How Jane Morris Uses Social Media to Grow Her Teacher Blog and Earn Up To $10k/Month

Though Jane Morris most certainly would have thrived as a humorist, she took a special profession path and have become a instructor. 

She created an Instagram web page, Teacher Misery, and began to vent and chortle about her struggles at work, and folks had been receptive. Her following grew, and immediately she reaches as much as 2 million individuals. This led her to create her website, and he or she additionally self-published three wildly profitable books.

Jane’s authenticity and persistence have allowed her to develop her enterprise, and immediately she’s bringing in as much as $10k per 30 days.

Learn the way:

• Why she went into instructing
• Why she created her social media profiles
• What number of books she’s offered
• The place her earnings comes from
• Her most important advertising and marketing technique
• Her ideas on search engine optimization
• Her content material creation course of
• Her most important sources and instruments
• Her most important problem
• Her biggest accomplishment
• Her most important mistake
• Her recommendation for different entrepreneurs

Meet Jane Morris

I grew up on Lengthy Island, New York. I most likely ought to have been a comic however I used to be raised by a sensible single mom who all the time informed me that instructing was an ideal job with nice advantages. 

I did stand-up comedy in school whereas I pursued my instructing and English diploma from the State College of New York at New Paltz. After that, I moved to the D.C. metro space to start out my instructing profession. I taught highschool English, all grades and ranges.

I all the time had a knack for regarding teen angst greater than most individuals might, however as quickly as I began instructing I knew there was no means I might do it long-term with out changing into sick or loopy, or each. 

I wanted an outlet for all the nonsense I skilled daily, so I began venting on social media. My following on Instagram grew in a short time as a result of it turned a spot the place lecturers might really feel reduction that somebody was telling it because it actually is and join with others who had been experiencing the identical distress. 

Alongside the best way, I obtained my Grasp’s Diploma in writing from Johns Hopkins College and began to jot down about my instructing experiences. I self-published three books: Trainer Distress, Extra Trainer Distress, and What It’s Actually Like, and they’re all bestsellers. 

I’ve offered round 100k books, which is just about unparalleled within the self-publishing world.

Why She Created Her Web site

My concepts are utterly natural and that’s what attracts individuals in. I’ve all the time been utterly genuine about how my day went, what I used to be feeling, what I discovered humorous or loopy or terrible, and so on. 

If I sat in my automotive in tears on the finish of the day, questioning if I could possibly be a instructor for even yet one more day, I posted about it. 

The assist I acquired and encouragement for truth-telling was enormous for me. It allowed me to proceed instructing for 17 years, whereas if I didn’t have the outlet and supportive neighborhood I created, I most likely would have stop in my first 5 years like most lecturers do. 

At the moment, I get so many messages from lecturers around the globe that I all the time have one thing to submit about although it’s more durable to search out comedy in it nowadays. 

How A lot Cash She’s Making

I’ve a number of earnings streams and most of them are solely as profitable as the quantity of vitality I pour into them per 30 days or 12 months. 

The extra I speak about my books on social media, the extra they promote. The extra I concentrate on getting internet site visitors, the more cash I make from that. I even have just a few main advert campaigns on my social media that pay nicely, however I’m very choosy about what I promote for and can solely tackle campaigns for issues I truly like myself. 

I make wherever from $5k to $10k a month, typically extra, from the mix of e book gross sales, advert campaigns on social media, and the weblog. 

I began the weblog simply 2 years in the past and I get a mean of 100k visits per 30 days. I get much more motion on my social media. On Instagram, my posts have a attain of round 2 million. 

I work on my enterprise consistently. When my youngsters are in school or camp I’m writing and researching for about 6 hours. Then I’m working for just a few hours after they go to mattress and at any time when doable on the weekends. 

I’m not doing it as a result of I’ve to, however as a result of it permits me to be artistic and work by way of my points in a wholesome means, and I like it.

Her Prime Advertising and marketing Technique

My no 1 advertising and marketing technique is it’s a must to typically care about what you’re speaking about, really feel captivated with it, and be extraordinarily constant and relentless about posting, particularly on social media. 

I submit thrice a day, within the AM, afternoon, and PM. I’ve persistently for 10 years. I attempt to submit an article or two each week to the location.

Additionally, don’t underestimate the facility of relationships with these you would possibly see as opponents. As an alternative of making an attempt to beat them, contact them and see in case you might help one another develop. 

For instance, I linked with one other schooling blogger, who would submit about my books and I might submit hyperlinks to their website or promote a few of their merch on the similar time.

Her Ideas on search engine optimization

I’m solely now beginning to take search engine optimization extra significantly and I’ve employed an search engine optimization skilled with whom I’ve a wonderful rapport. 

