Wish to showcase your sense of favor, rating some free magnificence merchandise to evaluation, and even construct a world magnificence model of your individual? Then beginning a magnificence weblog may be an awesome match for you.
Magnificence blogs can cowl a variety of various subjects, together with skincare, make-up, vogue, well being, and extra. You may select to deal with a selected demographic, like skincare recommendation for teenagers or make-up suggestions for mothers of their 40s. Or there may be a selected aesthetic that you just wish to base your weblog round.
Whether or not you wish to start a blog that has the potential to make money over time or just join with like-minded magnificence aficionados all over the world, hopefully these examples will encourage you. After we’ve taken a take a look at them, we’ll run by way of some key steps for beginning your individual magnificence weblog.
9 Greatest Magnificence Blogs (Examples) & Find out how to Begin a Magnificence Weblog
- Lisa Eldridge
- Ruth Crilly (A Model Recommends)
- The Beauty Look Book
- Really Ree
- British Beauty Blogger
- Beauty is Boring
- Katie Jane Hughes
- Patricia Bright
- Amber Fillerup Clark
- How to Start a Beauty Blog of Your Own (in 6 Easy Steps)
Disclosure: Please word that a few of the hyperlinks beneath are affiliate hyperlinks and at no further price to you, I’ll earn a fee. Know that I solely advocate services and products I’ve personally used and stand behind. If you use one in all my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and hold my in-depth content material freed from cost for readers (such as you).
Able to Begin Your Weblog At present?
Try my final information How to Start a Blog (on the Side) that’s been featured on Forbes, Inc and Entrepreneur.
9 Greatest Magnificence Blogs to Encourage You (Prime Magnificence Bloggers)
1. Lisa Eldridge
Lisa Eldridge’s blog and her videos deal with completely different make-up seems plus magnificence recommendation, with tips about choosing the proper basis, lipsticks, and far more. She sells a variety of beauty merchandise from her web site in addition to monetizing by way of affiliate links to different magnificence merchandise. Her separate web site, Lisa Eldridge Jewels, sells rings, earrings, and lipstick allure necklaces.
2. Ruth Crilly (A Mannequin Recommends)
Ruth Crilly, a former full-time mannequin, shares plenty of suggestions and concepts about magnificence, make-up, and vogue on her weblog—which was once referred to as “A Mannequin Recommends.” Her posts are full of non-public anecdotes and written in a chatty, breezy fashion. She makes use of affiliate hyperlinks to monetize the weblog and in addition rents out a renovated vacation cottage, which she hyperlinks to from her About web page.
3. The Beauty Look Book
The Beauty Look Book is full of detailed posts reviewing make-up, fragrances, and extra. Blogger Sabrina posts plenty of images (together with loads of swatches) of the merchandise she’s reviewing, monetizing her content material by way of affiliate hyperlinks. In addition to the product critiques, her weblog additionally consists of some life-style and journey content material.
4. Really Ree
Really Ree is a magnificence and elegance weblog overlaying make-up, pores and skin, perfume, and hair. Like different magnificence bloggers, Ree monetizes by way of affiliate hyperlinks and makes use of video content material and Instagram closely to construct her following. She additionally runs a “Pores and skin, make-up & common magnificence chat” Fb group.
5. British Magnificence Blogger (Her Site Right Here)
As you may anticipate, the proprietor of British Magnificence Blogger, Jane Cunningham, lives within the UK. Her magnificence suggestions vary throughout cosmetics, skincare, nails, hair, and extra. In addition to utilizing affiliate hyperlinks, she makes cash by way of sponsored posts, and (like just about all magnificence bloggers) receives free samples.
6. Beauty is Boring
Beauty is Boring is an unconventional magnificence weblog by make-up artist and photographer Robin Black. Her homepage is an archive of faces, every linking to a submit that particulars the mannequin and make-up, with hyperlinks to purchase the merchandise used. Robin’s creativity is absolutely on present, each by way of the weblog and her movies and Instagram account.
7. Katie Jane Hughes
Katie Jane Hughes is one other make-up artist, working with a variety of celebrities, photographers, manufacturers, and publications. Her web site is primarily a strategy to showcase her portfolio. She has a highly regarded YouTube account the place she shares make-up tutorials, product suggestions, and extra.
8. Patricia Bright
Patricia Bright—a YouTuber and Instagram influencer—covers life-style subjects on her weblog in addition to sharing her favourite product suggestions. She’s partnered up with quite a few manufacturers previously, together with Loreal, Forbes, and BMW. Her YouTube channel covers magnificence, clothes, hairstyles, and inspirational content material.
