[Case Study] 146% ROI from Simple mVAS Offer in Tier 3 GEOs

Commercial

Are push ads actually useless?

Removed from it! This case research is the proof.

On this case research, I’ll present you the way a easy push adverts marketing campaign can generate thrilling revenues by way of a mix of irresistible provides, top-notch visitors sources, and dependable help.

Preliminary Set-up

I wished to make use of push notification adverts particular to Tier 3 GEOs.

Push notification adverts have develop into an progressive device within the on-line advertising panorama, providing a direct line of communication with customers.

These focused messages can lead to excessive engagement charges, as they seem straight on the person’s gadget as a notification with out the necessity for them to browse a web site or use an app.

Should you’d wish to study extra about how one can run push adverts campaigns, examine Mobidea Academy’s Push Notification Ads Guide.

My preliminary analysis revealed a number of advert networks which have substantial push adverts visitors of their chosen nations. Certainly one of these advert networks was PropellerAds.

With a visitors quantity of greater than 250 billion impressions month-to-month for push adverts alone, PropellerAds is unquestionably a sensible choice, so it was used along with a number of different high push notification advertising networks.

The subsequent step was to seek out cellular content material subscription provides, and this was carried out with the assistance of the marketer’s affiliate supervisor from Mobidea. The supervisor handpicked a number of promising mVAS provides that permit push adverts for visitors.

Then, I utilized BeMob because the monitoring device to watch marketing campaign efficiency, optimize concentrating on, and measure ROI. (Find out what we think about BeMob here.)

Right here’s a fast abstract of the digital marketer’s setup:

Affiliate Community: Mobidea
Provide Sort/Purpose: Cell content material subscriptions/mVAS
GEO: Tier 3 nations
Advert Format: Push notifications
Site visitors Supply: Primarily PropellerAds, supplemented by different sources

Marketing campaign Launch

Launching the marketing campaign in PropellerAds was confirmed to be a sensible choice because it delivered the lion’s share of the visitors.

However this was no “set it and overlook it” operation. I used to be continually on the watch, eyes glued to the ever-changing efficiency metrics by way of the lens of BeMob’s monitoring capabilities.

See additionally: Best Affiliate Tracking Platforms

They tweaked and nudged varied parameters — advert creatives, concentrating on choices, visitors segments — all dancing to the tune of optimization. The affiliate supervisor’s insights additionally proved beneficial in bettering the marketing campaign.

The intention was to boost conversion charges to make the marketing campaign not simply good, however nice.

This technique proved to achieve success. I used to be in a position to slim down to at least one high-converting supply, which paid out $0.235 per conversion.

After extra testing, the affiliate supervisor noticed that not solely was it changing effectively, however the high quality was additionally fairly good. Consequently, the payout was bumped to $0.24, and the conversion cap for this supply was elevated to 500 conversions a day!

Consequence

The marketing campaign not solely met expectations but additionally surpassed them in a spectacular vogue. After narrowing all the way down to only one supply, the marketing campaign obtained greater than 3,500 conversions, with a delightful conversion fee of 6.7%.

Listed below are the marketing campaign highlights and outcomes:

Provide: Cell Content material
Provide Payout: $0.235 – $0.24 per conversion
Income: $837.36
Spent: $340
Revenue: $497.21
ROI: 146.28%
Day by day Cap/Conversion Restrict: 500 conversions

These figures not solely display the effectiveness of the marketing campaign but additionally present beneficial insights into the potential of push adverts for entrepreneurs in Tier 3 nations.

On the income entrance, the marketing campaign was a grand slam, raking in a whopping $837.36, a testomony to the attract of the supply and the marketer’s calculated technique.

Relating to promoting prices, the marketing campaign had a lean spend of simply $340, thereby maximizing the revenue margin.

This frugality, coupled with excessive income, resulted in a good-looking revenue of $497.21, underscoring the profitable number of the supply, deftly chosen visitors sources (PropellerAds, principally), and diligent optimization efforts.

Lastly, the cherry on high of this candy sundae was the spectacular ROI, calculated at 146.28%.

This determine put a obtrusive highlight on the marketing campaign’s outstanding profitability, a hard-earned victory!

Key Takeaways

This marketing campaign simply proves how useful it’s to check provides and advert networks till you’ll be able to slim all the way down to one of the best choices, and in addition to have a great relationship along with your affiliate supervisor.

Not solely was the Mobidea affiliate supervisor in a position to present good provides to run, however their insights had been instrumental in narrowing all the way down to one of the best one.