Commercial
Let’s be trustworthy—if you’re shopping for visitors from pop networks, grownup advert platforms, or programmatic show sources, you’re coping with a unique beast.
The quantity is very large, the standard varies wildly, and bot visitors is a continuing battle.
In high-volume verticals, even a 5% bot price can translate to hundreds of wasted {dollars} per day. What extra if it reaches 20% (which is completely attainable in high-volume visitors)?
Worse, these bots can poison your knowledge, making you suppose sure placements or zones are getting good Win Charges and CTRs once they’re simply automated scripts clicking by way of your funnel.
Conventional anti-fraud instruments is usually a resolution, however they both price an arm and a leg as separate subscriptions, or they’re too aggressive and filter out actual customers.
Enter Binom Shield. Binom’s latest function guarantees to unravel these issues so that you could say goodbye to those frustrations.
However can it dwell as much as this promise? Let’s discover out.
What’s Binom Shield?
Binom utterly rebuilt their anti-fraud system from the bottom up.
Binom Shield offers you modular management over a number of detection strategies, every designed to catch particular forms of fraud.
The system analyzes each click on throughout 100+ parameters, together with community traits, browser fingerprints, and gadget traits.
This deep evaluation occurs in about 5 milliseconds, so there’s nearly no impression in your visitors circulation.
Apart from blocking bot visitors, Binom Shield is beneficial for passing moderation from strict advert networks by rerouting the visitors to approval-ready whitepages.
4 Core Detection Applied sciences
Community Evaluation
Detects bots by analyzing community parameters. This analyzes TCP/IP fingerprint, community patterns, detects VPN and proxy, and creates TLS fingerprints.
Browser Fingerprinting
Detects bots by way of using browser fingerprinting. This covers Canvas fingerprinting, WebGL evaluation, Person-Agent evaluation, JavaScript API checks, and headless-browser detection.
System Detection
This reveals the precise gadget traits to find out if the visitors is simply emulating cell gadgets. The system performs gadget sensor evaluation, detects emulators, analyzes display screen traits, and checks for API.
IP Deal with Repute
This determines bot visitors by way of IP deal with rating. The scoring system is predicated on suspicious IP databases, supplier repute evaluation, geolocation checks, IP exercise historical past, and reputation-based blocking.
Not like many competing anti-fraud instruments that function as “black bins,” Binom reveals you precisely why every click on was flagged as a bot.
This clear scoring system means you possibly can confirm the accuracy of detections and fine-tune your settings based mostly on actual knowledge.
Detection Modules and Strategies
The system is break up into two primary classes with a number of modules in every:
Fundamental Strategies
These are server-side checks that analyze community and IP knowledge with out including redirects. They’re quick, light-weight, and excellent for visitors sources which might be delicate to delays.
Word: If you happen to’re working with a visitors platform that doesn’t permit redirects (like Meta Adverts), use Fundamental Strategies of detection.
That is essentially the most fundamental bot detection methodology. It does so by analyzing HTTP requests. No matter marketing campaign you’re working, we advocate turning this on.
This identifies if the person’s IP deal with comes from enterprise organizations, instructional establishments, monetary establishments, authorities businesses, and so forth.
As its identify suggests, it determines whether or not visitors comes from a identified crawler or not.
This identifies pretend or manipulated requests by checking the HTTP headers.
This identifies bots coming from Fb moderators based mostly on identified Meta IP addresses. HTTP headers are additionally checked.
As its identify implies, it’s best used when working Fb/Meta Adverts.
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- DC (Datacenter Detection)
This module checks if clicks are coming from identified internet hosting suppliers like AWS, Azure, Hetzner, and others. Tons of bot visitors originates from these sources as a result of it’s simple to spin up VPS situations and run automation scripts.
When to make use of it: All the time, for pop, show, and grownup visitors. Use warning if you happen to’re working B2B campaigns the place professional visitors may come from company datacenters.
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- RATE (Click on Charge Limiting)
This module is sensible for high-volume visitors. It tracks clicks from the identical IP and Person Agent inside a specified timeframe and flags something in extra of what you set.
This catches scripts and bots that had been rapid-firing clicks by way of your marketing campaign hyperlinks.
Tip for when to make use of it: Default it on for any high-volume supply. Regulate the thresholds based mostly in your visitors sort. Native advertisements may want extra lenient settings than pops.
This checks IPs towards databases of identified VPNs, proxies, TOR nodes, and IPs concerned in malicious exercise like spam or DDoS assaults.
