Dani Ramos is an entrepreneur and adventurer at coronary heart. She has launched a number of profitable companies, beginning when she was simply 11.
When she was in her early 20s, she backpacked round Europe, lived at a monastery faculty, crossed Africa, and hiked an lively volcano.
It made good sense for her to doc her adventures on a journey weblog, and that’s how No Hurry to Get Home got here to be.
Dani’s incomes over $8k per 30 days from her website, and he or she lately began a second website with a totally completely different technique. She shares a ton of helpful suggestions and actionable recommendation on this interview.
Preserve studying to search out out:
- What companies Dani had earlier than beginning a weblog
- Why she began to journey
- The place her earnings comes from
- What he second weblog is about
- Her advertising and marketing methods
- Her ideas on search engine marketing
- Her method to key phrase analysis and hyperlink constructing
- Her content material creation course of
- Her go-to assets and instruments
- The most important problem she’s confronted
- Her biggest accomplishment
- Her fundamental mistake
- Her recommendation for different entrepreneurs
Meet Dani Ramos
Hello! My title is Dani. I’m from Mexico Metropolis however have lived all over (Monterrey, Florida, NYC, London, Thailand, Nairobi briefly, and Germany).
I spent most of my early 20s touring and attending to see the world and doing all types of issues.
That included working in Thailand, mountaineering an lively volcano and seeing wild mountain gorillas within the Congo, residing at a monastery faculty in Myanmar, traversing Africa utilizing public transportation solely (belief me, it’s an journey!), backpacking in Europe, and much extra (critically, the listing is infinite).
Lately, I’ve “grown up” and have a superbly “regular life.” I’ve an residence, a canine, associates I really get to see typically and create robust connections with, and a closet with a lot of area as a substitute of a suitcase.
Lengthy-term touring is nice and all, nevertheless it does include sacrifice and I used to crave these items that I now take with no consideration once I was on the highway.
I moved again to Mexico Metropolis as a result of it’s my favourite place in your complete world and now journey extra sporadically. I really like all of the comforts I’ve now, however I’m by no means afraid to say no to an journey when the chance comes up!
Why She Created Her Web site
I’ve cherished writing ever since I can bear in mind. Once I was a young person, I ran a cult movie weblog, a pictures weblog, and a vogue weblog. They by no means actually received any readers nevertheless it was one thing I actually cherished doing as a pastime.
Tremendous lengthy story brief, it form of all began once I needed to withdraw from college as a result of my household’s economic system hit a droop and we couldn’t afford it quickly. I spotted I already had a ton of tangible expertise and I might freelance.
As soon as I received a considerably regular earnings, I purchased a one-way flight to Madrid to backpack Europe and simply form of by no means regarded again.
I grew to become obsessive about touring. I favored freelancing and I additionally finally received a job in Thailand that gave me the chance to journey to a number of nations however I at all times knew I needed extra.
Having my very own journey website had at all times been a dream of mine and someday, I simply determined to purchase my area title whereas sitting at a terrace in a hostel in Rwanda. It was the perfect choice I ever made, and No Hurry to Get Residence was born.
I solely invested $13 to start out. It was the perfect $13 I ever spent.
No Hurry To Get Residence is definitely a e book by Emily Hahn. I first discovered her e book “África To Me” at a library in a monastery faculty I spent a month residing in Mandalay, Myanmar, and have become obsessive about the creator.
She principally traveled all around the world by herself again within the Twenties when that was actually frowned upon and thus far, she continues to be one among my greatest position fashions. She was not a well-known creator, so getting your arms on her books could be difficult.
My then-boyfriend managed to get me her e book No Hurry To Get Residence for my twenty third birthday and I simply knew that needed to be my website’s title.
Dani’s Different Entrepreneurial Expertise
I’ve been the proud proprietor of a number of different companies, too! I co-founded a store (Nomadik Market) in Germany the place I bought baskets, rugs, and all types of decor. We traveled quite a bit to Morocco to get merchandise and I additionally introduced quite a bit again from the locations I visited whereas touring for work. It did fairly effectively however again then.
