Becky Seaside’s aspect hustle journey started like many others—with an unhealthy relationship at a day job.
After being fired from her poisonous work setting, Becky was impressed to begin her personal enterprise.
She launched the weblog MomBeach.com in 2015, nevertheless it took 6 lengthy years of blood, sweat, and tears earlier than it turned a full-time revenue supply.
When COVID-19 struck, Becky’s weblog exploded from 20,000 pageviews a month to over 250,000. Driving the expansion, she took the leap into full-time running a blog and digital product creation.
Simply two years later, Becky now earns $30,000 a month, largely from digital product gross sales. She sells printables, programs, planners, workbooks, and extra by means of her web site, Etsy store, and TeachersPayTeachers.
Tune into episode 582 of The Aspect Hustle Present to learn to:
- Construct an viewers and digital merchandise round issues you’ll be able to resolve
- Analysis demand completely earlier than creating any product
- Funnel free content material into paid digital product purchases
- Drive constant site visitors to maximise your gross sales funnel potential
Prepared to begin a web site of your personal? My free video series will aid you get on-line shortly and affordably.
New to the present? Seize your customized playlist here!
- Ladder – Get immediately accepted for time period life insurance coverage—no medical doctors, no needles, no paperwork!
- Indeed – Begin hiring NOW with a $75 sponsored job credit score to improve your job publish!
Becky’s Path from Aspect Hustle to Full-Time Enterprise
Becky began MomBeach shortly after getting fired from her poisonous job. She knew she didn’t need to depend on bosses for revenue anymore.
Nevertheless, running a blog as a enterprise was nonetheless new and unproven for her. Becky shared that her family and friends advised her she was losing time and may persist with a 9-to-5 job.
However Becky persevered as a result of the choice was going again to the company grind with controlling bosses. She had a deep drive to make it work.
To start with, progress was very gradual. Becky made solely $1 in her first month. After 6 months, she was incomes simply $100 a month from her weblog.
It took a full 12 months earlier than she started rating on Google and driving natural site visitors to her posts.
For the primary six years, Becky regularly tried completely different revenue fashions like show advertisements, affiliate marketing, and selling printables. Income grew from $1 to $5,000 however she nonetheless relied on her day job.
The COVID-19 pandemic modified the whole lot virtually in a single day. Her month-to-month site visitors rocketed from 20,000 to over 250,000 web page views per thirty days in early 2020.
Seeing her revenue from running a blog, Becky made the choice to go all-in on MomBeach and give up her job.
Simply years later, Becky’s month-to-month revenue now sits at $30,000 per thirty days — an enormous enhance from 2015!
Let’s have a look at what precisely Becky is promoting to earn such excessive income.
Digital Merchandise Driving Over $30,000 a Month
When her weblog first began, Becky centered on monetizing by means of show advertisements and associates. However after years of testing, she realized digital product gross sales might present the best revenue.
Now the majority of Becky’s earnings come from digital merchandise like:
She sells these by means of three important channels:
- Her personal web site retailer
- Etsy Store
- TeachersPayTeachers
By having a number of gross sales channels, Becky is ready to scale her attain and maximize income. She will promote every digital product on all three platforms.
Shopify powers the product gross sales on Becky’s web site. She makes use of the digital downloads app so prospects immediately obtain a obtain hyperlink after buy.
Between these three gross sales platforms, Becky is ready to drive over $30,000 a month promoting her digital creations.
However what’s the method for researching, creating, and promoting these merchandise? Let’s break it down step-by-step.
Researching Worthwhile Digital Product Concepts
The primary key to success is barely creating merchandise which have demand. Becky begins each product launch by validating that individuals really need what she’ll be promoting.
Listed below are the instruments Becky makes use of to analysis digital product concepts:
- Pinterest – Becky browses prime developments and best-selling merchandise within the printables area of interest on Pinterest. This reveals her what present demand appears to be like like.
- Etsy and Etsy Instruments – Becky makes use of Etsy analysis instruments like Everbee and Sale Samurai to investigate product developments. These present digital product demand knowledge like month-to-month searches and competitors ranges.
- Google Trends – For broader market knowledge, Becky appears to be like at Google Developments. This reveals excessive stage search quantity and curiosity over time for related key phrases.
- ChatGPT – Becky faucets the AI software ChatGPT to routinely generate digital product concepts for a particular area of interest. She provides it 10-20 concepts after which vets them herself towards precise market knowledge.
The aim is to brainstorm dozens of digital product concepts first. Becky then researches the market demand for each. If an thought traces up nicely with present demand knowledge, she’ll transfer ahead with creating it.
Driving Visitors to Validate Product Demand
Earlier than spending time constructing a digital product, Becky likes to validate demand by driving focused site visitors to a associated weblog publish.
She’ll analysis key phrases that her goal buyer can be looking for in Google round that product theme.
For instance, if Becky comes up with a “cash financial savings problem printable” product thought, she’ll create a weblog publish concentrating on lengthy tail key phrases like:
- 30 day cash financial savings problem
- how to economize in 30 days
- 30 day lower your expenses problem printable
She faucets into ChatGPT to assist create detailed weblog publish outlines round these matters shortly.
Becky will then publish this content material and see how nicely it ranks and drives site visitors. If the weblog publish sees robust natural site visitors, it’s a superb signal her printable or digital product would have demand too.