For relationship and sweepstakes gives, this module is gold. A good portion of VPN visitors is both bots or customers making an attempt to recreation the system.
When to make use of it: All the time for Grownup, Relationship, Sweeps, and Playing verticals. Contemplate disabling it for privacy-focused verticals the place professional customers could be on VPNs.
This module analyzes the TLS handshake fingerprint of incoming connections. Bots and automatic instruments usually have distinct TLS signatures that differ from actual browsers.
This is without doubt one of the most dependable detection strategies as a result of it’s arduous for bots to pretend on the community stage.
When to make use of it: We advise enabling this for all of your campaigns. It has a really low false-positive price and catches even refined bots.
This detects visitors coming from apps that open clicks on Internet View. It prevents you from getting pretend redirect visitors.
The draw back to utilizing this detection methodology is that it could possibly additionally block clicks from Internet View-based browsers like Opera Mini, Aloha browser, and so forth.
This blocks the primary batch of visitors that the hyperlink receives, particularly if the marketing campaign is ready to be moderated by the visitors supply.
It’s important to set the variety of clicks which might be robotically directed to the whitepage.
JavaScript Strategies
These checks run on the shopper aspect and add a redirect, however they catch refined threats that server-side checks miss.
This detects bots by checking for inconsistencies in browser fingerprints.
It is a extra refined model of JS fingerprint detection.
It could detect visitors from:
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- Spy instruments like AdPlexity and WhatRunsWhere
- Google Protected Shopping crawlers (which might get your domains blacklisted)
When to make use of it: If you happen to’re working aggressive campaigns or utilizing cloaking, these are important regardless of the redirect. For mainstream visitors the place redirects damage conversion charges, you may skip these.
Use deep JS fingerprinting and community layering.
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- FAKE MOB (Cell-Particular)
It is a specialised module for cell visitors that detects pretend Apple gadgets, cell anti-detect browsers, and {hardware} spec manipulation.
In line with the documentation, this could filter as much as 25% of cell visitors in some geos. That’s fairly aggressive, so I’d advocate testing in Analysis mode first to see what you’d be filtering.
It identifies iframe-based visitors as bots.
This gives most safety with aggressive checks, so it tends to have excessive false-positive charges in comparison with different strategies.
Checks if gadget time is in step with the person’s location based mostly on IP deal with. If there’s a mismatch, likelihood is the visitors comes from VPN.
Safety Presets
What impressed me most is the preset system.
All these modules above might be complicated to set-up to start with. You won’t know which mixture works greatest to your visitors.
The presets assist resolve this concern.
You may select Gentle, Medium, or Paranoid safety ranges relying in your visitors supply and danger tolerance:
- Gentle – Safety from primitive bots with the bottom false-positive price (5 guidelines)
- Medium – Safety towards superior bots with a low false-positive price (11 guidelines)
- Paranoid – Most safety with a average false-positive price (18 guidelines)
That is essential as a result of not all campaigns want the identical stage of safety.
Analysis Mode
This function enables you to allow all of the detection strategies with out really blocking visitors. The tracker collects knowledge on what would have been blocked, and you may analyze it in studies.
That is excellent for testing. You may see precisely what every module would filter earlier than committing to blocking visitors. It removes the guesswork and allows you to fine-tune your settings based mostly on actual knowledge.
Pricing and Worth
Right here’s the breakdown on Binom Shield prices:
Common worth: $99/month
Promotional worth: $69/month with promo code PROTECTME (legitimate till finish of 2025)
If you happen to’re viewing this put up 2025, don’t fear! We’ve got an unique promo code for Mobidea Academy readers.
Use the code MOBIDEAPROTECT to make the most of a fair higher deal—get Binom Shield for under $50 per thirty days!
Sure, that’s nearly 50% off. You’re welcome!
What’s included:
- Limitless clicks and visitors quantity
- No knowledge retention limits
- One license covers ALL your Binom tracker situations
- All detection modules and strategies
- Analysis mode for testing
- Full reporting and analytics
- No hidden charges
Binom Shield is a separate add-on to your Binom tracker subscription. You want an lively Binom tracker license first.
Click here to read our full review on Binom 2.0.
So complete minimal price is:
- Binom tracker: $149/month when paid month-to-month
- Binom Shield: $50/month (with MOBIDEAPROTECT promo code)
- Whole: $199/month
When you have a couple of occasion of Binom, the typical worth might be even decrease! Extra so if you happen to choose to pay yearly as Binom 2.0’s annual subscription is priced 30% much less.
