This week on the podcast we’ve got a well-known face!
Spencer Haws comes on to speak a few very attention-grabbing, and surprisingly profitable, facet hustle each he and Jared have been engaged on for the final yr: the Amazon Influencer Program.
On this episode, Spencer and Jared discuss their expertise with this system, focus on the completely different methods they used to develop this facet enterprise, and share some insider ideas for succeeding.
Jared additionally reveals that he teamed up with Authority Hacker to create a course that helps individuals by way of the whole course of.
Watch the Full Interview
They start with a short overview of what the Amazon Influencer Program is all about: creating shoppable movies and posting them on Amazon’s product pages. By doing this, you get a sliver of Amazon’s huge visitors.
However earlier than you’ll be able to take part, it’s worthwhile to get accepted into this system.
Jared offers a rundown of the first necessities, after which he and Spencer discuss in regards to the path they every took to get accepted into this system.
Spencer even shares an Amazon Influencer Program secret he hasn’t shared earlier than!
They discuss making the primary three movies in your account, and why they’re essential. In case your movies get rejected thrice, you gained’t have the ability to take part in this system.
With that in thoughts, Spencer talks about what makes a terrific first video and lets listeners know what to not do.
He and Jared additionally discuss whether or not or not it’s worthwhile to present your face within the movies, what kind of product options to debate, and find out how to strategy Amazon’s lengthy checklist of guidelines when making movies.
In addition they share a number of the errors they made, which received a few of their movies rejected.
Then Spencer shares his private journey on this system, which he joined in January 2023, and talks about including movies step by step. By December of that yr, he peaked at $6k for the month.
To offer an thought of how passive this system is, now he’s incomes a median of $1500 a month and hasn’t added any movies for the final 7 months.
Jared shares his story, too.
He received accepted in Might 2023 and frontloaded lots of the work, publishing +200 movies in his first month, which led to earnings of $1000.
He continued to step by step add movies, and he’s at the moment incomes round $3k to $4k constantly per 30 days.
Then they transfer backwards barely, and Spencer talks about how he received his movies finished. The primary ones he did himself, after which he outsourced the following 1000.
He shares the place he discovered individuals to create the movies, how he paid them, and the way a lot he paid them. He additionally shares a number of the professionals and cons to this strategy.
When it’s Jared’s flip, he shares his technique for rising his Amazon Influencer account. Jared did the majority of his personal movies, reviewing merchandise that he had round his home, his neighbors’ homes, and his father or mother’s home.
He even shares a cool hack for accessing much more merchandise for movies.
Equally importantly, he talks about how lengthy he spent doing his movies and the way he turned tremendous environment friendly for the absolute best ROI.
To shut out the interview, they share some essential insights they’ve gathered about barely over a yr in this system.
These revolve round reviewing greater priced merchandise, displaying a lot of close-ups, skipping lengthy winded introductions, seasonality, creating SOPs, amongst others.
All in all, it is a implausible, information-packed episode when you’re interested by this system and trying to get began, or when you’re already utilizing it and wish some contemporary concepts.
Subjects Spencer Haws Talks About
- What the Amazon Influencer Program is all about
- What it means to have the ability to submit on Amazon
- How he received accepted into this system
- A secret little bit of Amazon Influencer information
- His first three movies
- What makes a terrific first video
- The do’s and don’ts of constructing movies
- Errors he is made whereas in this system
- How he outsourced video creation
- How a lot he is been incomes
- How passive this system is
- Insider hacks after over a yr in this system
Hyperlinks & Assets
Transcript
Jared: All proper. Welcome again to the area of interest pursuits podcast. And at the moment we’re joined by who’s that? Is that Spencer Haas?
Spencer: It’s certainly Spencer Haws. Imagine it or not. I am truly the founding father of the podcast right here, however you are an exquisite host. So I am glad to show it over to you.
Jared: Hey, you informed me to host at the moment. So I am internet hosting, we’re right here.
We’re doing a joint episode. Usually we do these on Fridays the place we recap the information that is occurring within the business. We discuss, um, our facet hustles. Uh, we discuss a bizarre area of interest. I’ll say that it was such so recurring. I virtually introduced a bizarre area of interest for at the moment and realized we’re not doing that, however we’re speaking a few facet hustle.
You and I are going to spend the following hour. So speaking about our Amazon influencer program, and it is our journey on it as a result of we simply Have gone by way of one yr on it, um, actually rapidly. After which I wish to get your introduction on it since you’re truly the one which received me eager about it, however we simply completed a yr on this system and we each made movies about that first yr.
We had been speaking about that and about off air. Uh, nearly how attention-grabbing of a program it was, how surprisingly profitable it was for each of us, and lots of the stuff that we went about in another way. And so we thought it might be actually good to have a podcast episode the place we type of twin share our course of and experiences.
Spencer: Yeah, you already know, I believe it is actually attention-grabbing, and for lots of people listening, proper, it has been, uh, Over a yr, proper? Um, since, since we received began, we have truly for me a bit of bit longer for you. It is simply over a yr. Uh, and to have the ability to look again and replicate of like, okay, this was a brand new thought a yr and a half in the past for me.
And now to see how a lot cash I’ve made and the way, the way it’s going, like, is that this actually passive? Uh, and so I answered lots of these questions in a, a brief YouTube video, uh, that I made. Uh, as you talked about, I do know you made one as properly. And so I am pleased to speak about lots of the findings that I’ve made right here, you already know, over the past yr and a half with the influencer program, and we will dive quite a bit deeper into this topic.
Um, I do know you as properly, such as you mentioned, you probably did a YouTube video, uh, however you truly behind the scenes have been recording a course, a video course, uh, from what I perceive. So. I truly, when you would simply give us 30 seconds of, of what that was. After which possibly we’ll discuss that later, however for essentially the most half, we’ll discuss what you and I’ve finished over the past yr and a half.
Jared: Yeah, I partnered up with authority hacker to make a course on it, to assist individuals from A to Z, get began, get accepted, make movies. I believe the important thing factor. That the course addresses that we will get into at the moment is that this program is so good due to the ROI and you must nail the ROI. You must get your return, however you must do it with as little time invested as attainable.
It is about balancing that. And in order that’s actually, I would say what the course actually focuses on educating is find out how to, find out how to maximize your ROI on this system, however we’ll get into lots of that at the moment, however. There is a course for it now. It is stay this week. And so we will discuss extra about it later.
Spencer: Yeah, no, that is superior.
If individuals wish to test it out, we will have a hyperlink within the description. Uh, individuals can go to that, um, or they will go to area of interest pursuits. com slash. Product evaluate income. Uh, in order that’s, that is Jared’s course that he teamed up with authority hacker, however yeah, let’s, uh, let’s bounce into you and I story. All proper.
So,
Jared: um, kicking it off, you had been on this system, such as you talked about many months earlier than. I joined, we each received accepted. And this is among the most essential issues that individuals want to listen to is find out how to get accepted. Um, a lot of you will be conversant in the Amazon associates program. That is only a easy software.
And I do not bear in mind find out how to apply now or what they, I believe it is simply, you get accepted mainly. Like, I am undecided there’s an acceptance as a lot as you simply enter your info and you’ve got an associates account, influencers completely different. You must undergo a multi half acceptance video to get shoppable movies.
