How Julian Goldie 10x’ed His Productivity and SEO Results With ChatGPT

website positioning, YouTuber, and AI skilled Julian Goldie joins the podcast to present us a masterclass in AI, jam-packed with actionable suggestions and free instruments to assist increase your productiveness.

He begins by discussing two widespread methods to scale content material utilizing AI: one-click article mills and AI-assisted modifying by digital assistants.

Julian describes how he makes use of one-click article mills like Autoblogging.ai to experiment on websites and rapidly generate 1000’s of pages. However he is clear and up-front that this can be a dangerous technique that he would not suggest long-term.

A lot of the main target, as a substitute facilities round utilizing ChatGPT and numerous plugins to optimize your workflow and website positioning methods for a extra sustainable strategy.

One such ChatGPT plugin he highlights is WebPilot which helps you to entry internet content material dynamically. And he reveals how you need to use it to generate optimized content material outlines for articles in seconds.

He additionally describes the way to prepare ChatGPT with customized directions to make it act in a sure method, with tips about writing model, accessing personas, and different essential suggestions.

One other highly effective utility is how he makes use of ChatGPT for creating topical maps and even producing key phrase concepts.

He additionally reveals how he makes use of ChatGPT and its plugins so as to add movies, pictures, tables, and different types of supplemental media to rapidly enhance content material and even assist in creating hyperlink bait.

And that is all tried and true data he personally used to 10x his outcomes over the previous yr – changing a 5-person crew with simply himself and some digital assistants empowered with ChatGPT.

However with so many information bombs there’s the chance of paralysis by over-analysis.

Thus to implement AI successfully, Julian recommends taking a scientific strategy, beginning with a time audit to establish duties that may be automated for max effectivity. He encourages content material creators to concentrate on one high-leverage activity at a time and progressively incorporate AI into their workflow over time for greatest outcomes.

Total, Julian provides us a treasure trove of invaluable insights into utilizing AI for content material creation, website positioning, and enterprise generally.

And it is a must-listen for anybody in search of a leg up.

Watch The Interview

Matters Julian Goldie Covers

• What is feasible with AI
• Significance of adapting to AI
• 1-click mills vs. ChatGPT-assisted content material
• WebPilot and different ChatGPT plugins
• Working towards prompts
• Easy methods to prepare ChatGPT
• Recommendations on personas
• Utilizing ChatGPT API
• Easy methods to use ChatGPT for topical maps
• Complementary use instances for ChatGPT
• Easy methods to add AI into your workflow
• And a TON of actionable suggestions…

Hyperlinks & Sources

transcription

Jared: ​Okay. Welcome again to the Area of interest Pursuits podcast. My identify is Jared Bauman. At the moment, I am happy to have Julian Goldie with us. Julian, welcome. Thanks for having me. It’s nice to have you ever right here. Um, I, I am so excited for this matter we’re speaking about at this time as a result of I really feel like we have been wanting to speak about this for a very long time and we have not had a superb one that can carry all of it collectively and provides us a whole lot of tangible recommendations on it.

We’ll most likely enterprise in a whole lot of areas, however the focus goes to be on AI. So I, uh, I am very excited to have you ever. You are, you are clearly an skilled on this. Why do not you give us a background on your self to start out us off with? After which we’ll, uh, then we’ll work our method into the, uh, the episode particulars. Certain.

Julian: Yeah. So I run a hyperlink constructing company with 50 individuals, have a YouTube channel with over 45, 000 subscribers. I discuss rather a lot about AI and website positioning and run all types of loopy experiments. I am at present on a problem to construct. 100 web sites in 90 days, utilizing AI, and I am 22, 000 posts in, so we’re getting there, we’re making progress.

Fast backstory about me, I, I have been doing website positioning for about 7 years. I received into website positioning after I was truly fired from my first 3 jobs. One in all them was a cleaner, so it wasn’t an incredible begin, after which I used to be like, proper, let’s begin in search of alternatives. Went on a lads vacation out to Thailand, and once we got here again, had the vacation blues massive time.

Mixture of UK meals. UK climate, fish and chips on nationwide dish will get boring rapidly, so after that, I used to be like, proper, properly, received a alternative, Thailand or fish and chips, Thailand or fish and chips, and I used to be like, properly, I can get fish and chips in Thailand. So, me and my mates, we set a pact and we stated, proper, we’ll be in 12 months, let’s transfer out to Thailand and, and have the liberty to stay and work from wherever on the planet, and we did that by means of ICO, so, that is 

Jared: the place I’m at this time.

You understand, I like a superb fish and chips, however you understand, as a, as any person from the States, we do not, we do not make it very properly right here. So I really feel prefer it’s most likely not a superb motive to only keep in an space only for the fish and chips. 

Julian: Yeah, that is it. Undoubtedly. I imply, that is primary website positioning tip at this time. In case you’re staying in your location, only for fish and chips.

Jared: Properly, we are able to simply cease recording now. I believe individuals have gotten a whole lot of worth out of that. Oh man. So. Yeah, I imply, there’s a whole lot of issues we may discuss to you about. You’ve got a storied profession in website positioning, hyperlink constructing. I do know, truly, that is how we have been first launched, is to have you ever all perhaps to speak about hyperlink constructing, however now we have talked about that.

I am positive you’d add a ton of worth, however we have not actually knuckled into the small print of how somebody can use AI, whether or not it is a chat GPT or others, to perhaps automate components of their enterprise, to streamline components of their enterprise. So, let me set the stage for at this time, and perhaps you can begin to kick us off right here.

Um, you are clearly tremendous concerned in ai, uh, and, and a whole lot of the listeners listed below are going to be web site builders, content material creators. They’re gonna be facet hustlers, and so studying the way to maximize ROI, their return on their time funding, their financial funding, but in addition studying the way to do issues they’ve by no means been capable of do earlier than with, uh, their, with their, with their initiatives.

