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On the finish of 2024, a very new promoting format entered the online marketing ecosystem – promoting inside Telegram mini-apps. What initially seemed like an experimental site visitors supply rapidly proved its worth.
One yr later, by early 2026, RichAds specialists clearly see Telegram adverts as one of many strongest channels for launching playing campaigns.
Telegram site visitors is not about testing – it’s about secure profitability, particularly when mixed with RevShare playing gives, which have turn into one of many top-performing monetization fashions on RichAds. Whereas CPL nonetheless works, RevShare campaigns constantly reveal larger long-term ROI as a consequence of robust retention and person exercise.
Let’s break down why Telegram adverts in mini-apps work for playing, what advert codecs can be found on RichAds promoting community, and correctly arrange and optimize a playing marketing campaign in Telegram in 2026.
Why Telegram Promoting Suits Playing So Nicely
Telegram has fashioned a really particular kind of viewers – energetic, impulsive, and interaction-driven. In contrast to traditional social networks, Telegram customers are used to instantaneous actions and fast rewards.
Telegram site visitors on RichAds is generated from a number of environments:
- Telegram Mini Purposes;
- Faucet-to-earn and informal video games (usually known as faucet apps);
- Telegram message bots;
- In-app placements inside companion purposes.
If Mini Apps sound unfamiliar, consider Hamster Kombat or related initiatives. These apps entice hundreds of thousands of customers day by day and embody informal video games, monetary instruments, and reward-based mechanics. The behavioral sample of those customers – tapping, progressing, unlocking rewards – makes them naturally appropriate with playing funnels.
Importantly, Telegram site visitors is not restricted to tap-based initiatives. RichAds additionally works with app-based stock, offering diversified site visitors with totally different engagement ranges and scaling potential.
One among Telegram’s greatest benefits is its inventive flexibility. In comparison with Fb or Google, Telegram doesn’t impose strict wording or visible restrictions on playing creatives.
Nonetheless, RichAds maintains high quality requirements:
- Adverts should promote licensed playing merchandise;
- Creatives should match the provide and vertical;
- Publishers (Mini App house owners) are selective about adverts proven to their customers.
RichAds spent the whole yr constructing a trusted writer base, which permits playing advertisers to launch campaigns safely whereas nonetheless having fun with very loyal moderation.
Why RevShare Playing Provides Carry out Greatest on RichAds
Telegram playing site visitors constantly exhibits excessive engagement charges, robust exercise, and lengthy person lifetime worth.
Due to this, RevShare gives carry out exceptionally effectively on RichAds, usually outperforming CPL in long-term profitability. Telegram customers have a tendency to remain energetic and generate recurring income, making this mannequin excellent for advertisers targeted on sustainable development moderately than short-term leads.
Telegram Advert Codecs Obtainable on RichAds
After topping up your steadiness on RichAds, you can begin making a Telegram marketing campaign straight from the dashboard by choosing Telegram as your promoting format.
Telegram adverts on RichAds are displayed inside Telegram Mini Purposes and inside Telegram message bots.
Adverts in Telegram Mini Apps at RichAds can be found in the next codecs: push-style banners, interstitial banners, interstitial movies, playable adverts, embedded banners. These adverts are displayed inside clickers, tap-to-earn video games, and different Mini Purposes.
As well as, advertisers also can run adverts inside Telegram message bots. These placements don’t compete with Telegram’s official promoting and nonetheless look uncommon to most customers, which helps obtain larger CTR.
Every format targets customers otherwise and suits totally different marketing campaign targets.
Let’s check out all 6 of RichAds’ advert codecs:
Push-Model Adverts
Push-style adverts visually resemble Telegram notifications. These adverts seem inside Mini Apps throughout utilization and partially cowl the interface, making them extremely seen.
Push-style adverts have the most important site visitors quantity on RichAds and best creatives to supply, They’re good for each CPL and RevShare playing gives.
Interstitial Banners
Interstitial banners are proven between app ranges or transitions with out interrupting gameplay. This format may be very in style as a consequence of its steadiness between visibility and simple setup.
Embedded Banners
Embedded banners have a set place inside a Mini App interface – for instance, on a rewards web page. They don’t interrupt gameplay and really feel totally native.
This format is appropriate for long-term campaigns, RevShare funnels, and non-intrusive publicity.
Interstitial Video Adverts
These adverts seem between ranges or app transitions and have quick movies. Whereas more durable to supply than static creatives, they ship larger engagement and higher storytelling.
Playable Adverts (unique RichAds’ format)
Playable Adverts are interactive demos of the marketed product. Customers can work together with the advert with out leaving the Mini App.
Playable adverts stand out for his or her most engagement and wonderful efficiency for slot-style playing gives. This format is simply out there on RichAds!