Let’s give a fast spotlight. Or a fast overview of what the Amazon influencer program is. After which we’ll discuss find out how to get accepted. The influencer program covers lots of various things. Uh, it’s miles extra broad than I believe I knew. And I, I believe you are in the identical boat, however what we’re speaking about at the moment is one particular facet of it.
And it is known as shoppable movies. And it is the thought. Which you could get your movies, fast, quick, one, two, three minute movies, the place you discuss in regards to the product and present the product. You will get these movies on Amazon’s precise product web page. And if individuals watch a little bit of that video after which go on to purchase, you get a fee.
And so the massive distinction right here for lots of you listening is that you do not have to drive visitors. You are capitalizing on Amazon’s visitors. Um, and that is superb.
Spencer: Yeah. And I wish to drive that time house. Like I did not totally notice this. Like you do not want an internet site or, uh, every other place to ship visitors to Amazon.
Like Amazon will get billions of holiday makers each month. And you’ll have a sliver of that visitors. Such as you actually get a video on the Amazon product checkout web page, proper? Like your video is correct there. If anyone clicks it and watches it. In order that for me was the massive gentle bulb. And so, yeah, I simply wished to emphasise that, such as you’re not sending visitors from wherever.
Jared: They have to be the largest e com retailer on the earth, proper. By like a rustic mile, most likely.
Spencer: Yeah. Yeah. So
Jared: anyhow, yeah. Yeah. That is the massive, that is the massive, like, when you’re attempting to grasp, like, what is the huge deal I am on the associates program, Lottie Dottie. I, so I’ve to make movies now. That is the massive deal.
It is like, that is very distinctive, um, by way of what you get to make the most of. And due to that, like, the visitors is, is, is loopy. So, okay. That is one of the best half about it. In all probability the worst half about it’s you must qualify, you must qualify after which get your movies authorised. So it is a two step course of.
Um, you qualify with what’s known as a qualifying social media account. It’s both YouTube, Tik TOK, Fb, or Instagram, Fb and Instagram should be enterprise accounts. Tremendous easy. If you wish to swap your private one over, um, now it is, they do not inform us what it’s, however usually talking at time of recording, it is like We’ll name it a minimal of a thousand followers or subscribers, most likely greater than that, you already know, however undoubtedly not more than like 5 or 10, 000 wanted.
It is someplace in that vary. After which it additionally has an engagement part. Um, the engagement part is like likes and shares and feedback and these kinds of issues. Uh, so you’ll be able to’t simply, you already know, have a Fb web page. It is received 10, 000 followers, however nobody has commented in 5 years. You have not posted shortly that will not get accepted.
It is some mixture. What’d you employ to get accepted? Um, I do not even assume I’ve ever, I’ve requested you that.
Spencer: Yeah. So I truly used, um, for, for the influencer account that I’ve proper now, I used, uh, my YouTube channel. Okay. Um, and so it was, uh, my YouTube channel and the approval course of that’s actually fairly attention-grabbing is simply that it is all automated by way of that preliminary approval.
And so that you simply submit. YouTube channel. It syncs up with it and it tells you immediately, it is like, okay, you are authorised. And so it runs no matter checks for what number of followers or subscribers you’ve, uh, or the engagement metrics they’re in search of. And it says, You are authorised, proper? However in fact, that is not the tip of it.
As we’ll discuss right here.
Jared: You, I am certain you have gotten lots of like emails and feedback about this over the past yr and a half. Do you’ve every other insights on what it takes to get accepted? Or for, I am occupied with anyone listening. He is like, I haven’t got, you already know, a YouTube account with 40, 000 subscribers.
You already know, for somebody listening, like, do you’ve every other insights about what you have heard or what you have seen or what you have talked to individuals about by way of what does and what does not assist get accepted?
Spencer: Uh, type of what we hit on a bit of bit is a few type of minimal variety of followers and do not know what that’s.
I’ve heard of individuals with as little as like 500 followers, um, get accepted. Uh, however often I’d assume you want not less than 1000 most likely a bit of extra could be secure. Uh, however then I believe the engagement Is, might be key. Um, when you’ve received, you already know, a thousand actually engaged followers which are commenting, liking, uh, that is going to go quite a bit additional than having like 10, 000 followers that are not very engaged.
In order that’s my solely perception. And since, you already know, why not? We’re on the podcast. I will truly share, um, one thing that I do not assume I’ve shared, uh, earlier than, however I truly received authorised for a second Amazon influencer account
Jared: for
Spencer: a distinct segment Fb web page, uh, that I’ve. Um, I simply thought, you already know, why not? I’ve received a Fb web page now.
It had over 10, 000 followers. Let’s examine if I can get authorised completely different e mail handle, you already know, completely different Amazon account. Uh, and it did. It received immediately authorised. Now I, that one, I have never gone by way of the entire means of including any movies or something like that. Uh, so, so I’ve finished it twice now with a Fb web page and a YouTube account.
Jared: You already know, it is attention-grabbing that we discuss this. I do know locally, within the area of interest pursuits neighborhood, it comes up fairly a bit, like find out how to get accepted, what to make use of, however lots of. What we’re speaking about in different episodes of the podcast parlays completely into this. Trigger lots of people are say, turning to Fb and we have interviewed lots of people over the past couple of months who’re utilizing Fb visitors to construct a model.
Um, there’s people who find themselves utilizing, um, e mail newsletters after which pointing individuals to completely different social media accounts and stuff. So, uh, there’s like, I received accepted with considered one of my web sites, a YouTube channel I had constructed for the web site. It wasn’t. It was a secondary factor. I constructed it based mostly on the content material we had been creating for the web site as a result of embedding movies into weblog posts was a extremely useful factor.
And in order that grew over time and there it was, and it was one thing to make use of. So I believe, I do not know. I believe that lots of the opposite actions that individuals are doing with type of model constructing as a excessive degree subject serve this factor rather well and can enable you to get accepted into this system with lots of your different actions.
Spencer: Proper. And. You already know, I believe when individuals hear the phrase influencer, they may be a bit of bit scared. They’re like, properly, I am not an influencer. I haven’t got lots of followers. Um, however even when you’re ranging from zero, such as you hearken to this podcast at the moment, you don’t have anything. Um, you’ll be able to exit and begin a Fb web page.
And as I’ve proven, uh, I used to be capable of construct 10, 000 followers on a Fb web page inside 30 days. You are able to do this utilizing paid advertisements, you already know, natural approaches. Um, you may get likes fairly low cost on Fb for someplace between 5 and 10 cents a like. So when you’re keen to place down 100 or as a lot as 1, 000 proper to get a following on Fb.
You possibly can most likely get authorised, uh, to the Amazon influencer, uh, program.
Jared: I imply, one ultimate story on that. I used to be speaking with a neighbor, you already know, she’s a keep at house mother, elevating her a few children. She’s received an Instagram account the place, you already know, she posts about all the things underneath the solar, what she’s doing, you already know, all that type of stuff.
Uh, generally stuff round the home, all that she’s received 1800 followers, loads of engagement. She switched her account over to, uh, Instagram enterprise and bam, received accepted the primary day. So, you already know, she’s like, I did not even take into consideration, you already know, That thought it type of needed to be like this enterprise strategy.
You can also make it that, however you’ll be able to generally simply use one thing that you have already pushed visitors to, or have constructed up simply type of all through the years with out a enterprise focus.