For comparability, standalone anti-fraud instruments sometimes cost:
- $200-$500/month relying on quantity
- Per-click charges above sure thresholds
- Separate integrations for every tracker
- Restricted knowledge retention
At $69/month (or $50/month) with no click on limits and protection throughout all of your trackers, Binom Shield V2 gives top-of-the-line values within the anti-fraud area.
Step-by-Step Information: Find out how to Set Up Binom Shield
Let me stroll you thru organising Binom Shield from scratch. That is actual hand-holding stuff, so even if you happen to’re new to Binom, you possibly can observe alongside.
Step 1: Entry Your Marketing campaign Settings
After buying Binom Shield, head over to your Binom tracker to create a brand new marketing campaign or edit an outdated one.
For extra info on tips on how to arrange a marketing campaign or use your tracker, learn our Binom review and guide.
Let’s arrange Binom Shield in your marketing campaign:
- Navigate to the marketing campaign the place you wish to allow safety
- Click on on the marketing campaign identify to open the marketing campaign editor
- Search for the “Binom Shield” part (it is going to present “NEW” subsequent to it)
Step 2: Select Your Safety Degree
You’ll see two primary toggle switches on the high:
- VPN/Proxy detection – Toggle this ON to allow VPN and proxy filtering
- Bot detection – Toggle this ON to allow all bot detection options
When you allow Bot detection, you’ll see three preset choices:
Gentle
- Safety from primitive bots
- Lowest false-positive price
- 5 guidelines lively
- Finest for: Testing new visitors sources or very conservative filtering
Medium
- Safety towards superior bots
- Low false-positive price
- 11 guidelines lively
- Finest for: Most traditional campaigns and visitors sources
Paranoid
- Most safety
- Reasonable false-positive price
- 18 guidelines lively
- Finest for: Excessive-risk verticals or if you’re seeing heavy bot exercise
Click on on considered one of these presets to robotically configure the safety modules. Every preset selects various kinds of modules.
Step 3: Configure Fundamental and Javascript Strategies
If you happen to don’t just like the presets, you possibly can at all times edit the functioning modules.
The modules highlighted in blue are lively. Click on any module to toggle it on or off.
Within the Detection logic part, you possibly can select how a number of tags are evaluated:
- At the very least one – A click on is flagged as a bot if ANY of the enabled modules detect it (extra aggressive)
- All – A click on is barely flagged if ALL enabled modules detect it (extra conservative)
For many use instances, “At the very least one” is the proper alternative. You wish to catch bots if any of your detection strategies determine them.
Step 4: Set Up Analysis Mode (Non-compulsory)
Earlier than you begin blocking visitors, I extremely advocate enabling Analysis mode for not less than 24-48 hours.
Analysis mode permits the safety system to investigate your visitors and tag suspicious clicks with out really blocking them. This offers you an opportunity to see what could be filtered earlier than committing.
To allow Analysis mode:
- Within the Fundamental strategies part, click on “Analysis mode off” to toggle it to “Analysis mode on”
- Do the identical within the JavaScript strategies part
- Save your marketing campaign
Let your marketing campaign run for 1-3 days whereas amassing knowledge. Throughout this time, Binom will tag clicks as bots however received’t redirect or block them.
Step 5: Create a Bot Blocking Rule
Now we have to inform Binom what to do with visitors that’s flagged as a bot.
Test the RULES part of your marketing campaign on the proper panel. As you possibly can see, we now have Binom Shield Bots rule, which is created if you allow Bot detection.
All we have to do is choose the Path the place you need the bot visitors to go.
I normally simply ship it straight to Google’s homepage. However if you’re utilizing bot detection for moderation, make sure that to ship it to a whitepage.
Beneath PATHS, choose the place you wish to ship bot visitors (sometimes a clean web page or a protected lander)
Toggle the rule to Energetic
Now any click on flagged as a bot might be routed in response to your rule.
Step 6: Full Your Marketing campaign Settings and Save
Double-check your configuration:
- Safety modules are enabled (Fundamental and/or JavaScript)
- Analysis mode is ON to your preliminary testing interval
- Your bot blocking rule is lively
- Detection logic is ready appropriately
After all, be sure you correctly configure all different marketing campaign settings as vital.
Click on Save on the high of the marketing campaign editor and use the offered marketing campaign URL.
Analyze the Outcomes
After working Analysis mode for 1-3 days:
- Go to your Studies part in Binom
- Click on on Binom Shield
- Evaluation how a lot visitors would have been blocked
- Break down the bot visitors by zone, supply, or different dimensions
- Have a look at the particular tags that had been triggered (FAKE MOB, ADVANCED JS, DC, VPN/ABUSE, RATE, and so on.)