Like all of these items are on the desk in relation to ai, pa paint an image for individuals what’s potential from a really excessive degree. for this sort of particular person in relation to utilizing a chat GPT or simply an AI generally? 

Julian: That is a superb query. I imply, truthfully, I have been astounded by what you are able to do this yr when it comes to AI.

I imply, I run an website positioning company in addition to doing website positioning for my very own web sites. And I can say that you could actually create as a lot content material as you need. And it truly ranks. That is the thoughts blowing factor about this. Now, I believe there are numerous methods to try this, and a few are extra dangerous than others. Perhaps we are able to come onto that at this time.

However I additionally assume that when it comes to simply productiveness, when it comes to private productiveness, like if I have a look at the highest 5 instruments throughout all my corporations, ChatGPT is within the prime three already, and it is solely been 12 months because it received launched. So it is completely insane from enhancing your productiveness to enhancing your studying to saving a bunch of time, eliminating a bunch of instruments, managing much less individuals, publishing extra content material, scaling up your web sites.

You are able to do something you need. What, 

Jared: like, and I say this simply once more as extra of an introductory, however I consider ChatGPT and AI as a number of buckets. You simply touched on all of them, in order that’s why I used to be going to sort out it now. Like, it might make you extra environment friendly and it might make you extra productive. It could actually do and change issues that you simply used to do or that it is advisable to do.

After which it might assist you develop in areas that you simply could not develop earlier than. So perhaps earlier than I am capped to producing one or two articles per week. Now I can do greater than that. Or perhaps earlier than I used to be solely capable of do one or two articles, however as a substitute of utilizing AI to put in writing them, I can now use AI to help me so I can produce extra content material.

Or I can even have a look at it from a standpoint of I’ll preserve doing what I am doing, however so most of the issues I used to must spend time on now AI or

Which one do you need to sort out first, or which course do you need to go along with this dialog? As a result of I can see it going so some ways, however I need to lean in your experience as to how we form of open this up. 

Julian: I imply, most likely greatest to start out talking about website positioning first, however if you need, in a while we are able to speak about a few of the ways in which it might simply take your corporation to a different degree, prefer it has for me this yr.

Jared: I’ll make a remark to come back again to that, however let’s begin with website positioning and AI. I need to allow you to begin speaking concerning the methods AI has impacted you from an website positioning standpoint, after which we’ll get into some questions and solutions 

Julian: as we go. Yeah. So for me personally, I truly received into AI actually closely round January or February this yr.

I had Ryan Stewart, he is one other website positioning entrepreneur on my YouTube channel. And we had this interview the place he did 90 % of the speaking and he scared the life out of me as a result of we have been speaking about AI sooner or later and what it means for, for businesses and SEOs. And he principally stated like 90 % of businesses and SEOs are going to get left behind.

With this wave of AI, as a result of when you, when you do not adapt and when you do not spend time and make investments time understanding the way to use it, then it is a severe menace. As a result of when you look, for instance, in any respect the content material writers on the market, I do not, I do not know a single one which hasn’t taken a large hit this yr.

So I believe it’s very modified the trade. And I believe the sentiment round website positioning content material has completely modified as properly. So when you went again 12 months in the past and also you had a excessive, you understand, an excellent authoritative web site. Most individuals would by no means dream of placing AI content material on the web site. It is simply too dangerous, most individuals thought it did not rank, most individuals thought it wasn’t on the high quality that was required, and everybody most popular human writers.

Now I really feel like there’s been an entire wave, thanks to those, these shameful YouTubers creating a lot of content material about AI. Who would do such a factor? Who would do such issues? And I believe the entire, I actually do assume it is created a wave of people that… Are literally very open to AI and no less than understanding the way to use it as a result of that triggers new concepts and new connections to construct the enterprise and Scale whether or not it is content material whether or not it is key phrase analysis the place it is prime of all maps.

You are able to do as a lot as you need 

Jared: Let’s speak about scaling content material with with AI. That is the one you’ve talked about essentially the most you you you cited some loopy excessive variety of Articles you have already gotten stay in your new problem I believe the flip facet of it’s lots of people really feel like AI content material is not fairly adequate, particularly on this world that we’re now in with a useful content material replace, altering the way in which the content material appears to be like and feels, altering the necessities of what, in some ways, it appears to be like like rank.

So how are you utilizing ChatGPT and AI to scale content material out? And the way are you doing it in a method that ranks and earns you cash? As a result of I do know that is a very essential factor for you. Yeah, so 

Julian: there’s two methods. Primary, we use instruments like autoblogging and AI. And these are like one click on article mills the place if in case you have sufficient authority in your web site, AKA sufficient backlinks and also you do the key phrase analysis correctly when it comes to discovering low competitors key phrases that you could simply rank for.

And most of the people would by no means create content material round these key phrases as a result of they are not excessive sufficient when it comes to ROI. So when you have been hiring a author, perhaps 50 it simply would by no means make sense to rent a author to create these articles. However when you leverage AI and it simply takes one minute. To generate an article and even to generate lots of of articles when you simply bulk generate that content material Then impulsively you possibly can scale up the site visitors that you simply get you possibly can rank for these straightforward key phrases that you could sacrifice a bit little bit of high quality on just because There’s not a lot competitors for these key phrases and subsequently you possibly can drive a whole lot of site visitors to your web site by means of adverts Um, and monetize it that method.

And on prime of that, you too can bulk generate Amazon affiliate articles as properly utilizing a really related course of. And you’ll rank roundup evaluations or you possibly can rank, uh, product evaluations. Now, the one caveat that I’d say to that’s that it is a whole lot of enjoyable. It is wonderful for YouTube case research. It is nice for experiments.

Folks can observe alongside and see what we’re doing and see the loopy outcomes we’re getting. Would I like to recommend that for everybody else watching proper now? Completely not. I believe it’s extremely excessive threat. And I believe that the standard is gonna be nowhere close to as excessive as, uh, a prime author that you simply discover. And I, I do not assume writers have, if, when you’re taking a look at a 9 or a ten outta 10 author, then they’ve nonetheless received a spot on the planet as a result of I do not see AI changing them anytime quickly.