Spencer: Proper, precisely. And so it does not should be tremendous troublesome to, to type of move this primary step. Um, now the second step of getting your first three movies is, might be a bit of bit tougher, proper?
Jared: We do not want to enter just like the semantics of The subsequent, like why and what it’s like, however suffice to say, in order for you movies to go onto Amazon pages, which is what we did and the place we have earned all of our revenue from the Amazon influencer program, you’ve a second step. And that second step is getting your first three movies authorised.
It isn’t a, uh, automated course of that I do know of. It appears to be very handbook as a result of it takes some time. Um, it solely took a few week for me. Uh, however that was over a yr in the past. And I imply, who is aware of now what it’s? Uh, it takes time. Let’s put it that manner. You submit your first three movies they usually get reviewed they usually both get accepted or they get rejected.
You want them to be accepted. Your first three now previous these first three, they do not get manually reviewed. Proper. These first three should get accepted. Here is the kicker. Here is why it is essential is when you, uh, when you get rejected thrice, you get kicked out of this system for good. And no, it is not simply rumour or happenstance.
Like we’ve got individuals locally that remark and like, I simply received kicked out for good. I do not actually know what to do now. So it is to not scare individuals, however it’s worthwhile to make good movies. You want to put effort and time into these first three movies to get them accepted.
Spencer: Proper. Yeah. Uh, It is clearly crucial that you just get these first three movies.
Then after which you can submit, you already know, a dozen movies per week, you already know, in order for you, and people simply routinely get added to your, um, influencer account. So that is, um, actually attention-grabbing. I received authorised on my first three movies on my first attempt.
Jared: I used to be going to say, I do not assume we ever talked about this as a result of It was within the early days of it.
And we had been simply type of mentioning it right here and there. You had been simply starting to speak about it. So I do not assume I’ve ever heard the story about your first three movies.
Spencer: Yeah, my first three movies received authorised on the primary attempt. So, um, I, I knew that it was actually essential that they get authorised. And so I talked to some individuals, um, to ensure I used to be doing it, proper.
I type of listened to what one of the best practices had been and, uh, I suppose I nailed it, um, you already know, however I’ve had different people who they do nice movies. And so they’ve been rejected. So I believed it might, may be essential to speak a bit of bit about what makes a terrific first video. Um, as a result of it is a bit of bit completely different, you already know, when you’re attempting to make like a extremely skilled, properly produced video, that’s not what Amazon is in search of, proper?
For those who’re considering, Oh, this must be a company model video with nice transitions and music and also you
Jared: roll
Spencer: gradual movement and B roll and you already know, a narrative bounce lower. That, that’s not that, that may get you rejected. What they need is actually anyone that may choose up their telephone, you already know, and simply document.
Hey, I am Spencer. I’ve received this pen at the moment. I will offer you three the reason why I actually like this clicky pen. Proper? Um, that is it. Like, they need, um, A, uh, first particular person, you already know, selfie model, uh, video. And, and that is, what’s one actually essential facet of it that I’ll level out, I did it with my webcam that you just guys are this background sitting at my desk proper right here.
That is how I did my first three movies. Uh, mainly I recorded it and with my face and mentioned, Hey, I will You already know, I am spencer. I am gonna be reviewing this pen right here at the moment. After which I modified my digital camera angle down to simply level at my desk. And so I received a extremely shut up, you already know, of of my pen, proper is what I did.
And, um, and so my face wasn’t in 50 p.c of the video is simply, you already know, Form of within the first half, second half was simply me displaying the options of the pen.
Jared: So a lot in there. Let’s let’s i am glad you went I am glad you went into this as a result of there’s so many issues we might unpack there First off is the query lots of people may have for the primary three movies or past Do it’s worthwhile to present your face?
Do you present your face? I can let you know if I present my face However like usually talking, what are what are what are finest practices?
Spencer: Yeah for the primary three movies I believe you need to Uh, present your face simply to indicate that you just’re, you are only a regular particular person, however you do not need to should, you do not need to, we do not know, they do not checklist a rule, proper?
I simply really feel like if anyone is manually reviewing the video and you are like, Hey, this man’s regular, he actually is, you already know. That provides you want a inexperienced checkmark.
Jared: I wish to liken it like a primary date. Like you may simply put on a t shirt to your first date and may be working nice, however you most likely must placed on an honest shirt and bathe earlier than your first date.
However yeah, as soon as you have been going out for 2 or three years, you may most likely simply put on no matter you need.
Spencer: You possibly can overlook to comb your hair that day and it will be okay. It is all good. Um, yeah. So, however past the primary three movies, You do not want to indicate your face. Proper. You possibly can simply be the digital camera pointing at your desk.
You are stating the, the thing. Um, it might even simply be, you already know, you recording and never even, uh, displaying your fingers essentially. It, it simply, you are displaying a closeup of the product. Proper. Um, so yeah. Uh, generally my movies have a face in them. Typically they do not. Yeah.
Jared: I used to be the identical manner. I, I, I simply, I did my first three rather well.
Um, you already know, I, I did like an introduction with my face after which I actually attempt to ensure I showcase stuff actually clearly. And it is to not say like I, I cheapened out now and I do dangerous movies, however I simply lined each base and going again to that ROI dialog, which we’ll get into most likely a bit of bit extra later.
However now I am extra about like, how do I produce a video that serves its objective to assist individuals make a shopping for resolution? In as little time as attainable, however that is not the strategy I took to the primary three movies. I wish to make sure that it was actually, actually, actually good. However such as you mentioned, within the vein of what they need, they do not, it is arduous to even name them a evaluate video.
Like my course is, it is known as product evaluations. And but I am at all times reticent simply because it’s a evaluate video in that, that helps everybody perceive that the, type of the excessive degree of it. However you are actually simply showcasing the product. You are probably not telling individuals like this has, you already know, 25 BTU’s of, uh, of burner energy and like individuals do not, they will learn that within the gross sales web page.
They wish to simply know like how briskly does it boil your water or when you’re simply type of showcasing stuff relatively than reviewing the product and evaluating it.
Spencer: Yeah. And within the vein of like. Maintaining it actual, which is what Amazon needs. They only need an actual particular person reviewing like a purchase order that they’ve made.
You simply want to consider, Hey, I am only a, I am a man in, in my storage with a product I’ve used. Here is what I like about it. And this is possibly one factor that might be higher. Proper about it. Or, you already know, otherwise you’re occupied with a keep at house mother, proper? They’re, they’re utilizing their kitchen merchandise on a regular basis.
They lastly are pulling out their telephone and saying, Hey, this is this could opener I’ve had for a very long time. I adore it. It is nice. You already know, if it did this, it might be a bit of higher, however in any other case, Hey, it has been nice. So, and that is the type of informal strategy you wish to take.
Jared: There’s lots of, I will simply say like guidelines.
And I believe that is the place individuals will get tripped up of their first three movies and past, however I believe you get the grasp of it. And it is fairly uncommon for me to get a video rejected now due to considered one of Amazon’s guidelines. However I do know to start with, that checklist of guidelines is a bit of bit overwhelming and shall be one of many huge causes that individuals get.
Their first three movies rejected, um, possibly out of your strategy, like, how did you go about that? Trigger there are lengthy checklist of guidelines. Did it, did you examine it? Was it an enormous deal for you? Has it been an enormous deal for you? And have you ever navigated these guidelines to ensure it, possibly give individuals some examples of what they’re.
Yeah.