If the bot detection appears correct and also you’re comfy with the amount being flagged:
- Return to your marketing campaign settings
- Flip OFF Analysis mode in each Fundamental and JavaScript sections
- Save your marketing campaign
Now Binom Shield will actively block or redirect bot visitors in response to your guidelines.
Monitor and Optimize
Over the subsequent few days, keep watch over these metrics:
- Bot visitors proportion – How a lot visitors is being blocked?
- Marketing campaign efficiency – Is your conversion price enhancing?
- Value financial savings – Calculate the cash saved from filtered bot clicks
If you happen to discover professional visitors being blocked (false positives), return and disable particular modules that could be too aggressive to your visitors supply.
If you happen to’re nonetheless seeing suspicious exercise, allow extra modules or swap from Medium to Paranoid preset.
Utilizing the Knowledge to Get Refunds and Block Unhealthy Sources
Right here’s the place Binom Shield turns into actually invaluable past simply filtering visitors.
The detailed reporting reveals you precisely which zones, publishers, and placements are sending bot clicks.
You may export the bot visitors knowledge damaged down by zone ID, ship it to your account supervisor at no matter visitors platform you’re utilizing, and get a refund!
That is large. You’re not simply filtering bots—you’re recovering cash you’ve already spent on pretend visitors.
How to do that:
- Run your marketing campaign with Binom Shield enabled for 3-7 days
- Go to Studies and filter by Binom Shield
- Break down the bot visitors by Referrer Area or Referrer URL
- Export a CSV displaying which sources had the best bot percentages
- Ship this to your visitors supply with a refund request
Most respected networks will work with you in case you have stable knowledge. They don’t wish to ship you bot visitors both—it hurts their repute and your long-term spending with them.
Even when they don’t difficulty a full refund, they’ll normally block the problematic sources out of your account, which improves your future visitors high quality.
Superior Marketing campaign Configuration for Finest Site visitors High quality
Whereas the presets and fundamental setup will deal with most bot visitors, there’s a extra refined configuration that skilled associates use to get most safety from Binom Shield.
This superior approach combines Binom Shield’s detection modules with the tracker’s highly effective rule system to create a multi-layered protection that catches bots, moderators, and spy instruments whereas guaranteeing your actual visitors will get by way of cleanly.
Let’s discuss it step-by-step.
1. Apply the Battle-Examined Binom Shield Configuration
After intensive testing throughout a number of verticals and visitors sources, right here’s the really helpful setup that protects towards bots, Fb moderators, and spy providers:
Fundamental Strategies (Allow these 8 modules):
- BOT
- CORP
- CRAWL
- DC
- FAKE
- FB
- TLS
- VPN/ABUSE
JavaScript Strategies (Allow these 4 modules):
- ADVANCED JS
- BASIC JS
- FAKE MOB
- TIME/VPN
2. Create an Superior Rule Standards for Precision Filtering
When you’ve enabled these detection modules, you possibly can create extremely focused guidelines that filter visitors with precision.
Right here’s the configuration that persistently delivers the cleanest visitors, which it’s best to ship to your cash web page.
Create a brand new rule in your marketing campaign with these standards:
- Reverse DNS: IS google, ggl, gsb, virus, anti, apple, amazon
Reverse DNS lookup (checking which area identify is related to an IP deal with) is especially efficient for preventing Google Protected Shopping (GSB) and antivirus programs.
- Referrer: IS NOT fb (or your visitors supply)
The referrer is the webpage that despatched the customer to you.
For Fb visitors, setting this to “fb” ensures clicks are literally coming from the platform and never from bots spoofing the supply.
For these working Google campaigns, use Google referrers.
The identical goes for another visitors supply. When you’ve recognized particular referrers used solely by moderators, you possibly can add these right here.
- Language: IS English (EN) or no matter your goal language is
Alternatively, you should utilize “Language IS NOT Empty/Unknown” to filter out suspicious visitors that doesn’t ship language knowledge.
Or no matter your goal nation could also be.
- Bot: NOT Bot (That is necessary to make the most of Binom Shield)
This situation ensures that solely visitors that has handed Binom Shield’s detection modules can proceed by way of this rule.
- Model and Mannequin: IS Apple
Sort not less than 2 letters so {that a} record of manufacturers and fashions will seem. Select from any on the record.
Or select your most well-liked OS. You may add as many variations as you want.