For instance, if in case you have model de charges in your content material, otherwise you had. Uh, a one click on content material generator, you are all the time gonna decide Brian d each day of the week. I simply really feel like when you evaluate, say, a mean mediocre author, and we have all been there and employed one off our work, who simply does a naked minimal, creates a 500 phrase.

Most of it is fluff, most of it’s simply padding to pad the phrase accounts that they receives a commission extra. In case you evaluate that versus an AI one click on generator, normally the AI is gonna win. Now, that is the primary methodology that I take advantage of, and it generates content material at scale, positively ranks, I’ve performed loads of case research, for instance, there was an internet site we used, uh, chipperbirds.

com, and that is gone from like 200 or 250 clicks a day, this time final yr, to, to getting 1000’s of clicks, each day. Wow. Now, if we, and, and that is monetized with Mediavine, that is an affiliate and that form of factor. There’s one other methodology that I believe is far more sustainable. With regards to creating content material with AI, and that is truly simply utilizing chat GBT, however giving a VA or a digital assistant, a guidelines to run by means of once they edit the content material.

So you’ve a immediate that you simply use to generate the very best output with chat, GBT. After which as soon as you have received the primary draft of that content material, you are going to have a digital assistant. You need not pay them rather a lot as a result of it is a very labor intensive, however would not require a whole lot of pondering energy they usually simply run by means of a guidelines they usually optimize it in the easiest way they’ll following your step-by-step directions.

I believe truthfully, that is most likely essentially the most sustainable method to do issues as a result of chat GBT generates one thing, however you then, you chisel it down and also you filter it down and the tip product is rather a lot higher. Now 

Jared: I used to be going to say, I like that you’ve got damaged these two aside as a result of I believe that when individuals first come on to AI, they, They, they do not perceive that there is some ways to make use of it, proper?

And definitely a whole lot of our listeners are going to grasp. You understand, I believe a whole lot of what you simply stated within the second state of affairs is form of what’s being referred as AI assisted perhaps, and I might prefer to form of get your tackle that. However, um, in any case, simply, I need to simply set the stage for individuals listening.

Like there’s some ways that you could go about this. It would not must be one hundred percent AI content material and that is it. You progress on. So 

Julian: completely. I imply, a few of the most secure methods to make use of AI, I am not essentially truly creating the content material with AI. So, for instance, when you have a look at the useful content material replace not too long ago, each time there’s an replace, Google is linked to the useful content material pointers, proper?

And infrequently they will tweak them a bit bit, replace them a bit bit, however they have them revealed publicly on the web site. Anybody can see these. Now, what you are able to do is you possibly can copy the useful content material pointers from Google, paste them into chat, GBT and say, based mostly on the content material I’ve received. You give it the article that you have.

Fee my content material out of 10 based mostly on Google’s useful pointers. And you then’re not even utilizing AI to create new content material. You are simply grading and optimizing your content material based mostly on Google’s useful pointers. And, and, ChatGPT is likely one of the greatest methods to try this as a result of it’s extremely, uh, goal. Proper, it might, it might objectively look by means of your content material and say, Proper, that is improper, that is proper, this matches Google’s useful pointers, and so on.

Jared: You have waded into the class that I am so excited to ask you some questions on, and that’s, okay. As an instance that I need to harness AI in a method that you simply’re speaking about with with extra of a AI assisted function, proper? And perhaps I am utilizing a one click on article generator after which closely utilizing AI on the entrance finish and the again finish of that.

Perhaps I am truly taking my very own content material utilizing ai. Let’s undergo a few of the totally different areas that you simply discovered it to be simplest. Perhaps give individuals some suggestions or some issues that most individuals miss on. I’ve a listing I ready for the podcast. I will simply, I am simply going to roll it off to you. You’ll be able to decide which of them you need to go after and ignore those that do not apply.

However I’ve received, um, article outlines and briefs. Um, I’ve received key phrase analysis and perhaps extra, extra than simply going to talk, you possibly can say, give me article subjects on pc displays, however like truly form of extra superior, uh, uh, sentiment evaluation, density evaluation in relation to key phrases. Um, I’ve received precisely what you talked about, which is form of scoring your articles up in opposition to.

Whether or not it is different opponents or whether or not it is in opposition to Google Raider pointers or useful content material pointers I’ve received including different further gadgets like perhaps it is media. Perhaps it is quotations. Perhaps it is citations So these are just a few normal issues I’ve listed like the place does AI play in with that?

Perhaps cherry decide which of them you assume are a very powerful there? 

Julian: Yeah, let’s begin with the content material define set So we have checked GPT what’s a very highly effective immediate and I’ve examined this many instances on my youtube channel And it ranks is you need to use chat GPT and it is plugins characteristic. So you have received, when you, when you pay for chat GPT for you, you may get entry to the plugins.

You’ll be able to set up one plugin specifically referred to as internet pilot. And what internet pilot does is it basically connects you to Google. So you possibly can say to talk GPT based mostly on my key phrase, give me a content material define for a 2000 phrase article. And what I would like you to do. is Google that key phrase, scrape the highest 10 opponents, give me some LSI key phrases, some NLP key phrases, inform me what headings to put in writing, and inform me precisely how a lot content material to put in writing in every part, plus what to cowl in every part.

And it will principally offer you it step-by-step. On prime of that, you possibly can ask it to incorporate some exterior hyperlinks. And you’ll even ask it to incorporate some inside hyperlinks. In order for you the immediate, by the way in which, if you need the immediate for this, um, you need to chuck it within the description or no matter, let me know and I can, I can ship it to you after the 

Jared: podcast.