Spencer: Yeah, I did have a look at all the principles, type of the phrases of service, proper? Loads of it is, um, you already know, simply lots of frequent sense, proper? Um, however a number of the issues that possibly aren’t fairly as frequent sense are issues like do not displaying barcodes. Which you would be stunned
Jared: how usually they present up in issues.
Spencer: Proper. Do not, do not present a private info of any form. Do not by chance have your driver’s license or one thing else within the background. Um, and do not point out costs ever. Um, that is, that is an enormous one as a result of I. I do not know that I’d have finished that alone. That one’s a bit of counterintuitive, uh, nevertheless it, it is sensible when you consider it, that Amazon costs are at all times altering, so they do not need you to say, Hey, it is 20 bucks when.
You already know, it is on sale for 15 or actually it is 25, proper? So do not point out any costs. Um, yeah, do not present any private info. Do not present barcodes. Um, attempting to think about anything that was like a extremely huge deal. Simply. Like function one product solely, uh, you already know, in your movies, do not be displaying three or 4, uh, simply present one and take a look at to not have lots of distractions or different issues occurring within the background.
These are most likely a number of the basic pointers
Jared: for me. The one which has tripped me up essentially the most, which it does not occur usually, nevertheless it’s just like the medical declare one. Um, and this one’s type of weird. Like, I do know I received it lotion rejected as a result of I used to be like, I’ve dry pores and skin. So I put this on and you are like, you can’t make false medical claims.
Spencer: Don’t say that about dry pores and skin.
Jared: Yeah. I used to be like, it is lotion. Like, it is type of intuitive that like, that is what it is for, however okay. So it is like, you already know, this is this lotion. Let me present you what it seems to be like. So that you gotta, you already know, there’s some stuff to navigate round medical claims and that type of factor.
And, um, I do know I did an unboxing video. The inherent nature of unboxing it’s that you just’re at your transport labels there and your handle is on it. I’ve had that occur. I’ve finished a automotive, like a evaluate a few automotive product, your license plates in it. That received rejected. I am attempting to think about another issues that, um, that’ll, that’ll, that’ll be flags.
Spencer: Yeah. Yeah. A few of these basic items. Um, and once more, for the primary three movies particularly, um, be sure you’re doing a superb job. I suppose the opposite factor to do to be sure you have a superb video is be sure you present a lot of closeups of the product, proper? I’ve. Um, I had lots of people, and we’ll discuss this, that helped me make movies, uh, and that is been an enormous suggestions level that I’ve to present them quite a bit, is that they’re simply type of holding again the product manner again right here, they’re saying it is nice, however actually I would like them holding it, you already know, I am not going to get a superb shot, however you need it like tremendous, tremendous shut the place only a portion of it is taking on the entire display as a result of that is what individuals need.
Jared: Let’s discuss now that we’re in what that appears like, however I wish to pause right here if we might, possibly we can provide individuals a little bit of a tease about, you already know, Hey, we have been by way of a yr. What sort of cash are we speaking about right here? What number of movies did we make? Yeah. Spencer, you already know, this within the podcast, we do like to seek out out the tip.
Earlier than we get there and break it down. So what is the finish appear to be? What’s a yr plus on this system. Give us some numbers of your snug sharing, after which we’ll get into what the timeline was. Trigger now that we’re by way of the acceptance course of, we will get into what it actually seemed like on a sensible scale for us.
Spencer: Yeah, no, that is good. And I am ready to share some numbers. Oh, you ready for the pot.
Jared: Good for you. All proper, nice. You are a good visitor, Spencer.
Spencer: I do know. Uh, thanks. Um, so. Final yr. So I began actually excessive. It was like January of 2023, I believe is once I put out my first video. Uh, and the ramp up was actually gradual.
Did not have lots of earnings within the first, second, third month. Proper. However by the point I used to be six months in that summer time, uh, each month after that was over a thousand {dollars} a month, proper? It is 1500, 2000. Um, after which in fact. Vacation season finish of final yr, November was about 3000 and December was over 6, 000, uh, with Christmas, uh, shopping for.
And so, after which now, um, we’ll, we’ll discuss quite a bit about what I’ve finished, uh, since, however I will simply merely say I have never added lots of new movies. Um, however my earnings are nonetheless fairly constantly at about 15, 1, 600 a month. I imply, I simply seemed, my final 30 days are like sq. at like 1, 530 within the final 30 days.
Uh, and all of this. With out me including any movies within the final seven months, actually because the finish of final yr. Uh, and so that offers individuals an thought of like, Hey, peak season. I did like 6, 000 in December. Now I am constantly 15, 1, 600 a month. Uh, it has been a pleasant little facet revenue for certain.
Jared: It is loopy. Trigger it has.
All of the tenants we love about say running a blog and search engine marketing, which is that longevity, proper? You mainly simply summed it up. Like I have never finished something in seven months and I am nonetheless incomes about the identical quantity. And you already know, it might, it might be affordable to counsel that over time that’ll go down. Like merchandise will cease being in inventory or they will change the mannequin or your video shall be outdated or anyone will make a greater, like, I do not know.
That is how content material works as properly. Like running a blog, type of like over time, you will lose that when you do not proceed to type of replace it or maintain it stay. Nevertheless it has all these tenants of running a blog by way of longevity, nevertheless it does not take six months to a yr to get going. I do know I used to be incomes three days after I uploaded my first video, not a lot, however you already know, and so it is received either side of the coin.
It is actually fairly loopy.
Spencer: So I would be curious to listen to your replace, simply to present, you already know, a basic overview of like, how properly have you ever finished, um, you already know, not too long ago with the influencer program.
Jared: I additionally received my numbers prepared for this, uh, figuring we might discuss timeline. I received accepted finish of Might of 2023 Memorial Day weekend right here within the States.
Um, I entrance loaded lots of movies. So not like, um, you had been, you type of had a pleasant, gradual, regular trajectory along with your movies. I went actually arduous to start with. Uh, I did 225 or so, 229. I simply have it right here in my first month after which tapered off, however nonetheless I hit a thousand movies by the tip of 2023. And due to that.
Uh, uh, my earnings had been about 1, 000 within the first month, truly simply over 1, 000 in my first 30. That is
Spencer: unimaginable.
Jared: Yeah. It was fairly beautiful. Um, I, I wasn’t anticipating that, nevertheless it was nice. And that, that was cool as a result of that gave me motivation to maintain making these movies. After which, so I used to be incomes between two and three, 000 a month.
Till we hit the vacations. After which in November, I broke, I barely broke 4, 000. I bear in mind gloating about how I would crushed you by, I believe over 1, 000 or one thing. And you then crushed me in December along with your over 6, 000. I used to be nonetheless fairly pleased with, I earned 4, 000 in November and I earned 4, 000 in December.
Um, and so, um, nonetheless had a terrific This autumn gross sales season since then. I’ve uploaded about possibly 200 or movies or so this yr. Um, which appears like quite a bit, however actually that is solely possibly 25 or 30 a month. Trigger we’re seven, eight months into 2024. Um, and my earnings had been about 1500 to 2000 in January, February. However they’ve bounced again to between three and 4, 000 a month, each month.
In order that’s
Spencer: unimaginable.
Jared: Um, and so it is, it is, it is, it is landed wherever in that three to 4, 000 vary. Uh, summer time’s at all times, summer time was a bit of slower final yr. It seems to be a bit of slower this yr. So possibly it’s going to be a bit of beneath that, however yeah, it is at all times, it has been in that vary ever since.
