How PropellerAds Has Grown From Strength to Strength

January 16, 2023 – 4 min learn

Those that are accustomed to PropellerAds know that they’ve been within the promoting enterprise for fairly a while, and are consultants within the area. Since its founding in 2011, the corporate has grown into one of many main advert networks within the {industry} in the present day.

With that background, it’s no secret that they’re hyper-focused on development. Not simply as a enterprise, however for his or her clients too. Their mission has at all times been to assist media patrons and publishers scale their income with progressive ad-serving and optimization applied sciences – and in the present day is not any totally different – PropellerAds has formally introduced that they’ve grown right into a multisource platform.

PropellerAd’s Backstory: The way it All Began

Let’s check out how PropellerAds grew right into a multisource platform – that story begins all the way in which again in 2011.

Beginning as a small popunder community, PropellerAds’ most important objective was to offer the very best ad-serving and optimisation applied sciences for entrepreneurs and publishers alike.

Nonetheless, what began as a small community, grew rapidly. By 2017, the corporate added push notifications as an advert format—a transfer that set a precedent for the complete {industry}.

Gaining momentum from continued development, PropellerAds launched in-page push adverts, high-tech options like CPA objectives, person exercise, curiosity focusing on, badges for push, and extra.

At this time? They’re formally a multisource platform, providing a number of, unique, and well-tested visitors sources to media patrons and entrepreneurs, by way of a single advertiser account.

The PropellerAds crew states that they’re proud to announce that their whole technological system has been enhanced by this replace. Now, they’re including visitors provide companions simpler and quicker than ever, so clients can entry new visitors varieties that skyrocket their advert efficiency increased than earlier than.

Higher but, they plan so as to add extra visitors varieties, bidding fashions, and superior advert rotation algorithms that concentrate on extremely related, high-quality audiences.

Matt Schmidt, the Head of PropellerAds’ Advertisers Division echoes the thrill round these spectacular technological enhancements,

“We’ve been engaged on enhancements and high-tech options from the very first day of PropellerAds’ existence. We began as a small Popunder community, and look the place we are actually!

Now we’re a multisource platform with expanded promoting alternatives particularly relating to lead era and communication along with your viewers.

Our applied sciences will let you work with numerous sources, course of quite a few customers, and discover essentially the most related viewers for your small business. And we now have extra thrilling improvements to current very quickly!”

Wanna study extra about their platform? Read our in-depth PropellerAds review.

What’s a Multisource Platform?

Seasoned advertisers could already pay attention to what a multisource platform is, however let’s break it down.

A multisource platform is an promoting platform that makes use of a number of provide sources and provider varieties to achieve your audience. It’s the right resolution for advertisers who need to attain a variety of individuals whereas sustaining high-quality visitors.

Why is that this an Necessary Replace?

This isn’t only a vital replace – it’s a game-changer.

To place it extra succinctly – clients can stage up their promoting efforts by reaching essentially the most related audiences for his or her companies and get entry to maximal scaling alternatives.

As at all times, PropellerAds is continuous to ship a service that prioritizes clients’ outcomes and comfort, all whereas attending to the wants of their companions – and with this replace, the platform has launched vital technical updates to learn each:

• Finest-in-market visitors varieties to broaden media shopping for methods
• Enormous visitors volumes obtainable from trusted companions
• New bidding fashions
• New advert rotation algorithms
• Distinctive visitors high quality and purity, established by the newest anti-fraud software program replace

Why Is PropellerAds Doing This?

PropellerAds introduced that 3 of their largest priorities are:

1. Serving to clients scale their person acquisition campaigns.
2. Including new, dependable, distinctive sources with out sacrificing conversion fee.
3. Staying maximally clear with all clients, so that they know the way all the things works with 100% confidence.

With this replace to their multisource accessibility, clients can relaxation straightforward figuring out that these priorities are being met.

Not solely is PropellerAds offering clients with greater than only a visitors supply, however an entire technological system that advantages monetization efforts. In reality, the construction of their system has modified considerably to raised swimsuit the visitors market developments.

With all that in thoughts, it’s no shock that PropellerAds companions’ visitors high quality is known industry-wide. So, whereas the corporate continues to alter, develop and scale, its excessive requirements stay perpetually fixed.

There’s by no means been a greater time to take your promoting to the subsequent stage with PropellerAds.

The time to scale your monetization efforts with multisource, high-quality, and high-volume visitors from an {industry} large is now.

Check out what’s new.

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