Good. That’d be superior. I believe individuals battle typically with prompts and love a place to begin. In order that’d be nice. Now, would you are taking that define and do you plug it right into a one click on, uh, article producer or do you then proceed to govern it a bit? Or is that higher than that you simply write it? Like, what do you form of find yourself with, uh, from that?

Julian: Yeah, so you possibly can ask chat GPT to truly write the content material after that. So, so as soon as you have received this optimized define, you possibly can say to talk GPT. Okay. Write half one of many article after which write half two of the article. ‘trigger when you ask it to put in writing half one of many article, uh, when you ask it to put in writing the entire article in a single, it is solely gonna be like 500 phrases.

So ask it to put in writing half one after which half two, after which from there you need to use your guidelines or your modifying course of to filter it down. 

Jared: Now, do you discover that when you’ve it best for you, that, um, like, are you consistently having to re immediate it? To, hey, I requested you to do half one, and half one is completed, and now I’ve half two, and, uh, oh, it is only one, 600 phrases, I needed 2, 000 phrases.

Or are there methods round that? In different phrases, getting the output to form of match what you requested for. 

Julian: Yeah, I believe it is an iterative course of. And for example you are utilizing it each single day. Then the immediate that you’ve got on day one goes to be extraordinarily totally different to the immediate that you’ve got on day 90.

As a result of every time you are going to spot one thing and you are like, Oh, okay, that immediate is 80 % of the way in which there. However what about if we simply tweak it like this? And it is the identical for every little thing. Like, I take advantage of ChatGPT and DALI3 for producing YouTube thumbnails. And there is all the time like one thing that I believe, truly, I may sprinkle a bit little bit of magic right here, a bit little bit of magic there, you understand, perhaps make it extra vibrant, get extra choices subsequent time, or take away any textual content from the picture subsequent time, and so on.

So, I believe there is not any one magical immediate, however you simply iterate it and enhance each single time. And, one of many issues that I do like, when you’re… As an instance you are writing content material to your private web site, and it is one that you simply actually care about, so you do not simply need ChatGBT to pump out some generic stuff.

I’ve truly educated ChatGBT based mostly on my life story. So I’ve written out my entire life story, and I’ve received this immediate that is able to go. I can copy and paste it in there. I truly use the textual content expander to make it faster. And it has every little thing about me. After which I am like, proper, create a social media put up about me.

Proper. Then this subsequent electronic mail selling no matter I am attempting to promote and it is actually, actually highly effective while you customise it to that, to that, uh, element. 

Jared: So let’s speak about coaching for individuals who aren’t acquainted with it. And, um, you understand, I’ve some extra, perhaps extra superior questions or most likely you’d nonetheless take into account them to be fairly primary.

However um, I will inform myself they’re superior, however in relation to coaching, we’ll see, we’ll see in relation to coaching chat GPT, I believe lots of people have heard of this, however do not actually perceive it. And there is some nuance to it. What does coaching chat GPT appear like? Um, let’s return to our article temporary instance right here.

And if I needed to coach chat GPT to behave extra of a sure method to not simply act on this generic format, what could be some examples of how I would need to prepare it earlier than I gave it say an article immediate or one thing else? 

Julian: Yeah, so if you wish to prepare it on very generic issues, you possibly can truly insert customized directions into chat GPT 4 after which you do not even have to immediate it once more or prepare it once more as a result of it is already inbuilt.

So for instance, for me, if I am writing content material, I all the time like each single sentence to be on a brand new line, form of like Neil Patel model, proper? So it is tremendous straightforward to learn. Readability is sweet. Or writing at an eighth grade degree in order that it is so simple as it probably can. Be, and it’ll be very straightforward to grasp for anybody.

So what you possibly can truly do is plug in customized directions, which is contained in the settings in chat, GBT 4, and also you simply put all these items inside there in order that while you use chat, GPT 4 is utilizing these directions by default, and it is already educated pre educated. So, yeah. So for instance, each sentence, new line, nothing, cringe, no fluff beneath each subheading, ensure that sentence has worth.

Introductions, preserve them quick, hook individuals in, use open loops, et cetera, to ensure individuals learn until the tip. These items you possibly can simply insert in customized directions. And that is going to 

Jared: prevent a ton of time. That is nice. That is good suggestions. What about, I’ve heard individuals prepare it. Like, I would like you to behave like you’re an, you understand, an skilled on this area.

I would like you to love, is that efficient in your thoughts? Does it assist to try this? And the second query could be, do you ever, earlier than you say, would you generate an article temporary, say. This is an instance of a superior article I’ve written earlier than, now go do all of your work, you understand, your analysis, your no matter, in that vein.

You understand, so form of two questions there, appearing it to behave a sure method, after which, uh, or asking it to behave a sure method, after which asking it to imitate one thing you have already performed. 

Julian: Yeah, so in relation to appearing, asking it to behave in a sure method, I believe personas are very highly effective. So, there are discords, uh, there is a free one referred to as, uh, Stuntspot, and it is a free discord.

And inside there, you will get entry to personas like Winston Churchill, or Elon Musk, or Iron Man, loopy personas. And while you plug these prompts, that are actually, actually advanced, while you truly have a look at the prompts, half of it would not make sense. It is not written. It is written in English, but it surely’s not written in a method {that a} human can understand it.

And it unlocks a very totally different really feel to the way in which that ChatGPT will work together with you. I keep in mind seeing one, uh, with David Goggins. You possibly can principally have a dialog with David Goggins on ChatGPT. And it completely transforms the way in which ChatGPT interacts with you. 

Jared: Um, wow, alright. Uh, do you discover that, and this could be higher served at a distinct time, however I’ve it on my record so I will ask you, what, um, when ought to somebody take into account using the API entry to a chat GPT versus initiating within the chat window, proper?

Like having all this performed within the chat window and, uh, trigger there’s API entry so you can begin to make use of it from different areas, however, you understand, what’s your expertise with that and perhaps recommendation for individuals listening? 