Spencer: Yeah, no, that is actually good.
And, um, I, I failed to say that the variety of movies I’ve is like 1, 067. I wish to say, uh, I am trying now, 1, 076, uh, is what number of movies, uh, I’ve and. Nearly one hundred pc of them had been, um, uploaded on the, by the tip of final yr. I believe I had 30 or 40 movies and possibly in January that that had been uploaded.
Proper. So, however mainly I have never finished something, uh, this yr. So that offers individuals an thought. I am at 1, 076 movies. You are at like 12 or 1300, possibly.
Jared: I ought to have pulled it up, however yeah, it is like 1200 or one thing like that, simply over 12.
Spencer: Yeah. Um, so, uh, it, it, it is. It is a tremendous fascinating, um, program for, for all the explanations that we talked about, but in addition as a result of, yeah, I actually have not finished something now for seven months and it is nonetheless been this like 1, 500 a per 30 days at this level.
For me, it is simply. Pure revenue. I am not placing any time. No one’s managing something. The movies are simply up there. Individuals are discovering them on Amazon, watching, after which shopping for one thing and I am making a fee.
Jared: Effectively, talking of revenue, let’s get into revenue solely as a transition level, since you and I went about.
So when you hear lots of similarities within the first half of this interview, there are, however that is the place you and I took two very completely different paths. And I believe it is actually cool to speak about. I’ve at all times loved the truth that you and I took very completely different paths and but have discovered success in this system as a result of it speaks to its versatility.
It speaks to how. There is not only one solution to do it. And, um, and that is why I believe this podcast episode, the second half shall be so attention-grabbing for individuals. There’s some ways to, to go about this. Um, how about you discuss your strategy? I will discuss my strategy after which we’ll get into the issues possibly that you have discovered scaling and monetizing.
After which I also can discuss the identical factor as a result of your strategy, your scaling and your monetizing will look and have seemed very completely different than mine. So your strategy. Inform us about the best way you went about it.
Spencer: Yeah, no, this shall be actually fascinating for, for listeners. They’ll evaluate they usually can have a look at these two approaches and see if one is a greater match for them and the place they at the moment are of their enterprise.
Um, so my strategy. After I began, I did the primary six movies. I imagine it was myself. I recorded it. I recorded all of the merchandise and it was my intention to do a bunch extra myself. Nevertheless, uh, only for some background, just like the Amazon influencer, Enterprise is not my main enterprise, proper? Um, I’ve area of interest pursuits.
I personal hyperlink whisper. I’ve different tasks occurring that take up lots of my time. And in order, as stepping into this, I used to be like, it is a tremendous fascinating, uh, enterprise mannequin. I actually prefer it. My different companies are doing rather well and take up lots of my time. It is a distraction, however I wish to discover this.
So how can I discover this enterprise alternative with out sucking up all of my time? And properly, I made a decision I did some math and I am like, I believe there’s sufficient revenue right here the place I might rent others to create the movies for me. And you already know, after paying them, there will be a bit of little bit of a lower for me. And so that is what I did.
I, Ended up for essentially the most half, hiring individuals on Upwork and mainly posting a job for a person generated content material. influencers, individuals keen to create a lot of these movies the place they evaluate a product from Amazon. And that is, it is a huge query I get quite a bit is like, properly, how did I get them the product?
Um, properly, I did not, I requested individuals to simply document movies of merchandise that they have already got in their very own home. Um, simply to select up a product, document a video. After which they ship the video to me and I add it to my Amazon influencer account. And so out of the thousand 76 movies, like undoubtedly over a thousand of these are movies that I didn’t create.
I paid individuals, um, to assist me scale my enterprise. And so I’d pay them on a per video foundation. And I had a sliding scale the place I, based mostly on how a lot the, the product. Value the worth of the product, proper? So I haven’t got these numbers proper in entrance of me, nevertheless it was wherever from, you already know, averaged 15 to twenty per video for essentially the most half.
Jared: And honest sufficient. Individuals, I believe you lined that in your, in your video too. So individuals can, I do, they will go into that if they should get the small print, however.
Spencer: Yeah, in the event that they wish to get the precise numbers, they will get that, however let’s name it, you already know, I’d, my common value is 20 a video, one thing like that.
And so it penciled out that, hey, I believe over, you already know, six months or a yr, I ought to make on common greater than 20 per video. And, uh, I, I can say that I’ve undoubtedly finished that at this level. So, so the mathematics did work out. Um, however that is how I scaled. I, I had, um, 5 to. Effectively, okay, greater than that. However I had 5 or 10 core influencers that did the majority of these 1000 movies, proper?
I attempted a couple of people who they created some movies that weren’t nice, did not have them do a second batch, caught with the 5 or 10 people who did a terrific job and received tons of movies recorded. So. That, that helped me scale, you already know, within the final six months of final yr is absolutely the place the majority of the movies had been uploaded.
Jared: So that you went in regards to the basic, like UGC strategy, person generated content material strategy. You are virtually. Like model, there’s a complete sub marketplace for this. For those who go on completely different communities, like there’s individuals who specialise in UGC content material creation they usually do that for manufacturers. And it is virtually such as you had been just like the model hiring a content material, a UGC content material creator.
However as a substitute of being the model of like a quiz and artwork, you had been. Somebody hiring to have UGC movies made about stuff. And I believe that is additionally secret’s you did not have to get into transport. I bear in mind joking with you on a podcast as soon as, like, had been you going to get a storage stuffed with merchandise and all this sort of stuff?
And you are like, no, I am not doing that. That is not what that is. It is actually simply hiring somebody to document and evaluate, you already know, merchandise they’ve in the home already.
Spencer: Yeah, and there is lots of professionals and cons to this strategy, and I used to be properly conscious of the cons as properly, and I made a decision to do it, proper? A few of the cons are that I am not strategically choosing which merchandise needs to be reviewed, proper?
That, that is an enormous strategy that lots of people do is that they do lots of evaluation and like, I am solely going to evaluate this kind of product as a result of I can see it is low competitors. And I do know if I add a video, I am most likely going to get a better rating. Um, I, I used to be, I am properly conscious of all these issues that, you already know, I might have finished higher, however I took the streamlined, quickest, you already know, quickest strategy to scale.
And that strategy was, like I mentioned, letting individuals choose no matter product that they had of their home, um, that met sure necessities by way of it’s bought on Amazon. I made certain it was priced above like 10, proper? I did not need any issues tremendous low priced. Uh, after which I had a bunch of pointers that they needed to comply with by way of high quality of video, closeups doing, you already know, the precise evaluate properly, uh, however that helped me scale rapidly if I used to be doing it myself, proper, possibly I’d take a extra nuanced strategy by way of which merchandise I’d truly evaluate.
Jared: And also you simply to let the cat out of the bag, whereas we’re not going to get into the particular {dollars} and cents of it, you. You’re web constructive. You’re worthwhile on this strategy. Proper? So individuals hear, you are like, okay, I perceive the, I perceive the method, however like, does this pencil out ultimately?
However sure, it penciled out for you. And now you are not solely pot web constructive, you have been web constructive for some time.