I used to be additionally freelancing, rising No Hurry To Get Residence, and touring so I didn’t have a lot time for it. It was really loads of enjoyable and generally I fantasize about beginning an analogous idea right here in Mexico Metropolis.
I additionally owned a content material creation company and a PLR on-line store. I began these throughout the pandemic when my earnings virtually disappeared and I needed to maintain myself afloat.
I ran these for over two years and I used to be making anyplace from $4000 to $5000 a month from them, however in late 2022, I made a decision to promote them as a result of it was time to return to engaged on my website full-time in addition to begin new tasks I had in thoughts.
By this time, my weblog had already recovered from the pandemic.
I used to be additionally a vogue photographer again within the day! I began pictures once I was 11 and my work received printed by {a magazine} within the UK once I was 13.
At 15, I began getting booked for photoshoots and even did just a few campaigns in New York Metropolis, Mexico Metropolis, and Miami at 17-18 for native vogue manufacturers and on-line boutique retailers.
How A lot She’s Incomes
At present, I’m making between $6500 to $7200 a month off of No Hurry To Get Home fully passively, plus anyplace from $1000 to $3000 additional with sponsored campaigns (be it press journeys, product sponsorships, and many others).
No Hurry To Get Residence’s earnings comes from completely different streams (resort bookings, tour associates, Mediavine adverts, and others). Right here’s a breakdown (it varies nevertheless it’s a fairly regular common):
- Resort reserving associates (Reserving.com, Stay22, and Expedia): $4500 (common of $150 a day)
- Mediavine adverts: $1000 – $1200 (My greatest purpose is to at the very least double this earlier than the top of the yr).
- Different associates (tour bookings on Get Your Information, journey insurance coverage at Security Wing, Amazon associates, and many others): $1000 – $1500
- Sponsored content material: $1000 – $3000
I additionally freelance sometimes by writing for publications and blogs to create credibility as an creator and get that byline, however I don’t do it as typically as I used to. This yr, I’ve made about $4,000 off freelance writing and $2500 off a pictures gig.
It took me 4 whole years to get to this earnings degree, however that’s taking into consideration {that a} freaking pandemic fully destroyed the journey trade for over two years.
I’d have gotten there a lot quicker had that not occurred, so in case you’re new to the sport, simply understand it doesn’t must take that lengthy below regular circumstances.
Once I reached my first thousand, I believed: If I could make $1000, I could make $10,000, and if I could make $10,000, I could make $100,000!
The sky is the restrict if you personal a enterprise and I do know loads of bloggers making over +$50,000 from their websites, so it’s not unrealistic and it’s very a lot a short-term purpose of mine.
I additionally created The Guide CDMX. That’s a brand new undertaking. To this point, I’ve made affiliate cash via campaigns, however at this level, I’ve invested greater than I’ve made again. I’ve huge, huge, huge plans for this undertaking, so keep tuned!
That web site and information are fully in Spanish and focused at Mexico Metropolis locals. The identical search engine marketing methods apply, besides the competitors is a lot decrease in comparison with English websites!
You’ll be able to simply rank for key phrases with over 10,000 searches a month as competitors may be very low, so I don’t want to jot down humongous posts or get tons of backlinks to make it on SERPs.
With that mentioned, Mediavine solely accepts websites with a majority of US site visitors, so adverts is probably not the best way to go for me. As an alternative, I’ll concentrate on affiliate marketing (very same methods right here) in addition to memberships and social media campaigns.
I began it as a facet thingy and a ardour undertaking to share the love I’ve for the restaurant scene in Mexico Metropolis some months again and it grew quicker than I anticipated it to, so I used to be form of at a loss as to what to even do with it.
I now have a laid-out marketing strategy for it, so we will loop again and replace this in 6 months or so. I don’t need to do the identical factor I do on No Hurry To Get Residence and would quite create a enterprise in a extra community-based method, however I’ll inform you all about it later!
How A lot Site visitors Her Website Is Getting
No Hurry To Get Residence will get 60,000+ classes per 30 days.
I used to assume that making a full-time earnings from a website was solely potential in case you had been getting lots of of 1000’s of tourists, however in case you goal your viewers proper and perceive consumer intent, you can also make a lot of cash with a lot lower than that.