Julian: Yeah, the those who I do know which can be utilizing the API, normally It is once they’re attempting to scale.

So in the event that they’re attempting to publish perhaps 100, 200 articles a day, you possibly can simply do it with the API, and also you plug it right into a spreadsheet, for instance. After which for each key phrase, you have received a brand new row for each single key phrase, and you have got the API blasting out the content material define, blasting out the entire article for lots of of key phrases.

And also you simply have these prompts that ship the very best high quality at that scale. I believe that is among the best methods to do it. After which additionally you possibly can plug… These clever APIs, for instance, like ChatGPT4’s API into instruments like Harper and it is principally like having a extra clever, um, private assistant.

So Harper AI is a free extension on Chrome. You’ll be able to plug in your API and it offers you higher outputs than say, when you have been utilizing ChatGPT 3. 5. 

Jared: Okay. Um, circling again, you understand, we had simply principally gotten into article outlines and article briefs. There’s so many different issues you understand to make use of. Chat g, PT 4, uh, chat.

GPT 4, , FOR, or chat, GPT, the the quantity 4. Um, what different ones do you assume are greatest utilized for content material creators? Um, you understand, I might talked about, uh, you understand, density evaluation and uh, skilled citations and, however severely, the ground is open to you ‘trigger you are the skilled right here. I might need, I might wanna hear extra from you about the very best purposes.

Julian: Sure. I truly did a. I did a video on 50 ChatGPT prompts, and that is after I realized that I might condensed 12 months of labor right into a 50 web page e-book, and you may principally do something with it, and I will offer you some examples. So, certainly one of my favourite methods to make use of it’s topical maps. I am positive you are acquainted with, like, Corey Tokberg’s form of concept of a topical map, and how one can construct out topical authority by simply…

Masking every little thing that an authority web site would cowl in that area of interest. So for instance, when you’ve received a immediate, like give me a 30 semantically related subjects based mostly on my area of interest, and that may be the place to begin for the topical map. And principally what it might do with chat GPT is for example you are within the birds area of interest, it offers you 30 totally different subjects, sub niches that you could cowl inside the birds area of interest.

Then what you are able to do is say to talk GPT, give me 30. Related, totally different key phrases with totally different search intent for every matter. So for example one of many subtopics generated was fowl migration. So you possibly can say to talk, GBT based mostly on the subtopic fowl migration, give me 30 key phrase concepts which can be totally different and have totally different search intents.

After which you possibly can construct out a topical map so rapidly inside half-hour. 

Jared: And that’s one thing that I believe lots of people listening would possibly battle with as a result of. Uh, you understand, going all the way in which again to this beneficial content material replace and the way in which that individuals construct websites. Many individuals will simply go and seize low competitors key phrases, however miss areas of, say, protecting a whole topical silo as a result of they’re simply going after low competitors key phrases, and one thing like this may truly assist you spherical out an strategy as a brand new web site, even when you’re not constructing at scale, proper?

You are not happening that route, however you need to simply get a framework in entrance of you for what you are attempting to put in writing about. Um, that may ensure you’re protecting, we’ll say, all or a lot of the subjects within the, um, within the area of interest. Um, let me ask you now, I will ask you now, uh, generally, like, how are you publishing content material after which including all the further options into it, like, can, can AI assist you with including imagery?

Can AI assist you with inside linking? Can AI assist you with tables? And different types of, uh, richer media. After which how are you utilizing AI for that? Or are you having, um, an assistant or, uh, you understand, a VA try this for you? 

Julian: Yeah. So when you have a look at the content material, for instance, on chipverse. com or any of the brand new ones that we have performed, the content material generated by autoblogging AI has movies, pictures, tables, bullet factors, headings, et cetera, all formatted contained in the article.

So it is all able to go and it is all form of packaged in a properly formatted method. And, um, and I am speaking rather a lot about auto running a blog AI, however there is not any one software that may do that. So for instance, Agility Author, Koala AI, all of them do that similar form of stuff. With regards to chat GPT, what you possibly can truly do with WebPilot is you possibly can say, embrace some YouTube movies, format it and mark down so that you have the headings in there.

Daring, a very powerful. Phrases embrace some related tables, add some pictures, perhaps supply from Unsplash, you understand, copyright free picture web site, and it’ll principally format the content material in a very nice, straightforward to grasp method. That is received all of your headings, all of your tables, all of your pictures, all of your movies inserted inside there.

Now, when you did need to generate much more pictures, you need to use DALI3 inside ChatGBT. And this was simply launched a few weeks in the past, however you possibly can generate copyright free pictures utilizing ChatGPT and Dali3. And also you simply give it the prompts and it offers you like 4 totally different choices. And when you like certainly one of them, however you need to tweak them barely, then you possibly can trip with ChatGPT and wrestle with it a bit bit.

If you do not have entry to that, you possibly can truly use bing. create. And bing. create is a free software that is powered by Dali3. So you possibly can go on there and generate pictures as properly. And these are method nicer than Dali 2. Dali 2’s pictures have been fairly nasty. However Dali 3, yeah, it is genuinely good. Yeah. 

Jared: What, um, what about, discuss concerning the variations in, for, for individuals listening who, um, are on the fence or haven’t delved into the variations in, say, Chat GPT 3 versus 3.

5 versus 4. And I am particularly speaking to, uh, one use case is an individual who’s like, I do not know if I actually need to pay for Chat GPT 4 proper now. Like, is it actually value it or not? Perhaps the second use case could be… Are there nonetheless circumstances, at the same time as a paying person, the place I might quite use 3. 5 after which after I’d quite use 4?

Okay. 

Julian: I imply, primary, when you’re working a enterprise, I do not need to be harsh, however I’d say for 20 a month, you are loopy to not do it. You are loopy to not do it as a result of it is simply going to save lots of you dozens of hours and it’ll save your crew dozens of hours. And simply by upgrading, you get entry to so many extra options.