He will get what I’m making an attempt to do and cares about it as nicely, so for each of us it isn’t nearly earning money, however serving to lecturers as nicely.

I believe to date what I’ve carried out has labored, which is writing genuinely participating content material. The primary search time period from which I get probably the most natural site visitors is the title of my website, so I should be doing one thing proper. 

A majority of my internet site visitors proper now comes from once I submit about particular articles on social media. 

Key phrase Analysis 

The search engine optimization particular person I work with gave me a giant checklist of keywords as doable matters. If I can work one into what I’m writing about or if it sparks my curiosity, then I write about it. 

When I’ve to jot down about one thing I actually don’t care about, it finally ends up being painful to create and isn’t nice content material. I’ve SurferAI to assist me with key phrases, too.

Up till now, I’ve been writing about no matter I’m feeling concerned about or assume individuals will like.

Jane’s Content material Creation Course of

Having solely left my profession only a few months in the past, I’m a bit in all places by way of technique and course of. 

Up till now, I’ve simply written and created no matter I felt impressed by in the intervening time. Now I’m impressed a lot and sometimes overwhelmed by the quantity of issues I could possibly be engaged on that I get confused. 

Often engaged on no matter excites me probably the most within the second leads me in the fitting path. 

Her Electronic mail Checklist

I’ve an email list and the best way I develop it’s providing good freebies. 

I give away issues I might simply become profitable on, like full digital planners that I promote in print for $30, however I really feel it’s a good alternate for somebody’s contact data. 

I presently have round 10k individuals on my e mail checklist. 

Her Prime Assets

I’m not a giant fan of taking the recommendation of others so far as how you reside your life or run your enterprise. Once I learn articles or books about that stuff it simply provides me nervousness about how I ought to be doing issues otherwise or that I’m not doing sufficient. 

What I discover probably the most useful are writers and audio system who encourage you to be your self, observe your personal instincts, cease caring about what others assume, and forge your personal path to success by doing what you’re keen on. 

Authors on this area could be Jen Sincero, Case Kenny, Russell Model, and Damien Echols.

Her Go-To Instruments

My favourite instruments are Canva, Grammarly, and Kindle Direct Publishing.

I exploit Canva a number of instances per day to create posts, memes, e-newsletter photos, and so on. I attempt to not stray too removed from their template design and attempt to belief them in that means as a result of I can get too artistic and it finally ends up wanting fairly amateurish. 

I’ve Grammarly turned on on a regular basis, and although I’m an English instructor, I usually want options that assist me be extra concise. 

Kindle Direct Publishing has helped me self-publish my books simply and totally free.

Her Best Problem

I believe a problem for me is taking up too many tasks or having too many concepts and never realizing what to concentrate on. 

You possibly can’t work on too many issues directly and do them nicely and I believe I are inclined to tackle a bit too many issues and overwhelm myself. 

Once I first left instructing, I attempted to jot down a brand new article daily, optimize them, begin a podcast, begin a assist group that meets a number of instances per week, publish two new books, work on a reside present, and open a web based retailer. 

Within the morning, I might soar throughout from one venture to a different, not likely doing any strong work on something. I’ve scrapped a few of these and put others on the again burner so I can think about creating robust content material for my website proper now.

Her Largest Accomplishment

My most vital accomplishment is rising my on-line following organically and making a neighborhood of people who find themselves genuinely there for one another by way of humor. 

What She Needs She Knew When She Began

I want I had been prepared to push by way of the damaging emotions a competitor gave me and never allow them to get to me. 

As a author and creator, I don’t even like viewing anybody else as a competitor, however there’s one “model” that was adversarial from the beginning. They had been the one ones within the “edu-influencer house” (insert eye roll) who wouldn’t play good with everybody else. 

As an alternative of constructing partnerships, they persistently stole concepts and have climbed to the highest by stepping on the faces of true creators and actual classroom lecturers. 

I’ve let this actually get to me at instances and, as you’ll be able to see, it nonetheless bothers me rather a lot. And I used to let it maintain me again from constructing out something that they had been additionally engaged on as a result of I simply didn’t wish to be round it or be seen as copying them. 

I’m having to do a whole lot of catch-up now and it simply feels foolish. Karma is a factor and it’s not my enterprise how that will likely be performed out for others. 

Jane’s Most important Mistake

My largest mistake has been not being a great bookkeeper as a result of that stuff causes me nervousness. The irony is that the extra you retain up along with your monetary information and taxes, the much less nervousness you will have!

Her Recommendation for Different Entrepreneurs

In the event you love what you’re doing and consider in it utterly, then don’t fear about what anybody thinks or how a lot monetary success you might be having within the second. Simply preserve going.