Dani’s Important Advertising and marketing Technique
I’m undecided I’d name it a “advertising and marketing technique,” however someday I had an “aha” second in relation to consumer intent. Understanding what your site visitors needs is vital to being profitable out of your website.
For instance, if you wish to become profitable off affiliate marketing via resort bookings, it’s necessary to know what key phrases individuals who have already got their flights to a vacation spot booked and are able to e book a resort are Googling.
To do that, it’s essential to concentrate on lengthy tail and super-specific key phrases that somebody who is able to e book a resort could Google. Search for low-competition key phrases, even when they don’t essentially get tons of month-to-month searches.
As an illustration, it’s simpler to rank for one thing like “greatest boutique inns with a pool in X metropolis” in comparison with “greatest inns in X metropolis.” Positive, the primary key phrase could not get as many searches, however the ones who do seek for it probably have already got their bank cards in hand and are searching for one thing tremendous particular, so it will likely be a lot simpler to make a sale!
One other instance can be, if you wish to become profitable out of promoting excursions via Viator or Get Your Information and earn an affiliate fee, you need to goal customers which can be able to e book such excursions.
Earlier than, I’d have thought utilizing a key phrase like “snorkeling in Cancun” can be nice for that objective, nevertheless it’s too broad as folks might be Googling that out of straightforward curiosity or simply be searching for a great vacation spot for snorkeling and desirous to know if Cancun is an efficient possibility.
However, in case you go for the key phrase “snorkeling excursions in Cancun,” you might be already concentrating on individuals who probably have their flights booked and are able to e book a tour! These customers are what is going to make you cash in affiliate bookings as a result of they’re keen to buy.
The Significance of search engine marketing
search engine marketing is tremendous necessary! Once I first began, I grew to become a form of Pinterest famous person and I principally managed to get into Mediavine with principally Pinterest traffic. I ultimately hit a droop and knew I wanted to recover from my concern of search engine marketing with a purpose to develop.
I’m not precisely certain why that’s, however I used to assume search engine marketing was a very difficult science that I’d be too silly to understand, nevertheless it’s really fairly simple when you “get” it.”
I don’t have an actual technique aside from good key phrase analysis, trying out rivals’ posts to see how one can create a better-value put up (test which websites are rating on the highest three slots; you may at all times, at all times write a put up that accommodates info they might have missed) and, after all, at all times going again to previous content material to replace it to maintain Google blissful.
A game-changer for me was investing within the Silly Easy search engine marketing course.
By then, I already knew the fundamentals of search engine marketing via free on-line assets and was already seeing outcomes, however taking the course gave me tons of additional data in addition to step-by-step guides.
I used to be making the primary web page on tons of posts just some days after publishing them. I created my website in 2018 and received into Mediavine nearly two years later, again once they solely required 25k classes.
It was nearly fully because of Pinterest site visitors. Had I recognized how one can do search engine marketing correctly, I’m certain I’d have gotten into Mediavine a lot sooner.
Key phrase Analysis
My keyword research strategy is fairly primary. I’ll go into KeySearch and kind in a key phrase I bear in mind. Generally, that key phrase can have a excessive search quantity and low competitors, however that’s not at all times the case.
If I don’t assume I can rank for it, I’ll go and search KeySearch’s listing of comparable key phrases till I discover one with low competitors (I attempt to goal for below a 34 issue rating) and a good search quantity in addition to discover different secondary key phrases I may additionally be capable of rank for on the identical article.
I then test my rivals and ensure they’re bloggers quite than larger websites. Low competitors, respectable search quantity, and at the very least 3 bloggers rating on SERPs is the candy spot for me.
Hyperlink Constructing
I don’t assume it’s crucial factor (I barely made any effort to get backlinks for a few of my highest-ranking posts), nevertheless it undoubtedly issues.
I spend one hour tops engaged on hyperlink constructing for No Hurry To Get Residence each week, and I see good outcomes with simply that. I get them via Fb teams constructed particularly for journey websites seeking to swap hyperlinks, so I’ll go in every single day and see if there’s something becoming. I additionally take part in collaborations.