9. Amber Fillerup Clark
Running a blog about life-style, hair, vogue, magnificence, and journey, Amber Fillerup Clark has plenty of sensible content material together with extra private household posts. She monetizes by way of affiliate hyperlinks in addition to promoting merchandise by way of her manufacturers Dae (hair care merchandise like shampoo, conditioner, and styling cream) and BFB Hair (hair extensions).
Find out how to Begin a Magnificence Weblog of Your Personal (6 Simple Steps)
Feeling impressed to offer magnificence running a blog a attempt? Right here’s begin your individual magnificence weblog—in six easy steps.
Step 1: Select Your Magnificence Area of interest and Your Magnificence Weblog’s Identify
To assist distinguish your magnificence weblog from all of the different magnificence blogs on the market, it’s essential to get clear about your blogging niche.
You’ll wish to take into consideration differentiating your magnificence weblog on this aggressive, but profitable blog niche:
- What subjects will you cowl? Some magnificence bloggers solely cowl make-up and skincare; others cowl DIY hair tutorials; some embody journey and life-style content material, and others have articles on wellness or self-care.
- What viewers are you writing for? Take into consideration their age, earnings stage, and expertise (or not) with magnificence.
- Is there a selected fashion or aesthetic that you just wish to weblog about? Whether or not it’s punk, e-girl, Ok-pop, goth, glam, academia, streetwear, or one thing else solely, you may need a selected fashion/vogue subculture that you just’re drawn to.
When you’ve found out your area of interest, it’s time to select your blog’s name. Many magnificence bloggers use their very own title—particularly in the event that they’re additionally planning to determine themselves as influencers on social media. In the event you don’t wish to use your individual title, you may consider methods to include “Magnificence” into your weblog’s title, as a number of of the bloggers above do.
You’ll have to examine that your chosen title is obtainable as a domain name (web site tackle). Most magnificence bloggers use a .com area suffix, although you may additionally select a regional suffix if that is smart—equivalent to .co.uk when you’re within the UK.
Use my free domain name generator device to give you dozens of intelligent, out there names.
Step 2: Choose a Net Host to Get Your Magnificence Weblog On-line
All web sites want a internet hosting firm. Your host provides your weblog an area on the web, so folks can go to it at any time, from anyplace on this planet.
There are many great web hosts to select from, however the ones I like to recommend essentially the most are Bluehost and Dreamhost. Each of those are wonderful beginner-friendly hosts which have nice worth offers on your first yr of running a blog. Additionally they make it very easy to run WordPress, which is the running a blog platform that I counsel utilizing on your magnificence weblog.
Each Bluehost and Dreamhost provides you with a free area title (when you join a yr or extra of internet hosting), so it is smart to register your area title with them too.
My step-by-step guide to starting a blog will stroll you thru this course of tremendous shortly.
Step 3: Make Your Magnificence Weblog Attractive With Free Instruments
All bloggers wish to make an awesome first impression by having a stunning-looking weblog … and that is significantly essential for magnificence bloggers. You need your weblog to be simply as attractive as your make-up tutorials and vogue picks.
The nice information is that when you’re utilizing WordPress to create your weblog, it’s very easy to customise your web site utilizing free instruments.
You’ll wish to use:
- A WordPress theme (web site template) that makes your web site look wonderful… and that’s straightforward so that you can customise. There are such a lot of wonderful WordPress themes to select from, a lot of that are free. It’s also possible to pay for a premium theme, or improve to the premium model of a free theme, to get additional options.
- WordPress plugins that add additional options to your magnificence weblog. As an illustration, you may wish to add a contact type in order that manufacturers and sponsors can simply get in contact with you. There are additionally plugins to handle affiliate hyperlinks, create attractive picture galleries, and far more. Many WordPress plugins are utterly free—together with WooCommerce, a well-liked plugin that permits you to create a web based retailer (e.g. to promote your individual skincare merchandise). It’s also possible to pay for premium plugins to increase your web site’s performance even additional.
Step 4: Get On Instagram (With Your Greatest Pictures)
Utilizing social media is an effective way to develop any weblog … and if in case you have a magnificence weblog, you actually do should be on Instagram particularly. Many magnificence influencers use their Instagram account much more than their weblog: it’s an awesome place to be seen and to share your finest images.
