Flexsteel Announces Promotions of Key Executives

As half of a bigger effort to place its operations for future development, Flexsteel Industries, the practically 130-year-old residential furnishings producer lately introduced important organizational adjustments carried out to assist the corporate and its workers stay agile and conscious of ever altering market situations.

• Tim Newlin has been promoted to Vice President – Strategic Enterprise Improvement. In his new function, Tim will leverage his expertise and intimate data of the furnishings business to speed up innovation that expands Flexsteel’s enterprise fashions, manufacturers, merchandise and channels and to construct organizational capabilities geared toward attracting new segments of customers.  

• David Crimmins expands his obligations to Vice President – Gross sales and Product. David can have management accountability for gross sales throughout all channels, and product administration, growth and engineering.  

• Brian DesBiens has been promoted to Retail Gross sales, Vice President. Brian has been with Flexsteel for 4 years and has most lately served as Regional Vice President of Gross sales – North Central. On this new function, Brian will lead our retail gross sales staff and be devoted to creating and executing our methods within the impartial retail channel.  

• Marissa Tavarozzi has been promoted to eCommerce Gross sales Supervisor and can lead all gross sales initiatives for Flexsteel Industries’ on-line homestyles model. Marissa will proceed driving omni-channel capabilities permitting our conventional Flexsteel clients to develop into eCommerce with our turnkey, dropship options. 

The corporate additionally reported a number of investments geared toward accelerating their development throughout the impartial retail channel.  

“Flexsteel’s been round for nearly 130 years,” says Jerry Dittmer, Flexsteel President & CEO, “And the investments we’re making now will guarantee our continued success shifting ahead.” Dittmer emphasised that Flexsteel is among the few giant, nationwide producers in North America with out their very own model shops. “We promote Flexsteel completely by means of our nice retail companions, and we’re strategically dedicated to this enterprise mannequin. Increasing our investments for this channel, together with devoted assets, is vital to enabling continued development and our long-term success.”

“Final 12 months, we accomplished a really thorough Voice of the Buyer analysis venture” added David Crimmins, Vice President of Gross sales and Product. “We’ve carried out many adjustments in response to our clients’ suggestions throughout that occasion. Now that we’ve accomplished a number of ‘simply do it’ objects, we’re shifting onto the bigger, extra strategic alternatives.”  These key investments embrace:

• Including a brand new Retail Gross sales, Vice President to focus completely on driving development within the retail channel.

• Increasing our gross sales staff by greater than 10% to permit for extra intimate relationships between our gross sales professionals and retailers.

• Partnering with Salesforce, Inc. for buyer relationship administration software program centered on bettering communication and repair ranges between our clients, customer support, and gross sales groups.

• Continued enhancements to Flexsteel College providing fast, impactful coaching to Retail Gross sales Associates from stay occasions distant settings.

• Omni-channel enablement for our impartial retailers. Along with introducing a whole bunch of outlets to the homestyles model and enterprise mannequin, Flexsteel can be making important investments in digital content material. In keeping with David Crimmins, “We imagine that when a retail purchaser makes the choice at Market so as to add our product to their flooring, they shouldn’t have to fret about additionally getting that product on the web site. Our goal is to ship the digital belongings on the similar time we ship bodily product.”

• Flexsteel is returning to Las Vegas Market with a newly signed, multi-year showroom lease.
  
  

These newest strikes, the corporate prompt, will reinforce Flexsteel’s dedication and give attention to development by means of investments in product innovation and new enhancements for the retail channel.