I’ve additionally visitor posted quite a bit, however I discovered it takes up an excessive amount of of my time and it hasn’t been value it. I choose to do brief collaborations as a substitute because it takes me below 10 minutes.
Dani’s Content material Creation Technique
The very first thing I do is key phrase analysis on KeySearch. After I’ve my key phrase(s), I then start enhancing or sourcing pictures.
I’m a really visible individual, so imagining how fairly my put up will seem like when it’s printed offers me an enormous hit of dopamine and retains me impressed to complete it.
Afterward, I create a primary define based mostly on my templates and take a look at my rivals’ posts. If I can add a bit extra worth, my put up is prone to outrank them on Google, so I’ll normally add just a few extra headings into the define.
Then, I’ll add my pictures to every part and get writing! I normally goal to make my posts at the very least 4,000 phrases lengthy when it’s potential.
When that’s executed, I add little parts like blocks recommending journey insurance coverage (affiliate internet marketing), Pinterest pins, maps, and the rest that is sensible. I then get busy including alt textual content and captions to every picture and including primary affiliate hyperlinks like resort suggestions for each finances and some excursions.
After it’s printed, I’ll go onto associated posts so as to add inner hyperlinks, publish a pin on Pinterest, and see if I can do hyperlink swaps with different journey websites in order that Google ranks my posts quicker.
A number of weeks later, if I’ve managed to rank the positioning excessive on Google and it’s beginning to see site visitors, I’ll then go and add extra intentional affiliate content material. This “technique” actually helped me make publishing simpler as a result of including affiliate hyperlinks is what takes up most of my time and vitality.
It was actually disheartening to spend 10+ hours engaged on a put up just for it to not rank on Google and by no means see the sunshine of day or barely make any cash, so I now solely add affiliate hyperlinks once I understand it’s doing effectively on Google. Plus, this helps me “replace” the put up and offers it a little bit of an on the spot kick on the algorithm!
Her E-mail Checklist
I’ve a pretty big email list that I ought to use extra as a result of I barely ship out emails (oops!). It grew quite a bit once I began providing freebie printable packing lists on a few of my posts.
I’ve about 10,000 subscribers and use Mailchimp. I do lose subscribers each time I do ship out an electronic mail as a result of I don’t assume a lot of them bear in mind subscribing to get a freebie and since I’m not lively, they go away.
I want to enhance my technique right here!
Progress With Her Second Website
The Information CDMX is a comparatively new undertaking, nevertheless it grew so quick that I used to be getting invited to all of those kick-ass occasions, inns, and high-end eating places a few month in (good PR is large in Mexico Metropolis and most have a finances to easily invite editors, and many others to create good relations).
I feel the “Dang! I’m actually good at what I do” second was once I was invited to a dinner hosted for the media. I used to be sitting at this desk ingesting champagne (get the reference?) with editors from big magazines like Gentleman, Meals & Wine, and Playboy.
At first, I felt very intimidated and was like, “My website is fairly new; why am I even right here?”
Later that night time, in dialog with the advertising and marketing company that had organized the occasion, I used to be advised they cherished my work and actually needed to satisfy me and have me participate.
Claudia, the proprietor of the company, advised me that they had been at all times all like “Oh yeah, Dani from The Information this and that!” on the workplace.
It was an enormous canon occasion for me as a result of, after years of coping with impostor syndrome, I spotted I used to be really good at what I do.
Ever since, I haven’t been afraid to come clean with it and that has vastly mirrored in my work, my earnings, and the best way I carry myself.
Rattling proper, I’m good at what I do, rattling proper I’m an unbelievable author/photographer/marketer/businesswoman, and rattling proper do I should really feel happy with my work and achievements!
How A lot Time She Spends on Her Enterprise
This actually relies upon. I could be fairly obsessive and get misplaced in my work for weeks on finish, so it’s not unusual for me to work 10+ hours a day throughout some intervals when I’ve a purpose or just really feel prefer it.
I even have work days that really feel like 24 hours, particularly once I journey for campaigns!