Spencer: Yeah, yep, so mainly by the tip of final yr. I used to be web constructive. I’ll say that like I Invested proper like I put numerous like 15, 000 hey, I am keen to spend this a lot go within the gap this a lot and Earlier than I see return as a result of I do know it is gonna take three 4 or 5 months for these movies actually to select up steam And, and earn extra money.
Proper. Uh, and, nevertheless it does, it does pencil out. Now I’m worthwhile. And every month, 1, 500 comes into my checking account, pure revenue at this level.
Jared: And that is the factor, like, we’ll get into how I made them. And also you would possibly hear like, Oh, Jared, you had been worthwhile on day one since you did not rent the individuals. However I had additionally needed to placed on all this time.
Such as you mainly took a mannequin. Yep. You place a bit of little bit of course of collectively. You, you already know, you probably did six movies and also you created one thing the place you made an funding and it took some time to get the return. However while you have a look at your total time invested, you are now incomes cash from an preliminary financial funding and you make 1, 500 a month.
You’ve got earned all that cash again and also you hardly put any time in. And so your ROI by way of return on funding of time is off the charts.
Spencer: Precisely. And that is what I used to be attempting to scale for, proper? As a result of I’ve received different companies, I am tremendous busy. Uh, so each hour I spent on my enterprise, I am optimizing extra for that return on funding of time than I’m, uh, for, for cash, you already know, at this level, proper, my, my return on funding generally is a little bit decrease so long as my time make investments, you already know, is, may be very low as properly.
Jared: Yeah. And that is, to me, the massive factor about this. Program is the ROI, however like I mentioned, you bought to get detailed about ROI as a result of it is not only a easy equation. You bought to take a look at it, you already know, and so our ROI is excessive for each of us, nevertheless it’s utilizing very completely different evaluators for ROI.
Spencer: Yeah, and you already know, there’s, there’s one query that I am certain listeners are asking as a result of I do know as I posted movies, we talked about this.
It’s a quite common query of. Okay, Spencer, you employed individuals. It isn’t even you in your influencer account. Is that this inside the Amazon phrases of service to have anyone else apart from you because the influencer? And, uh, I’ll merely say that my. Account has been up for a yr and a half. Amazon is, you already know, clearly checked out my account.
It is doing properly. And I studied this topic quite a bit earlier than I employed anyone else. And Amazon used to have of their phrases of service, a line that will point out that you just because the influencer wanted to be. Um, you already know, in your movies, you may not outsource this. Basically, that language was faraway from their phrases of service earlier than I received began.
So two years in the past, one thing like that, that language was eliminated and there’s nothing in Amazon’s phrases of service that claims that you just as a enterprise cannot rent staff and have your staff create movies. And that is how I have a look at it’s I’ve a enterprise mannequin the place I rent individuals to evaluate merchandise that they use of their home, after which we add these day.
Amazon. So anyhow, that is my reply to that potential query that individuals might need on the market.
Jared: I am certain a bunch of individuals had it, you already know, as a result of anyone who’s been on the associates program is aware of Amazon’s phrases of service is sophisticated, at all times nuanced and at all times a bit of would have interpretation.
Spencer: I’d ask individuals to do their very own due diligence. Perhaps you are feeling like what I am doing is breaking the Amazon phrases of service. I do not see something like that. I’ve had no issues. I can even simply say there are many different influencer accounts with very massive companies, very massive manufacturers concerned which have.
Tens of hundreds of movies which are following my precise mannequin, proper? That they’re hiring dozens and dozens of various influencers. It is all underneath their account. So I’m not the one one doing this mannequin.
Jared: Yeah. I’ve seen these as properly, truly. Yeah. Effectively, let me share my strategy and listeners can, such as you mentioned, type of choose which one would possibly swimsuit them finest.
I used to be additionally optimizing for time, sarcastically, however in a really completely different manner. As a result of I did. Myself and my enterprise accomplice, Caitlin, we did, I imply, virtually all of the movies. I believe I examined your mannequin out a bit of bit. Um, however there’s solely a handful of movies outdoors of us. It is mainly 95 98 99 p.c movies are us.
And I would say I did 80 to 85 p.c of them. Um, Caitlin did not find yourself doing that many trigger I ended up being quicker. And that is the important thing that I will get into right here.
Spencer: Yeah.
Jared: Um, so my strategy was to do all the things I owned in the home. I believed, uh, Yeah, it is most likely 100 or 200 merchandise. Because it seems, it is over 500 merchandise that I made movies about that’s each embarrassing and eye opening.
I imply, in a superb and dangerous manner, I suppose we might go away it at that. However I believe that additionally underscores like you’ve greater than you assume by most likely a big margin. And once more, being energetic within the area of interest pursuits neighborhood, that is one thing individuals are continually saying is, Oh my goodness, I did not know I had a lot stuff I might make movies about.
So I can say that confidently. Um, and take into account that it doesn’t should have been bought on Amazon. It simply needs to be accessible on Amazon. They’re very clear about that of their, of their phrases. There’s like, so long as it is accessible on Amazon and you make a video in regards to the product and the precise product that you just’re tagging while you add that is accessible on Amazon, it is fantastic.
And so lots of occasions you would possibly’ve purchased it. One other huge field retailer, or it would’ve been a present that was given to you. Um, and, and you can also make a video. I would love proper after Christmas, I get all my items. I am like, candy. I haven’t got to pay for these things and I could make a video about it. Proper. So. That received me by way of 5, six, 700 movies.
I do not know what number of, nevertheless it was over 500 movies. Then I additionally took the strategy over time of going, um, a bit of bit. I did, uh, two neighbor’s homes, not their entire home, simply spent like a day down there. Um, I did my, my, my, my mother and father home, um, spent two days down there, two afternoons down there. Um, after which I’ve, I’ve finished merchandise that I’ve used at a few completely different Airbnbs I’ve stayed at over the past yr and a half, sarcastically.
Uh, because it had been, my largest promoting product in the course of the Christmas gross sales season, the vacation rush of This autumn was a video I had fabricated from a product in an Airbnb the month earlier than, um, I would used all of it week. And I used to be like, Oh, I have been utilizing this on daily basis to, to, to do X. I will make a video about it. And that was the one which ended up making essentially the most cash for me.
So I’ve ended up discovering that, you already know, the thousand or so merchandise out of the 1200 movies we have finished, you already know, are mainly a mixture of three issues. The vast majority of them merchandise I already owned subsequent up associated people who I do know going over their home, getting myself conversant in these merchandise and making movies of them.
After which. We simply ended up shopping for 10, 20, 30 issues a month from Amazon or associated locations that I can proceed to make 10, 20, 30 movies a month. And that is the place I have been touchdown on the final six months or so. While you requested me like, Oh, you had been at thousand on the finish of 2023. You are at 1200 now. Yeah. These 200 are simply from one factor.
That is the merchandise that we have gotten on Amazon or associated locations which are accessible on Amazon. So that is the strategy that I took. I. knew that if I used to be going to go that route, I must make a extremely good course of. So I wasn’t spending a ton of time on each video. And so I used to be capable of get it all the way down to a median of 5 to eight minutes.
All in per video. That is together with not solely the filming of the video, however getting the product prepared, getting ready to do the shoot, doing the video, after which importing it to Amazon and submitting it. And in order that’s the method I went by way of. Um, and so the overwhelming majority of it’s simply me and simply stuff that I personal.
