Mobile Content Offer + ProPush: 40% Profit [Case Study]

Based again in 2019, ProPush has shortly climbed the ranks and established itself as probably the most progressive push providers on the market.

Recognized for its capability to extend income with out hampering the consumer expertise, ProPush is a perfect answer for associates and site owners alike.

Let’s dive deep into one of many many instances the place ProPush helped a marketer improve earnings by 40%.

Setting the Stage

First, let’s go over some key particulars to assist set the stage for the case research.

To begin, the marketer used a Giveaway supply. This consumer additionally examined different affords dwell to see if they might carry out higher than the unique.

PropellerAds was the site visitors supply and ProPush was used to maximise notification alternatives.

How does it work?

After the advertiser added the ProPush tag to his touchdown web page, customers started seeing an opt-in request. Upon subscription, these customers began receiving related push alerts that by no means spoilt the principle supply’s circulate.

The marketer additionally used Bemob for monitoring to trace the marketing campaign’s pop-under site visitors, which coated Tier-2 and Tier-3 GEOs.

The marketer’s purpose was to generate extra income from a proposal that yielded lower than $1 per conversion:

“I needed to extend my earnings. Since testing new affords may be expensive, ProPush ensures that I received’t exhaust my whole testing funds.”

• Site visitors Supply: PropellerAds (Verify Mobidea Academy’s PropellerAds review)
• Further Monetization Platform: ProPush for added monetization (Verify Mobidea Academy’s ProPush review)
• Monitoring: BeMob (Verify Mobidea Academy’s BeMob review)
• Sort of Provide: Giveaway + Cell Content material
• Provide Payout: < $1
• GEOs: Tier 2 and Tier 3
• Aim: To evaluate the potential influence of ProPush on his earnings
• Site visitors: Popunder

The Essential Aim

This marketer had a comparatively profitable marketing campaign nonetheless within the early phases, however was confronted with a particularly frequent problem: after a sure interval, affords would lose momentum and the earnings would considerably lower.

Whereas this occurred, this marketer needed to have one thing in place that will preserve the revenue margin excessive, even whereas testing new affords.

He had reservations about ProPush — particularly that the code would have a damaging impact on the CTR and general income.

To beat this impediment, the marketer carried out simultaneous assessments with duplicate touchdown pages to seek out the very best setup.

Marketing campaign Launch

Day 1

Though the marketer ready for an influence, he was pleasantly stunned that the ProPush tag didn’t have an effect on consumer conduct.

The CTR remained excessive and the ROI maintained its efficiency whereas ProPush shined on its debut. On the primary day, the marketer registered a revenue of $1.979 with a 17.41% conversion fee, which is a superb begin.

Day 2

On the second day, conversion charges remained regular and the return on revenue additionally appeared unaffected.

Day 3

Issues slowed down by the third day because of the areas that had been being focused. However, at this level, ProPush confirmed its worth as its earnings coated the testing funds. Furthermore, after seven days, the counting stats confirmed an increase in earnings, in the end validating the implementation of ProPush.

Marketing campaign Optimization

Day 4

After 30 days, the marketer was ecstatic. The ProPush marketing campaign confirmed a lift in income. The ROI and CTR had been barely affected in the long term, however the income considerably elevated, making the shift a constructive one.

A month into the marketing campaign, the outcomes had been notable. ProPush by itself generated $308.21 on a 13.37% conversion fee, proving as soon as once more its capability to open up a brand new income stream.

“Will I like to recommend individuals to make use of ProPush?

To my shock, it didn’t influence my CTR as I anticipated, and the ROI turned out to be fairly passable. I’ll proceed testing and increasing to extra GEOs, ultimately implementing push on all my landings.”

Taking Your Marketing campaign to the Subsequent Degree with ProPush

As you possibly can see on this case research, ProPush is an superior addition for each site owners and associates, which is the rationale why it’s earned such a superb repute.

Although it might require testing and adjusting, ProPush helps nice touchdown web page efficiency. One of the best half is that this monetization possibility offers yet one more income stream no matter your setup.

Many anticipate ProPush to develop into a part of each affiliate’s toolkit as a result of it could improve earnings, guarantee a gradual revenue, and permits the remainder of your campaigns to run easily.

Strive ProPush and examine it your self!