I get flown fairly often to locations with a purpose to promote them, and regardless that it’s a lot of enjoyable, you’re at all times on schedule, coping with touring, creating content material, and many others. I feel the hardest marketing campaign I did was this yr in Islas Marias, Mexico.
My schedule began at 5 am and ended at 11 pm for 4 days straight nevertheless it was a really fascinating expertise. It’s a model new vacation spot in Mexico as a result of the island was a penal colony till 2019 and was solely simply opened to guests this yr!
That’s one other pleasure of operating a journey website. You get to see locations and expertise issues no one has earlier than!
I really like what I do and I even have a ton of enjoyable doing it, so it truthfully not often seems like work and I at all times really feel excited to get up and get began.
With that mentioned, because of the truth that my earnings is usually passive lately, I do have the liberty to take weeks and even months off if I really feel prefer it.
I strive to not do it as a result of publishing content material is one thing I actually take pleasure in, however having the choice to say sure to happening a random day journey on a weekday or flying out to a brand new vacation spot at any time when I need to is the perfect half about it.
Earning profits is nice, however the greatest asset operating No Hurry To Get Residence has given me is time freedom and there’s completely nothing on the earth that’s extra invaluable than that!
Her Favourite Assets
Mediavine On Air (Spotify) for tips about how one can develop your website can be my prime advice!
I don’t watch too many YouTube movies for schooling as a result of I retain info higher by studying, so I don’t have any to suggest, however undoubtedly spend a while following/watching movies of people that have already got the life/enterprise you aspire to have.
I used to binge-watch channels of full-time vacationers being profitable on-line again within the day and that’s what stored me impressed to maintain engaged on my goals. If they might do it, why couldn’t I?
Her Go-To Instruments
The instruments I take advantage of probably the most are:
Fb teams: I really like getting on Facebook groups to study all about new methods, keep on prime of algorithm updates, and simply typically get recommendation from extra profitable bloggers/website house owners.
My favourite is the Mediavine group which is just open for Mediavine publishers, however there are a lot extra on the market. I normally test what’s new each morning whereas I drink my espresso.
KeySearch: That is my go-to tool for keyword research. I discover it very straightforward to make use of in comparison with different instruments and it’s fairly correct.
Canva: I used to design every thing (Pinterest pins, and many others) on Photoshop and that took a ton of time. Canva helps me create the identical quantity of content material in about 15% of the time. I additionally lately began to make use of it to resize pictures quicker and it made a ton of distinction.
Her Largest Problem
Positively, the pandemic! I launched No Hurry To Get Residence in 2018 and actually began seeing success with it in 2019.
I used to be lastly pleased with how a lot I used to be incomes, I used to be starting to get booked for campaigns all around the world, and my future regarded extremely shiny, after which BAM! The world shut down and I misplaced 90% of my earnings in a single day.
On the similar time, my long-term relationship ended and I moved again to Mexico Metropolis. It felt like I needed to begin every thing from scratch—get inventive and construct a enterprise that would supply the earnings I’d misplaced, begin a wholly new life, and heal a damaged coronary heart.
It was actually powerful as a result of my common escape at any time when I’m coping with emotionally troublesome conditions is to both journey or concentrate on my website and each these routes had been out of the blue closed.
I did strive beginning a brand new website that centered on life-style however gave up in a short time as a result of my vitality was depleted. I felt like I needed to navigate a wholly new lifestyle with zero instruments and it was heart-wrenching.
I used to be swallowed by melancholy for over a yr. I attempted actually onerous to behave like every thing was advantageous and to get again on my toes as a result of as an grownup, you don’t actually have an possibility however every thing I did throughout that point was with what felt like a damaged soul.
I fortunately discovered quite a bit from the expertise and gained loads of confidence as a result of that darkish interval of my life taught me how resilient I could be.
Her Most Essential Accomplishment
Truthfully? Making my younger self proud!
I used to be a little bit of a bizarre child rising up. At 10, I randomly discovered a tutorial on how one can create GIFs utilizing a program referred to as Paint Store Professional.