Message Bot Adverts
These adverts look much like promotional posts in Telegram channels however are displayed inside bots alongside common content material.
Telegram Advert Codecs Comparability Desk
Each advert format has its distinctive objective and benefits. Under you will discover a simplified desk to assist advertisers select the proper Telegram format for playing campaigns:
| Advert format | Inventive issue | Visitors quantity | The place adverts seem | Greatest for |
| Push-style adverts | Simple | Excessive | Telegram Mini Apps | Quick assessments, CPL and RevShare |
| Interstitial | Medium | Medium | Telegram Mini Apps | Model affect, RevShare |
| Video adverts | Medium-high | Medium | Telegram Mini Apps | Engagement and storytelling |
| Embedded banners | Simple | Medium | Telegram Mini Apps | Lengthy-term scaling |
| Playable adverts | Excessive | Decrease however premium | Telegram Mini Apps | RevShare |
| Bot textual content adverts | Very straightforward | Excessive | Telegram message bots | Fast launches, CPL |
With this straightforward chart you may choose any advert format that works greatest for you and launch a profitable campaign with RichAds!
Prime GEOs and Verticals for Telegram Adverts
After selecting Telegram Mini Apps as your primary promoting format, the subsequent step is choosing essentially the most worthwhile GEOs and verticals to launch your campaigns. Primarily based on our inner analytics, additionally mirrored in RichAds’ month-to-month “Best GEOs and Verticals” reports, we often determine the markets that ship the strongest efficiency. You’ll want to observe our updates to remain forward of traits.
Greatest GEOs for Telegram Mini Apps promoting for Playing in January 2026 are:
Cell site visitors:
- Bangladesh;
- India;
- Indonesia;
- United States;
- Australia;
- Germany;
- Ukraine.
Desktop site visitors:
- Vietnam;
- United States;
- India;
- Bangladesh;
- Indonesia;
- Germany;
- Türkiye.
Earlier than launching, we extremely advocate confirming essentially the most up-to-date insights along with your account supervisor and reviewing the newest stories to make an knowledgeable choice.
The right way to Set Up a Playing Marketing campaign on Telegram
On this information, we’re going to make use of push-style banners for instance. This format has the very best quantity of site visitors and is the most suitable choice relating to playing.
After selecting a format, you may create a number of creatives per marketing campaign. Typical playing creatives embody headlines like:
- BIG WINS ARE WAITING! Register now and get +150% deposit bonus!
- New On line casino – Simple Jackpot, Excessive RTP, Contemporary Slots!
- It’s Your Fortunate Day! Play Prime Slots Tonight!
Creatives should adjust to RichAds content material guidelines. If uncertain, your account supervisor can make clear all tips. Don’t overlook to select from 5 to 10 creatives to seek out out which one works greatest for you!
After choosing a GEO, OS, language, concentrating on, and ISP, don’t overlook to decide on Telegram-specific concentrating on choices:
- Telegram Premium customers solely: targets customers with paid subscriptions and better payability;
- Customers with constructive steadiness: adverts are proven solely to customers who have already got funds of their Telegram pockets;
- Motivated site visitors choice: defines placements primarily based on reward-based mechanics.
These settings permit advertisers to succeed in financially succesful audiences, which is very precious for playing gives.
- Arrange the proper bid and funds
On the subject of bidding, it seems after you choose your GEO. Nonetheless, it’s advisable to seek the advice of your account supervisor to seek out the optimum bid on your area. This helps you keep away from pointless spending whereas nonetheless securing enough site visitors quantity.
Concerning the funds, plan to check a minimum of 10 goal conversion prices to precisely consider your marketing campaign’s efficiency. Selecting the ASAP funds choice can also be suggested, because it permits your adverts to obtain site visitors instantly as soon as your bid wins the public sale.
This step is crucial if you wish to enhance efficiency whereas decreasing prices. Nonetheless, earlier than transferring ahead, it’s essential to arrange a postback utilizing any of the supported monitoring programs – the total checklist of integrations is offered on RichAds.
As soon as that’s finished, you can begin optimizing by way of whitelists and blocklists. Your account supervisor might help you determine the best site visitors sources on your marketing campaign. In follow, it’s often higher to start with blocklisting, eradicating solely the pricey, non-performing sources, moderately than limiting site visitors too early by focusing solely on whitelisted placements.
Conclusion
Telegram promoting has developed right into a top-tier playing site visitors supply in 2026. Its impulsive viewers, versatile creatives, and compatibility with RevShare fashions make it one of the vital worthwhile channels out there at present.
With RichAds’ curated system, superior concentrating on, and knowledgeable help, playing advertisers achieve an actual aggressive benefit.
In case you’re planning to launch playing campaigns in 2026, Telegram adverts will not be simply an choice – they’re a necessity. Launch Telegram adverts and run your Gambling campaign on RichAds!
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