Having a big following on Instagram can lead to sponsorship deals and model partnerships, in addition to serving to you develop a platform that might let you create and promote your individual magnificence merchandise.
In the event you’ve not used Instagram earlier than, nice first steps are to:
- Join your Instagram account, ensuring you add an awesome picture of your self—and fill out your bio.
- Comply with associates on Instagram: they may simply turn out to be your first followers!
- Discover different magnificence influencers and bloggers to observe: remark supportively on their images and it’s possible you’ll nicely begin to get seen.
Step 5: Attempt These Concepts for Your First Magnificence Weblog Posts
Undecided what to put in writing about in your magnificence weblog? Crafting your first few weblog posts might be tough, so listed below are some ready-made magnificence and life-style concepts to get you began:
- Create a video tutorial showcasing your favourite make-up method.
- Write about one of the best merchandise in a selected class (e.g. favourite lipsticks, mascaras, nail polish, moisturizer, concealer, eye shadow…)
- Share a humorous or extra private story, e.g. a few fashion mishap or a few pattern you tried in your teenagers which actually didn’t swimsuit you.
- Give readers a sneak peek at your day by day magnificence routine: what’s important and what do you skip once you’re in a rush?
- Share problem-solving suggestions for particular magnificence or skincare points, e.g. hydrating merchandise for dry pores and skin.
- Inform readers about your finest make-up hacks or shortcuts.
- Let everybody find out about your wonderful drugstore buys that carry out in addition to high-end merchandise.
- Write a round-up of recommendation from magnificence consultants or key influencers within the magnificence business.
- Give your tackle some latest magnificence information, whether or not that’s new merchandise from particular retailers, completely different developments, or perhaps a movie star’s skincare routine.
- Overview a brand new make-up product from a giant model like Sephora or Estée Lauder.
- Interview somebody within the magnificence business, like a hairstylist or a inventive director. (In the event you can’t land an interview with them, you may spherical up a few of their finest quotes from different interviews.)
Step 6: Promote Your Magnificence Weblog and Optimize Your Posts for search engine marketing
Nevertheless attractive your magnificence weblog is and nevertheless fascinating your posts are, you’ll nonetheless have to put in some work to advertise your content material.
Sharing your weblog posts on social media (and inspiring your followers to share them too) is a good begin. However you’ll additionally want to consider search engine marketing—SEO. This implies ensuring that your posts are straightforward for folks to seek out by way of Google and different serps.
You don’t have to turn out to be an search engine marketing skilled to ensure that your weblog to rank nicely in Google. However you do have to observe some key finest practices. To begin with:
- Focus a minimum of a few of your posts round keywords that your viewers is prone to sort into Google. As an illustration, “finest pink lipsticks” is a key phrase. “Does dry shampoo work?” is a key phrase. My free keyword research tool will assist you give you concepts.
- Use your key phrase in your post’s title and, ideally, in some subheadings within the submit. This helps Google (and readers!) know that your submit matches up with what they’re on the lookout for.
My in-depth submit on blog SEO strategies will assist you go additional.
One other necessary strategy to promote your weblog is thru email marketing. Getting new guests onto your electronic mail checklist means you may simply keep in contact with them and allow them to find out about new posts—so be sure you (a) have an electronic mail checklist and that (b) it’s very easy to enroll.
At this stage, begin planning which methods you’ll wish to monetize your beauty blog, whether or not by way of teaching, affiliate packages with manufacturers like MAC, or one thing else solely—it’s by no means too early to think about the methods you may finally flip a revenue out of your pastime.
Subsequent Steps: Get Your Magnificence Weblog Began At present
A magnificence weblog is usually a enjoyable and fulfilling strategy to share your love of skincare, make-up, vogue, and all issues beauty-related. It may be an awesome money-maker—particularly when you can construct an influential presence on Instagram too. And even when your weblog doesn’t herald a fortune, it may nonetheless carry you a gentle provide of attractive magnificence merchandise to evaluation and have.
And naturally, AI is integrating deep into the world of running a blog, so you’ll want to take a look at all of my prime free AI blogging tools & guides:
In the event you want a bit of extra assist getting your magnificence weblog on-line, check out my straightforward step-by-step guide to starting a blog. In that free tutorial, I break all the pieces down into easy steps so to get your weblog up and operating in simply 10–quarter-hour.
Able to Begin Your Weblog At present?
Try my final information How to Start a Blog (on the Side) that’s been featured on Forbes, Inc and Entrepreneur.