One factor led to the opposite and out of the blue, I began studying how one can do graphic design and code my very own web sites.
I additionally grew to become obsessive about pictures at 11 and would spend each weekend taking pictures of my associates. Running a blog was additionally one thing I cherished doing and from 11-18 even when no one really learn them.
One other dream of mine? Touring! I used to spend whole courses in school daydreaming about doing safaris in Africa, strolling the streets of Europe, and seeing temples in Asia.
Put merely, my goals at that age had been to be a photographer, a graphic designer, a author, and a traveler and now, I really get to do all of that as a profession out of one thing I constructed fully from scratch. How loopy/fantastic is that?!
I’ve additionally cherished animals ever since I’ve reminiscence, so I made certain to have just a little “wildlife” part on No Hurry To Get Residence and I’ve been capable of work with firms like Large Recreation Parks in Swaziland (eSwatini).
What She Needs She Knew When She Began
Don’t anticipate what you are promoting to magically develop. I used to assume that running a blog was all about writing and out of the blue, a put up or one thing would go viral and I’d develop into profitable.
That undoubtedly labored for lots of OG bloggers however once I received into the sport, that wasn’t actually a factor anymore, at the very least not a typical one.
I did study quite a bit, after all, however loads of that info was incorrect or outdated. I started investing in programs a few yr in and it made all of the distinction.
The programs that moved the needle for me had been Silly Easy search engine marketing for search engine marketing defined in a straightforward method (I actually misplaced my concern of it after ending the course), and for affiliate internet marketing, I like to recommend Making Sense of Affiliate Advertising and marketing.
Final however not least, I want I’d’ve began doing affiliate internet marketing sooner. I had no concept it was a factor again once I began and that nearly each product on the market can get you a fee.
About 9 months into my profession, I went into current posts and added resort ideas and journey product suggestions and out of what felt like nowhere, I made my first $500 from associates regardless that I used to be getting lower than 10,000 readers a month again then.
Her Largest Mistake
My fundamental mistake was not charging what I used to be value!
Whereas I used to be rising No Hurry To Get Residence, I used to be additionally freelancing as a VA and graphic designer with a purpose to really survive.
I look again and need to throw up at how a lot I bought myself brief as a result of I felt my work wasn’t “that good” or folks wouldn’t need to rent me if I charged greater than 15 bucks an hour.
Now that I really get to rent folks to do this work for me, I understand how good I used to be – I might’ve frankly charged a ton extra and would have made the identical cash in lower than half the time.
Her Recommendation for Different Entrepreneurs
I’ve a ton however one thing that’s been on my thoughts quite a bit these days is the significance of surrounding your self with the precise folks.
As people, we’re wired to imitate the habits of the folks we spend probably the most time with, so select them fastidiously.
Once I moved again to Mexico Metropolis, I didn’t have loads of associates left there and I actually craved deep connections so I form of settled for any friendship that might come my method.
I used to be in a state of lack, so I allowed loads of folks in who didn’t align with my values or didn’t have my greatest pursuits at coronary heart and that deeply affected my mind-set, my priorities, my persona, my essence, and because of this, my enterprise.
Just lately, I decided to develop into extra intentional with what and who I share my time and vitality with.
My conversations have shifted from guys/different folks to concepts/issues we need to obtain/journey/and many others and that has made a world of distinction. I really feel extremely impressed every single day to realize my targets and customarily happier even when my circle turns into smaller.
Furthermore, know that you simply’ll must sacrifice issues like outings/events/momentary pleasures, at the very least for some time.
Lots of people name me “fortunate” however they undoubtedly don’t see that I by no means partied throughout my early twenties and spent a lot of late Friday nights and weekends working whereas everybody was out having enjoyable.
Additionally, if it’s potential, get your self an accountability buddy! I’ve a buddy who additionally has a travel site and each morning, we textual content one another what’s on our to-do listing and the issues we plan on engaged on that day and we every get to work on our personal duties.
This makes it simpler for me to not slack, as a result of generally if you’re an entrepreneur, you form of have the liberty to take a break day in case you’re feeling below the climate. Having an accountability buddy actually helps you keep up to the mark.