When Kate Doubler received into nursing approach again in highschool, it was as a result of she had an actual ardour for serving to others. However over time, she grew disillusioned with the healthcare system, a lot in order that she determined to pivot and begin a well being teaching enterprise.
Each well being coach wants a web site, so Real Food RN was born. Over time she’s been in a position to develop it, and after peaking at $100k in a single month, it’s at the moment bringing in as much as $40k monthly.
Hold studying to search out out:
- How she actually felt about nursing
- How she created her weblog
- The place her weblog revenue comes from
- Her prime advertising methods
- Her content material creation course of
- The instruments and assets she makes use of most frequently
- Her biggest problem
- Her primary accomplishment
- The most important mistake she’s made
- Her plans for the long run
- The recommendation she would give different entrepreneurs
Meet Kate Doubler
I’m a spouse, mother of 5, Christian, and a nurse. I’ve labored within the medical area my whole working life. Istarted out as a nursing assistant in highschool, after which I used to be a well being unit coordinator whereas I used to be in nursing college. Then I labored as a nurse within the ICU float pool for 15 years.
I cross-trained to each unit within the hospital—it was a really massive interior metropolis hospital in Minneapolis—so I noticed loads of stuff! After some time, I began getting actually burned out from the sheer workload and from the “band-aid drugs” that we practiced.
I felt that we weren’t attending to the foundation causes of the sicknesses individuals got here in with. We gave them medicines to make the signs go away. So I went again to highschool for vitamin and have become a well being coach on the facet.
This finally led to beginning a weblog to go together with my teaching enterprise. Over time I began to work with different affiliates and generate revenue!
I used to be in a position to reduce in hours on the hospital, and after my third youngster was born, I simply did not return to work after my maternity go away.
I now make far more than I did as a nurse, and I get to earn a living from home with my 5 children!
How She Created Actual Meals RN
I got here up with the concept for my Real Food RN as a spot to place my recipes for my purchasers that I used to be well being teaching. I created my weblog in 2013. I’d write weblog posts whereas on break on the hospital, decided to search out methods to assist individuals whereas I felt so helpless at work as a nurse.
Then after I joined a blogger community, I discovered from different bloggers you could really monetize a weblog by working with totally different associates.
I all the time check out and use every thing that I like to recommend, and over time I’ve accrued many, many various affiliate companions. I’ve now been in a position to rent a crew to maintain my weblog working. I’ve a tech crew, a recipe creator, a technical author, and an assistant.
How A lot Cash She’s Making
The pandemic has positively affected my enterprise in a optimistic approach. It was optimistic for my weblog as a result of individuals began questioning our present medical system and began taking well being into their very own palms.
There may be loads of mistrust in our medical system now, as there must be. It’s a for-profit establishment, sufferers are “sick care” people more often than not.
As for my earnings, when it was at its greatest, I peaked at $100,000 in a single month. Usually, I common $20-40k monthly usually, and as much as $80k monthly throughout some months, like in November and December.
I’ve a number of huge associates that pay very well and a ton of smaller associates that pay small quantities right here and there, however they add up.
From once I began my weblog to once I stop my nursing job was about 2 years. That is how lengthy it took me to construct up sufficient revenue to cowl my full-time revenue as a nurse.
Kate’s Prime Advertising and marketing Technique
My advertising technique is to offer worth within the type of well being data and to point out up constantly on social media, on my weblog, and in a weekly publication that I write.
I’m on Instagram, Fb, Pinterest, Twitter, and YouTube. My social technique is to constantly present up and supply priceless free data.
Individuals then start to know, like, and belief you. Then if you promote an affiliate you’re more likely to get a sale from individuals. I don’t lead with purchase purchase purchase, I don’t like promoting.
I lead with “Right here’s how one can enhance your well being, listed below are the issues that I personally use.” It’s like a dialog I’d have with a good friend once I’m enthusiastic about one thing that has helped me and I wish to share it. Social media lets me attain a much wider viewers.
Her Ideas on search engine optimization
I do not even keep in mind what I used to be doing for search engine optimization approach again in 2013, most likely little or no. Now, every thing—search engine optimization, hyperlink constructing, and many others.—is finished by my tech crew, so I’m not actually certain about all of the behind-the-scenes stuff.
Kate’s Content material Creation Course of
I determine on the matters and add them to a listing for my writers and recipe creators. They create them and ship them to my assistant to place collectively. I do the ultimate edit and publish new content material each Monday.