I believe, for instance, the plugins characteristic, you possibly can’t even do content material outlines correctly. ChatGPT4. So I believe truthfully, any software that you simply get in your corporation is an funding. So when you’re hesitant to purchase a ChatGPT4, I do not need to set off anybody right here, however I’d say perhaps doubtlessly simply have a look at your mindset and have a look at, okay, do you take into account these items an funding otherwise you simply attempting to be stingy, however it can price you in time, which is method worse in enterprise.

Subsequent up, in relation to having ChatGPT4 prepared, however contemplating whether or not to make use of 3. 5 or not. So. ChatGPT 3. 5 remains to be rather a lot sooner. Which signifies that for some duties, for instance, just like the topical maps… It will be method sooner, however simply as efficient to make use of 3. 5. And for example it’s important to run by means of 30 sub niches and get key phrases for all of these sub niches with the topical map.

Properly, it’ll be a lot sooner to try this with chat GPT 3. 5. And so they’re each giant language fashions. They each perceive semantics, which signifies that they’ll each construct out topical maps. So I believe 3. 5 wins the sport there. 

Jared: How do I decide like what works properly in 3. 5 and what’s higher for 4?

Like, is there, um, is there like a, some form of guiding. Metric that somebody can use. You talked about velocity, however, um, what are the issues go into it? Like, how do I do know that 3. 5 will work simply in addition to for, for sure duties? 

Julian: It is a good query. I will say, I do not need to BS you, like, I do know the, all of the solutions to that.

I do not genuinely know. I simply know from my very own expertise and what works for me. And after I have a look at the output from chat, GBT 4 is considerably extra clever, but it surely’s not fairly as quick as 3. 5. And after I have a look at 4 as properly, you get so many extra options inside chat GBT. So that you get. Dali, the plugins, um, I believe you get Bing looking now as properly.

So there’s all these different options which can be unlocked with ChatGPT4. And I believe as properly, the token restrict is way increased in ChatGPT4. I do not need to say that is absolute information. I believe if we had Jamie from Joe Rogan, he would pull it up and verify it for us. However basically that is, I am fairly positive it is received the next token allowance, which suggests that you could insert extra phrases into the dialog with out it breaking.

Yeah, 

Jared: and that is one of many drawbacks. I believe individuals will say of chat GPT versus say a clod is a clod is one other AI Chat software, you understand that you need to use it is received the next token rely Which principally means you possibly can pump extra content material into it and in addition get perhaps extra out of it However we’ll save that dialog for a distinct time.

You have talked about a number of instances now plugins I imply, I really feel like for people who find themselves used to only utilizing chat GPT as a chat as a chat AI Plugins opens the door to a lot extra. Perhaps rifle, I do not need to go to you to be right here. Uh, your prime 5 chat GPT plugins, however like rifle by means of a few of your favorites, particularly because it pertains to content material creators and SEOs and perhaps, um, and perhaps why I, my hope right here is that any person listening shall be like, Oh yeah, I take advantage of that one.

Oh yeah. You say, Oh, I do not use that one. Let me go look into that one. You understand? 

Julian: Yeah, that is sensible. I imply, truthfully, for me nowadays. ChattGPT is so extra refined than it was that the one plugin I actually use persistently with website positioning is WebPilot. As a result of it is simply nice for scraping the web and that offers you a bonus.

However I used to make use of Argil AI, which generates pictures inside ChattGPT. However then it put in Dali 3 and it is like, okay, what am I going to make use of Argil AI? After which I’ve used another ones for like diagrams. So for instance, when you’re attempting to create a hyperlink magnet in your web site. And also you need to, you could be doing a case examine of knowledge, you have sourced from all around the internet, and you are like, proper, if I rank for this key phrase, it’ll appeal to a whole lot of backlinks naturally.

For instance, for example you need to rank for a key phrase like, uh, chat GPT statistics 2023. And you understand, proper, when you rank for it, journalists are going to seek out the article and hyperlink it to your web site. Properly. You’ll be able to insert all the info on that web page from all of the case research, however then you possibly can flip that information into diagrams utilizing, uh, a few of the diagrams on, on, uh, on chat GPT plugins.

I form of wanna discover the plugin that I am speaking about now. I believe it is simply referred to as like diagrams or one thing like that. Lemme take a look. You speak about internet pilot whimsical diagrams. Oh, go. It is referred to as whimsical diagrams. Whimsical diagram. Yeah. And you then’ve received different issues like mermaid chart, wolfram, these can all generate diagrams and in addition, um, chat information evaluation.

So what you are able to do is take information, flip it into diagrams, format your weblog properly in order that it is extra of a linkable asset. You 

Jared: talked about Webpilot and I’ve used Webpilot. It is nice. It principally provides you the flexibility to form of feed chat GPT for an article and as a substitute of getting the response, which is I truly, you understand, cannot crawl the Web and except it has been in my database since September of 2021, I do not know what it is about.

As a substitute of getting that, it says, Oh, okay, yeah, I will go learn that article, proper? Which is nice. I do not understand how a lot expertise you’ve, however what could be the use case for utilizing chat GPT and the net pilot plugin versus the Bing chat the place you possibly can go use Bing, be on an precise internet web page after which work together with the Bing chat on that web page, proper?

Two totally different use instances. And, um, each are utilizing the underlying chat GPT, uh, LLM, however other ways to truly apply that. 

Julian: Yeah, I’ve checked out being, I did strive it briefly after which, uh, final time I checked and this was a couple of months in the past. You had to make use of edge, you needed to set up the browser edge. And I used to be like, there is not any method I am coming off Google Chrome.

Are you loopy? What are we doing right here? My, I do not even know what edge is. After which additionally it would change now, you understand, they could, you would possibly be capable of use it immediately inside Google Chrome now. However then the opposite factor I discovered was it was fairly restricted when it comes to the outcomes that we received. And I could not customise it in the way in which that I can with the plugins on Chatchubity.