Spencer: And so comply with up query on that. So how did you get that course of? Right down to so little time. How do you do it so rapidly? Is it lots of batch course of? Like the place you collect a bunch of merchandise, one time, set all of them up, document a bunch of movies after which add them. Is it that type of the method?
Jared: Yeah, it is very a lot batch oriented.
I’ll sometimes movie as soon as a month. Now, final yr I’d movie as soon as per week and I believe that it is. For me, it was good to attract a line. Like there was some extent the place I used to be making movies about stuff I would already bought. After which once I moved into 2024, it is a bit of a special course of as a result of it is now about stuff that I am buying simply in that month, however getting caught up, mainly making movies about all the things I owned.
I took a batch course of and I broke it down room by room. So I do the kitchen and I simply did the kitchen. I believe it was within the kitchen for like over a month, you already know, trigger there’s simply so many little issues there. Yeah. And I simply go into the kitchen and I simply break it down into like sections of the kitchen.
I would be like, Hey, we will be on this part, proper? So each frying pan right here that is accessible on Amazon, we will do at the moment. After which, you already know, what is the drawer down? Oh, the drawer down is the, uh, the, you already know, the, the, the, the electrical tea kettles. Okay. And so I used to be very batch centered after which I’d add them suddenly.
So I do all my movies for the day or for the week. And I would, I would truly ship all of them by way of like AirDrop to my laptop and I simply batch add them from my laptop as a result of I might simply type of drag them over after which stroll away and you already know, do one thing with my laptop computer or you already know, do one thing else round the home.
Spencer: Yeah. And one factor I’ll simply word is that I did not hear an modifying step in your course of.
Jared: No modifying, completely. No modifying. Don’t. I’d, I say, do not edit. I am very clear about that. If I make a minor mistake within the video, it does not matter as a result of to your level, it is supposed to simply be informal. It is okay.
For those who make a bit of goof up, if it is a kind of goof ups that such as you would wish to edit it. I simply began the video over. It is faster to simply begin the video over,
Spencer: proper? As a result of the movies that you just’re doing are generally solely a minute, two minutes lengthy, proper? The common is, I am guessing it is a few minutes lengthy.
Yeah.
Jared: Yeah. Proper. In all probability two minutes might be the common. Yeah.
Spencer: Proper. And so you may document a complete video and also you go, I did not like that and do the entire thing once more. And you are still finished in 4 minutes. I
Jared: imply, simply
Spencer: proper.
Jared: Dragging it into an editor would in your laptop would take longer than that, however even modifying, like, and I do know some individuals who do it and on their telephone, you already know, you may like.
Each occasionally, if I’ve to love demo a product, it is only for no matter, I am attempting to think about a nuanced product the place you, you’ll be able to’t actually make the video in a single take, by the best way, that is like properly underneath 5 p.c of the time. However each occasionally you must do this. Even then, like I will simply use a free modifying device on my telephone to simply edit the 2 of them collectively.
And it is simply, there is no transitions. There is no blends. There’s proper. However I am telling you, that’s so uncommon. Usually talking, there is no modifying. You are going straight from recording. As much as Amazon. And it is, it is so essential. You get this course of down. That is what I spend lots of time within the course on is educating individuals find out how to like, get actually dialed in.
As a result of when you’re taking 30 to 60 minutes per video, swiftly incomes that 1, 500 a month that you just’re incomes is not excellent as a result of it’ll take you so many hours to get there, however the ROI from what I’ve finished is give you this actually honed in course of to the place it is 4 to 5 hours of labor per week.
Is what I used to be averaging all through 2023. After which you’ll be able to have a look at the tip of the month and be like, properly, 4 to 5 hours of labor per week. And I made what a median of three, 000, possibly 4, 000. For those who common it out per 30 days. Okay, properly, that is a reasonably good R. O. I.
Spencer: Mm hmm. Yeah, I am telling you, if anyone is keen to spend like 10 hours per week, 15 hours per week constantly for a yr, like I’d be shocked if they don’t seem to be making extra money than I’m for certain, you already know, they need to be making, you already know, 34, 000 a month, most likely, um, Or extra proper or much less relying on how, how properly your movies do.
We, you already know, it is a enterprise it is danger, but when anyone is keen to place in that point, I will simply, you already know, facet word, I’ve tried to persuade my oldest son that he must be doing this. Uh, when you would simply put in 10 hours per week, by the point he goes, you already know, to school or whereas he is in school, like.
You will be making 1500 bucks a month and that pays for just about all the things he wants.
Jared: It is loopy. I imply, I, I, I believe it will, this shall be a superb transition as a result of I wished to deliver us to a detailed with this query for you, which is simply any insights you’ve. And I believe that there are specific issues that we have discovered that assist make movies higher and sure issues we have discovered that assist make sure merchandise promote or sure merchandise promote higher.
Perhaps that is what I ought to say, however you already know, it is not nearly what number of movies you make. And, um, that is, that is an essential factor to notice. Lots of people will say, what number of movies do you’ve stay? After which attempt to correlate that to earnings. I hear that quite a bit now. And I used to be responsible of doing it and I nonetheless do it quite a bit.
Like we discuss like what number of movies you had, Spencer? What number of movies am I at? There’s a correlation. What number of movies you make? Nevertheless it’s extra as a result of, You must have sufficient irons within the hearth to, you already know, you must take sufficient reps to get movies into carousels to get them purchased, however actually it is about a lot greater than that as a result of you’ll hear anyone who has a thousand movies making X and you then’ll hear somebody has 500 movies making 4 X.
So there’s, there’s additionally much more nuance to it. What, what, I imply, we might do a complete podcast on it, so let’s simply. Perhaps say just like the final 10 minutes right here, what are some insights you gained insights I gained that may assist individuals higher with higher with their movies, but in addition higher with their product choice.
Simply earn more money generally.
Spencer: Yeah. So a few, I’d say apparent ones which are actually good insights is that greater value merchandise have a tendency to earn more money. They only pay extra fee, proper? You 10 product all day lengthy, however when you promote a thousand greenback product, that is the place the actual cash, even when they do not promote
Jared: practically as usually.
Spencer: Precisely, precisely. You possibly can promote, you already know, a pair per week and, you already know, that is, that is actually, actually stable. So when you can, I’d begin along with your highest value merchandise in your own home, proper? Search for issues that value 500, 1, 000. Go evaluate all of these. That is gonna get one of the best bang in your buck.
Jared: I began With all of the clothes I had and like, possibly I simply do not do clothes very properly, which might make sense trigger I do not personal a ton of good clothes, however like, man, that was the worst strategy.
Even by way of that, I nonetheless got here out profitable. However wish to your level, I went the alternative and began with all the simple low value stuff and boy, that is stuff like excessive returns, uh, not a lot fee. You are making like 20 cents per t shirt that will get bought. Prefer it was, it was, it is, uh, that was a foul strategy.
Okay.
Spencer: Um, after which the opposite inside is simply to, to make your video precise, truly helpful. Um, and a few tips on that’s like, simply bounce proper into the product. Do not give some huge, you already know, introduction or individuals don’t need individuals going to Amazon and clicking on a evaluate video. do not desire a story.
They do not need rambling. They only wish to see the product. And uh, so simply bounce proper into the product, present a lot of closeups, um, and be keen to share dangerous issues in regards to the product as properly. They need an trustworthy evaluate. And I’d say that’s a part of what makes a superb video is figuring out they will belief this particular person.