- Connection Sort: IS NOT Dialup
Dialup connections are extraordinarily uncommon in 2025 and infrequently point out uncommon visitors patterns, including an additional layer of safety.
When finished with all of those, your rule ought to seem like this:
As you possibly can see, you possibly can flip any criterion on and off, relying on the efficiency of your marketing campaign.
3. Routing the Two Paths
Right here’s the place the magic occurs. As a substitute of the straightforward setup from our how-to part, you’ll use a two-path cloaking technique.
a. Default Path (White Path):
- Touchdown web page: Your approval-ready whitepage
- Supply: Protected, compliant supply web page
That is the place moderators, crawlers, and suspicious visitors lands. Principally something that doesn’t fall below the factors we set within the rule might be introduced right here.
It helps your marketing campaign look professional, permitting you to go moderation.
b. Guidelines Path (Black Path):
- Apply all of the rule standards listed within the earlier part
- Touchdown web page: Your precise cash touchdown web page
- Supply: Your actual cash supply
This path is barely accessible to visitors that passes each Binom Shield’s detection AND your superior rule standards.
A Phrase of Warning: This configuration is a tad bit aggressive.
Begin by testing it in Analysis mode for 3-5 days to see what proportion of your visitors could be filtered.
If you happen to’re blocking greater than 30-40% of complete visitors, you may have to loosen up some standards—significantly Model/Mannequin and OS restrictions if you happen to’re working broad campaigns.
It’s efficient, although, if you wish to ship solely professional and high-quality visitors to your supply.
The bottom line is discovering the steadiness between safety and visitors quantity that works to your particular campaigns and verticals.
Binom Shield V2 Professionals and Cons
No evaluation is full with out us weighing in on the optimistic and unfavourable points of a device. Right here’s what we discovered:
Professionals
- Higher Knowledge High quality: When 15-20% of your bot visitors is filtered out, your analytics turn into extra dependable. You can also make optimization selections based mostly on actual person habits fairly than polluted knowledge.
- Your Knowledge Stays Non-public: Since Binom Shield might be saved in your server, you might be at peace figuring out your knowledge won’t ever be despatched wherever else.
- Value Financial savings And Refunds: You need to use Binom’s knowledge to request refunds out of your visitors supply by exporting bot click on knowledge displaying particular publishers or zones sending unhealthy visitors.
- Determine Unhealthy Sources: The detailed reporting reveals precisely which zones, publishers, or placements are sending bot visitors. You may block these on the supply stage.
- Decreased Moderation Danger: This can be utilized that can assist you go moderation on visitors sources.
- Safety From Spy Instruments: Some modules determine spy providers, preserving your funnels hidden from opponents.
- Limitless Knowledge Retention: Binom shops all of your bot detection knowledge with no cut-off dates. You may analyze patterns over months to determine long-term developments.
- Clear Scoring: Each flagged click on reveals you precisely which detection modules triggered. This isn’t a “black field” system.
- Quick Verification: ~5ms verification time means nearly no impression on person expertise or conversion charges for Fundamental strategies.
- Glorious Worth: At $69/month (promotional worth), it’s considerably cheaper than standalone anti-fraud instruments which have click on limits. Plus, a single Binom Shield license covers all of your Binom tracker situations robotically.
- Modular Management: Effective-tune precisely what will get blocked. Most standalone instruments don’t offer you management over particular person detection strategies.
Cons
- Restricted Click on API and LP Pixel Assist: If you happen to’re utilizing Click on API for monitoring, Binom Shield solely gives fundamental tags. Identical difficulty if you happen to depend on LP Pixel monitoring.
- Studying Curve: With so many modules and settings, it takes time to grasp which combos work greatest to your particular visitors sources.
- Potential False Positives: Aggressive settings can filter professional visitors, particularly with modules like FAKE MOB that may flag as much as 25% of cell visitors in some geos.
Ought to You Allow Binom Shield? Closing Verdict
For associates working high-volume paid visitors—particularly pop, push, show, or grownup—Binom Shield is well worth the funding.
The clear scoring, modular method, and refund restoration capabilities make this greater than only a bot filter.
You may even use it to go moderation from strict advert networks.
Binom Shield undoubtedly delivers extra worth than standalone anti-fraud instruments at a fraction of the fee.
Begin with Analysis mode, analyze what will get flagged, and dial in your settings.
Prepared to scrub up your visitors? Check out Binom Protect and begin filtering the bots which might be consuming your funds.
Use promo code PROTECTME to get the $69 promotional price till the tip of 2025, or our unique code MOBIDEAPROTECT to pay solely $50 per thirty days!
Commercial