Perhaps that is simply me. Perhaps I am simply lazy and I attempt to concentrate on essentially the most environment friendly workflow potential. However I truthfully discovered the net pilot was giving me higher outcomes with much less messing round. 

Jared: Let’s transfer on and transfer previous content material, which is, you understand, in some ways, the bedrock of web site creators, proper? Like, so lots of people listening are gonna, are gonna have gotten a whole lot of worth out of that.

Um, you understand, we have touched on a pair instances, like within the useful content material replace world, there’s an rising concentrate on different components that you simply need to carry to your web site, uh, whether or not it is, um, compounding your content material into different social media, whether or not it is, um, you understand, including numerous issues to your web site within the type of, uh, EEAT, Whether or not it is going out and creating further alerts and serving to broaden your footprint on-line.

Like there’s so many issues that we may very well be doing past simply creating good content material each day and doubtless should be doing. So the place’s ChatGPT’s function in that? I am transitioning out of content material creation and into all the opposite areas {that a} web site creator would possibly want to consider these days. And what can we use ChatGPT for to assist us on the market?

Julian: So that is the place ChatGPT actually shines, I believe. And simply to present you a bit background right here. Again in January, we had a crew. An entire advertising crew that we truly removed. So we had a 5 particular person crew, advertising supervisor, adverts purchaser, video editor, um, yeah, YouTube script author, et cetera. We had all of that crew and clearly that is a giant overhead.

It slows issues down since you’re managing lots of people. It is fairly worrying to handle that crew as properly. And we truly. Simply removed that crew and we’re like, proper, let’s leverage AI and transfer 10 instances sooner. And when you have a look at the expansion of my YouTube channel or my general model this yr, it is completely skyrocketed due to this, as a result of with AI, for instance, you possibly can Take my content material that I’ve already received and chop it up into emails or chop it up into social media updates after which You simply give the best methods and the best prompts to your crew.

So, for instance, I’ve changed that 5 particular person crew now with simply myself and a few superhuman VAs, who’re empowered with chatGPT and the methods I give them. So, when you look, for instance, at my YouTube movies, properly, I’ve a VA that really takes these YouTube movies, chops them up into tweets, tweets about 15 to 30 instances a day, and now we’re reaching 1,000,000 and a half individuals on Twitter.

Within the final 28 days, and it is completely insane. So chat GPT could be very, very highly effective for taking your content material and chopping up the identical with the emails. We push out each day emails each single day. We have an electronic mail record of about 26, 000 individuals now, and with chat GPT and the digital assistants that now we have, they’ll pump out an electronic mail each single day, have seven lined up always so that we have got per week prematurely of emails able to go.

Open charges have by no means been increased. English within the emails is just about excellent. Click on by means of charges on the emails are stunning and it is like, wow, 12 months in the past, I’d by no means have imagined that you can empower a crew like that and take their efficiency to a different degree with out all of the stress of getting these giant overheads and costly individuals.

And I’ve absolute respect for the those who did depart our firm due to that scenario, however Has it taken us to a different degree? Completely. 

Jared: Let’s get in Julian’s head for a second right here. And, uh, I am selfishly asking you this. I am busy, overworked, and, um, have rather a lot that I might prefer to share, however not sufficient time to do it.

What, what’s your function in all this? You simply talked about the way to take one thing and extrapolate on it such as you did and the way you principally, from a advertising facet of issues, it is you and a small crew of actually, actually superior VAs. Like, what do you do? Do you simply provide you with an concept after which simply. What comes out of that?

Like, I simply need to assist individuals perceive the place what they’ll see themselves in and their function and the way they’ll add teammates to assist them make {that a} actuality. 

Julian: Yeah. So for me, what I do is I arrange 90 day objectives each quarter and I am like, proper, this is what I need to obtain over the following 90 days. And this is how I’ll do it.

So, for instance, certainly one of our objectives this quarter is to take my YouTube transcriptions and no less than pump out. One or two of these per week into blogs on the web site. So what I will do is I will say to our ops supervisor, who has a military of VAs, I will say to her, proper, this is what I need to do. This is the concept I’ve.

How would you implement it? And what’s affordable when it comes to the publishing charge? After which she’ll go off, she’ll prepare a crew on the way to do it and implement it that method. And I believe that is the easiest way. It is like all of the concepts come from me, however if in case you have a proper hand girl or man that may implement them, It is a actually, actually wonderful system, and also you simply save a lot stress.

Jared: Seems like there’s some upfront work, however you, in some ways, and I do not need to over summarize it, so, you understand, everyone hear, do not take it this manner, however in some ways, you talked about the way it was once having a crew, a advertising crew of 5, how content material creation was about form of paying a per phrase author, how, and you continue to have workers.

Matter of truth, maybe perhaps much more VAs than earlier than, however what you have performed is you have provide you with methods, prompts, established checks and balances. And you have changed what was once your overhead or your crew with simply totally different crew members. And so, I, and I believe it is essential to, to, for individuals to listen to that, like, it would not sound such as you’re a one man operation pumping out all these items simply due to chat GPT.

You’re extremely environment friendly and far more efficient and maybe spending much less in your overhead, however nonetheless involving a crew, it is only a totally different crew beneath totally different circumstances and totally different frameworks. Do I’ve that right? 

Julian: Yeah, completely. Completely different crew, totally different methods, uh, totally different fee charges negotiated however perhaps a 10x degree of productiveness and effectivity.

Genuinely, I’d say when you have a look at my subscribers on YouTube, for instance, this time final yr, we’d have had like 1 or 2k subscribers. Now we’re as much as 46k and it is rising. Similar on Twitter. We’d have reached perhaps 000 individuals on Twitter a month. Now we attain 1,000,000 and a half. The identical with the e-mail record.

It is all about, yeah, simply you’ve the thought, you then construct up the methods and the individuals that may implement it and also you be certain that as properly that you’ve got a method of measuring and managing. Okay, are they hitting the KPIs? Are they doing every little thing that is required? Sure or no? And if no, okay, what do we have to change and handle higher?

