relying on web site structure and consumer expertise priorities:
- Show Banner Placements: A number of normal sizes (300×250, 728×90, 300×100, and so forth.) match inside present web site layouts with out main redesign
- Native Advert Integration: Blends promoting with web site content material, significantly efficient for relationship platforms the place native profile adverts seem alongside real consumer profiles
- Popunder Stock: Extra monetization past inline placements, producing income from exit visitors
- Push Notification Monetization: Recurring income from customers who decide into notifications
- E mail Visitors Alternatives: Monetization of consumer electronic mail lists via each passing and non-passing click on visitors (requires acceptable consumer permissions and compliance)
Grownup Vertical Specialization
Working in grownup or relationship verticals usually means mainstream advert networks both reject writer functions or present minimal monetization.
Adzumo makes a speciality of these verticals, understanding content material issues and offering monetization particularly designed for grownup publishers.
This specialization means no considerations about sudden coverage modifications banning grownup content material, no want to cover or decrease web site nature, and entry to advertisers particularly in search of grownup audiences.
Direct Advertiser Relationships
Adzumo facilitates comparatively direct relationships between advertisers and publishers.
The platform permits advertisers to buy visitors from named sources within the Market, moderately than nameless stock swimming pools.
This transparency can profit high quality publishers by enabling repute constructing.
The way to Earn Cash with Adzumo
For publishers working grownup, relationship, or leisure properties, monetizing via Adzumo requires assembly particular standards and finishing an utility course of.
Writer Necessities and Eligibility
Adzumo focuses on particular visitors sorts, significantly members-area visitors from relationship and grownup platforms.
Superb writer profiles embrace:
- Courting Platforms: Websites with registered member bases
- Grownup Neighborhood Websites: Membership-based platforms with engaged consumer communities
- Leisure Properties: Websites in playing, gaming (significantly grownup gaming), and associated classes
- LGBTQ+ Centered Properties: Given Adzumo’s power in LGBTQ+ advertiser demand (evidenced by sources like JustTheGays.com), publishers serving these communities might discover sturdy monetization alternatives
Visitors high quality issues greater than uncooked quantity.
The community seeks authentic, engaged customers moderately than inflated impression counts from low-quality sources.
You’ll be able to attain out to their writer help staff at: support@riverwidetech.com.
Creating an Account
Signing up is straightforward, simply fill out the 3-step type.
Select Writer when requested whether or not you’re an Advertiser or Writer, though you’ll nonetheless get entry to an advertiser account even if you happen to signed up as a Writer.
Confirm your account, and also you’ll achieve entry to the dashboard.
Including Your Web site and Creating Advert Zones
As soon as finished, the method entails two essential steps: including your web site to the community and creating advert zones.
Step 1: Add Your Web site
Navigate to the Writer part and click on “New Web site.” You’ll want to offer:
- Web site Identify: Enter a descriptive title to your property
- Description: Present particulars about your web site
- URL: Enter your web site deal with (e.g., http://www.instance.com)
- Class: Choose the suitable class from the dropdown menu
- Click on “Create Web site” to finish the method
Publishers can add as much as 5 advert zones per web site initially, although you’ll be able to select to do that later.
Step 2: Create Advert Zones
After including your web site, create advert zones for monetization:
- Navigate to “New Zone”
- Identify: Present a descriptive title for the advert zone
- Description: Add particulars in regards to the placement
- Web site: Choose the location you simply created from the dropdown
- Advert Zone Restrictions: Select any content material restrictions (non-obligatory). This helps you restrict the kind of adverts proven in your web site or on this particular advert zone.
- Advert Visitors Kind: Choose both “Straight Visitors” or “Homosexual Visitors”
- Advert Kind: Select from obtainable codecs together with:
- Members Space placements (AI Tab, Cams Tab, Courting Tab, Video games Tab, Desktop and Cellular Banners, Desktop and Cellular Popunders)
- Interstitial Adverts
- Area of interest Clicks (AI Tab, Cams Tab, Courting Tab, Video games Tab, Again Button, Male Enhancement Clicks)
- Desktop banners (970×250, 300×600, 300×250, 728×90)
- Cellular banners (Courting clicks, 160×160, 160×600, 468×60, popunders, and so forth.)