This validation site visitors is essential earlier than investing time into creating the product itself.
Creating Excessive-High quality Digital Merchandise
As soon as Becky has validated a digital product thought towards market demand knowledge, it’s time to really create it.
For printables and PDFs, Becky turns to Canva to deal with the design work. She shared that having a background in graphic design provides her an edge right here.
Becky makes positive to create designs tailor-made to her viewers of mothers and girls. She provides graphics, colours, and styling that might attraction to her goal prospects.
A few of Becky’s suggestions for maximizing product gross sales together with your design:
- Use graphics and visuals (don’t simply depend on textual content)
- Choose shade palettes that complement one another
- Add design components your viewers would get pleasure from
- Guarantee a clear, high-quality feel and look
Becky additionally bundles her printables and PDFs so they’re 30+ pages. She’s discovered that extra value-packed merchandise promote higher than fast one-pagers.
As an illustration, her top-selling digital product is a home organization planner bundle priced at $17.
She makes use of ChatGPT to generate craft concepts, exercise lists, trivia questions, and different printable content material shortly. Becky then takes the AI output and customizes it herself earlier than including it into Canva.
Promoting Digital Merchandise By way of Advertising Funnels
The ultimate piece is advertising and marketing and promoting Becky’s digital merchandise successfully.
Most of her gross sales come from marketing funnels that begin with a weblog publish and finish on a gross sales web page.
Right here is the standard workflow:
- A reader finds one among Becky’s blog posts rating organically on Google. Her posts resolve issues for mothers round matters like saving cash, dwelling group, actions for teenagers, and so on.
- Every weblog publish affords a free printable opt-in as a lead magnet. For instance, a publish on the 30-day cash financial savings problem would supply a free finances planner printable.
- After opting in with their e-mail to get the freebie, readers are despatched to a gross sales web page. This showcases Becky’s paid product bundle at a reduced value.
- To create urgency, the discounted bundle value is barely obtainable for 20 minutes through a countdown timer. After that, the value goes again to full retail.
- For readers who don’t buy, Becky units up e-mail follow-up sequences. These proceed selling the bundle deal on the discounted value even after the timer ends.
This advertising and marketing funnel system takes readers from a free weblog publish, to a free opt-in, and eventually right into a low-risk product buy supply.
In response to Becky, layered worth supply is essential. Don’t give away a 300-page mega printable at no cost or individuals will much less seemingly buy it later. As a substitute, give a smaller 5-10 web page freebie and promote the larger bundle.
Driving Visitors to Energy Advertising Funnels
Now that Becky has optimized funnels in place, constant site visitors is required to maximise gross sales.
Her important site visitors sources so as are:
- Natural search (search engine optimization)
- Fb teams
- YouTube movies
- E-mail record
For search engine optimization, Becky focuses on long-tail keywords with respectable search quantity however decrease competitors. This leads to simpler rating potential.
She additionally leverages ChatGPT to assist create content material and detailed outlines round these search engine optimization key phrases shortly.
On Pinterest, Becky re-pins her content material 5-7 instances per day with completely different photographs, captions, and descriptions. This primarily A/B exams completely different variations to see what drives essentially the most repins and clicks.
And in Fb teams like her “Mom Bloggers and Business Owners” group, she shares her new weblog content material and critiques. This brings in one other stream of engaged web site guests.
By driving exterior site visitors to her funnels, Becky is ready to maximize digital product gross sales and income.
What’s Subsequent for Becky?
Now that MomBeach is Becky’s full-time enterprise, she has extra freedom to deal with what she enjoys.
A VA (Digital Assistant) handles her product creation and gross sales funnel administration. Becky spends her time heading in the right direction improvement and product analysis—enjoying to her strengths.
She is happy to proceed increasing her use of AI for straightforward printable and workbook creation. Becky sees big potential to speed up progress much more.
She additionally provides you these free gifts for the Halloween!
It doesn’t matter what the longer term holds, Becky resides proof that with persistence and grit, you’ll be able to flip a aspect hustle right into a thriving enterprise. She hopes her story conjures up others to take the leap and pursue their goals.
The Key Takeaways
Whereas Becky’s success could seem overwhelming as a brand new blogger or aspect hustler, she didn’t obtain it in a single day.
Removed from it, Becky virtually give up her weblog solely after 6 months and 1 12 months attributable to seeing no outcomes.
The important thing learnings from Becky’s journey are:
- Construct an viewers and digital merchandise round issues you’ll be able to resolve
- Analysis demand completely earlier than creating any product
- Funnel free content material into paid digital product purchases
- Drive constant site visitors to maximise your gross sales funnel potential
In case you are simply beginning out, deal with offering worth by fixing issues for a particular viewers. Begin constructing your e-mail record with a free opt-in like Becky did.
As your viewers grows, you’ll be able to faucet into instruments like ChatGPT to effectively create paid digital merchandise tailor-made precisely for them.
Identical to Becky, you’ll be able to construct a life-changing revenue on-line by sticking with it long-term. She went from $1 a month to over $30,000 a month over time.
When you even have a imaginative and prescient for incomes from dwelling whereas ditching unhealthy bosses, take inspiration from Becky’s journey. With onerous work and consistency, you can also make it occur too.
Becky’s #1 Tip for Aspect Hustle Nation
“Don’t surrender.”
Hyperlinks and Sources
In search of Extra Aspect Hustle Assist?