Jared: As we begin to form of wrap this up, I need to ask you to breathe into the one who’s listening who’s simply utilizing chat GPT right here and there, you understand, it is form of like a bit factor that once they give it some thought, they boot it up, they chat with it on, but it surely’s not part of their workflow, proper? It is not a giant a part of their workflow.

And I need to offer you a state of affairs the place they’re usually the one who is constant to function the way in which you have been earlier than you had Ryan Stewart in your podcast, proper? When Ryan got here on and stated, when you’re not Going all in on AI and its impacts, the way it can assist you as a content material creator, you are going to get left behind.

And for example that this particular person remains to be working that method. Perhaps they perceive it, they realize it, however they are not utilizing it as a core a part of their enterprise. What would you suggest? How would, like, what are the totally different items they need to plug in? They’re nonetheless those doing the content material analysis.

They’re nonetheless those writing all of the articles. They’re nonetheless those who’re including graphics and pictures and pulling all that collectively. And what I am attempting to get at is that is going to really feel very overwhelming, proper? This final 45 minutes of interviewing goes to be like, Oh my gosh, I need to do all of it.

And I can not do any of it. Trigger I am overwhelmed. I am paralysis by evaluation, if you’ll. Proper now, the top’s exploding, proper? Like my head’s exploding. I take advantage of AI and a whole lot of options, proper? Like there’s lots of people listening to her, like, Oh my goodness. And so like, let’s discuss to these individuals and let’s form of attempt to wrap up and produce them again.

The place can we begin? The place do people who find themselves offered on this concept begin with out having to stroll away? And due to how a lot data you simply shared, due to what number of potentialities are on their thoughts, they really find yourself not taking motion. Like, let’s assist them keep away from that and the place do they begin? 

Julian: Okay, so first place I’d begin is simply do a time audit.

Establish what duties you are doing, how lengthy they’re taking, and the place most of your time goes. Now, from there, you are most likely going to seek out that 80 % of your time is spent doing one or two duties. Now, you determine what these one or two duties are, and that is while you begin utilizing AI and determining the best methods to automate it.

So, for instance, when you’re spending most of your time on content material creation, and that is the place, you understand, you are spending 10 30 hours per week, that is going to be the best leverage system. Which you could automate with AI, and it would not essentially imply that you will automate the entire course of with AI.

It could be that you simply simply rating your content material and enhance it that method. It could be simply that you simply get a primary draft from ChatGPT after which edit it down in a very neat and, and, um, and, and good method, and so on. And I believe that is the easiest way to do it. You’ll be able to’t do all of this without delay, it would be completely overwhelming and it might most likely be very demotivating.

Simply decide the best leverage factor that you are able to do. The place the place you are spending essentially the most time. After which go from there. After which, you understand, you would possibly say, proper, properly, over the following 90 days, I’ll implement one new system each month. And if I try this, that is going to be progress. And it’ll save me dozens of hours.

I haven’t got to do all of it that may be psychological, however I could make progress in the best course and that is 

Jared: much better. I like that strategy. And I will, I will double down on that and say, no matter. System you decide to implementing, get it performed and out the door as a result of it is so, and I communicate from expertise right here, it is really easy to be like, yeah, I’ll, I’ll get AI concerned on this function of my enterprise and I will get like midway performed and it will not be fairly proper.

After which I will get busy after which I will depart it and I will not have something I am utilizing but. Proper. So, uh, you understand, like I simply work out the place it might have the largest affect after which just remember to’re, whether or not it is as soon as a month or each couple months or no matter it’s, you are truly make the most of using a course of as a part of that.

It is such an incredible tip. Um, A part of rather a lot, if persons are sitting there they usually’re like, yeah, my head’s exploding, however I needed to study a lot extra. I keep away from a whole lot of the subjects that I do know, Julian, you cowl very well and actually superior in your, in your YouTube channel. Like, I do know, I, imagine me, I’d have preferred to spend the entire thing speaking about how you’ve revealed 220, 000 articles within the final 90 days and the way you have grown Shepherd Birds to the place it is at and all that stuff, however you have lined a whole lot of that.

And so I actually needed to attempt to sort out this interview from a standpoint of, hey, the content material creator. That I believe is the common area of interest pursuits listener. Like the place can we get particular questions answered from you multi functional spot? However when you’re the sort who desires to listen to extra, then it’s best to go binge, uh, Julian’s channel, however inform us the place we are able to meet up with you and discover you.

Inform us the place we are able to work together with you. You have received a whole lot of stuff happening. You have talked about Twitter. You have talked about YouTube. You have received an company. Inform us the place we are able to observe together with what you are doing. Yeah. 

Julian: One of the best ways to observe alongside is on YouTube revealed movies just about each day and. They’re very actionable, no fluff, no filler, they usually’re based mostly on what I am truly doing.

So there is not any telling individuals what to do, however not doing it myself. It is all stuff I am truly doing and dealing on. And you understand, you possibly can see the proof of the outcomes up to now. 

Jared: Ah, nice. Um, Julian, thanks a lot for coming by. We may have gone 5 hours, truthfully, however subsequent time we’ll do it once more. Only a 24 hour stay stream.

We’ll simply, um, I find it irresistible. I find it irresistible. Hey, I guess you’ve sufficient data on AI to fill. I do not find out about 24 hours, however an extended podcast. We’ll put it that method. Um, Hey, these items is altering so quick. I think about we could have you again on to perhaps replace and stuff like that. And so it is a good reminder that AI is all the time altering by the point this comes out, some tweak, the emotions that could be a bit totally different.

That is okay. It is the ideas that matter essentially the most. And I believe that is what, what you may get, what you may achieve essentially the most from by implementing. So, um, man, thanks once more for coming by and till subsequent time, discuss quickly. 

Julian: Thanks.