- Native adverts (In-Web page Push Adverts, MA In-Web page Push, Suggestion widget 300×300)
- Push notification adverts
- E mail clicks
As soon as configured, you’ll obtain advert tags and implementation directions to your chosen codecs.
Integration and Advert Implementation
The precise integration course of relies on chosen advert sorts:
- Show Banners: Place JavaScript or iframe tags in desired web page places
- Popunders: Use comparable tag-based implementation with particular triggers
- Push Notifications: Implement notification opt-in flows and supply mechanisms
- Native Adverts: Create integration factors inside content material the place native items will seem
- Member’s Space Tab: Direct loader hyperlink
The steps are simple sufficient, even with none documentation obtainable.
Income Monitoring and Optimization
After implementation, publishers monitor efficiency via the Adzumo writer dashboard.
You’ll be able to merely click on on the advert zone to view extra details about its efficiency.
Key metrics embrace:
- Impressions
- Clicks
- Click on-through fee
- Income generated per format
You’ll be able to likewise generate particular person reviews primarily based on date/date vary, and grouped by Date, Hour, Zone kind, Nation, Service, and so forth.
Optimization entails testing totally different placements, codecs, and configurations to maximise income whereas sustaining consumer expertise high quality.
Cost Phrases and Withdrawal
There are two payout choices obtainable:
- Paxum, for no less than $100
- Wire switch, for no less than $500
Payouts are launched twice a month, so be sure you request cost via the platform earlier than the following cut-off.
Adzumo Execs and Cons for Publishers
Publishers contemplating Adzumo for monetization ought to weigh these benefits and limitations earlier than committing to the community.
Execs
- Specialised Grownup Vertical Focus: No threat of coverage modifications instantly banning grownup content material—the community particularly caters to publishers in grownup, relationship, and associated verticals.
- Members-Space Visitors Premiums: Authenticated consumer visitors sometimes instructions greater charges than nameless searching, probably enhancing income per customer in comparison with common show networks.
- A number of Monetization Codecs: Flexibility to implement show, native, popunders, push notifications, video, and electronic mail monetization primarily based on web site construction and consumer expertise priorities.
- Rising Advertiser Demand: As a more moderen community actively increasing, early writer partnerships might profit from growing demand as extra advertisers be part of the platform.
Cons
- Restricted Public Info: Lack of clear writer necessities and qualification standards.
- Cost Technique Limitations: Writer payouts are restricted to 2 strategies, which can not go well with all publishers.
- No Self-Service Assets: The absence of public documentation, FAQs, or data base means publishers are on their very own. Direct help contact for questions and troubleshooting shouldn’t be obtainable or proven anyplace within the platform.
- Area of interest Restriction: Publishers outdoors grownup, relationship, playing, and associated verticals possible gained’t discover Adzumo appropriate.
Adzumo Verdict
Adzumo occupies an attention-grabbing place as a more moderen platform with unique visitors entry, competing in opposition to established networks with superior consumer experiences.
The platform wins on visitors high quality and transparency, however wants enchancment with regards to on-line presence and suggestions from the media shopping for neighborhood.
For each advertisers and publishers, the query isn’t whether or not Adzumo is “the most effective” community.
As a substitute, the query is whether or not you need entry to unique grownup/relationship visitors.
Given the low value of testing (comparatively talking), media patrons targeted on grownup verticals ought to add Adzumo to their rotation.
Solely testing will decide if the unique stock interprets to worthwhile outcomes to your particular gives and viewers.
So we recommend you begin testing whereas the competitors continues to be low! And don’t overlook to make use of our unique promo code ADZMOB50 to get $50 (for minimal $500 deposit) when you resolve to go for it.
Commercial