I decide matters primarily based on questions from my followers. My writing crew additionally does market analysis and suggests matters. I publish one weblog publish on Mondays: recipes, well being posts, and many others.
Her E mail Listing
I’ve about 23,000 individuals on my email list. I develop it by way of opt-ins on my web site and thru social media mentions.
My enterprise is about educating individuals to be empowered about their well being as a substitute of simply managing signs as they arrive up. I take a no-medication method to well being.
How Typically She Works on Her Weblog
How usually I work on the weblog will depend on the season. Proper now I spend loads of time on Instagram answering questions and feedback and placing out content material. I most likely work 2-3 hours per day.
Tuesday is the day I write my weekly publication, so I work extra on that day.
Kate’s Favourite Sources
There are a ton of blogger how-to movies on YouTube. It’s very useful as to find out how to get it began.
The way in which I did it may not be the identical purpose others wish to start a blog. It truly is a ardour challenge.
I subscribed to blogger newsletters and watched movies to study to get it going. Then I let my very own ardour for well being information me.
Her Prime 3 Instruments
Social media, web site opt-ins, and associates are my go-to instruments.
Social media permits me to attach with individuals and share data in real-time.
Web site opt-ins permit me so as to add individuals to publication lists so I can instantly e-mail them data, particularly for individuals who aren’t on social media.
Associates are how I generate profits, they’re issues that I personally use and love and wish to share with others.
Her Greatest Problem
The pandemic actually made issues difficult. Additionally, the censoring of different well being data actually is tough to navigate.
This would possibly open up a complete can of worms, and a few may not like to listen to it, however there may be large censorship of different well being data.
I’ve been shadowbanned so many occasions on social media for sharing stuff that truly offers therapeutic for individuals. An instance of a scorching one: ivermectin.
The pharmaceutical business is a large cash maker and if individuals cease being sick they cease earning money. The holistic wellness business consists of many therapeutic modalities that can not be patented and offered at a excessive markup. These are issues like uncooked honey, natural drugs, and breathwork. They don’t need you to find out about these highly effective therapeutic instruments.
I get so pissed off that I discuss them extra and louder, then my attain on social tanks approach down. There isn’t a approach round it. If I simply return to “following the algorithm” (obeying them) and solely sharing stuff like recipes and humorous memes, then my engagement slowly goes again up.
Kate’s Most Necessary Accomplishment
Leaving my full-time job so I may earn a living from home and be with my children was positively my biggest accomplishment.
I used to be all the time very captivated with well being, and I assumed nursing was going to be so fulfilling for me as a profession. It was and it wasn’t. Then I received actually burned out. Then I had children and actually found what my life goal was.
I didn’t wish to surrender serving to individuals, however I needed to discover a solution to be a full-time mother with my children on a regular basis whereas additionally serving to individuals discover the trail to raised well being. Running a blog from residence achieved that. Plus, my children received to assist me with recipes and movies and study what I do.
What She Needs She Knew When She Began
I want I had employed assist loads sooner as a substitute of attempting to do all of it myself. I labored approach too many hours once I first began.
I employed my tech individuals about 1.5 years after beginning my weblog. I discovered them by way of phrase of mouth from different blogger associates. Ask individuals in your area of interest who they employed.
Her Greatest Mistake
Ready to rent assist was my greatest mistake.
I’d have been in a position to develop quicker if I had employed individuals to assist me do the stuff I didn’t wish to do and wasn’t certified to do.
I knew nothing about constructing a web site, and I spent hours and hours figuring all of it out. I may have spent that point being artistic and dealing on content material.
Her Plans for the Future
We’re additionally transferring throughout the nation and beginning a homestead. Now we have pet chickens and geese, and we plan to do loads of homestead running a blog and movies once we transfer. I’m increase my YouTube channel.
I may even be beginning a brand new web site to go together with the homestead. It’s already within the works. I hope to combine the 2 blogs however the model and message might be totally different.
My YouTube channel has been placed on the again burner. I’ll most likely begin a brand new one with the homestead.
Her Recommendation for Different Entrepreneurs
Present up each single day, even when the ROI is low. Consistency is essential!
If you wish to succeed, you have to do the work. It’s not a “whenever-you-feel-like-it” form of factor. Present up every single day, constantly and with worth.
That is the way you present individuals you’re right here for it and that you simply actually are captivated with what you do. That’s the way you construct a tribe of people that wish to study from you.