And a part of that’s like, Hey, this product could be higher if it did not have this little function. Or if it had this function. In order that that is a few insights I’d give as properly.
Jared: Yeah, I agree. You are not attempting to love promote the product. This is not like, you already know, the cutco knife particular person on the honest, attempting to persuade you to purchase the knife.
Spencer: Yeah, precisely. So yeah, I’d simply give some ideas. Uh, after which I do know we’re, we’re coming to a wrap up right here, Jared, and I do know you have given lots of ideas and insights, um, what you have discovered alongside the best way, in fact, within the course that you just talked about. Perhaps you’ll be able to simply take a pair extra minutes to. Point out type of what, possibly what’s within the course or one or two different insights you’ve.
Jared: Yeah, I believe that is the satan within the particulars. Just like the, the, the method of constructing movies, no matter timeline you select to comply with. Like these are issues that You possibly can fairly available. I believe the small print of earning money with that is all the nuances. You hit on a few them, like excessive value merchandise.
I discovered that the arduous manner
Spencer: you do not have
Jared: to now. Um, I believe there’s quite a bit additionally to be mentioned in your movies being adequate. So you have to have first rate sound and first rate, uh, filming, like shaking digital camera. Uh, blown out background, uh, being too far-off, having audio that is muffled or tinny background noise.
It does not should be actually top quality, nevertheless it additionally cannot be low high quality. Um, there’s additionally a ton of seasonality. To it. Um, like what you are promoting at the moment, which we’re in the midst of summer time will look vastly completely different to what you are promoting in the midst of November and This autumn gross sales season. And so understanding that, um, uh, and perceive find out how to like play the seasonality recreation with the influencer program is black a lot in that, like,
Spencer: yeah,
Jared: I did not notice, and it is attention-grabbing by the best way, I do not know when you’ve observed, however lots of my summer time movies, movies about merchandise individuals purchase in the summertime That I made final yr on the very starting of the influencer program.
After which they went out of Vogue as a result of individuals do not buy gardening stuff in November. Yeah, we’ll come again. That is what’s so cool about it. And so I am so enthusiastic about like my video about, you already know, say Christmas stuff or heat climate stuff, hopefully coming again, however understanding the seasonality of it after which simply getting that course of down, like.
It is simply, I believe that is the largest perception is you want a course of. And for me, I’ve the identical type of script I say each time. I clearly simply modify it for the telephone case and the espresso mug and the microphone and all that. It will get modified, nevertheless it’s a really repeatable script I’ve developed and written.
That’s one thing you’ll be able to adapt actually rapidly. After which. Adapt to your product, however you do not have to spend all this time writing the script, uh, for each product you do not have to spend. After which clearly the filming course of, ensuring it is environment friendly. Trigger that is for me, what made this profitable? If I used to be spending half-hour, 60 minutes per video, my ROI could be like, I simply traded a job, mainly, you already know, I received a brand new job that is paying me 4, 000 a month, however for me, the profit is studying how to do that in order that I spent 4 or 5 hours per week and I am making three to 4k a month.
Spencer: Yeah. And once more, I I am an enormous fan of type of normal working procedures. Processes that may make us higher and hopefully make us a bit of bit extra money. So yeah, individuals wish to try your processes for the Amazon influencer program. They’ll go to area of interest pursuits. com slash product evaluate course of or product evaluate income.
You already know, I will say that incorrect. So you’ll be able to simply click on the hyperlink within the description. That is going to be quite a bit simpler. It’s going to be within the description if you wish to test it out. Yeah,
Jared: it is a bit of a mouthful. No, it is a, it is a, I am actually enthusiastic about it. I, as, as when you’re on my e mail checklist, you get my emails each week.
You already know, that like, I simply can’t write a brief e mail. You already know, that is the course is falls that related vein. It is it ended up being quite a bit longer than I believed it was going to be.
Spencer: I am certain there’s lots of good, good nuggets of data in there. So, however this has been enjoyable with the ability to, you already know, type of catch up and discuss in regards to the Amazon influencer program.
I nonetheless assume at the moment it is an excellent alternative. I began a yr and a half in the past. It is nonetheless up and going sturdy. So I see no cause why individuals cannot bounce in and.
Jared: You already know, my favourite factor to wrap it up about all that is, is, and also you and I’ve needed to get on the podcast each week to speak in regards to the information in our business.
And so many individuals, so many individuals have had their facet hustle decimated actually just about by Google. There’s been quite a bit round that surroundings, you already know, lots of, you already know, So it is not simply Google, however simply the basic, um, uh, running a blog and income will come mannequin has actually gone by way of a lot, um, uh, tumultuous occasions, this has been one thing so constructive to speak about.
And so. Encouraging to do. And I do know it is foolish. I’ve solely spent 4 or 5 hours per week, however attending to work on a challenge the place you, you might be doing a facet hustle, you might be doing a earn cash on-line type of enterprise, seeing the rewards come so rapidly, you add a video, you earn cash on it, you already know, the following week and seeing that proceed to develop over time.
It has been such an uplifting course of. Prefer it’s such, it is simply been good to have this constructive reinforcement. The place lots of our area of interest websites or one thing else have not been going as properly. So I virtually did not full look again of the final yr. So it is simply been such a superb expertise.
Spencer: And it is such an ideal match for area of interest pursuits.
I, I created area of interest pursuits actually to discover these area of interest. Enterprise concepts, simply these on-line enterprise concepts that possibly it is a facet hustle. Perhaps it is a full time enterprise. And the Amazon influencer is one which I did not see coming. It type of caught me out of left discipline, you already know, and, uh, we’ve got individuals on the podcast to speak about.
Their facet hustles, their companies. We have had a pair that talked in regards to the Amazon influencer program that they impressed me. And so I began it, you began it, uh, and it is nonetheless going properly. So, uh, yeah, undoubtedly a constructive, simply type of a cool alternative on the market with the Amazon influencer program.
Jared: So when you’re trying to, to, you already know, study extra about our dive in. There’s a course bonuses can be found, uh, inside the first week of the podcast popping out. Um, however the, uh, the course shall be, shall be stay in perpetuity course. If you wish to get the course after which get somebody to assist stroll alongside you, check out the area of interest pursuits neighborhood.
That is the place Spencer and I discuss quite a bit about all of the questions that individuals should share some, some extra stuff on there so you’ll be able to bounce into the neighborhood. It is a fairly energetic, uh, influencer, uh, neighborhood. And, um, we’ll maintain speaking about this. This is not, we’re not going away, however we have a tendency to speak about it.
On a Friday episode and, uh, we wished to do a full evaluate, a full hour in the direction of it. And so that is what we did right here at the moment. So Spencer, congrats on being the inspiration to me. Um, trigger I will say I, I had by no means heard of it till you talked about it. And right here we’re each doing a recap video. Over a yr later about how profitable it’s.
And such as you mentioned, what a cool factor.
Spencer: It has been lots of enjoyable. It has been enjoyable to speak about right here as properly. And so thanks for, uh, letting me come on the present and, uh, doing a complete hour lengthy, uh, interview on it. You already know, this most likely will not be the final facet hustle we tried, however, uh, that is at the moment a extremely enjoyable one.
So thanks for letting me discuss it.
Jared: Effectively, possibly we’ll do a, uh, a component two someplace down the street, however till then, we’ll see you on Friday.
Spencer: All proper. That sounds good. Thanks everybody.
